Brand Consistency Engages Employees and Creates Loyalty
JANUARY 6, 2015
If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. The truth is that every instance of a company’s communication with external subjects—from clients and employees to partners and investors—should emulate the brand’s primary values. Establish a Brand Consistency Team.
The New Kind of Customer Loyalty Your Company Needs
Convince & Convert
APRIL 6, 2016
It has been predicted that by 2020, price and product will no longer represent a brand’s biggest advantage for standing out in a crowded marketplace. Instead, the key differentiator will be a brand’s ability to deliver the best possible customer experience. But all brands have the ability to use technology to their strategic advantage. Image via Unsplash. highlight to tweet).
How to Develop Brand Loyalty
MAY 21, 2012
Every marketer desires brand loyalty. I see a lot of giant offers, beautiful ads, funny commercials, and eye-catching billboards. Although there is nothing wrong with that at all, it won’t foster brand loyalty. As a consumer and a marketer, I’m a big believer in the little things. You build loyalty one person at a time. How To Brand Loyalty
Earning Loyalty Points
JUNE 14, 2012
When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? What if loyalty was less about how much a consumer buys, but the bigger win is that the brand earns loyalty points for doing the right thing for the consumer? Yesterday, I had the pleasure of attending the Canadian Marketing Association 's Social Media conference in Toronto. loyalty.
How to Use Your CEO’s Twitter Account to Build Brand Loyalty
Convince & Convert
SEPTEMBER 11, 2015
Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? The dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there.
7 Customer Loyalty Lessons from Lady Gaga
Convince & Convert
MAY 1, 2013
Not only has she created a brand but she is cultivating a fanatical group of consumers, known as her “Little Monsters,” who will follow her for decades to come. She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. Gaga is the queen of word-of-mouth marketing. Lady Gaga image via BigStockPhoto.com.
Building Loyalty Beyond Reason
MAY 22, 2012
Marketers spent decades trying to crack the code and come up with cost-effective and timely ways to capture, slice and dice this endless depth of customer information gold. Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program.
What Makes Customers Loyal to Brands?
Convince & Convert
JANUARY 25, 2016
In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. The respondents were questioned on some of their favorite brands and what strategies they have introduced to keep them on board.
Presentation: The Power of Loyalty in Social Media
JUNE 4, 2014
In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. focused on several insights: Social media is a two-way channel, but over the last ten years social media marketers have increasingly shifted to focus activities on one-way interruption – applying old techniques to new channels, which is exacerbated by updates on networks like Facebook. Communities form post-purchase, but most marketers are focused pre-purchase. Tweet.
How Social Marketing Creates Customer Loyalty
MARCH 17, 2014
Now, imagine a brand as a suitor.imagine if they used this kind of marketing mindset rather than how can we ''bribe'' the customer to stay with us? If there is one marketing tactic I hate it is ''like'' this page for your chance to win x - is that creating loyalty or buying like? Poetry used to be a way to win your sweetheart, a way to show how much you cared.
Your Employees May Be Your Best Untapped Brand Advocates
JUNE 6, 2016
If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. Guest post by Liz Greene. It’s simple. Identify. Educate.
Loyalty Is Not Just About The Data
SEPTEMBER 14, 2012
Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken), I found myself wondering if brands aren't shortchanging themselves on their loyalty programs, and where they reside within the organization? Loyalty is not just about the data that one collects. Why is loyalty so closely linked to data and, in many instances, so distanced from the greater marketing good? brand.
Super Bowl Ads: $6 Million Your Brand Will Never Get Back
FEBRUARY 8, 2016
Every year advertisers pour money into Super Bowl ads, playing the game theory of marketing. Steve Randazzo argues that this lavish mass market expense is a waste of money. The post Super Bowl Ads: $6 Million Your Brand Will Never Get Back appeared first on Spin Sucks. He further explains why the Super Bowl advertising fails at creating ROI.
Develop a Bare Minimum Brand Strategy
APRIL 13, 2015
When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?” Why and how—according to their own words and behaviors—does the brand matter to your customers and prospects.
Beyond SEO: The Power of Brand Building
JANUARY 13, 2015
You’ll know you’ve truly succeeded as a content marketer when people recognize your brand as synonymous with your products or services instead of searching for what it is you sell and falling on your website in the first page of Google results. But once you’ve hit that goal, turn your attention to brand building. Keep in mind, brand building takes time.
How to Create Unconditional Customer Loyalty
MAY 26, 2014
Social marketing, social media is nutrition for your marketplace. Not a parent who give their child some loose change and say "nip and get some sweets as I am too busy to feed you" but a brand parent which will show their love by making that time, by giving content with unconditional love , by doing it not because they have to.but because they want to. So I ask again why ?
How to Leverage Mobile Payments to Garner Customer Loyalty
MAY 19, 2015
It also can help form long-lasting loyalty between your organization and consumers (members and non-member customers). From loyalty programs to innovative social-sharing incentives, mobile marketing can boost your sales and help form lasting loyalty. Mobile wallets also give more opportunity to grow your loyalty programs and consumer satisfaction. Mobile
Acquisition, Retention, And Building Loyalty In Social Media
Social Media Network Marketing
MAY 2, 2014
?? There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. In order to get people on-board you will need to make a Business decision if you want to do aggressive marketing or have a subtle chronological effort. What you need to know and do is target the advertisements in a correct manner by way of selecting the right Target Audience and their Target Market / Geography along with a message that will generate a desirable response. Do not spam. So be careful here.
The Lego Model: How to Build Your Social Brand
JUNE 24, 2016
From the incredible success of The Lego Movie , to the product enjoying decades of success, not to mention the successful video games in a variety of genres, Lego may now be more relevant than at any point since it launched in 1949–a fact supported by Brand Finance naming Lego the world’s most powerful brand in 2015. YouTube and online video marketing. Twitter content.
Customer Loyalty? No! Monster Loyalty? Yes!
AUGUST 18, 2013
She''s a master at understanding, talking about, writing about and teaching about customer loyalty. She''s written a batch of bestselling business books like, Creating Customer Evangelists and Citizen Marketers. She''s been talking about a lot of the things that the smart brands are finally doing. Most recently, she published a new book, Monster Loyalty - How Lady Gaga Turns Followers into Fanatics. Don''t mistaken this for another book about how brands need to turn customers into fans. brand. citizen marketers. customer loyalty. blogging.
The Failed State Of Branding
FEBRUARY 14, 2014
How well do you think brands are doing? Brands are going to have to face the music. People just don''t care or think that much about brands. If people loved brands, there would be no need to advertise, right? Advertising is simply a financial engine that allows brands to pay to have access to an audience. " Twilight Of The Brands. brand. media.
Acquisition, Retention, And Building Loyalty In Social Media
Social Media Network Marketing
OCTOBER 13, 2011
There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. In order to get people on-board you will need to make a Business decision if you want to do aggressive marketing or have a subtle chronological effort. What you need to know and do is target the advertisements in a correct manner by way of selecting the right Target Audience and their Target Market / Geography along with a message that will generate a desirable response. Do not spam. So be careful here.
Five Ways Brands Can Make IRL Connections Count
APRIL 19, 2012
have spent my career creating events to connect brands with consumers. love events because they give people opportunities to experience the brand through their five senses with a healthy dose of emotion and excitement tied in. In small ways and significant moments, brands can deliver this type of connection. It Today’s guest post is written by Barbara Maldonado.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. email marketing. They’re doing a lot.
5 Tips for Finding the Right Social Influencers for Your Brand
Convince & Convert
DECEMBER 11, 2014
As marketers, we create content in order to persuade and engage with customers. And while brand-crafted content is useful and can help build trust with customers, sometimes the most influential content comes from like-minded people that your customers know and trust. The concept of partnering with bloggers and other active social media users is called “influencer marketing”.
Brand Marketers & Social Media: Great Expectations
Social Marketing Forum
APRIL 6, 2011
The debate regarding the value of social media to marketing is ongoing. On the other, we have traditional marketers who are becoming more vocal in their demands for some kind of measurability. Brand marketing Research Social media marketing brand advocates brand loyalty Facebook social marketing social media ROIOn the one side we have the evangelists who preach that you just have to get in there and not worry about details like ROI.
120 Marketing Tactics for Blogs
OCTOBER 5, 2013
Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. It Successful blogs play a pivotal role in delivering your brand message, and help drive sales without using traditional hard-sell tactics.
Branded Customer Communities: What Consumers Expect
Social Marketing Forum
SEPTEMBER 5, 2012
Can branded customer communities drive more revenue than Facebook ads? Social networks are not the holy grail of customer acquisition, retention and loyalty. B2C marketing Community marketing Infographics Social media marketing branded customer communities GetSatisfaction online customer communitiesAsking the question is answering it. Online communities are. Building a community within one single platform such as Facebook or LinkedIn is not enough to build effective online communities for your customers. [.].
Brand Experience through Web Design
MARCH 17, 2015
By Neha Bawa Developing a seamless brand experience on your website takes time, patience, and a lot of tender loving care. effective web brand experience must be both well targeted and have uniform narrative woven across every customer touch point. This is true when using it to develop any brand collateral, especially a website. How can I profile my audience?
You Can’t Buy Brand Advocates or Social Media Friends
MAY 5, 2016
Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. Earning brand advocates and making friends via the social networks is based on trust.
3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Buzz Marketing for Technology
NOVEMBER 1, 2013
Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. However, brand loyalty online can be much more fleeting than it is offline.
How The Strongest Brands Outperform The Market
DECEMBER 3, 2014
The strongest brands outperform the rest of the market therefore we must build strong brands to succeed. Is this the right way of looking at branding? Not really and here is why… The truth is that the strongest brands do outperform mediocre brands… but their focus is not branding, it is a unwavering focus on fantastic product and services.
Win Customer Loyalty with This Little Trick
SEPTEMBER 3, 2014
The reason we eat chocolate after the gym, is the same reason that some brands breed customer loyalty. And understanding this reason can help us create customer loyalty and therefore increase our sales growth. All of these said to me “You deserve a little something extra for choosing us” The best part is that they are truly social marketing… as.
4 Retailer Tips for Marketing to Consumers
Convince & Convert
NOVEMBER 2, 2015
It seems simple enough: Send a smart marketing message to consumers, provide a good product, and they will most likely keep coming back for more. Yet, marketing to consumers is not as easy as it seems. It is important to consider a few key things when evaluating customer loyalty strategies. When it comes to marketing and advertising, not all words are created equal.
How to Foster a Cohesive Social Media Brand
JUNE 7, 2015
Are you using social media marketing to extend your brand’s reach? When you’re managing multiple profiles, it’s vital to present a cohesive and consistent brand message across all of them. If not, you run the risk of creating brand confusion and disseminating mixed messages to your audience. It removes brand confusion Competition is relentless.
Having a Community Means Having a Brand: Listen to Feedback!
AUGUST 21, 2012
Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? What should be commented on in this regard, though, is that no users would actually be in your community if some promotion for your brand or product wasn’t succesful.
Social media loyalty: me like you long time (but me hard to get)
JANUARY 3, 2011
Like Mindjumpers, he is associated with Social Marketing Forum. This post is not about movies but about “the loyalty of fans, followers and all those other labels we give to people on social media. The average user of social and new media follows less than five brands. second question is of course “what is a brand”? Then don’t mind my twisted mind.
Using Hashtags in Social Media Marketing
APRIL 26, 2014
Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty.
How to Build Trust in Your Brand Using Video
Techipedia: Tamar Weinberg
FEBRUARY 14, 2012
In today’s society, the personal connection that a brand can make with a consumer is crucial. Consumers are tired of being placed purely on the receiving end of information and want a chance to give feedback and get involved in brand identity. A few general points to bear in mind before creating your videos: Content is the number one way you can build trust with potential clients.
Three Steps to Building an Incredible Brand
OCTOBER 31, 2011
You want to build an incredible brand. This is one reason you became a marketing professional or started a company in the first place. Who doesn’t want to drive an incredible brand, one people love, that affects lives, and changes the world? “We are no doubt in the Great Age of the Brand.” – Tom Peters. There is no way to build an incredible brand without trust.
Frayed Emotions When It Comes To Brands
JUNE 6, 2014
Are we at the end of brand loyalty? First, let''s be clear: I am not talking about loyalty or rewards programs. There is this line of thinking: to get consumers to be loyal, you must have them fall in love with a brand. How many brand do you love. Yesterday, Marketing Charts ran the news item, Almost Half of US Consumers Emotionally Indifferent to Brands. "Consumers in the US are among the most emotionally distant from brands, per recent survey results from Momentum Worldwide. " Are brands really to blame? brand.
Defining the True Elements of Brand
JULY 30, 2012
Where do $5 logos even fit in the world of branding? With the rise in outsourced logo design, it seems as though branding has become simple, cost-effective, and nearly effortless. In these scenarios, companies can create a “brand” with little effort and minimal strain on capital. While the logo is extremely important to a brand, it can’t accomplish everything. Vision.
5 Truths About Social Marketing
MARCH 19, 2014
Have you the right expectations for your social marketing? I ask because often when I am holding social marketing workshops, I can sense that expectations are either too high or too low. Their expectations are too high because they see social marketing as the answer to all their prayers. So either. Tweet this ). Tweet this ). Tweet this ).