Now leverage that knowledge: Use technology to your benefit, produce content, participate in the conversations, use multiple platforms for communication, and measure your results. I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. We’ve seen more technological advances in the past five years than we’ve seen in the last 50 combined. It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. Where do you start? Crawl. MORE >>

Onerous processes and “social&# are in contrast with people’s intent. Social oppression represents various types of social dysfunction, whereby an organization designs processes which are barriers against people: employees, suppliers, customers and entire markets intent to engage. The superior force are organizational processes designed for an assumed benefit without the end user in mind. Marginalization is the social process of becoming or being made marginal (to intentionally and unintentionally relegate or confine to lower importance or standing). MORE >>

I was having lunch with a client and our waiter kept coming over and interrupting the conversation asking if we needed anything. Seven of the top 10 ads in 2009 (according to Ad Age) included consumers as part of the creation process or as real-life experiments in them. Yet advertisers are not welcome to interrupt conversations and consumers have become savvy about the tricks of the trade. Conversations about most brands are happening right now.  It is called a conversation. The tools to monitor conversations are a thermometer, not a cattle prod. MORE >>

Recent studies regarding search engine marketing conversion, have shown that many companies are still neglecting their landing pages. Tags: Conversion conversion process email marketing landing page conversion optimization SEA search engine marketing conversion user experience For search engine marketing, in particular advertisements via search engines, this can still be understood: many organisations after all do their own search engine. MORE >>

We’ve talked about  listening to the online conversation. Create Your Conversation. That’s actually better news because you have the opportunity to create the conversation vs. joining one that already exists. This is the easiest part in the process. Create An Online Conversation originally appeared on Spin Sucks on October 18, 2011. Customer Engagement Social Media create conversation engage audiences flip cameraAnd we’ve talked about  assessing where your customers and prospects are already participating online. Listen. Assess. MORE >>