Trending Sources

Crowdsourcing for Organizations

SocialFish

This is a guest post by Aliza Sherman,  whose new book, The Complete Idiot’s Guide to Crowdsourcing , is a basic primer about the concepts, processes, and techniques of crowdsourcing.   Get the book here. Crowdsourcing is one of those ways. What is crowdsourcing? What can an organization crowdsource? Aliza is a “web pioneer and social media innovator.

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

How does one build a community that will give money to a project? Kickstarter is an online community where you put up your project that you need funding, in this case to make a new dock for the iPhone. The community then decides to put money in, if the project is worth it. Diving straight for the gold is just going to get you ignored or worse, kicked out of the community.

Crowdsource Your Way to the Best Landing Page

Convince & Convert

In the design space, crowdsourcing is being embraced as an efficient way to tap into the mindset of the customer and mine ideas directly from target audiences. Landing pages are ripe for optimization through crowdsourcing. By crowdsourcing feedback on your landing page design, you’re provided the benefit of fresh eyes. What action do you want the site visitor to take?

5 Ways Crowdsourcing Improves Your Content Marketing

Convince & Convert

Crowdsourcing, when done properly, can play a pivotal role with your content marketing. Below are five ways crowdsourcing is impacting the future of content marketing: Crowdsourcing speeds up the content creation process  (and frees you up). Keep in mind, however, that crowdsourcing projects do take a lot of moderation & feedback. How many people did you tell?

Memo to Crowdsourcing: Grow Up

Geoff Livingston

Just like you wish your Little League career had, in just a few years, the term crowdsourcing has lurched out of obscurity to become a major part of the world we live in, especially within the marketing lexicon. Most marketers have either first hand experience with crowdsourcing, or at a minimum have heard the term and know they should learn more. The little league trophies.

Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand

Mindjumpers

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. Crowdsourcing enables you with the quicker and lower cost way to decide on your next product, inspired by consumers’ needs and wishes. Engagement. Attention. Problem solving.

Airbnb Releases First Short Film Crowdsourced From Vines

Convince & Convert

The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. Over the course of the campaign, 44 unique Vine shot numbers were pitched to the Airbnb community. Airbnb Releases First Short Film Crowdsourced From Vines is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

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7 Crowdsourcing Sites for Brands

Engaging Brand

Most weekends I publish a guest post from a reader who wants to share their thoughts on branding - if you have one for our community email it to me at anna@theengagingbrand.com.here is this weeks. Yet even small business owners can now afford quality branding services thanks to the concept of crowdsourcing. Here is a list of seven crowdsourcing sites that can help you build a better brand, improve customer service, strenthen you reputation, all while keeping your costs to a bare minimum. 1. Branding can be expensive. Branding takes real expertise. And if you don?t Sorry ?we

What Is Crowdsourcing?

Small Business Mavericks

Crowdsourcing is a relatively new term. So now that you know what it is, can you use crowdsourcing for your small business? I don’t see why not. There are some dangers to crowdsourcing, however. The Web, however, has introduced some new technologies and services to help make crowdsourcing a more palatable process. But another way to maintain control over your small business crowdsourcing is to limit your “open call.&# You don’t have to open it up to everyone on the planet. Market Research crowdsourcing small business

Draft 3.0: The Sacramento Kings Crowdsource the Draft?

Convince & Convert

With crowdsourcing from social media surging in popularity, companies are now turning to their online communities to seek feedback on new offerings, where to open up new locations, and more. So, why is it so surprising that an NBA team would use the internet to seek out superfan data experts to help crowdsource its 2014 draft picks? Quite simply – it hasn’t been done before.

The Fifth Model “Crowdsourcing” Hits Madison Avenue + Crowdsourcing Infographic

Blue Focus Marketing

The Rise of Crowdsourcing 2.0: What is Crowdsourcing 2.0? Enter a relatively new concept that will make The Fifth Model a reality.  It is appropriate to use Wikipedia to define the term Crowdsourcing , since thousands of Wikipedia users created the tool which many say is accurate as any encyclopedia in existence.  Perspectives on Crowdsourcing from Several Industry Executives.

The New Competition: For-Profit Communities With Deep Pockets (Part 2)

SocialFish

Check out  Part 1 of this series for an introduction to the new, for-profit, online communities  like  Doximity  and  ResearchGate  that are changing the way their members work. These new communities focus first on providing indispensable tools to their members – tools that save time, money and, in the case of doctors, lives. Part 1 is here (and here on Avectra ). Member services.

Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest

Convince & Convert

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing. The force is strong with this one. Sound involved? That’s because it is.

Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. So, what can companies looking to celebrate their community on Instagram learn from Nike’s approach? Milestone’s aren’t about you – they’re about your community. It will give your community something to rally around. What’s your “first”? Sprinkle in shout outs.

Crowdsourcing help for Small Business at SXSW

Jeff Esposito

also wanted to see if I could crowdsource a project, aeBook that will be free to benefit a community that is in dire need of advice and assistance – small businesses. social media #SXSWi Crowdsourcing ebook SXSWOn March 10, I’ll hop on a plane from Boston Logan airport and head across the country to Austin, Texas for this year’s SXSW conference. My plan is too learn, meet some cool folks, conduct a business meeting or two, and maybe engage in a shenanigan or two, but really who is counting? I Plus who doesn’t like helping people out? So what am I asking you to do? Thanks!

How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

Posted in Crowdsourcing Gaming Innovation. I had a chance to sit down with Luke Hohmann, founder of   Conteneo , Inc. Crowdsourcing Gaming Innovation Collaboration Communities Customers Games innovation Innovative Games Serious Games and creator of   Innovation Games ® and   Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. Today, the comment section provides a tool to build community engagement around a publisher. socialmedia longtailseo communities

How Transparency Creates Engaged Communities

Convince & Convert

One of Clinton Bonner’s biggest priorities is helping the market understand what is achievable through crowdsourcing. Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. This community develops enterprise-level work for some of the biggest companies in the world. How to effectively build and nurture a community.

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. Crowdsourcing is an useful model because it can be used by any group for any reason. As they saying goes, competition breeds excellence.

The New Competition: For-Profit Communities with Deep Pockets

SocialFish

pulled up an old file with random notes about online communities and started researching. Something big is happening in the world of professional communities – the world that associations are used to dominating – and I can’t ignore it. Unlike VIN, the communities I’m going to discuss here are free, bigger and well-funded. Meet the cast of new community players.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

From its Model Citizen photo campaign to its  Disco Open Source Project  to its ThinkTank Community Idea Factory, Betabrand has built its brand around customer engagement. Insights Social Media Case Studies Betabrand brand apps brand hack brand hackathon crowdsourcing online retail retailAsking your customers and fans to hack your brand is about as social as a social business can get. You

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How badges help news websites build community, make money | Poynter.

www.poynter.org

The badge recipient gains a feeling of accomplishment, superiority over peers who have achieved less, and a new sense of community with others who earned the badge. Community building. We talk a lot about the importance of building communities online. In a community, the members know things about each other — their interests and experience. Better crowdsourcing.

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What to Look For When Hiring a Community Manager

mashable.com

Commonly referred to as the “Community Manager,&# these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand. Do You Need A Community Manager? Determining whether your brand needs a community manager comes down to efficiencies, trust and skill.

Is Facebook building the new community-driven question-and-answer.

Social Media Citizens

Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Is Facebook building the new community-driven question-and-answer platform? June 15th, 2010 by Giedrius Ivanauskas Leave a reply » Share Is Facebook building the new community-driven question-and-answer (Q&A) platform? Economics? Skydiving? Relationships?

Use Instagram to Create Visual Engagement

Mindjumpers

How Threadless Engages its Community on Instagram. The community-based t-shirt company  Threadless is a crowdsourcing business whose design is created and chosen by the online community. Best Practise Cases Community Management Social Media community Engagement instragram threadless Visual engagement visual sharingHow Volkswagen Creates Visual Engagement.

Crowdsourcing: Intersection of Madison Ave and The 5th Model (Part 2)

Blue Focus Marketing

No, you’re not in the Twilight Zone.  In this new world, Madison Ave and 5th do cross at the intersection of “ Crowdsourcing ”.  What is Crowdsourcing? Wikipedia defines Crowdsourcing as “the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a “crowd”), through an open call.”

Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. This crowdsourced approach got wine lovers invested in their brand early.

Crowds Swarm Madison Avenue and CMO’s

Blue Focus Marketing

And while it’s safe to say that these organizations are more relevant today than ever, the rise of “crowdsourcing” is challenging Madison Avenue’s elite and CMO’s everywhere to re-think how they manage their client’s creative process. However, it’s becoming more apparent that those who are refining the crowdsourcing model are beginning to win this battle. According to Peter H.

A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

According to the 23andMe site focused on Parkinson’s research efforts, “Over 6,500 people with Parkinson’s have come together to form what is now the largest Parkinson’s community for genetic research in the world.” Social Media Campaigns 23andMe crowdsourcing DNA genetics medical research Parkinson'sCan social networks help with medical research?

Jamie Oliver’s Cocktail Request Week Mixes Community Storytelling With Amazing Drinks

Convince & Convert

The effort runs through August 1 and combines a pop-up studio inside the Old Street Tube Station in East London’s trendy Shoreditch with a social media campaign to crowdsource cocktail inspiration from Facebook , Twitter and Instagram. In order to. Read the whole entry. » Social Media Case Studies

Crowdsourcing Curation: The Social Graph as Gatekeeper

blog.ericreasons.com

Tuesday, July 20, 2010 Crowdsourcing Curation: The Social Graph as Gatekeeper Ive written before about the compromise we tacitly agree to when amateurs take over the roles formerly held by professionsals. The better that these systems for crowdsourcing the curation of content become, the more accurate the results will be. Eric Reasons Its my name. Its what I do. Its full of crap!"

General Electric Teams Up With Jimmy Fallon To Launch #SomeoneShouldInvent Campaign

Convince & Convert

Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign. Inventions were crowdsourced on Twitter and General Electric then brought fan’s inventions to life by creating personalized GIFs.

It’s a Mad Mad (Men) World

Waxing UnLyrical

or,  The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. This isn’t just about lost revenue and respective trickle down, this is also about the departure of mass media and the arrival of social media and crowdsourcing. Thousands of small companies are using custom graphic design crowdsourcing sites like MycroBurst. Crowdsourcing for war.

Managing Your Time, Attention, and Personas

Bare Feet Studios

It is being hosted by the Social Media Club Detroit chapter and the #Tweetea community , with the venue provided by ePrize. Crowdsourcing of the Unlimited Kind with Mike McClure. Pardon the Star Wars hijack, however I think we are just beginning to really take advantage of “crowdsourcing.” ” Just in the run up to this event, several ideas have shown up.

Marketing Is Dead

Twist Image

Does it mean that newer components like community management, engaging influencers, building social capital with customers, and engaging with consumers in more collaborative ways (the four core pillars that Lee argues have put the death knell on traditional marketing) hasn't changed the game? Community managers going everywhere and anywhere on Facebook that health nuts hang out? You're going to engage customers and have them crowdsource the next update to your 300-year-old product? community management. community manager. crowdsource. But they are.

Can Social Media Save Hawaii’s Beaches and Land?

Bare Feet Studios

Recommend them and help build their community. Activism Aloha Social Media crowdsource donations fundraising HILT. Saving Hawaii’s beaches and open space is a widely shared commitment – not just among those of us who live here but even more so perhaps for the millions of visitors to Hawaii! We are putting social media to a test. Please donate here now. Mana Foods. Boeing.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

Transparency of Community. It’s an open, transparent and growing community of influencers that brands can tap into.” Launched on October 18 th 2011, Gushcloud’s community now reaches close to 40 million people through Gushers’ sharing, tweeting, downloading applications and blogging about products, events or brands in their networks. Tweet. Mobilizing target networks online.

Innovation Gone Wild On Madison Avenue

Blue Focus Marketing

Crowdsourcing on the prowl in Adland’s jungle”. Ludvik + Partners will be co-producing the June 7, 2011 Crowdsourcing Ad Biz event at Internet Week – NYC.  To purchase tickets to this event click here. Crowdsourcing Enters the Mix – The New Squirrel Fight. This approach generated a considerable amount of interest within the advertising community. disappear. 

If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. Accept and embrace this fact now and your communities have a much better chance at succeeding. Collaborative communities don't just start innovating because you build a website and send a memo. Best Practices Enterprise 2.0

Consumers Control The Brand (And Other New Media Myths)

Twist Image

In looking back, did any of those instances make us - as a general mass community - feel like we had any true control over a brand? In a world where consumers truly own the brand, we would see a lot more than customer service replies delivered via Twitter or the use of a Blog to crowdsource new and innovative ideas (which - when done - never offers ownership or partnership of those ideas over to the consumer. crowdsource. Marketers don't control their brand. the consumer does. The brands now control the brand message? Not exactly. The brands control the brand. Hardly.

New Gap Logo Deserves Applause

Spin Sucks

What I love about the entire thing is they crowdsourced the design of the new logo…with professional designers. In a world of constantly changing technology and companies trying to understand the shift in communication with their customers instead of at their customers, Gap is going out on a limb by asking their community of brand ambassadors to participate in the new design.

Crowdsource: BP Oil Spill and social media

Laurel Papworth

And there are a lot of innovation crowdsourced communities online. So I got to thinking: what if we crowdsourced a solution? And my second question was… would BP listen to a crowdsourced solution? Crowdsourced innovation social networks. So I had a look on crowdsourced business websites. Crowdsourced solutions to BP Deepwater Horizon oil spill.

4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Social enterprise platforms provide a platform for crowdsourcing innovation – from responding to queries and surveys, to posting ideas in a group discussion threads. Community Management Guest Post HR Social Media Social Network Chatter Crowdsourcing group discussions guest blog post Jive Social Enterprise Social Enterprise Networks YammerStreamline project management.

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