15 Common Social Media Questions & Answers
FEBRUARY 8, 2017
Whether you’re just getting started with social media marketing, or you’re an experienced marketer, there’s always something new to learn. Asking the right questions can improve your chances of success and help you avoid costly mistakes. Do I Have to Be on Every Social Network? Do My Social Media Handles Have to Be Consistent? Answer: No.
How to Leverage Your Social Media Marketing with Videos
OCTOBER 27, 2016
Should you include videos in your social media marketing? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks. And if so why? Wistia youtube
Social Media: Answering Questions from Your Clients
JANUARY 17, 2014
As a freelance marketer specialized in the digital space, I get asked almost on a daily basis about whether or not a business should get into social media. The problem with this question is that it is the wrong one to ask. You need to make them interested in your good/service, answer their questions, and provide them great customer service. Let’s backtrack a bit.
How Being Generous on Social Media Will Change Your Life
FEBRUARY 2, 2017
Social media can change your life. Paula Kiger shares the curious case of a professor who advised readers to quit social media in order to preserve their careers. The post How Being Generous on Social Media Will Change Your Life appeared first on Spin Sucks. Related Stories Pay to Speak at Your Social Media Conference? Are You Drunk?
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. Social Media
Social Media Calls-to-Action that Connect You to Consumers
AUGUST 29, 2016
How do you map out a social media strategy that actually works? The answers to these questions and more in this post from Roger Gallager. The post Social Media Calls-to-Action that Connect You to Consumers appeared first on Spin Sucks. How can your brand stand out from the crowd and transform its followers into customers?
115 Facts You Never Knew About Social Media [Infographic]
NOVEMBER 15, 2016
It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Younger people are more likely to be making the change to news on social media. Social In Sixty Seconds. It is.
10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
APRIL 1, 2012
Finding a social media professional to help you with your online activities can sometimes be a tough process. Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. Plenty of social media professionals have experience that goes back to online bulletin boards, forums on CompuServe, Prodigy, and AOL, and online forums.
Top Annoying Social Media Habits to Avoid for PR Professionals
JANUARY 16, 2017
Social media is a great tool to connect and share with others. Eric Sachs shares social media habits PR professionals should avoid. The post Top Annoying Social Media Habits to Avoid for PR Professionals appeared first on Spin Sucks.
Who Owns Social Media?
DECEMBER 17, 2015
When I received a master’s degree in social media in 2010, it was a pretty unique degree to obtain. Today, everyone is a social media expert (degree or not). Which begs the question, “who owns social in an organization?” Is it advertising agencies? To be effective, your social strategy should include insight from all of the above. PR firms?
Facebook Launches Questions
MARCH 25, 2011
Tweet Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community. And now Facebook has launched Questions after Quora has been buzzing for a while. Questions will be a useful feature for business that run a page as part of creating involvement for users in the community. How it works.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
Facebook Questions Are Here
MARCH 28, 2011
Because Facebook questions are here! According to the social platform: “Questions is designed so that anyone on Facebook can help you find the answer. For example, when you ask a question and your friends answer or follow, their friends can see and answer it, too. Ask a Facebook question. Want to know how people consume your media? The best part?
How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. 5. Social media measurement comes in different levels.
Making Social Media An ROI Positive Channel For B2B Businesses
The Realtime Report
JANUARY 28, 2017
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Most B2B marketers are still using a social media playbook developed by B2C companies. With $5.4
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. 1. Now you’re asking me to add social?!”. As far as social media goes, that’s what smart tools like HootSuite, Buffer, PostPlanner, etc.
Don’t Make These 9 Social Media Marketing Mistakes
NOVEMBER 8, 2014
Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. Follow her on Twitter at @pamdyer.
3 Essential Questions for Social Media
NOVEMBER 5, 2013
Social media, social marketing is not complicated. The question in a sense is why do we need social media? Why do we need social media to "force" brands to provide value, to speak to us in human speak, to want to think about what we need rather than what they need to bank their bonuses. Isn''t business run by and run for humans?
10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Does social media drive ROI? Many brands are still plagued by this question. . The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Enter social media. Social Media ROI: 10 Examples. Easy, right?
15 Fantastic Books on Social Media Marketing
MAY 16, 2015
Do you want to learn more about social media marketing? By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. Fire up your brand via social media, Kindle ebooks, or podcasts using this guide from Tara Ross. You’re not alone. Ann Handley and C.C.
5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself
AUGUST 8, 2012
One might think that since I work at an agency that I’d have a predisposition to recommend outsourcing your social media needs. I can assure you that is not my opinion. I’ve always been a straight shooter on my blog regardless of whether my opinions or recommendations directly benefit me. Not every company or organization needs to outsource their social media efforts. So without further ado, here are the 5 questions to ask yourself that will help you determine whether hiring a consultant or firm is the right move. 1. Social Media
The Truth About How Often to Post in Social Media
Convince & Convert
FEBRUARY 15, 2017
How often should I post to social media? These (among others) are the central questions of our time. You could fill Tom Brady’s trophy case with the amount of research that has been conducted on social media posting frequency. did a piece of social content get, and what happens to those baseline results when the frequency of publication goes up, or down?
How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
Quick: Can you list the goals of each and every one of your social media efforts? If you’re like many marketers, those questions probably bring a quizzical look to your face. So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed.
The Big Question: One Thing You Wish You Knew When Starting Out in PR
FEBRUARY 17, 2017
The post The Big Question: One Thing You Wish You Knew When Starting Out in PR appeared first on Spin Sucks. Related Stories The Big Question: Measure Your 2017 PR Goals The Big Question: What is the Worst PR Advice You’ve Ever Received? The Big Question: Amplify Your PR Success. What is one thing you wish you knew about PR when you started your first PR job.
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years.
Social Media Q&A
APRIL 20, 2011
A few months ago, Jack Monson , who is the programming chair (and good friend) of the Chicago chapter of PRSA , asked me to do something that hadn’t yet been done at one of their monthly lunches: Take questions from the audience the entire hour. My reasoning being that social media is a TOOL and agencies should not be specializing in tools. until 6 p.m., every day.
Ultimate Guide to Measuring Social Media ROI
FEBRUARY 6, 2017
Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. And judging by the numbers, a lot of businesses are struggling to grasp the financial impact social media marketing is having for them.
Timing Your Social Media Marketing
JANUARY 20, 2012
Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. Eric Boggs, CEO of Argyle Social and Jay Baer, CEO of Convince and Convert , recently teamed up for a terrific webinar that addresses these questions as they pertain to Facebook and Twitter.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.
How to Produce Social Media Content for Your Business
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! Ideas for Content on Social Media. Viola! Videos.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?
Your Complete Social Media Checklist
AUGUST 1, 2016
Have you ever wished you had a social media checklist? The amount of work that goes into growing and managing a social media presence is immense, and it can be hard to make sure you’re staying on top of everything that needs to get done. Today I have Michael Patterson of Sprout Social sharing a guest article and social media checklist. Enjoy! .
Managing Social Media Fatigue
JULY 28, 2011
It’s Facebook question of the week time (clap, clap, clap!). She said I didn’t really answer the social media fatigue question and asked me to consider revisiting it. So I talk for a few minutes about why we’re all feeling social media fatigue, the deal I made with Kary Delaria for this Sunday, and how you can manage your own information overload.
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Social media isn’t without these nebulous phrases or buzzwords either. My latest favorite buzzword that is invading both the business and social vocabulary is “Agile” As an ex-software developer, it makes me giggle a little when people use it incorrectly. Blog frequently, monitor your channels, respond to as many questions and inquiries as you possibly can.
3 Simple Ways To Show Thanks To Social Media Followers
NOVEMBER 19, 2015
Answer their questions and address their complaints. The post 3 Simple Ways To Show Thanks To Social Media Followers appeared first on Firebelly | Social Media Marketing & Management Company. Community Management Social Media ManagementThank them for their compliments. Nobody likes to feel ignored. Retweet, regram, repeat! We can help!
Why Most Social Media Departments Fail
Techipedia: Tamar Weinberg
OCTOBER 25, 2011
A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. Goal Setting. Do you truly want to succeed?
The FTC and Social Media: You Have to Disclose
JANUARY 6, 2015
Your company participates in social media and you often share the work your organization does on your personal social networks. Many obliged the request on their personal social networks, but didn’t disclose PlayStation was a client. It’s a scary place—the social networks. Following are the things you can do: Social media policy. Always.
How to Use Twitter Cards in Social Media Marketing
DECEMBER 14, 2014
Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. Tweets with images and other media attract: 89% more “favorites” 18% more clicks 150% more retweets Get started with Twitter cards in 4 easy steps 1. How to Use Twitter Cards in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.
[Comic] Are You Really ‘Doing’ Social Media?
MARCH 10, 2013
Engaging in social media is significantly harder than it sounds. Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. So, you’ve registered all your social media channels, do you know what to do with them? How would that help your bottom line? Cheers!