Convince & Convert

APRIL 15, 2014

Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? If your website is not mobile friendly, you will be lucky to see any conversions. If a site is mobile friendly, why wouldn’t we see an increase in mobile conversions? You aren’t alone!

Mobile 144

Mobile Conversation SMS Study 144

Convince & Convert

NOVEMBER 25, 2014

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. A conversion is when a mobile app boosts sales, whether directly or indirectly.

Mobile 161

Mobile Conversation How To Applications 161

The Realtime Report

APRIL 2, 2014

How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time. Time spent on the mobile web has continued to drop, now totaling just 14% of Americans’ time on mobile.

Mobile 177

Mobile YouTube Airlines Statistics 177

The Realtime Report

JANUARY 7, 2013

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly.

Mobile 178

Mobile Video Content Survey 178

Webbiquity SMM

MAY 3, 2012

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me?

Mobile 180

Mobile iPhone iPad Training 180

The Realtime Report

DECEMBER 4, 2012

A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.” The study also revealed the efficacy of mobile ads. 53% thought the best way to reach consumers was to answer their questions on platforms like Facebook.

Mobile 170

Mobile Research Products Survey 170

The Realtime Report

MARCH 6, 2014

Today, mobile plays a huge part in our search to find the right movie and time. The study looked at smartphone use among moviegoers, or respondents who said they would see a film at theaters within the next three months (this equals about 50% of adults). Here are some of the highlights: 1/3 of moviegoers buy tickets on mobile phones.

Mobile 164

Mobile Film Statistics Advertising 164

The Realtime Report

DECEMBER 31, 2012

What were the most popular social media case studies in 2012? What did you think were the most interesting case studies of 2012? Related Stories Top Social Media Stats of 2012 Social Networking Stats: Twitter Tops 200 Million Monthly Active Users, #RLTM Scoreboard Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz.

Case Study 194

Case Study Study Social Media Film 194

Socialmedia.biz

JANUARY 14, 2020

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Mobile 90

Mobile Engagement Organization Video 90

The Realtime Report

DECEMBER 18, 2012

Mobile gaming is growing more rapidly in the US than either social or online casual gaming, according to an eMarketer report. With its rapidly expanding audience, mobile gaming will also lead in advertising growth. The top sources of revenue for mobile gaming are: paid downloads. in-game advertising. in-game advertising.

Mobile 187

Mobile Advertising Social Networking Report 187

The Realtime Report

DECEMBER 11, 2013

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. How many retail apps are on your mobile phone? The solution?

Retail 173

Retail Mobile Sites comScore 173

Techipedia: Tamar Weinberg

JULY 11, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

Mobile 191

Mobile Strategy Marketing Insurance 191

Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. Background: . Media Coverage: .

Case Study 100

Case Study Study Storify Products 100

Harp Interactive

AUGUST 26, 2010

75% of the marketers surveyed are targeting the “always-on&# consumer, described as “hyper-connected&# because of their frequency of engagement with the Internet and mobile devices. Emerging platforms in which marketers are planning to increase investment include: Mobile apps (i.e. Google) – 89% using.

Study 285

Study Social Media Survey Conference 285

Small Business Mavericks

JULY 16, 2014

There’s a new study that has been announced, “ Crème de la Crème: A Guide to Creating Successful Mobile Video Advertising Units.” Here are their “Five Foundations” for creating video ads designed for the interaction you get with mobile users: Entice and Intrigue. Bring Them In. Symphony Not Noise.

Mobile 107

Mobile Press Release Small Business Advertising 107

The Realtime Report

OCTOBER 1, 2012

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. What happens when they do?

Mobile 186

Mobile Sites Focus Group Journal 186

The Realtime Report

OCTOBER 8, 2019

Using Mobile Technology to Build a Better Brick-And-Mortar . However, it is also important to note that 53% of the purchases are impacted by things such as the Internet and mobile technology. However, it is also important to note that 53% of the purchases are impacted by things such as the Internet and mobile technology.

Mobile 79

Mobile Notification Applications Banking 79

Social Media Strategies Summit

MARCH 1, 2024

Shift Toward Vertical Video Over the past five years, mobile devices have accounted for more than half of global internet traffic , peaking at almost three-fifths of traffic in mid-2022. landscape ), now generates the lion’s share of its traffic from mobile. landscape ), now generates the lion’s share of its traffic from mobile.

Video 231

Video Trends Marketing Mobile 231

The Realtime Report

MARCH 21, 2014

Twitter Users Log In Via Mobile. A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. has the greatest percentage of respondents using mobile as the primary way to access Twitter. Twitter users will access the platform via mobile. Please email marissa@modernmedia.co

Social Networking 170

Social Networking Mobile Tumblr Twitter 170

Small Business Mavericks

AUGUST 13, 2013

Chances are, if you’ve done any fair amount of study on responsive web design, then you are thinking about how visitors are viewing your mobile website. Until now, you couldn’t do a whole lot about the speed of your website loading on mobile devices. CSS compaction. Image optimization. HTML compaction.

Mobile 105

Mobile Guidelines Resources Study 105

SocialFish

SEPTEMBER 20, 2010

Just wanted to quickly point to a couple of recent studies you might be interested in. Secondly, here’s a slide deck about a Pew Internet Research study about “trends in mobile internet access, e-reader and tablet computer use, and mobile apps&# in conjunction with a talk given to the Arizona State Library’s E-Reader Summit.

Study 157

Study Web 2.0 Patterns Analysis 157

Social Media Today

JUNE 15, 2019

A new study from Pew Research has highlighted some important marketing considerations in regards to how different audiences are accessing the web.

Research 168

Research Mobile Study Marketing 168

The Realtime Report

JULY 20, 2012

Do Facebook Mobile Ads Work Better Than Twitter’s? Facebook mobile ads are more successful than Twitter’s, according to a new report by TBG Digital. Facebook’s click-through rate for mobile newsfeed ads is 1.14% (out of 278 million impressions in June) – better than most display ads, according to Forbes.

Social Networking 183

Social Networking Mobile CPM Tumblr 183

The Realtime Report

JULY 9, 2012

The majority of smartphone owners in Australia, China and Japan are accessing mobile social media at least monthly – and those in China are most likely to connect with social networks via mobile, according to Google’s Our Mobile Planet research. million, based on eMarketer estimates. million smartphone users.

Mobile 156

Mobile Social Media Research Study 156

Small Business Mavericks

JUNE 14, 2011

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest.

Mobile 107

Mobile Strategy Wireless Marketing 107

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

Mobile 60

Mobile Content Open Source Apple 60

SocialFish

MARCH 25, 2011

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. Here’s a nice reminder of how mobile apps can help (got a flashlight app on your phone?

Mobile 177

Mobile SMS Startup Energy 177

Bill Hartzer

MARCH 26, 2010

Have you been looking to turn mobile phone “browsers” into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier your customers use. – Working across all wireless carriers.

Mobile 138

Mobile Wireless Retail URL 138

Buffer Social

NOVEMBER 7, 2017

So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.

Study 111

Study Instagram Hashtag Research 111

Socialmedia.biz

JANUARY 25, 2017

W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. Mobile has made a big splash over the past five years, but there are still many businesses that are hesitant to invest in a mobile development strategy of their own.

Mobile 60

Mobile Trends Small Business Compete 60

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. Walmart’s “mobile-ad blitz” ran for 72 hours. The results, according to The Wall Street Journal, were “mixed.”

Mobile 149

Mobile Team Retail Journal 149

Convince & Convert

APRIL 3, 2014

From ExactTarget , a free study called the 2014 Mobile Behavior Report. yz (Hidden) Blog Sponsors yz (Hidden) Podcast Sponsors'

Mobile 71

Mobile Report Study 71

Buzz Marketing for Technology

JUNE 27, 2008

Knowledge Mobilization. Knowledge Mobilization. But current studies indicate that these communities tend to be used for improving specific business processes (how work is being done), rather than leading to innovation (new knowledge) or change outside of the enterprise. Communications Planning. Internet Tactics. »

Mobile 113

Mobile Energy Influencer Resources 113

Freelance Social Media

JANUARY 14, 2009

Search About Jacinta is the owner of LangfordMedia , a digital marketing firm that specializes in social media, web development, and mobile app development. What would we do if we couldn’t spy on our Facebook friends at all times?

Social Networking 100

Social Networking Mobile Foursquare Disqus 100

Convince & Convert

FEBRUARY 18, 2015

Are we about to finally crack the mobile marketing code? Here’s the challenge, and this has always been the challenge for mobile. very interesting case study here about Shazam iBeacon program with Office Depot ). Image via BigStockPhoto.com. Get all JayToday episodes at [link]. Sprout Social Shoutout.

Mobile 60

Mobile Marketing Discount Retail 60

Sherrilynne Starkie

AUGUST 7, 2018

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. Lastly, become mobile-centric.

Brands 150

Brands Facebook Study Mobile 150

The Realtime Report

AUGUST 16, 2012

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. There were realtime web scoreboards for all 302 events, and realtime results and live torch relay tracking on the mobile apps. million tweets for 204 teams on desktop and mobile.

Mobile 182

Mobile Foursquare Facebook Tumblr 182