Sherrilynne Starkie

OCTOBER 25, 2012

AIR MILES collectors were encouraged to engage with the AIR MILES-hosted social community website by sharing thoughts about the brand or participating in promotions; they were rewarded either with a small number of bonus miles or entry to a lottery for large prizes. In total, over 99,000 unique posts were analyzed.

Study 377

Study Social Media Wikipedia ROI 377

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

Case Study 125

Case Study Study Project Creative Commons 125

The Realtime Report

JANUARY 10, 2022

5 Tips for Studying at Home. They’re extremely popular, and more people than ever are nowadays choosing to study online rather than attending a bricks-and-mortar university. Of course, it can sometimes be difficult to study at home (where there are lots of distractions), but these tips should help. #1 1 Make an Office.

Study 91

Study Tips Cost Mobile 91

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 168

Case Study Communities Study Committee 168

Ignite Social Media

APRIL 20, 2018

I’m going to highlight an aspect of this struggle from a user perspective as well as a personal case study on how I’ve been attempting to increase reach by beating the algorithm with an organic page I manage outside of my role here at Ignite Social Media. In this blog post. How to See More of the Content You Really Want.

Case Study 79

Case Study Study Communities Organization 79

Social Media Strategies Summit

MAY 25, 2021

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Studies show that 67% of constituents want governments to make it easier to interact with digital services. Sometimes a simple graphic is most effective at communicating its message clearly. Think Mobile First.

Communities 130

Communities Engagement Facebook Authentication 130

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. The changing narrative. apologies, Shonali!).

Communities 239

Communities Case Study Patterns Study 239

Waxing UnLyrical

JULY 25, 2016

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 100

Case Study Study Banking Metrics 100

Waxing UnLyrical

JULY 20, 2015

What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. YouTubeAsksObama [Influencers case study].

Case Study 100

Case Study Study Influencer Consultant 100

Direct Marketing Observations

JULY 19, 2012

I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study. This study, updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today.

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Study Research Organization Communities 176

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Webbiquity SMM

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” Here are 10 noteworthy observations from the study.

Research 257

Research Report Social Media CPM 257

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

Case Study 100

Case Study Study Banking Campaign 100

Convince & Convert

SEPTEMBER 18, 2014

To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. » Social Media Case Studies bloggers campaign case study celebration community facebook influencers outreach social media twitter' Read the whole entry. »

Hosting 140

Hosting Communities Case Study Social Media 140

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead.

B2B 230

B2B Communities Facebook How To 230

Convince & Convert

MARCH 5, 2024

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. r/buyitforlife Example This subreddit continues to be one of Reddit’s most popular and fastest growing communities year after year with 1.7M Redditors are inherently curious.

Reddit 143

Reddit Research Loyalty Survey 143

Mindjumpers

APRIL 26, 2012

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. Step 1 – Show me the data.

Communities 262

Communities Activities Facebook Patterns 262

Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel. But does it work?

Communities 100

Communities Eventful Case Study Groups 100

Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy' Background: . TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country. Media Coverage: .

Case Study 100

Case Study Study Storify Products 100

Waxing UnLyrical

AUGUST 15, 2011

The study was listed as one of the bullet points in Academica’s Top Ten , a daily scan of the news stories in Canadian Higher Education. Its goals are entrenched in reputation and community-building. I manage a blog for a mid-sized Canadian University. Anyone worth their salt in our organization subscribes.

Study 178

Study Committee Metrics Education 178

Ignite Social Media

AUGUST 17, 2017

You’ll want to download our white paper to read about the whole approach, but today we’re talking about Community First Insights—the first of five sections. Community First Insights are a particularly important piece of the Mindset in the Moment™ puzzle. Contact us here.

Communities 89

Communities Patterns Social Media Management Social Media 89

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. Lots of case studies and lots of stories of success and failure. so that others might gain insights for their own community efforts.

Communities 100

Communities Travel Metadata Content management systems 100

Waxing UnLyrical

MARCH 26, 2012

Would you like more case study posts? Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Then there was the fact that the actions we hoped people would take were digital actions. Do let me know – the comments are yours, you know that!

Case Study 256

Case Study Blogger Study Campaign 256

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

agora pulse

NOVEMBER 6, 2019

I love how focused each study is on real data that is not skewed to fit a preconceived idea. However, community management has been the greatest benefit. example of community management via Agorapulse. How did you discover Agorapulse? I listen to the Agorapulse podcast, The Social Media Lab, and love it. I listen religiously!

Case Study 77

Case Study Study Social Media Social Media Management 77

agora pulse

NOVEMBER 6, 2019

I love how focused each study is on real data that is not skewed to fit a preconceived idea. However, community management has been the greatest benefit. example of community management via Agorapulse. How did you discover Agorapulse? I listen to the Agorapulse podcast, The Social Media Lab, and love it. I listen religiously!

Case Study 77

Case Study Study Social Media Social Media Management 77

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. If you can combine the element of Trust across a wide range of fans, followers and advocates then you have a community.

B2B 178

B2B ROI Communities Marketing 178

The Marketing Blog

MARCH 8, 2010

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no.

Study 180

Study Company Web 2.0 Twitter 180

Akamai Marketing

JANUARY 1, 2015

Case Study #4: Neighborhood Shopping Center. Do: We kicked off the campaign with a community, family-focused event which included prizes and give-aways for social media participants. With a newly engaged social media community, we tested the audience with a selfie contest over a heavy shopping weekend. Background: .

Case Study 100

Case Study Retail Study Eventful 100

Firebelly

OCTOBER 7, 2010

In 2007, the web-comic xkcd published their version of an " online communities map ," which use statistics (and admittedly some guesswork) to map out social networks and communication sites in the form of countries on a world map. Jake Hamilton is a Web Developer at Firebelly Marketing , and studying Media Arts at IUPUI.

Communities 156

Communities Posterous Statistics Social Networking 156

Ignite Social Media

AUGUST 2, 2016

Today, let’s examine four recently emerging social media communities. Among the many other insights in the Facebook IQ study, it was found that “51% of male respondents said Facebook helps them organize their lives, and 47% said the same for Instagram.” The Patron Parent. The priorities and work-life balance changes dramatically.

Communities 60

Communities Social Media Instagram Trends 60

Convince & Convert

MAY 8, 2012

What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is. According to dictionary.com, a community is. As community managers, it’s our job to manage a brand’s online (and offline) presence.

Communities 154

Communities Brands Lurker Facebook 154

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

WebInKnow

NOVEMBER 1, 2022

This Fanocracy means that members pull energy, new ideas, and deep connections from and then back to like-minded people in the community. The volunteer members of the Harry Howard Hook & Ladder Company in Port Chester, NY are fans of the Grateful Dead, and they share their fandom in their work as well as with members of the public.

Communities 57

Communities Energy Company Case Study 57

Social Media Marketing

MARCH 1, 2010

The study, conducted by Business.com , finds that that four of the top five most effective social media tactics for engaging small business decision makers do not require significant IT investment or involvement. Tags: guest post study social media b2b corporate blogging.

B2B 159

B2B Study Social Media Small Business 159

Small Business Mavericks

JULY 24, 2013

In fact, content marketer Monica Wright conducted a study and wrote about it on Marketing Land. With just a little bit of effort, you can turn your Facebook page into a thriving social media community. Small Business Internet Marketing community facebook Facebook pages Social Media' Post images.

Communities 101

Communities Facebook Survey Small Business 101

Bare Feet Studios

FEBRUARY 26, 2014

Let me introduce you to my client, HCAP – Honolulu Community Action Program, Inc. The post Social Media Case Study: Collaborate with Traditional Media appeared first on Bare Feet Studios. News Portfolio business case study Honolulu Social Media traditional media training'

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Case Study Collaboration Study Social Media 82