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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS. BEYOND SENTIMENT ANALYTICS. FREE MONITORING SERVICES.

4 Steps to Segment Social Media Traffic in Google Analytics


The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. Given the rise of social media, a common question by newbies to Google Analytics is how to track their social media referrals. The graph shows traffic trends; the pie-chart and tables show what is driving the trends. Click on Advanced Segments.

LinkedIn Analytics: The Complete Guide

Sprout Social

Not that long ago, if you asked most people what they thought of LinkedIn, you’d probably hear comparisons to sites like CareerBuilder or Monster. As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Analytics focuses on three main areas: Company updates. LinkedIn Analytics will also show you how your follower count stacks up against competitors in your industry. LinkedIn Pulse Analytics. Followers. Visitors. Company Updates.

Klout and Kred – Social Influence Comparison

Akamai Marketing

But within the last year, there is a new player, Kred, which hasn’t quite caught on the way Klout did.  I still understand the value of measuring influence from the perspective of brands and analytics. Despite my krotchey Klout reaction, I’ll admit to using Klout, PeerIndex and Kred scores into baseline, weighted influence measurements for analytics purposes. Blech.

Social Media Monitoring Tools Comparison Guide

This post offers a look at some of the popular social media monitoring tools available, as well as a free comparison-chart PDF download. Click here to download the free social-media monitoring comparison guide. Radian6 Due to its large coverage area, robust analytics and workflow management capabilities, Radian6 is ideal for large companies who need in-depth social media monitoring.

A Review of Triberr and the Spin Sucks Analytics

Spin Sucks

For instance, when I compare Spin Sucks analytics from March 8-April 7 and January 8-February 7 (I didn’t compare to February because it was a short month and not a fair comparison), I found: Traffic is up 59 percent. Review of Triberr and the Spin Sucks Analytics originally appeared on Spin Sucks on April 12, 2011. It’s been a month that I’ve been a member of Triberr. I’ve had lots of direct messages, emails, and Facebook messages asking what the heck it is and how I like it. So I’m here to tell you. But you know what I like best about it?

A Powerful Exercise inside Google Analytics to Set You Up for a Successful Year of Blogging


It all starts for me in Google Analytics (the tool I use to track how my blogs are performing). Note : I know the mention of ‘analytics’ is enough to put some of you off reading on any further. I get that – I’m not really an analytical guy. Note : comparison reports are a lot of fun and can be very motivating. Audience. Audience Overview. strings.

How I use Google Analytics ‘Compare’ Feature to Motivate Me to Grow My Blog


” We’ve covered a whole heap of techniques for growing the amount of traffic you attract to your blog in our  Blog Promotion category  (also check out this ‘ how to find readers page ‘ and listen to my recent finding reader webinar ) but one thing that has helped me on the ‘motivation’ front lately is the report below in Google Analytics (click to enlarge).

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10 Brands Killing It On Instagram in 2016

Talkwalker SM

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. According to Talkwalker’s social media analytics , 37 of Dior’s 72 Instagram posts were videos. over the summer (Source: Talkwalker’s Instagram analytics ).

Facebook vs Twitter (A Comparison)

The Marketing Blog

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. I was just  testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least. Which one would your prefer?

How to Successfully Mine Your Social Media Data

Sprout Social

common misconception is that you need a data scientist, analyst or analytics professional. With the data, you can then build social media analytics to make sense of the raw information. Popular social networks understand the importance of analytics. Page Likes: This metric shows the total amount of Page Likes and new Page Likes with weekly data comparisons as well.

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UTM Tracking: The Major Key of Social ROI

Sprout Social

Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. Rather than digging around your Google Analytics report looking for where people were acquired, and then trying to decipher if they came in from a Tweet or the link in your Twitter bio—UTM codes can tell you the whole story, upfront.

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Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Brands often spend a disproportionate amount of time, money and effort on website branding efforts, in comparison to the relative pittance reserved for complementary Facebook efforts. Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media Analytics content marketing CTA Customer Intelligence Plugins

Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. gShift features extensive social media tracking capabilities as well, pulling analytics from Twitter (e.g. Unlike pure SEO management tools (e.g., Features. site) is helpful. URL links).

Is Google becoming evil?

The Way of the Web

But recently Google made an announcement that Google Analytics would no longer provide keyword information for users who are logged into their Google profile and using secure search. But hang on – if it really doesn’t matter to individual user privacy, could it be related to the launch of a paid Google Analytics for enterprise with a hefty price?

Ten Ways To Use Analytics And Rev Up Performance

Small Business Mavericks

It’s easy to miss one of the many ways to use the Analytics toolkit to rev up your AdWords performance. Frederick Vallaeys made it easier to find some of the best in his Search Engine Land article, “ These 10 Analytics Reports Will Improve Your AdWords Results “ As always, there are going to be some that are familiar, and some that surprise you in his list: Use the “pages/visit” metric to see if users aren’t finding what your ads are promising. Put a value on keywords that assist conversions with the Model Comparison report.

Why Blog Posts Fail

Convince & Convert

In comparison to its attention-creating forebears like advertising and direct mail, content marketing offers lower production costs on a per-execution basis. You need three things to make this work: Predictive content analytics (we swear by InboundWriter for this. We Enough of a partnership with your blog writers that you can help guide their topics, using predictive analytics.

Business risks from and for the insurance industry


Digital technologies and innovations, the increasing digital communications behavior of consumers, feedback and comparison websites, the list goes on. Digital transformation Research Allianz Allianz Risk Barometer 2015 Big Data cybercrime digital transformation disruption insurance industry predictive analytics

How to Analyze Twitter Data

Sprout Social

Depending how robust you want your analytics, there are diverse options to give you oversight or in-depth analysis. In this article, we’ll talk about the two ways we recommend pulling and measuring your Twitter data: Using Twitter Analytics. Twitter’s built-in analytics tool gives you access to additional data beyond shares, likes and Retweets. AnalyticsAccount Home.

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The Delicate Art of Letting Sacred Cows Go

Geoff Livingston

Precious “must have” initiatives can pale in comparison to other efforts when it comes to delivering actual results. It’s fairly easy to set up these types of goals with a combination of web analytics and CRM. Marketing analytics business content data facebook kpi measurement sacred cow Forced change is one of the hardest aspects of communications today.

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Adapt Or Die

Twist Image

Regardless of what we - as business owners - are capable of, there are bigger forces at play: technology, connectivity, mobility, analytics, data, creativity, commerce, publishing and more will continue to reshape and change how we do business. My guess is that the next five to ten years are going to make the past decade's disruption seem minor in comparison. analytics. Do you like the saying, "adapt or die" ? There are days when it is the soundtrack of my life and then there are days when I shake my head at what the connotation truly means. Think about it. apple.

Four Metrics for Measuring Social ROI


Using Google Analytics to track down the number of users who, referred by social media channels, visited the brand’s official website, will outline which channels are beneficial as traffic boosters that have the potential of leading to increased sales. This metric refers to measuring the effectiveness of a brand’s own social media activities in comparison to that of its competitors. Marketers

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Taking Inspiration From Inspire


year later, in October 2015, Unmetric was first to market again with Unmetric Predict – a product that uses predictive analytics to help content creators understand how well their content is likely to engage with their audience. It’s against this backdrop that all of us at Unmetric would like to say congratulations to another social media analytics company. Uncanny, right?

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

You can also use Topsy Analytics to compare profiles, domains or keywords and see what content has received the most links. But if you are looking for a simple way to do a relative comparison of users, these tools offer a basic metric you can use. Related posts: The Best Free Tools for Twitter Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools. Topsy.

Analyze Page Performance With the New LinkedIn Company Pages Report

Sprout Social

As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration. Closer Look at LinkedIn® Analytics. The comparison chart provides Page level activity and growth across each individual Company Page so you can quickly identify your top performing Page. Use LinkedIn Data to Inform Content Strategy. LinkedIn Product Updates

40% of Leading Brands Use Instagram

The Realtime Report

While Instagram’s 40% pales in comparison to the 98% of Interbrand Top 100 brands that are on Facebook (94% on Twitter), Instagram’s rise in popularity among brands has been impressive, especially considering the platform’s lack of administrative or brand management features ( Marketing Profs ). How active are these top brands on Instagram? 37 have an active profile.

The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

And now that the vast majority of keyword referral data in analytics tools is “not provided” or “keyword unavailable” it’s one of the best available sources. There’s also a domain comparison report that allows you to see what terms a competitor is ranking for that you are not (or alternatively what intersecting terms you share). Keyword Research. 1.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Though limited (in terms of filters, number of search terms and results) in comparison to the fee-based version of the tool, SM2 Freemium is still an excellent tool for getting a snapshot of your social media landscape—discovering who’s talking about you, your competitors and your industry, what they’re saying, and where they are saying it. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. simple tool like Google Alerts would pick up most stray citations.

My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

Beyond Facebook Insights: Useful Facebook Analytics Tools. used to do team comparison posts with some frequency but I scaled back, mainly because the figures become outdated so quickly (and since social media is more than a numbers game). The post on Facebook analytics tools did well considering I just published it last week. Original idea! Is LinkedIn the New Old Boys Network?

5 Things Google+ Pages for Brands Are Missing


Google+ Pages for brands have launched; let the comparisons to Facebook brand pages begin! Analytics. No analytics make is nearly impossible for brands to measure success (however they choose to define it) on their pages. 5. Many people have been boasting the potential search engine optimization advantages these Google+ Pages will have, but there are 5 important things Facebook Pages have that Google+ Pages currently do not. 1. Vanity URLs. Find us at is a lot easier to remember (and takes up a lot less space) than find us at [link]. 2.

New Platforms + Meager Results = Same Old Song And Dance

Twist Image

It was never an apple to apple comparison. Review the strategy, review the creative, review the analytics and appreciate that you may, simply, just be a little too early. analytics. Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. The assumption is that because people have gathered, it will be easier to get their attention (wrong). This is hardly ever the case (sadly). Still, the debate raged on. You would be wrong. attention.

What Is the Difference Between Dark Social and Dark Posts?

Simply Measured

It’s really an apples to oranges comparison. It refers simply to the private sharing of links via mediums that don’t pass a referrer in traditional web analytics platforms, such as email, Slack, Text, FaceBook Messenger, and WeChat. So…what is the difference between dark social and a dark post? In my work as a product specialist, I get this question all the time. ” .

Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

The Realtime Report

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry.  US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. So how does mobile app usage compare to desktop web usage — or to the time spent watching TV?  A comparison of Flurry’s mobile app data with web usage indicates that US consumers spend more time in apps than surfing the web via desktop. Time spent in mobile apps now totals 76% of time spent watching television.

How to Find the Right Content Distribution

Spin Sucks

Yes, I know averages are lies , but just by comparing the top two analytics screen grabs, you can see it was harmful. For instance, I might ask Buffer if they would kindly highlight a PR metrics post, for comparison. By Gini Dietrich One of the things my team and I are working diligently on is finding new ways to distribute content and engage new audiences. Not so much.

How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

YouTube analytics counts the amount of times a video has been watched, how many likes, dislikes, and shares it has had, which is a fantastic way to understand what does and does not work: Google Analytics is a great way to gather information about how users interact with your site. This is a guest post from Neil Davidson. But where do you start? The key is strategy. Have clear goals.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass. You’ll want to own the conversation online related to your products and services in comparison to your competitors. Digimind is a nicely designed monitoring and analytics platform. You may also be monitored!!

Forrester: Email and search drive online sales, not social

Dave Fleet

What about long-lead sales (as I said in response to last year’s version of this same report,  last-click analysis is very flawed  - and much social traffic via apps often displays in web analytics as direct traffic, for that matter)? Social media, says the report, drives less than 1% of online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers.

The Only 4 Reasons Agencies Should Care About Their Own Content Marketing

Convince & Convert

Potential clients, during the comparison shopping and due diligence process. Agency Promotion Content Marketing agency promotion blogging content marketing social media metrics web analyticsMimicry is not a strategy. Compulsion is not a strategy. Yet, far too many agencies are devoting resources to content marketing and social media solely because they feel they have to do so. Ouch).

How to Use Audiense to Analyze and Grow Your Twitter Presence

Razor Social

You want to view analytics based on your – or a competitor’s – account. There is a broad range of analytics reports available for your account and/or those of your competitors. Tweet analytics – View detailed analytics on the tweets you send such as the number of favorites, mentions, retweets etc. you Here is our Audiense review. How does it work?

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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

Get started by visiting Twitter’s native analytics site and logging in with your Twitter username and password. Check out our Twitter Profiles, Twitter Comparison and Twitter Listening reports in Sprout Social. The Twitter Comparison Report. The Twitter Comparison report is a powerful way to gain insight on how your Twitter strategy stacks up to that of your competitors.