Though limited (in terms of filters, number of search terms and results) in comparison to the fee-based version of the tool, SM2 Freemium is still an excellent tool for getting a snapshot of your social media landscape—discovering who’s talking about you, your competitors and your industry, what they’re saying, and where they are saying it. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. simple tool like Google Alerts would pick up most stray citations. MORE >>

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Internet , Marketing , Search Engine Optimization , Social Media , Viral Marketing , Web Design , Websites > Best Internet Marketing Blog Posts of 2007 Best Internet Marketing Blog Posts of 2007 by Tamar Weinberg on December 26, 2007 Share Last year, I ended 2006 with a great (and still pertinent) list of blog posts and articles that I felt were really the best in their class in the area of Internet Marketing. Maybe next year, folks! Clever! MORE >>

Happy to announce a glowing review of  Social Media Analytics   appeared at the  SEMANGEL blog (Gary Angel, CTO of Semphonic.com, who also contributed to Chapters 7 and 8 of my book). Marshall covers A LOT of ground in  Social Media Analytics. didn’t do that – nor would I – and would not write about Social Media Analytics if I had not “touched it&#. So the problems of internationalization are fresh in my mind, and yet I would have never have expected them to show up as Chapter 3 in a book on Social Media analytics. No so. MORE >>

Yet, far too many agencies are devoting resources to content marketing and social media solely because they feel they have to do so. Reasons Agency Content Marketing Might Be Worth It. At least one agency blog post per week should be tactical , describing how marketing can be improved in some fashion (software, process, thinking, etc.). Potential clients, during the comparison shopping and due diligence process. If you’re pitching a telco, you damn well better be creating some brilliant blog posts about marketing advances in the telco industry. Clients. MORE >>

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Chances are you’ve viewed recent reports about Facebook’s surprisingly low activity rates (“Only 1% of people who like a Facebook page ever go back to that page”) as vindication of what you’ve always suspected: marketing on Facebook just doesn’t work. It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. MORE >>