Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS.
LinkedIn Analytics: The Complete Guide
SEPTEMBER 6, 2016
Not that long ago, if you asked most people what they thought of LinkedIn, you’d probably hear comparisons to sites like CareerBuilder or Monster. Over the past few years, LinkedIn focused on getting businesses to use the platform for branding and content marketing. As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Analytics focuses on three main areas: Company updates. LinkedIn Pulse Analytics. Followers. Visitors.
Social Media Monitoring Tools Comparison Guide
OCTOBER 27, 2010
This post offers a look at some of the popular social media monitoring tools available, as well as a free comparison-chart PDF download. Click here to download the free social-media monitoring comparison guide. Radian6 Due to its large coverage area, robust analytics and workflow management capabilities, Radian6 is ideal for large companies who need in-depth social media monitoring.
How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better
MAY 5, 2016
We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. When it comes to Twitter analytics and Twitter metrics in general, I’ve done a bit of research into what exactly we can learn—as straightforward as possible—from all the awesome numbers Twitter displays. replies. links.
How to Create a Video Marketing Strategy for Your Business
Techipedia: Tamar Weinberg
APRIL 17, 2012
Surely, video marketing must be really expensive, time consuming, and technical? Even on a limited budget, if you plan well, maximize your resources and invest some creative energy it is possible to build a video marketing campaign that will take your business to the next level. Market your video. Marketing Search Engine Optimization Social Media video marketing videos
How to Choose the Best Social Media Marketing Tool for Your Business
FEBRUARY 9, 2017
Choosing a place to eat, choosing a new computer, or even choosing the best social media marketing tool. The tool you choose is often a key ingredient when it comes to hitting your social media marketing goals, because it can help you drive traffic and engagement, as well as measure how you’re doing. What are you looking to accomplish with your social media marketing efforts?
Facebook vs Twitter (A Comparison)
The Marketing Blog
MARCH 2, 2010
Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least. Which one would your prefer?
What True Collaboration in Digital Marketing Looks Like (And How I Learned It)
FEBRUARY 22, 2017
Go make a friend on the email/display/search/SEO/web/personalization/video/some other team. I’ve been amazed and impressed at how any social marketers have begun the effort to start working collaboratively with other functions in their organization’s marketing department. 2017 Digital Marketing Predictions From the Experts Download. knew little of social marketing.
UTM Tracking: The Major Key of Social ROI
JANUARY 18, 2017
We’ve written about UTM codes before , and yet many marketers are afraid of them. Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. UTM parameters are tags you add to the end of a URL to tell Google Analytics (or your CRM) a full story about where and why a person clicked.
How to Successfully Mine Your Social Media Data
JUNE 22, 2016
That same sentiment still rings true for social media marketers and advertisers. common misconception is that you need a data scientist, analyst or analytics professional. With the data, you can then build social media analytics to make sense of the raw information. Popular social networks understand the importance of analytics. Twitter Analytics. Analytics
Why Blog Posts Fail
Convince & Convert
JULY 7, 2015
” today’s content marketing success formula is different – a lot different – from the formula of 2013 and prior. Now, content marketing success is about home runs and strikeouts. Content Marketing Isn’t Free. But almost every time, content marketing is less costly to make than many other forms of company communication. Almost certainly so.
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g. Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out.
Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
JULY 22, 2013
recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. The difficulty of success means that competitive marketing analysis is more crucial than ever. What to Include in Competitive Marketing Analysis. 1. Compete.
7 Reasons Why Marketers Should Be Twerking Miley Cyrus
AUGUST 28, 2013
The satirical website had one of the most insightful (and hilarious) posts about the fiasco that points to the reality of what these types of events means to brands and marketers. And, make no mistake about it, brands, marketers and media entities jump all over this sort of stuff because it moves the needle. You can read the article to get the humor, but here is a rundown of why marketers should be twerking Miley Cyrus: If the headline is salacious, consumers will click on the site and drive up Web traffic. content marketing. marketers. marketing.
Is Google becoming evil?
The Way of the Web
NOVEMBER 3, 2011
But recently Google made an announcement that Google Analytics would no longer provide keyword information for users who are logged into their Google profile and using secure search. But hang on – if it really doesn’t matter to individual user privacy, could it be related to the launch of a paid Google Analytics for enterprise with a hefty price?
The Only 4 Reasons Agencies Should Care About Their Own Content Marketing
Convince & Convert
FEBRUARY 5, 2012
Yet, far too many agencies are devoting resources to content marketing and social media solely because they feel they have to do so. Reasons Agency Content Marketing Might Be Worth It. I’ve listed these in order of importance and feasibility. 1. Potential clients, during the comparison shopping and due diligence process. Mimicry is not a strategy. To what end? Clients.
Four Metrics for Measuring Social ROI
JANUARY 25, 2013
Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. The confusion on social ROI might remain the same unless social media professionals stop trying to evaluate their online efforts the same way they measure the success of their other marketing activities. Social media is all about interactions.
Business risks from and for the insurance industry
JANUARY 20, 2015
Insurance companies struggle with the rapid pace of change within an increasingly demanding and digital market and customer context. Digital technologies and innovations, the increasing digital communications behavior of consumers, feedback and comparison websites, the list goes on.
The Delicate Art of Letting Sacred Cows Go
JANUARY 12, 2015
Often change requires letting go of sacred cows, meaning those marketing and communications initiatives that are important to us or the company yet we know their not working. Precious “must have” initiatives can pale in comparison to other efforts when it comes to delivering actual results. Almost every marketing automation system empowers this type of tracking.
How to Analyze Twitter Data
SEPTEMBER 22, 2016
But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. Depending how robust you want your analytics, there are diverse options to give you oversight or in-depth analysis. Twitter’s built-in analytics tool gives you access to additional data beyond shares, likes and Retweets.
Why SEO is Easier than Social Media Marketing
Techipedia: Tamar Weinberg
DECEMBER 15, 2009
However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. Despite this, social media marketing is much more difficult than search engine optimization. The Quest for Knowledge What exactly does it take to become a search engine optimization expert or a social media marketing expert? Someone needs to do the marketing.
New Platforms + Meager Results = Same Old Song And Dance
JANUARY 26, 2017
Explosive growth on a platform does not (often) come with great marketing results for brands. In the early days of digital marketing, brands would be completely confused why their advertising was not performing, when there was such a large and growing audience online. It was never an apple to apple comparison. Once the formats become validated (it was hard to argue that search and email are not effective marketing channels), the discourse shifted to specific platforms. analytics. content marketing. digital marketing. digital marketing agency.
Taking Inspiration From Inspire
APRIL 11, 2016
year later, in October 2015, Unmetric was first to market again with Unmetric Predict – a product that uses predictive analytics to help content creators understand how well their content is likely to engage with their audience. It’s against this backdrop that all of us at Unmetric would like to say congratulations to another social media analytics company. Uncanny, right?
Fetching Friday – 23 Marketing Links
SEPTEMBER 20, 2013
Your blog audit will include a comparison of your blog to 3 of the top blogs in your niche along with suggestions on how to improve it to achieve your goals! 32 Experts Share Their Best Blog Post Promotion Tips – 32 of the top blogging, content marketing, and online marketing experts to answer the question: What’s your most successful method of promoting a blog post? Why Email Marketing is the Key to Ecommerce Success – If your ecommerce business hasn’t taken the time to adopt email marketing, then you’re leaving money on the table.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
Though limited (in terms of filters, number of search terms and results) in comparison to the fee-based version of the tool, SM2 Freemium is still an excellent tool for getting a snapshot of your social media landscape—discovering who’s talking about you, your competitors and your industry, what they’re saying, and where they are saying it. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. simple tool like Google Alerts would pick up most stray citations.
Analyze Page Performance With the New LinkedIn Company Pages Report
AUGUST 31, 2016
As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration. Closer Look at LinkedIn® Analytics. The report enables you to benchmark your LinkedIn® marketing efforts with a big picture look into content performance. We’re excited to announce that we’ve added the LinkedIn® Company Pages Report to our suite of network reports.
4 Important Snapchat Metrics Your Brand Should Be Measuring
Convince & Convert
DECEMBER 7, 2015
You’ve probably been hearing more about Snapchat as a platform for marketers to explore, and for good reason—Snapchat is driving more than 6 billion daily video views, all from mobile devices. By comparison, Facebook has 8 billion daily video views and YouTube roughly 4 billion. We already see marketers struggle to make meaning from established data sources. That’s massive.
40% of Leading Brands Use Instagram
The Realtime Report
AUGUST 13, 2012
While Instagram’s 40% pales in comparison to the 98% of Interbrand Top 100 brands that are on Facebook (94% on Twitter), Instagram’s rise in popularity among brands has been impressive, especially considering the platform’s lack of administrative or brand management features ( Marketing Profs ). How active are these top brands on Instagram? 37 have an active profile.
More Traffic? Or More Conversions? No Contest.
Buzz Marketing for Technology
APRIL 10, 2013
Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? Many marketers get this wrong. Slice and dice your site traffic analytics all you want.
My Top Posts of 2011 on SEO, PR and Social Media for Publishers
DECEMBER 21, 2011
Beyond Facebook Insights: Useful Facebook Analytics Tools. Also a special mention for a post from 2010 that continues to bring in considerably more pageviews than anything else: The Most Overused Buzzwords and Marketing Speak in Press Releases. The post on Facebook analytics tools did well considering I just published it last week. Original idea! Thank You. Publishing
What Is the Difference Between Dark Social and Dark Posts?
NOVEMBER 14, 2016
It’s really an apples to oranges comparison. It refers simply to the private sharing of links via mediums that don’t pass a referrer in traditional web analytics platforms, such as email, Slack, Text, FaceBook Messenger, and WeChat. Dark Social data is absolutely critical, not just for social teams, but for your marketing organization as a whole. Dark/Unpublished Posts. 80%!!!
Five Ways to Build Trust with B2B Customers
AUGUST 9, 2011
Marketers promoted products and services with self-important platitudes, such as: 1. Although I spent most of my career in high-tech and B2B marketing, I did work in B2C for three years. In that position, I was responsible for Internet marketing, including lead generation and Web site management. oversaw a number of large IT purchases—the biggest was a web analytics solution.
The 4 Marketing Metrics Mandates
Convince & Convert
NOVEMBER 23, 2010
Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. recently gave a presentation to the Measured Marketing Roundtable at Techpoint , Indiana’s technology and economic development association, that outlines these new metric must-dos. Then, digital marketing came along.
Forrester: Email and search drive online sales, not social
SEPTEMBER 28, 2012
As reported by Marketing Pilgrim : Paid search matters most for new customers. Nearly three years ago, I obsessed over another Forrester report on the social media marketing ecosystem , which the pros and cons of paid, owned and earned media. A key “pro” of paid: reach. Social media, says the report, drives less than 1% of online sales. Here’s my take: 1. Meanwhile.
Supercharge Your Sales Funnel Velocity With Content
Convince & Convert
MAY 19, 2016
Offer them a case study ; 54 percent of marketers believe it is the most effective form of content marketing. More than 60 percent of marketers use webinars to convert. Competitor and Pricing Comparison. Once you’ve outfitted your sales funnel with the right content at the right stage, make sure you tailor Google Analytics accordingly. Guaranteed. Awareness.
What is Market Basket Analysis
Social Media Network Marketing
JULY 29, 2009
Market Basket Analysis is a modelling technique. In the case of retailers with stores, market basket information enables the retailer to understand the buyer's needs and rewrite the store's layout accordingly, develop cross-promotional programs, or even capture new buyers (much like the cross-selling concept). The set of items a customer buys is referred to as an itemset, and market basket analysis seeks to find relationships between purchases. The challenge has been how to leverage this data to produce business value.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass. Digimind is a nicely designed monitoring and analytics platform. Sales Leads.
9 New Social Media Statistics and What They Really Mean
Convince & Convert
MAY 19, 2014
My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage. Among marketers with 5 or more years of experience 71% use blogs, 74% use Youtube, 76% use Linkedin, and 15% use podcasts. Go grab it.
Mistake Math – Why We’re Valuing Facebook Fans All Wrong
Convince & Convert
OCTOBER 26, 2010
Facebook “likes is the most disproportionately important metric ever devised in marketing. However, in comparison to your Facebook fans, your email subscribers usually provide far more important information to your business when they subscribe. Without an expensive analytics subscription, you can’t with utter reliability compare your website traffic to your competitors.
How to Use Audiense to Analyze and Grow Your Twitter Presence
DECEMBER 8, 2016
You want to view analytics based on your – or a competitor’s – account. There is a broad range of analytics reports available for your account and/or those of your competitors. Tweet analytics – View detailed analytics on the tweets you send such as the number of favorites, mentions, retweets etc. you Here is our Audiense review. How does it work?