Brand Humanization: Transparency vs Authenticity
Social Media Today
JANUARY 16, 2019
What's the difference between 'transparency' and 'authenticity', and why does it matter? Take a listen to Pam Moore's latest podcast.
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
Social Media Today
JANUARY 16, 2019
What's the difference between 'transparency' and 'authenticity', and why does it matter? Take a listen to Pam Moore's latest podcast.
Pam Moore
JANUARY 14, 2019
As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? Do people really want to know what I ate for lunch? ” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. Transparency.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pam Moore
JUNE 8, 2017
As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? What if our board of directors is watching us? ” To understand this, let's first dig into the definition of authenticity and transparency.
Pixlee
JUNE 29, 2020
In June of 2020, it became abundantly clear that any individual or brand with a platform must use it constructively or face public scrutiny. This concept is increasingly more important: brands cannot fake authenticity and diversity. The Duty to Represent Authentically. Authenticity here is key. Aspiring for Better.
Waxing UnLyrical
JUNE 21, 2018
The combination of these two developments has resulted in what is know as “authentic advocacy.” ” More than just a fancy marketing term, authentic advocacy encapsulates the heart of marketing strategy today: building a strong, influential brand by connecting with people. Tip #1: Seek Out Employee Evangelists.
Sprout Social
JANUARY 24, 2024
Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Some of the most successful examples of influencer marketing campaigns center on authenticity.
Webbiquity SMM
JUNE 21, 2022
say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.
Oktopost
JANUARY 26, 2022
But when it comes to building an authentic employer branding strategy, it can be challenging to align the expectations of what new and existing talent want with what a brand can realistically offer. Holding back nothing, Gabriela focuses on how organizations can do recruitment marketing authentically. Stay in the Loop.
Sherrilynne Starkie
APRIL 26, 2021
How a Brand can Make a Presence On TikTok. It gives brands authenticity, familiarity and builds trust. In fact, people will enjoy the brand experience more fully through other people’s content. TikTok also offers branded hashtag challenges as an advertising option. Tik Tok for Business. Be On Trend.
Ignite Social Media
NOVEMBER 27, 2023
However, not all trends are created equal when it comes to brand marketing. In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics.
Ignite Social Media
SEPTEMBER 5, 2023
It was engaging, captured something people were already talking about, and felt like an authentic and natural way for them to jump into the conversation. Authentic UGC Content User-generated content (UGC) can be a great way to add authenticity and dimension to a brand. It was spot-on.
Ignite Social Media
AUGUST 30, 2022
million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), here’s some information to consider before your brand joins the quickly growing platform. This demographic is unsurprising, as the app caters to the generation’s desire for authenticity on social media.
Social Media Strategies Summit
NOVEMBER 30, 2022
In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. hours on social media. Image source.
Mindjumpers
MAY 26, 2016
Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time.
Ignite Social Media
SEPTEMBER 25, 2023
Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. Want all the details?
Sherrilynne Starkie
APRIL 26, 2021
How a Brand can Make a Presence On TikTok. It gives brands authenticity, familiarity and builds trust. In fact, people will enjoy the brand experience more fully through other people’s content. TikTok also offers branded hashtag challenges as an advertising option. Tik Tok for Business. Be On Trend.
Pam Moore
MAY 30, 2018
Do you need a personal brand as a working professional or business owner? Or is a personal brand only for narcissistic “online gurus” who yearn to be rich and super famous? News Flash: You have a brand regardless if you plan it or not. Your brand is what others think and say about you.
Sprout Social
FEBRUARY 14, 2023
Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. Kick off your process by taking inspiration from these four brands that have mastered the art of employee amplification. And yet, social advocacy examples continue to be the exception.
Social Media Strategies Summit
APRIL 21, 2023
With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). Trends mean different things to different brands. Consumers crave authenticity.
Ignite Social Media
MARCH 4, 2024
And do brands using influencers need to worry? To some, these fast-talking influencers come off more as “Shill Anything Barbies” than authentic recommenders. And they increasingly demand more thoughtful consumption from both brands and influencers. However, the impact on brands involved in influencer marketing varies widely.
Blog2Social
OCTOBER 30, 2020
Authenticity on social media can be a game changer for any brand. A study shows that 91% of people “are willing to reward a brand for its authenticity via purchase, investment, endorsement or similar action”. 61% of these people will either purchase or show “increased” purchase interest from authentic brands.
Ignite Social Media
SEPTEMBER 18, 2023
One of the most common questions we get from clients is how to create branded TikTok videos. But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. Who Can Brands Put in Their TikTok Videos? As a brand, figuring out who will be in your TikTok videos is important.
Sprout Social
MARCH 21, 2024
Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. He’s worked with brands like Thomas Sabo and Just Eat.
Social Media Strategies Summit
SEPTEMBER 9, 2022
Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. Clinique: Support Your Brand Values. Image source.
Sprout Social
NOVEMBER 12, 2023
There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?
Ignite Social Media
JUNE 10, 2022
Social holidays are a fun way for your brand to engage with your followers, spread a little cheer, and show some personality. In fact, there are some things your brand should absolutely not celebrate on social. . When determining which holidays are right or wrong for your brand, consider how they relate and resonate with your brand. .
Social Media Today
SEPTEMBER 18, 2021
As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them.
Blog2Social
FEBRUARY 11, 2020
Social Media is the perfect place to show off your brands authenticity. Be more authentic on social media to boost sales! Der Beitrag How to Be More Authentic on Social Media While Still Making Sales erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting.
Sprout Social
SEPTEMBER 14, 2023
In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.
Sprout Social
APRIL 4, 2023
When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?
Mindjumpers
MAY 26, 2016
Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time.
Sprout Social
OCTOBER 16, 2023
Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.
Pixlee
MAY 17, 2021
In the past year, many brands prioritized building an online presence to connect with customers in light of social distancing. Luckily, with user-generated content (UGC) , many brands are finding ways to provide social proof for their products. How to Make Your UGC Shoppable. Tie UGC with your ecommerce ads .
Your Escape From 9 to 5
JUNE 27, 2022
Unfortunately, it is very rare that a demographic will only be inundated with advertising from your brand. Competing brands will also be targeting the same niche and will be making an effort to take their business. It also offers a multitude of delivery options with which to garner instant attention and engagement.
Ignite Social Media
FEBRUARY 9, 2022
With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Learn how your brand can be successful on TikTok.
Convince & Convert
DECEMBER 15, 2023
Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Iconic beauty brand Glossier swears by this approach, and it has served them well. What other brands peak their interests? What else is important to them?
Social Media Today
FEBRUARY 24, 2019
What types of content drive the most consumer action on social? The team from Stackla recently conducted a survey on the effectiveness of different approaches.
Sprout Social
AUGUST 16, 2022
Instagram grids morphed from a product feature into an aspiration—something you could form into the image of your ideal self, life or brand. Terms like “personal brand” became part of the lexicon. It’s a different version of personal brand. Deciphering social media authenticity appeared first on Sprout Social.
Janet Fouts
JULY 13, 2020
Her in-depth knowledge about social media marketing, branding, sales conversions, and effective marketing tools have earned her spots and top rankings on stages across the nation, including The Special Event and Catersource. Working with influential brands like G.M.,
Ignite Social Media
AUGUST 30, 2022
million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), here’s some information to consider before your brand joins the quickly growing platform. This demographic is unsurprising, as the app caters to the generation’s desire for authenticity on social media.
Pam Moore
JUNE 12, 2019
Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Developing your own personal Twitter brand persona.
Ignite Social Media
MAY 29, 2020
So now that all eyes are on TikTok, how do brands create an active presence that drives business results? Below are five examples of content types that your brand could easily leverage without compromising your brand’s tone of voice on social media. One thing’s for sure, it’s not by participating in dance challenges.
Sprout Social
JANUARY 12, 2023
External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.
Buffer Social
JULY 3, 2023
When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content