Brand Consistency Engages Employees and Creates Loyalty
JANUARY 6, 2015
If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. The truth is that every instance of a company’s communication with external subjects—from clients and employees to partners and investors—should emulate the brand’s primary values. Establish a Brand Consistency Team.
Customer Loyalty in a Changing World
MAY 14, 2015
Customer loyalty is akin to a really solid marriage—committed, enduring, and monogamous. Consumers are becoming less and less committed to particular brands, and make choices more frequently based on price, convenience, and endless other social or emotional motivators. Customer Loyalty to Variety. have no loyalty to anything, except variety. By Laura Petrolino.
The New Kind of Customer Loyalty Your Company Needs
Convince & Convert
APRIL 6, 2016
It has been predicted that by 2020, price and product will no longer represent a brand’s biggest advantage for standing out in a crowded marketplace. Instead, the key differentiator will be a brand’s ability to deliver the best possible customer experience. But all brands have the ability to use technology to their strategic advantage. Image via Unsplash. highlight to tweet).
How to Develop Brand Loyalty
MAY 21, 2012
Every marketer desires brand loyalty. I see a lot of giant offers, beautiful ads, funny commercials, and eye-catching billboards. Although there is nothing wrong with that at all, it won’t foster brand loyalty. As a consumer and a marketer, I’m a big believer in the little things. You build loyalty one person at a time. How To Brand LoyaltySmile.
Earning Loyalty Points
JUNE 14, 2012
When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? What if loyalty was less about how much a consumer buys, but the bigger win is that the brand earns loyalty points for doing the right thing for the consumer? Why don't brands act in the consumer's interest? Buying loyalty. loyalty. loyalty card. loyalty points.
How to Use Your CEO’s Twitter Account to Build Brand Loyalty
Convince & Convert
SEPTEMBER 11, 2015
Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? The dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. How Executives Help Establish a Strong Brand Position. highlight to tweet). Real Life Example: .
7 Customer Loyalty Lessons from Lady Gaga
Convince & Convert
MAY 1, 2013
Not only has she created a brand but she is cultivating a fanatical group of consumers, known as her “Little Monsters,” who will follow her for decades to come. She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. Lady Gaga image via BigStockPhoto.com. Lead with Values. Build Community. Give Fans a Name.
Building Loyalty Beyond Reason
MAY 22, 2012
This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. Imagine a world where you swipe your Air Miles card at your local supermarket and you're suddenly getting coupons, discounts and offers that are one hundred percent personalized and customized to the brands you like. Making The Loyalty Leap. brand. loyalty. loyalty marketing.
What Makes Customers Loyal to Brands?
Convince & Convert
JANUARY 25, 2016
In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. The respondents were questioned on some of their favorite brands and what strategies they have introduced to keep them on board.
Presentation: The Power of Loyalty in Social Media
JUNE 4, 2014
In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media. Community management – at scale – becomes a priority with a view to protecting both the brand and customers’ connections to it.
Recommendations have nothing to do with loyalty!
Direct Marketing Observations
MAY 25, 2011
If a brand hooks it’s customers up with coupons, and a customer takes them, because that’s what they are demanding, does that mean they are telling you or us that you can have their business? What does that have to do with loyalty and recommendations ? And you thought people on Facebook just “liked” your brand because they liked your brand? Please.
3 Ways Mobile Apps Can Reward Customer Loyalty
The Realtime Report
SEPTEMBER 3, 2012
Loyalty apps reward your customers for returning to, and spreading the word about, your online business. Though Though the phrase is a product of the ever-growing web lexicon, most people are actually pretty familiar with “loyalty apps.”. These are examples of loyalty apps. Loyalty apps don’t just stop with members-only discounts, however. Go (Loyalty) Cardless.
TED And The Art of Loyalty
APRIL 8, 2014
There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. What if a brand was able to create such a sense of loyalty, that the urgency with which the consumer responds to an email is similar to the "time to device" reality outlined above? I''ve got a thing for TED. And, the reasons why act as a truth serum to other brands.
Loyalty Is Not Just About The Data
SEPTEMBER 14, 2012
Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken), I found myself wondering if brands aren't shortchanging themselves on their loyalty programs, and where they reside within the organization? Loyalty is not just about the data that one collects. Why is loyalty so closely linked to data and, in many instances, so distanced from the greater marketing good? True loyalty.
How Social Marketing Creates Customer Loyalty
MARCH 17, 2014
Now, imagine a brand as a suitor.imagine if they used this kind of marketing mindset rather than how can we ''bribe'' the customer to stay with us? If there is one marketing tactic I hate it is ''like'' this page for your chance to win x - is that creating loyalty or buying like? Customer loyalty can NOT be bought; loyalty is an emotional attachment that grows through love.
Super Bowl Ads: $6 Million Your Brand Will Never Get Back
FEBRUARY 8, 2016
The post Super Bowl Ads: $6 Million Your Brand Will Never Get Back appeared first on Spin Sucks. Marketing Online Marketing Ads ROI Budweiser buzz generator Clydesdale commercials emotional connection fanatical brand loyalty Pete Carroll popular ads ROI super bowl Super Bowl adsEvery year advertisers pour money into Super Bowl ads, playing the game theory of marketing.
Develop a Bare Minimum Brand Strategy
APRIL 13, 2015
When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?” Why and how—according to their own words and behaviors—does the brand matter to your customers and prospects.
The Effect of Brand Loyalty in the Costco and AmEx Breakup
Convince & Convert
MARCH 29, 2016
With over ten percent of American Express cards co-branded with Costco, it has not been an easy breakup for the financial institution. Over the years, American Express has cultivated more brand loyalty than any other credit-card issuer. FBI Announces They Can Hack on Their Own. In further analysis of this emoji usage, and represent sentiment found in tweets. 2017 Citi bill.
How to Leverage Mobile Payments to Garner Customer Loyalty
MAY 19, 2015
It also can help form long-lasting loyalty between your organization and consumers (members and non-member customers). From loyalty programs to innovative social-sharing incentives, mobile marketing can boost your sales and help form lasting loyalty. Mobile wallets also give more opportunity to grow your loyalty programs and consumer satisfaction. Mobile
How to Create Unconditional Customer Loyalty
MAY 26, 2014
Not a parent who give their child some loose change and say "nip and get some sweets as I am too busy to feed you" but a brand parent which will show their love by making that time, by giving content with unconditional love , by doing it not because they have to.but because they want to. Unconditional loyalty is earned; unconditional love is engaging. So I ask again why ?
Your Employees May Be Your Best Untapped Brand Advocates
JUNE 6, 2016
Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. 65% saw improved brand recognition. 7% had better brand loyalty. You can do this by defining your organization’s brand for employees as often as possible. It’s simple. Identify.
Beyond SEO: The Power of Brand Building
JANUARY 13, 2015
You’ll know you’ve truly succeeded as a content marketer when people recognize your brand as synonymous with your products or services instead of searching for what it is you sell and falling on your website in the first page of Google results. But once you’ve hit that goal, turn your attention to brand building. Keep in mind, brand building takes time.
Acquisition, Retention, And Building Loyalty In Social Media
Social Media Network Marketing
MAY 2, 2014
?? There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. Building Loyalty: If you have managed to retain your Clients and Customers well then getting them to be a little more attached and loyal to you / your Brand or Business should not be a far away dream. Building Loyalty is a life long process. It is a feeling that people have towards your Brand or Business. Anything going down on the Retention graph directly hampers your Loyalty graph.
Customer Loyalty? No! Monster Loyalty? Yes!
AUGUST 18, 2013
She''s a master at understanding, talking about, writing about and teaching about customer loyalty. She''s been talking about a lot of the things that the smart brands are finally doing. Most recently, she published a new book, Monster Loyalty - How Lady Gaga Turns Followers into Fanatics. Don''t mistaken this for another book about how brands need to turn customers into fans. brand. customer loyalty. monster loyalty. Episode #371 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It''s not. itunes.
Acquisition, Retention, And Building Loyalty In Social Media
Social Media Network Marketing
OCTOBER 13, 2011
There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. Building Loyalty: If you have managed to retain your Clients and Customers well then getting them to be a little more attached and loyal to you / your Brand or Business should not be a far away dream. Building Loyalty is a life long process. It is a feeling that people have towards your Brand or Business. Anything going down on the Retention graph directly hampers your Loyalty graph.
Five Ways Brands Can Make IRL Connections Count
APRIL 19, 2012
have spent my career creating events to connect brands with consumers. love events because they give people opportunities to experience the brand through their five senses with a healthy dose of emotion and excitement tied in. In small ways and significant moments, brands can deliver this type of connection. It Today’s guest post is written by Barbara Maldonado.
The Failed State Of Branding
FEBRUARY 14, 2014
How well do you think brands are doing? Brands are going to have to face the music. People just don''t care or think that much about brands. If people loved brands, there would be no need to advertise, right? Advertising is simply a financial engine that allows brands to pay to have access to an audience. " Twilight Of The Brands. brand. media.
The Lego Model: How to Build Your Social Brand
JUNE 24, 2016
From the incredible success of The Lego Movie , to the product enjoying decades of success, not to mention the successful video games in a variety of genres, Lego may now be more relevant than at any point since it launched in 1949–a fact supported by Brand Finance naming Lego the world’s most powerful brand in 2015. YouTube and online video marketing. Would you like proof?
5 Tips for Finding the Right Social Influencers for Your Brand
Convince & Convert
DECEMBER 11, 2014
And while brand-crafted content is useful and can help build trust with customers, sometimes the most influential content comes from like-minded people that your customers know and trust. These new, socially savvy individuals often know more about social media and engaging with digital content than brands and agencies. Is profanity or provocativeness part of your brand personality?
Brand Experience through Web Design
MARCH 17, 2015
By Neha Bawa Developing a seamless brand experience on your website takes time, patience, and a lot of tender loving care. effective web brand experience must be both well targeted and have uniform narrative woven across every customer touch point. This is true when using it to develop any brand collateral, especially a website. How can I profile my audience?
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?
Win Customer Loyalty with This Little Trick
SEPTEMBER 3, 2014
The reason we eat chocolate after the gym, is the same reason that some brands breed customer loyalty. And understanding this reason can help us create customer loyalty and therefore increase our sales growth. The post Win Customer Loyalty with This Little Trick appeared first on The Engaging Brand. People love treats, especially when we feel we deserve them.
Branded Customer Communities: What Consumers Expect
Social Marketing Forum
SEPTEMBER 5, 2012
Can branded customer communities drive more revenue than Facebook ads? Social networks are not the holy grail of customer acquisition, retention and loyalty. B2C marketing Community marketing Infographics Social media marketing branded customer communities GetSatisfaction online customer communitiesAsking the question is answering it. Online communities are. Building a community within one single platform such as Facebook or LinkedIn is not enough to build effective online communities for your customers. [.].
3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Buzz Marketing for Technology
NOVEMBER 1, 2013
Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. However, brand loyalty online can be much more fleeting than it is offline.
Having a Community Means Having a Brand: Listen to Feedback!
AUGUST 21, 2012
Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? What should be commented on in this regard, though, is that no users would actually be in your community if some promotion for your brand or product wasn’t succesful.
Social media loyalty: me like you long time (but me hard to get)
JANUARY 3, 2011
This post is not about movies but about “the loyalty of fans, followers and all those other labels we give to people on social media. The average user of social and new media follows less than five brands. At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. Is it strong?
Brand Marketers & Social Media: Great Expectations
Social Marketing Forum
APRIL 6, 2011
Brand marketing Research Social media marketing brand advocates brand loyalty Facebook social marketing social media ROIThe debate regarding the value of social media to marketing is ongoing. On the one side we have the evangelists who preach that you just have to get in there and not worry about details like ROI. On the other, we have traditional marketers who are becoming more vocal in their demands for some kind of measurability.
The Value Of Brands In Social Media
NOVEMBER 17, 2012
How badly do people want to be connected with brands? I've been thinking a lot about the pervasiveness of brands in the social media channels. Watching brands do everything they can do to better connect with their consumers and create a powerful and direct relationship will be critical for their future success and loyalty. From a consumer perspective, it's doubtful that there was ever a moment in time where they have been so inundated by brands in every nook and cranny of their media diet. Where the brands are. loyalty. Tags: brand.
You Can’t Buy Brand Advocates or Social Media Friends
MAY 5, 2016
Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. Earning brand advocates and making friends via the social networks is based on trust. Be sure to subscribe to this entire brand new series, on iTunes , Stitcher or SoundCloud ! iTunes. Stitcher.
Frayed Emotions When It Comes To Brands
JUNE 6, 2014
Are we at the end of brand loyalty? First, let''s be clear: I am not talking about loyalty or rewards programs. There is this line of thinking: to get consumers to be loyal, you must have them fall in love with a brand. How many brand do you love. Yesterday, Marketing Charts ran the news item, Almost Half of US Consumers Emotionally Indifferent to Brands. "Consumers in the US are among the most emotionally distant from brands, per recent survey results from Momentum Worldwide. " Are brands really to blame? brand. branding.
How to Foster a Cohesive Social Media Brand
JUNE 7, 2015
Are you using social media marketing to extend your brand’s reach? When you’re managing multiple profiles, it’s vital to present a cohesive and consistent brand message across all of them. If not, you run the risk of creating brand confusion and disseminating mixed messages to your audience. Your brand defines you and communicates your brand’s promise.
Three Steps to Building an Incredible Brand
OCTOBER 31, 2011
You want to build an incredible brand. Who doesn’t want to drive an incredible brand, one people love, that affects lives, and changes the world? “We are no doubt in the Great Age of the Brand.” – Tom Peters. Before you can build a brand that has market ubiquity, fosters loyalty, and promotes advocacy, the proper foundation must be set. We trust them.