Trending Sources

Brand Consistency Engages Employees and Creates Loyalty

Spin Sucks

If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. The truth is that every instance of a company’s communication with external subjects—from clients and employees to partners and investors—should emulate the brand’s primary values. Establish a Brand Consistency Team.

Customer Loyalty in a Changing World

Spin Sucks

Customer loyalty is akin to a really solid marriage—committed, enduring, and monogamous. Consumers are becoming less and less committed to particular brands, and make choices more frequently based on price, convenience, and endless other social or emotional motivators. Customer Loyalty to Variety. have no loyalty to anything, except variety. By Laura Petrolino.

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

A dog is known, not only as man’s best friend, but for its enduring loyalty. When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. Fortunately for you, we’re here to share with you four essential tactics to influence brand loyalty through social media.

How to Develop Brand Loyalty

Shift Digital

Every marketer desires brand loyalty.  I see a lot of giant offers, beautiful ads, funny commercials, and eye-catching billboards.  Although there is nothing wrong with that at all, it won’t foster brand loyalty.  As a consumer and a marketer, I’m a big believer in the little things.  You build loyalty one person at a time. How To Brand LoyaltySmile.

The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

It has been predicted that by 2020, price and product will no longer represent a brand’s biggest advantage for standing out in a crowded marketplace. Instead, the key differentiator will be a brand’s ability to deliver the best possible customer experience. But all brands have the ability to use technology to their strategic advantage. Image via Unsplash. highlight to tweet).

7 Customer Loyalty Lessons from Lady Gaga

Convince & Convert

Not only has she created a brand but she is cultivating a fanatical group of consumers, known as her “Little Monsters,” who will follow her for decades to come. She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. Lady Gaga image via Lead with Values. Build Community. Give Fans a Name.

Presentation: The Power of Loyalty in Social Media

Dave Fleet

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. We need to not only promote, but also protect brands in social media – which means reassessing the advertising-only approach. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media. Community management – at scale – becomes a priority with a view to protecting  both the brand and customers’ connections to it.

What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. The respondents were questioned on some of their favorite brands and what strategies they have introduced to keep them on board.

TED And The Art of Loyalty

Twist Image

There is an ongoing debate about just how loyal consumers can (and should) be in such a fragmented world, but I''m here to tell you that loyalty is alive and well. Real loyalty (the stuff that transcends data sets, points accumulation and redemption strategies) is the stuff of legend. What if a brand was able to create such a sense of loyalty, that the urgency with which the consumer responds to an email is similar to the "time to device" reality outlined above? I''ve got a thing for TED. And, the reasons why act as a truth serum to other brands.

3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Loyalty apps reward your customers for returning to, and spreading the word about, your online business. Though Though the phrase is a product of the ever-growing web lexicon, most people are actually pretty familiar with “loyalty apps.”. These are examples of loyalty apps. Loyalty apps don’t just stop with members-only discounts, however. Go (Loyalty) Cardless.

Recommendations have nothing to do with loyalty!

Direct Marketing Observations

If a brand hooks it’s customers up with coupons, and a customer takes them, because that’s what they are demanding, does that mean they are telling you or us that you can have their business? What does that have to do with loyalty and recommendations ? And you thought people on Facebook just “liked” your brand because they liked your brand? Please.

How to Use Social Media and Analytics for Better Customer Loyalty

Simply Measured

We just wrapped up a webinar with Bitly entitled “How to Use Social & Web Analytics for Customer Loyalty.” ” Blaise Lucey, Senior Content Strategist at Bitly, and our very own Brooke Andersen, Account Manager, talked about: The changing loyalty landscape. Examples of great social loyalty programs. Setting Goals Comes Before Content Planning. Social Media

Loyalty Is Not Just About The Data

Twist Image

Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken), I found myself wondering if brands aren't shortchanging themselves on their loyalty programs, and where they reside within the organization? Loyalty is not just about the data that one collects. Why is loyalty so closely linked to data and, in many instances, so distanced from the greater marketing good? True loyalty.

Develop a Bare Minimum Brand Strategy

Spin Sucks

When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?” Why and how—according to their own words and behaviors—does the brand matter to your customers and prospects.

Customer Loyalty? No! Monster Loyalty? Yes!

Twist Image

She''s a master at understanding, talking about, writing about and teaching about customer loyalty. She''s been talking about a lot of the things that the smart brands are finally doing. Most recently, she published a new book, Monster Loyalty - How Lady Gaga Turns Followers into Fanatics. Don''t mistaken this for another book about how brands need to turn customers into fans. brand. customer loyalty. monster loyalty. Episode #371 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It''s not. itunes.

How Social Marketing Creates Customer Loyalty

Engaging Brand

Now, imagine a brand as a suitor.imagine if they used this kind of marketing mindset rather than how can we ''bribe'' the customer to stay with us? If there is one marketing tactic I hate it is ''like'' this page for your chance to win x - is that creating loyalty or buying like? Customer loyalty can NOT be bought; loyalty is an emotional attachment that grows through love.

Acquisition, Retention, And Building Loyalty In Social Media

Social Media Network Marketing

There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. Building Loyalty: If you have managed to retain your Clients and Customers well then getting them to be a little more attached and loyal to you / your Brand or Business should not be a far away dream. Building Loyalty is a life long process. It is a feeling that people have towards your Brand or Business. Anything going down on the Retention graph directly hampers your Loyalty graph.

How to Leverage Mobile Payments to Garner Customer Loyalty


It also can help form long-lasting loyalty between your organization and consumers (members and non-member customers). From loyalty programs to innovative social-sharing incentives, mobile marketing can boost your sales and help form lasting loyalty. Mobile wallets also give more opportunity to grow your loyalty programs and consumer satisfaction. Mobile

The Effect of Brand Loyalty in the Costco and AmEx Breakup

Convince & Convert

With over ten percent of American Express cards co-branded with Costco, it has not been an easy breakup for the financial institution. Over the years, American Express has cultivated more brand loyalty than any other credit-card issuer. FBI Announces They Can Hack on Their Own. In further analysis of this emoji usage,  and represent sentiment found in tweets. 2017 Citi bill.

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Acquisition, Retention, And Building Loyalty In Social Media

Social Media Network Marketing

?? There are three important criteria while working on Social Media: Acquisition Retention Building Loyalty Acquisition: This is the process of getting new people on-board. Building Loyalty: If you have managed to retain your Clients and Customers well then getting them to be a little more attached and loyal to you / your Brand or Business should not be a far away dream. Building Loyalty is a life long process. It is a feeling that people have towards your Brand or Business. Anything going down on the Retention graph directly hampers your Loyalty graph.

The Failed State Of Branding

Twist Image

How well do you think brands are doing? Brands are going to have to face the music. People just don''t care or think that much about brands. If people loved brands, there would be no need to advertise, right? Advertising is simply a financial engine that allows brands to pay to have access to an audience. " Twilight Of The Brands. brand. media.

The Death Of Brand Loyalty: Cultural Shifts Mean It’s Gone Forever


In the old days, consumers would find a brand that did what it promised: perhaps… Read More.

How to Create Unconditional Customer Loyalty

Engaging Brand

Not a parent who give their child some loose change and say "nip and get some sweets as I am too busy to feed you" but a brand parent which will show their love by making that time, by giving content with unconditional love , by doing it not because they have to.but because they want to. Unconditional loyalty is earned; unconditional love is engaging. So I ask again why ?

Five Ways Brands Can Make IRL Connections Count

Spin Sucks

have spent my career creating events to connect brands with consumers. love events because they give people opportunities to experience the brand through their five senses with a healthy dose of emotion and excitement tied in. In small ways and significant moments, brands can deliver this type of connection. It Today’s guest post is written by Barbara Maldonado.

Beyond SEO: The Power of Brand Building

Spin Sucks

You’ll know you’ve truly succeeded as a content marketer when people recognize your brand as synonymous with your products or services  instead of searching for what it is you sell and falling on your website in the first page of Google results. But once you’ve hit that goal, turn your attention to brand building. Keep in mind, brand building takes time.

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Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity SMM

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. 65% saw improved brand recognition. 7% had better brand loyalty. You can do this by defining your organization’s brand for employees as often as possible. It’s simple. Identify.

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Super Bowl Ads: $6 Million Your Brand Will Never Get Back

Spin Sucks

The post Super Bowl Ads: $6 Million Your Brand Will Never Get Back appeared first on Spin Sucks. Marketing Online Marketing Ads ROI Budweiser buzz generator Clydesdale commercials emotional connection fanatical brand loyalty Pete Carroll popular ads ROI super bowl Super Bowl adsEvery year advertisers pour money into Super Bowl ads, playing the game theory of marketing.

5 Tips for Finding the Right Social Influencers for Your Brand

Convince & Convert

And while brand-crafted content is useful and can help build trust with customers, sometimes the most influential content comes from like-minded people that your customers know and trust. These new, socially savvy individuals often know more about social media and engaging with digital content than brands and agencies. Is profanity or provocativeness part of your brand personality?

7 Brands Winning Social Media During the Olympics

Simply Measured

Despite the restrictions, many brands are still diving in on social and the best ones are focusing on what the Olympics are truly about: stories of sacrifice, unity, empowerment, hope, training, support, competition, determination, and success. Create engaging graphics and videos that tell your brand story and can be shared across all channels: variations on the same theme. 2. Google.

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11 Ways to Jumpstart Your Instagram Branding

Sprout Social

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task. Benefits of Increasing Instagram Branding.

Having a Community Means Having a Brand: Listen to Feedback!


Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? What should be commented on in this regard, though, is that no users would actually be in your community if some promotion for your brand or product wasn’t succesful.

Why and How You Should Analyze Email Marketing Auto-Replies

Spin Sucks

Matt Benati argues that mining your email marketing auto-replies is one of the simplest, most effective strategies with the biggest bang for your buck. The post Why and How You Should Analyze Email Marketing Auto-Replies appeared first on Spin Sucks. Comments Comments Related Stories Does Account Based Marketing Live Up to the Hype?

Four Phygital Marketing Ideas to Grow Your Business

Spin Sucks

More and more consumers now expect brands to combine the physical and digital experiences. Related Stories Six Surefire Ways to Grow Your Business Using Text Marketing What’s YOUR Personal Brand? There is a new buzzword doing the rounds—phygital marketing. Have you heard of it? How about phygital customer?

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How 1:1 Social Media Engagement Impacts Your Brand

Ignite Social Media

Customer service is playing an increasingly important role to users on social media, and brands big and small are stepping up to the plate to provide support. Understandably, placating and retaining upset customers is critical to any brand’s interest on social media. However, I believe one-on-one interactions between brands and users aren’t always given the recognition they deserve.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?

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Win Customer Loyalty with This Little Trick

Engaging Brand

The reason we eat chocolate after the gym, is the same reason that some brands breed customer loyalty. And understanding this reason can help us create customer loyalty and therefore increase our sales growth. The post Win Customer Loyalty with This Little Trick appeared first on The Engaging Brand. People love treats, especially when we feel we deserve them.

The Lego Model: How to Build Your Social Brand

SocialTimes Twitter

From the incredible success of The Lego Movie , to the product enjoying decades of success, not to mention the successful video games  in a variety of genres, Lego may now be more relevant than at any point since it launched in 1949–a fact supported by Brand Finance  naming Lego the world’s most powerful brand in 2015. YouTube and online video marketing. Would you like proof?

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. However, brand loyalty online can be much more fleeting than it is offline.

Social media loyalty: me like you long time (but me hard to get)


This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. The average user of social and new media follows less than five brands. At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. Is it strong?

How The Strongest Brands Outperform The Market

Engaging Brand

The strongest brands outperform the rest of the market therefore we must build strong brands to succeed. Is this the right way of looking at branding? Not really and here is why… The truth is that the strongest brands do outperform mediocre brands… but their focus is not branding, it is a unwavering focus on fantastic product and services.