Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

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Social Media Social CRM Strategy Consultant 123

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Brands could reward customers with coupons, miles or points for their ‘waiting on hold’ time investment. Leveraging the “On Hold” Experience. A gamer can dream!

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CSR Airlines Loyalty Hashtag 128

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Brands could reward customers with coupons, miles or points for their ‘waiting on hold’ time investment. Leveraging the “On Hold” Experience. A gamer can dream!

CSR 127

CSR Airlines Loyalty Hashtag 127

Social Media Network Marketing

MAY 31, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Social CRM then, must go to the source, not try to bring the source to it.

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Social Media Social CRM Reputation Widget 62

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

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Review Social Media Social CRM Consultant 115

Convince & Convert

AUGUST 28, 2011

At every turn, you need to be communicating to your management that while indeed social media can generate incremental sales and leads, it is – at its heart – a loyalty and retention tool. You need to be communicating to your management that even though social media happens fast, benefits accrue slowly and cumulatively.

Social Media 156

Social Media Discount Loyalty Software 156

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. That only happens if they have a real, ongoing relationship with brands.&# From a business standpoint, it’s brilliant.

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Social Media Case Study Strategy Study 126

Convince & Convert

OCTOBER 15, 2015

According to Gartner , customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations to increase customer satisfaction, loyalty, and advocacy. Offering great service has always been important, but is that what is really going to make a difference for your brand?

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Tools Marketing Engagement Education 60

Convince & Convert

JUNE 24, 2010

Infomercials create brand-new categories by tapping into unexpected desires. Your social media strategy should do this too. That’s what builds loyalty and advocacy. At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy?

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Social Media Strategy Social CRM MySpace 122

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Via @jaybaer: Do brand influencers hang out on Facebook, or Twitter?

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Social Media Strategy Influencer Social CRM 149

Convince & Convert

JULY 6, 2010

Seek to Engage As the adage goes, “there’s power in numbers” and social media provides companies – who actively engage – with an influential, built-in network of passionate consumers that become followers of a brand when interested in what it’s doing. Most organizations aren't embracing and are missing wonderful insights.

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CSR Social Media Strategy Consultant 138

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. Conversations R happening about UR brand-why not capitalize on it?

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Social Media Strategy Metrics Organization 136

Convince & Convert

APRIL 15, 2010

When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate? Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

SEPTEMBER 21, 2010

That’s the brand engagement holy grail that we’re all seeking. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. It’s about humanization.

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Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? What’s the soul of your brand. You may need to engage in some brand anthropology, and have an agency help you find your one thing. Many brands these days use social media to promote themselves and to reach out to their target audience. Or Loyalty for Nothing -> Acted once?

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Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Think outside your brand or service; another example is Kodak. Think outside your brand or service; another example is Kodak.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 13, 2010

Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? My first PR job was in consumer product goods and one of our clients was a bagel brand. We were coming up with pitch ideas for this brand, when my boss decided that we could make bagel necklaces the next big trend.

Social Media 112

Social Media Strategy Influencer Education 112

Keyhole.co

OCTOBER 19, 2022

Social media with almost 4.6 That’s why using social media analytics tools has become indispensable for crushing brand competition and building an engaged social media audience. It is trusted by agencies and global brands around the world as it simplifies reporting with its beautiful dashboards. Key features.

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Analytics Social Media Tools Price 52

Keyhole.co

NOVEMBER 30, 2022

Social media with almost 4.6 That’s why using social media analytics tools has become indispensable for crushing brand competition and building an engaged social media audience. It is trusted by agencies and global brands around the world as it simplifies reporting with its beautiful dashboards. Key features.

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 135

Social Media Consultant Video Strategy 135

Mindjumpers

OCTOBER 24, 2011

Tweet What do customers value in your brand and how do you meet those expectations? This is a question that all strategists encounter while designing their messaging, and social media is no exception here. To understand this, we must know that 41% of Twitter users followed a brand only to unfollow them shortly thereafter.

Study 187

Study Social CRM CoTweet CoTweet 187

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Couponing on Facebook, “make us a haiku and win&# contests, and most branded iPhone apps fall into this category.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

APRIL 14, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

FEBRUARY 25, 2010

Yet another way to humanize the brand, right? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Erika Scialdone RT @451Heat: Do You Know Your Customers Enough to Be a Social Media Hit? And I feel a special blush of pride that I'm responsible for introducing one more potential Fanatical Fan to the ThinkGeek brand.

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Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

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Social Media Consultant Social CRM eBook 121

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. You're right on about Twitter being only one of the channels for communication on the social web. I love Twitter. It enriches my life every day. See you at 6 p.m.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

APRIL 8, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

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iPad Content iPhone Wireless 137

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Put another way, the Twitter audience that’s connected to brands is just slightly larger than the population of Illinois. A new research study of 1,400 U.S. Interaction.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

AUGUST 25, 2010

What impact could Starbucks’ brand of wireless connectivity have on consumer behavior? Does this change how you might browse the Web, with your physical ‘branded’ location determining how and how much you pay for premium online content? Why would Starbucks need their own digital network?

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Facebook Yahoo Collaboration Social CRM 144

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

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Foursquare Analysis Consultant Mobile 152

Convince & Convert

JUNE 23, 2010

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. What is the next generation of crowdsourcing? Market research is as important to most companies as the payroll department. We know better now.

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Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

OCTOBER 25, 2011

Thanks to the digitization of everything, brand and response are now intertwined.”. Direct response no longer exists at the end of the purchase funnel. Those two men were Daniel Morel, CEO of Wunderman, and John Gerzema, chief insights officer of Young and Rubicam Group. Behavior Trumps Engagement.

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Engagement Loyalty Advertising Social Media 158

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time.

Social Media 148

Social Media Strategy Energy Consultant 148

Convince & Convert

JUNE 16, 2010

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 120

Social Media Strategy Mobile Consultant 120