Facebook Adds Campaign Planner Feature to Business Manager
OCTOBER 7, 2016
Facebook’s Business Manager introduced a new Campaign Planner feature. As the name suggests, Campaign Planner enables brands to plan their Facebook ad campaigns and arrive at predictions for reach and frequency, which can be shared with clients and co-workers via links or email. Business Manager users: Have you started experimenting with Campaign Planner yet?
Give Your Campaign Video Marketing Boost
The Realtime Report
OCTOBER 30, 2016
Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. Raise Your Profile & Increase Trust. Positive ROI.
Managing Social Media Campaigns
MARCH 5, 2013
Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. You need a social media management team to manage and monitor the social media campaigns. Tips on managing social media campaigns.
Advertising. Full Steam Ahead.
AUGUST 27, 2016
"Advertising is dying. Advertising is dead. Advertising doesn't work.". It's fine to think that advertising doesn't work. It is true that not every piece of advertising is a piece of art (in fact, the opposite). Advertising growth is about to hit a record high. advertising market is expected to grow at its fastest rate since 2010 - nearly 6%. Upgrading its earlier forecast, London-based advertising researcher Warc says U.S. In short: advertising has a significant role in our economy (whether you like ads or not). advertising.
Trolls, Smear Campaigns, and Reputation Management
OCTOBER 18, 2012
All because the company wouldn’t buy advertising with the Internet giant. good example of this is Scott Van Duzer , the pizza restaurant owner who hugged President Obama during a campaign stop. Smear Campaigns Exist. Trolls and smear campaigns don’t happen to most businesses, but it’s no longer an option to ignore. I am a big fan of The Good Wife.
How to Create an Unforgettable Integrated Campaign
Convince & Convert
MARCH 26, 2015
Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print. However, what makes this campaign so special is that Oreo didn’t rest on its laurels. Oreo Eclipses the Sun—Literally. Yes, print!
How Snapchat is Revolutionizing Modern Day Advertising for Nonprofits
APRIL 4, 2016
Take, for instance, the 2014 #LastSelfie campaign by the Danish chapter of World Wildlife Fund. In fact, a number of presidential candidates only recently joined Snapchat, reinforcing the idea that the platform is both relevant and useful for campaigns. All it takes is a creative touch to utilize these ads for your next campaign! Succinct Messages Pack a Punch. photo credit ).
How Facebook Live Will Impact the Near Future of Video Advertising
AUGUST 24, 2016
What does Facebook Live mean for the future of video advertising? As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. Pictured: Advertiser Perceptions talked with more than 300 agency and client executives who place video advertising.
How to Run Instagram Ad Campaigns with Better Results
AUGUST 25, 2016
Are you running Instagram ad campaigns but seek better results? Upgrade your Instagram advertising to generate more brand awareness and boost sales. Consumers desire vivid imagery in advertisements. Branded hashtags are part a bigger marketing campaign. Taco Bell executed the Wake Up, Live Mas campaign. Collecting feedback is vital when running your ad campaign.
Don’t Tell Anyone These 9 Facebook Advertising Timesaving Tips
JULY 21, 2016
Do you find Facebook advertising time consuming? Would you like to find ways how to set up your campaigns more quickly and effectively? Name Your Facebook Advertising Campaigns Well. The first way to save time is to write descriptive campaign names. My favorite format is: Date – Business Name – Campaign Objective – Offer – Identifier.
5 Black Friday Social Media Campaigns and Tactics to Learn From
Ignite Social Media
NOVEMBER 9, 2016
Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Recently implemented by REI’s #OptOutside campaign, the Marketing-By-Not-Marketing Approach is essentially advertising how a brand isn’t participating in Black Friday so they can stand out from the crowd.
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. This article is our best shot at covering all the important aspects of Facebook advertising for someone who is just starting out. Advertising
10 Tips For Optimal AdWords Campaign Settings
Small Business Mavericks
AUGUST 27, 2014
Do you have the right campaign settings? ” He has written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated. Always include the search partner network when starting a new AdWords campaign. The optimal campaign settings are determined by your goals and circumstances.
New Research: Content Marketing vs Native Advertising
Small Business Mavericks
MAY 6, 2015
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. The result is an in-depth look at the variables surrounding the waning efficacy of outbound marketing and the return on investing in content marketing and/or native advertising. Content or Native?
Monday Roundup: Optimizing Your Campaigns
FEBRUARY 29, 2016
Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 1. ” (Be warned: this is a LONG post… but if it’s the only one you read from this round-up, it’ll be worth it.). 2. 4 Components Of The Best Social Media Campaigns.
The Power of Facebook Advertising [Infographic]
SEPTEMBER 4, 2012
Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. It includes some new global stats revolving Facebook usage as well as advertising insights. The infographic is not only a smart marketing move from Facebook, it actually also does quite a good job explaining the concept of advertising on the network.
Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media
The Realtime Report
OCTOBER 17, 2012
Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising. ” ( L2 Think Tank ). ” .
10 Recent Changes Impacting Facebook Advertisers
AUGUST 12, 2016
This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? You can now view what interests advertisers can use to target you with ads via your ad preferences. Possibly a more important update for advertisers was an easier way to opt-out of remarketing. Lemon.
Facebook Customizable Push Campaigns for Apps Are Out of Beta
OCTOBER 19, 2016
Facebook announced earlier this week that the customizable push campaigns for applications that it introduced at F8 earlier this year are out of closed beta. Software engineer Brian Ni announced in a blog post that push campaigns are now available to all businesses, complete with a redesigned targeting section to ensure that push notifications result in conversions.
Five Priorities for Your Online Advertising
AUGUST 7, 2012
Every company knows they need to devote some of their advertising resources to the web. If you’re going to make effective use of your advertising dollars, you need to properly define what it is you’ve set out to do. Following are five priorities to consider when developing an online advertising campaign. 1. Internet advertising doesn’t happen in a vacuum.
Eleven Reasons Domino’s Turnaround Campaign Worked
JUNE 6, 2011
The past decade has seen some great public relations campaigns, particularly in the for-profit realm. To me, however, the Domino’s turnaround is the most brilliant PR campaign in recent memory. And it did so through an innovative marketing campaign that seamlessly integrated traditional advertising, social media, and public relations. Strategic planning. The Period.”
Street Pics for the ADWKDC 2016 Trespass Campaign
SEPTEMBER 18, 2016
The Georgetowner. I had the great fortune of serving AAF-DC as photographer for their ADWKDC 2016 campaign, themed Trespass. It’s a fantastic celebration of Washington’s advertising community. Special thanks to Julia Sarver, Creative Director at Merritt Group and Josh Belhumeur, partner at BRINK for selecting me to work on this campaign. Glamour Walk. Early Runner.
How You Can Use Promotional Products to Boost Your Social Media Campaign
JUNE 29, 2015
It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. However, one thing that many marketers don’t realize is that there is another component of their promotional campaign that can be combined with social media in order to redouble those efforts, as well as the results they render. That component is promotional products.
Facebook Plans Major Campaign to Promote Facebook Live (Report)
SEPTEMBER 30, 2016
Facebook is planning a major campaign backing its Facebook Live livestreaming feature, including television spots and billboards, Deepa Seetharaman of The Wall Street Journal reported. According to Seetharaman, the social network’s in-house ad studio, The Factory , created the campaign with the aim of encouraging more “regular” Facebook users to try out Facebook Live, which has exploded in popularity with media companies, publishers, celebrities and public figures.
How digital marketing is supplanting traditional advertising
OCTOBER 13, 2016
Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. ChamberofCommerce.com. T he world of advertising has undergone a seismic shift over the past two decades. The picture is less sunny for traditional advertising methods. greyweed / Creative Commons BY. Post by Megan Totka.
5 Great Hashtag Campaigns From The Hospitality Industry
JULY 28, 2016
Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3 LifeWellTravelled: Cathay Pacific sets the travel tone.
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time. Consider Power Editor , which is effectively the lifeblood of the Facebook advertising platform. Advertising fuels Facebook’s growth and allows it to invest in areas like artificial intelligence and virtual reality. Just because Facebook and other social platforms have the best buying tools doesn’t mean that marketers don’t need advanced advertising functionality.
Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project
Blue Focus Marketing
FEBRUARY 21, 2013
The following post by Cheryl Burgess ( @ckburgess ) was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Your mind wanders in the silence of the night, and you begin to reflect on how lucky you are to still be a cutting-edge advertiser in a cutthroat world. Advertising & Mktg.
Twitter Gives Advertisers More Klout
AUGUST 4, 2016
Lyon also provided the following hypothetical use case for Klout enrichment 2.0: As an example, let’s look at how a natural cosmetics company could use Klout topic data to find “citizen influencers” for its brand and reach its target audience with a promoted campaign. The brand could then turn this list of users into a tailored audience campaign and target them with a tweet from the spokesperson championing the products. Twitter advertisers: Have you incorporated Klout into your previous campaigns? Klout Scores tailored audiences Topic Data
How Promoted Hashtags Can Ruin Your Online Campaign Efforts
MAY 20, 2013
Instead of inspiring the happiest of memories, the promoted #McDStories hashtag brought around a relentless swarming of McDonald detractors hoping to bring around the online demise of the brand’s reputation. In fact, despite this campaign occurring over a year ago, the “bashtag” still lives on today. While advertising and branding is my expertise, my passion lies in blogging.
Facebook Live Multiplatform Ad Campaign Launches Sunday
OCTOBER 21, 2016
Facebook announced a multiplatform ad campaign Friday aimed at promoting awareness of and driving usage of its Facebook Live livestreaming feature. News of the campaign broke late last month in a report by Deepa Seetharaman of The Wall Street Journal. The campaign will launch Sunday in the U.S. Readers: What are your initial thoughts on Facebook’s new campaign?
9 Things to Note Before Launching a Facebook Coupon Offers Campaign
NOVEMBER 4, 2016
Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon campaigns on the largest social media site, Facebook. Running coupon campaigns on Facebook can be very effective for most industries and has proven to yield results. Below is a quick list of some possible coupon campaigns: Customer loyalty. Exclusive social fans.
How This Social Media Campaign Got 2 Million Views in 2 Days
Convince & Convert
NOVEMBER 13, 2015
Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil. So, what can you learn from this successful campaign?
Real-time Bidding is the Future of Advertising
OCTOBER 1, 2015
When most marketers and advertisers hear the term real-time bidding, they likely think of auction houses, not lucrative business strategies. Marketers and advertisers target their ads—and ad dollars—to the most qualified prospects. They struggle to understand how these advertising decisions can be made at a moment’s notice. This data drives smarter, more effective advertising.
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
It used to be all we had to worry about was advertising, public relations, and direct marketing. I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. We’ve seen more technological advances in the past five years than we’ve seen in the last 50 combined. Then we added websites and email marketing. Crawl.
Facebook Advertising Policies in a Nutshell – Get Your Ad Approved
JULY 1, 2016
You have created the perfect marketing campaign. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. Walk-through of the key highlights of the Facebook advertising policies. “What the heck!”
5 Branded Content Campaigns You Need to Know
Convince & Convert
APRIL 18, 2016
In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. In the last article, I focused on advertisements in general. Today, such advertisements, which include videos, interactive infographics, and articles, are quickly gaining traction among both brands and publishers. without consciously recognizing branded content.
Viral Campaigns: Do’s & Dont’s
JUNE 14, 2011
While going through some viral campaigns I realized that all good viral marketing campaigns had a few things in common. good viral campaign is usually made of following elements: Unexpected theme: The element of surprise in campaigns increases the curiosity of the audience and makes them wonder ‘what next?’ Chrysler’s Imported From Detroit campaign.
How to Know You’re Getting the Best CPC for Your Facebook Campaign
AUGUST 19, 2016
One of the primary challenges content marketers face is making sure that they’re getting the best cost per click that they can for their Facebook campaigns. You wouldn’t want to spend your entire campaign budget at a CPC of $0.50 From there, you can use the insight garnered from sampling to inform how to move forward with your campaign. We all want more for less. Test yourself.
Newest Installment in Facebook Live Ad Campaign Focuses on Sports
NOVEMBER 7, 2016
The multiplatform advertising campaign backing Facebook Live added a new television spot Monday focused on sports. Readers: What are your thoughts on the newest ad in the Facebook Live campaign? FacebookLiveSportsTVAd from SocialTimes on Vimeo. NBAChampions. Posted by Cleveland Cavaliers on Sunday, June 19, 2016. CampionsFCB. Liga 2015-16. Live at FB NY! Posted by Stephen A.