video campaign. Adding a social sharing component to your campaigns and content is a good thing. If the proper intent doesn’t live behind the campaign effort and there aren’t more pieces being put in place to make the entire approach to business more socially-minded, it’s just a clever campaign. That means your campaigns need to be representative of broader goals to: Listen to the newly amplified and disseminated voices of your customers online, and the feedback they’re sharing. Campaigns can be fun. Mild rant forthcoming. MORE >>

pay-per-click or PPC advertising) is an often-ignored element in small business Internet marketing. When asked, small business owners typically give one of two reasons for not using PPC advertising: They have already tried it, lost money, and given up on it or they have considered trying it, think they will lose money, and have decided against it. Although many factors influence the success or failure of an AdWords campaign, keyword selection is often where the problem begins in many self-managed campaigns. Pay-per-click advertising. PPC advertising. MORE >>

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway.  ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising. Why create a campaign focused on the theme of romance? According to L2, the brand and its properties “will use the hashtag in a visual campaign to showcase romance related imagery around the world.” ”  . MORE >>

Lately, it seems to be all the rage ( +1 ) to create social media campaigns for companies that feature influential brand ambassadors. These campaigns, which typically come in some form of contest, can do a  phenomenal job of creating awareness and interest for a brand or product — so much so, that when done properly, it can be many times more effective than a traditional media blitz. That said, there are some guidelines brands should follow when deciding to implement one of these campaigns: Don’t take too much of your ambassador’s time. Compensate your ambassador fairly. MORE >>

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works. How Users Engage With Advertising on Facebook (mindjumpers.com) [.] People read the page updates and are likely to notice the targeted ads as well. The study was conducted by the National College of Ireland on behalf of Mulley Communications. MORE >>