Social Network services are not that. Social media gives people the impression that they are getting stuff done – but they are not.  Yet so many social media services sell advertising.  The objective of an advertising site is to keep you in your seat where you can view more advertising.  The objective of advertising as an industry is to influence you to do something other than what you already want to do.   Each of these things impacts people’s activities, and therefore, much of the crap that people share on social network services. MORE >>

DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. of networks for both educators and workplace learning professionals. Use the list to find one or two relevant networks to join. The list is ordered by name of network. name of the network creator, where known are shown in brackets. of a social network that you think should be on the list, email me, Jane Hart. Social. Advertise. MORE >>

There’s been much discussion about what Mark Zuckerberg and Facebook employees thought of ‘The Social Network’ The picture it paints of their CEO isn’t pretty, and while its writer Aaron Sorkin admits its “total fiction&# , the filmamkers know only too well how powerful storytelling penetrates the mind of pop culture. ‘The Social Network’ does something Facebook could never do. As such, ‘The Social Network’ will not only raise the celebrity status of Facebook even higher, it will drag Silicon Valley with it. MORE >>

The #RLTM Scoreboard:  Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. Twitter’s mobile advertising revenues in the US will total $129.7 billion in total revenue from the US mobile advertising market this year; a number that is predicted to reach $12 billion by 2016. via  CNET. via  Twopcharts. MORE >>

Last year we highlighted a great presentation from Paul Isakson on the future of marketing and advertising , where his argument was that advertising was dead and the future was marketing. This week, Isakson updated this presentation and theory for 2009, with an equally good presentation on what’s next in marketing and advertising. In this he looks at the constantly evolving marketing world and the way that marketing and advertising is reacting to and evolving with this. What’s Next In Marketing And Advertising (2009). Image by jurvetson via Flickr. MORE >>