thought this was a great collection of social media principles to live buy when it comes to engaging your community and motivating them to work with your brand to fulfill a common purpose. Social technology is teaching us to be human again. Now please add any other social media rules that your’ve unearthed in your practices that have help you build your business and have a social impact. Advertising Brands Consumers Purpose Social media We First purposeInfographic by Fast Company. An undefined brand is unsharable. MORE >>

The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%). Lead Generation Online Advertising Social Media blogging corporate facebook lead generation linkedin social media twitter58% use it for lead generation. MORE >>

Spending on paid social media advertising will reach $4.6 For the first time, the report broke out spending on native social advertising vs. display social advertising ( Adweek ). Native ads running on social media sites (ex. According to the report, native ads are “emerging as viable display alternatives” and this fast-paced growth will “be driven by the higher premiums native social ad units command.” Local social media advertising in the U.S. billion in 2016. billion in 2016. MORE >>

So you’re thinking about jumping into social media. You’ve read a whole slew of blog posts, news stories as well as examples of how social media has helped businesses like yours cut costs and market more effectively. Or are you just jumping in, because everyone’s telling you that social media isn’t for toe-dippers? Okay, this might seem like an obvious question with an even more obvious answer, but have you really asked why you’re about to start using social media? Have You Carried Out a Social Media Audit? MORE >>

Social media is many things to many people. Yet there is one area where all the definitions can come together and agree on, and that’s the area of social media myths. So, here are a few social media myths that we can probably all agree are out-of-date thinking at best, and dangerous advice at worst. Social Media is Free. So let’s make it simple – social media is not free. Sure, you can bootstrap your way around social media – but free it ain’t. Social Media Levels the Playing Field. MORE >>