Tweet Social Fresh recently published an infographic with highlights from their Facebook Advertising Report , which is the result of a survey completed by 347 Facebook advertisers. The report aims at understanding the challenges of Facebook advertising and how marketers are using the platform. According to Social Fresh, research on the topic is lacking and the goal with the report is thus to start creating better Facebook advertising, educational content and best practices. However, advertisers spend most money on audience growth. MORE >>

Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like&# ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz. MORE >>

As Tom Daly —Group Manager, Interactive Marketing, Coca-Cola — put it in a recent interview: The pilot is the first to connect “the  dots from awareness building, to driving foot traffic,  to a [Coke] customer, to a transaction.” Yes, effective advertising is about using mobile to track an offer from the moment the ad is served to the moment the consumer (who fits the target demographic) responds. ANALYSIS OF MOBILE ADVERTISING NEWS, STRATEGY AND BEST PRACTICES IS SPONSORED BY MILLENNIAL MEDIA. But it’s a new pilot in the U.S. Mobile’s true role. MORE >>

Get ready for a new (sort of) kind of advertising that is designed to draw you in and hold your attention – it’s called native advertising. Content Marketing vs Native Advertising. Content marketing is designed to build a relationship with your audience by giving them valuable content that is designed especially for them. Content marketing builds an audience to earn the opportunity to occasionally make offers to buy your products and services. The Truth About Native Advertising. You have already experienced native advertising. MORE >>

Everything is advertising. So whether we like it or not, every time a brand outwardly communicates that they’ve done something good for the community, it crosses over from public relations into advertising. For example, the fact that McDonald ’s mascot Ronald McDonald is the icon for the Ronald McDonald House is advertising. But in the end, it’s all advertising. But the fact that they use commercial mediums to advance these programs makes it advertising. Everything’s advertising. The New Advertising originally appeared on Spin Sucks on March 17, 2011. MORE >>