33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Social Audience Strategy.
Social Media Crisis Management for B2B
MAY 29, 2014
This remains true in the world of social media. social media risk strategy should be created and in place well before your company experiences any sort of crisis that may affect its relationships with its industry partners and contracts. Develop a Social Media Presence. Then, keep the updates coming accordingly and across all social media sites.
Social Media is Key to B2B Content Marketing [Report]
JUNE 1, 2013
91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. If you have a website, a blog, or maintain a presence on Facebook, Twitter, or other social networks, you are a publisher. LinkedIn is the top social network when it comes to B2B content marketing.
14 Brilliant B2B Marketing Strategy Guides
JUNE 17, 2014
Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. How should b2b marketers adjust their strategies to keep up with this evolution?
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).
B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
MAY 24, 2016
What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. Paul ( #SMBMSP90 on Twitter).
B2B Social Media On The Rise [Infographic]
PWB Marketing Blog
NOVEMBER 13, 2011
Are you one of the 86% of B2B companies using social media? B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic. And remember, social media isn’t the ownership of the marketing department.
12 Tweetable Statistics Prove B2B Social Media ROCKS
PWB Marketing Blog
SEPTEMBER 14, 2011
Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Source ) TWEET THIS. 2.
Why Social Media Matters for B2B Vendors
MARCH 28, 2011
Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. They expect vendors to use it as well.
Understanding B2B Online Reviews
SEPTEMBER 24, 2014
Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. Especially for those businesses who engage their audience or consumers through social media, online reviews can be fairly easy to acquire. Online reviews made on social media can reach a very large audience and be spread quickly.
Where does Google+ fit into your B2B Marketing plans? [infographic]
Buzz Marketing for Technology
JULY 9, 2014
After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Have you made Google Plus a part of your marketing strategy yet?
Three Dangerous B2B Social Media Mistakes
PWB Marketing Blog
SEPTEMBER 12, 2011
Social media is more effective when you’re not making mistakes. The worst case scenario is you get fired for making a social media mistake. Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). It’s holding back social media success. Not measuring the impact of social media.
Five FREE B2B Social Media White Papers
PWB Marketing Blog
NOVEMBER 8, 2011
This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. And 41% of B2B companies are getting customers from Facebook.
Five Social Media Trends for 2016
DECEMBER 30, 2015
It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. Luckily for me, it exploded this year and I was able to ride the wave. I am excited I was given the opportunity to share what I think will be the hottest social media trends for next year. Social Videos. By Aaron Lee.
5 Social Media & Digital Marketing “Must Haves” for 2016
FEBRUARY 28, 2016
With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. Consumers Are Social. Source ).
Social Media Stats [Infographic]
JANUARY 18, 2012
Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. Each week on Facebook, more than 3.5 infographic].
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
20 Social Media Marketing Blogs You Should Read in 2013
FEBRUARY 24, 2013
Looking for the best social media marketing blogs? Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices. You’ve come to the right place! Here are some that [.].
Best Practices in B2B Retargeting
AUGUST 28, 2014
Reaching out through social media to past visitors on the sites that they normally visit each day has proved to be an essential way to bring them back while increasing the opportunity for a sale. In fact, a study ReTargeter performed in 2011 found that B2B retargeting out performs B2C retargeting by 147% on average. Cater to this in your B2B retargeting campaign.
What Does B2B Social Media Success Look Like?
MAY 23, 2011
Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded social media following (e.g., Objectives.
Social Media and B2B – How To Gain Awesome Leads
OCTOBER 30, 2014
———– One of the biggest problems for B2B businesses is gaining more leads. This is especially a problem when you are advertising online, there are a number of things that B2B companies need to worry about that normal companies can ignore. For instance one of the biggest struggles that B2B companies have is just getting in communication with a decision maker.
The B2B Lead Generation Ecosystem and WPO [Infographic]
APRIL 18, 2016
With just a slight rearrangement of the hexagons, the traffic sources line up like this: The search, social, and display (paid) channels are straightforward. The “Off-Site Content” container in the ecosystem model expands upon social PR efforts (media coverage, influencer outreach, bylined articles, and guest posting) to include social content.
The Complete Guide to Google+ for B2B Marketing [Infographic]
AUGUST 12, 2014
Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. Google+ is all about visibility , exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. Guest post by Dave Landry. Need more details? No sweat!
10+ Ways To Use B2B Social Media In Your Business
PWB Marketing Blog
OCTOBER 25, 2011
Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Eleven Different Ways to Integrate B2B Social Media. Almost 80% of Internet users read blogs (Source: Social Media Examiner).
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? B2b vendors? TECHi ).
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests.
B2B Marketing is Becoming More Like B2C Marketing – Or is it?
NOVEMBER 19, 2013
B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Buyers were different, sales cycles were different, messaging was different, and media was different. Much of the study focused on online commerce, where changes in b2b offerings indeed make sense. So, are B2B marketers really adopting B2C practices?
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Relevanza ). 2.
Three Stats Prove B2B Social Media Set To Explode [Charts]
PWB Marketing Blog
SEPTEMBER 7, 2011
Social media has reached prime time. Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. We rounded up three stats that prove B2B social media is not only here, it’s set to explode.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself.
Why B2Bs Have It All Wrong About Social Media
Convince & Convert
JANUARY 13, 2016
2016 is here, and it’s safe to say that the hype around social media has well and truly settled. We have watched social charge through its wild, carefree teenage years and make billions of friends in the process. With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social?
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Content is like singing a song. On American Idol. Case studies.
Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard
The Realtime Report
AUGUST 17, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. Please email firstname.lastname@example.org if you have additional updates, or a social network that you feel should be on the list. LinkedIn Is Most Important Social Network for B2B Marketers. YouTube was significantly less popular with just 8%, and Google+ was most important for only 1% of B2B marketers.
What are the Best Social Networks for B2B Marketing? (Research)
AUGUST 27, 2013
There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive? How much traffic do social networks drive to B2B websites?
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.
19 More Outstanding Social Media Marketing Guides
JANUARY 13, 2015
While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Why social media is losing its sparkle by iMedia Connection.