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How to Leverage Your Social Media Marketing with Videos

Spin Sucks

Should you include videos in your social media marketing? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks. And if so why? Wistia youtube

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Give Your Campaign Video Marketing Boost

The Realtime Report

Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. Making Your Video Relevant. Positive ROI.

The Evolution of the Tasty Video

Ignite Social Media

Within the last year, you may have noticed an explosion of recipe videos appearing on your Facebook News Feed. The short, simple videos that we drool over on a daily basis started with Tasty , a production of BuzzFeed Video. According to the New Yorker , Tasty began as an experiment by the BuzzFeed team to see what kind of YouTube video content went viral on Facebook.

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Mistakes To Avoid In Your Video Marketing

Small Business Mavericks

One of the best ways to capture interest is video. But those videos that folks are watching usually are not like this: infomercial-style. It is far better to produce one high-quality video that appeals to your targeted demographic than a whole bunch of poorly produced clips that nobody wants to see. Every demographic has a preferred style of video, and many times they do overlap. There have been a number of  video marketing  posts with helpful links on this blog. Knowing Knowing your customer is foundational to every marketing message.

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Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing  now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?

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Why 2016 Will Be the Year of Video Marketing

Convince & Convert

The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. Video isn’t just a nice afterthought. It’s a chance to take your marketing strategy into the stratosphere.  It’s a fresh start—a chance to do marketing better. And Top-of-Funnel Video. Middle-of-Funnel Video.

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Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost. Businesses can use their own smartphone cameras or sign up for a service that creates animated explainer videos.

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Video is The New King of Content Marketing

Mindjumpers

Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. Get something right and your fans will love you. Commentable. Shareable.

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3 Rules for Better Video Marketing

Convince & Convert

Video consumption continues to skyrocket amongst online audiences. In fact, 43 percent more videos were watched online from 2013 to 2014. billion videos in 365 days. Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. Image via BigStockPhoto.com.

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13 Tips to Create Better Live Videos

Jenn's Trend

Have you been wanting to start hosting (or host more) live videos to develop your brand? But first you want to know how you can create better live videos. Like everything else on social media, just because everyone else is doing it, doesn’t mean… The post 13 Tips to Create Better Live Videos appeared first on Jenn's Trends. Great!

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5 Video Marketing Tips

Kikolani

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Viral videos are earning tons of views every single day. Coupled with this, hundreds of such videos are shared on social media sites. Million Words…….

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How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage. Surely, video marketing must be really expensive, time consuming, and technical? Create your video. Your video doesn’t have to look like a Steven Spielberg production.

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Video Ads, Facebook, and Marketing

Small Business Mavericks

The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. Are You Looking At Video Ads? Macy’s is just one of the many businesses that jumped on the Facebook video ad bandwagon when it rolled out last March. The site says that all video views — including ads — number about one billion every day, with 65% of those views on a mobile device. If we do, will you be looking at video ads as part of your campaigns? Then again, they may not.

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Marketing Videos Don’t Have to Cost a Fortune

Spin Sucks

know I do, which is why one of the greatest services I feel like I can share with people is helping them find ways to cut costs on their PR and marketing videos. You’re a video producer who helps people cut costs on their marketing videos!? Video can cost in the tens of thousands of dollars, but you can also produce a great video for much less.

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8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. Yes, but a video can really help give you a deeper understanding of the water bear’s extreme tactics. B2B companies like to give the idea of “humor” in their marketing the brush-off.

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Is Video Marketing Really Profitable?

Small Business Mavericks

Marketing Pilgrim has an interesting take on video marketing. like what Frank Reed says in this paragraph: You must consider how your product is able to be ‘pitched’ via video. So what if you feel that video is too expensive? Either enter the video marketing arena and make an honest go of it or risk losing business to the competition. Video marketing is not a necessity. wouldn’t recommend it for every client, but videos are powerful marketing tools. What are your thoughts on video marketing ?

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[BREAKING] LinkedIn Ventures Into Video

Myrland Marketing

Those of you who know me know I’m bullish on video, and livestreaming, video’s real-time cousin. I’ve been waiting for LinkedIn to launch a native video app so users can reach audiences with a medium that removes yet another barrier to familiarity, and that is natural video, where we are allowed to see one another in a largely unrehearsed, often natural environment.

Airbnb Dives Into Live 360 Video on Twitter, Periscope

SocialTimes Twitter

Airbnb  became one of the first brands to take advantage of live 360 video on Twitter and Periscope , which debuted last week. The accommodations network will present livestreamed 360-degree videos Friday and Saturday from London, Kauai (Hawaii) and Detroit, in an attempt to “offer people unprecedented access to local communities and help them discover the hidden gems of a city,” while promoting its recently launched Experiences and Places  features. Readers: Have you spotted any live 360 videos on Twitter or Periscope? Friday (Jan. 6) at 11 a.m. PT/2 p.m. PT/2 p.m.

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New Research: B2B Video Marketing on the Rise

Convince & Convert

Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well. Although four out of five B2B marketing professionals reported.

Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Statistics for Videos.

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How to Sell Video Marketing to the C-Suite

Spin Sucks

And more than 500 years of YouTube videos are watched every day on Facebook. This is evidence enough video is incredibly popular, and not only for social purposes. With such a captive video audience, video marketing has become increasingly popular thanks to improved technology, Internet connections, and the sheer popularity of video consumption demonstrated by these statistics.

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Three Innovative Ways to Market Your Product on Pinterest

Spin Sucks

Is Pinterest part of your social media marketing strategy? Emily Connor has some tips to help you master Pinterest marketing. The post Three Innovative Ways to Market Your Product on Pinterest appeared first on Spin Sucks. How do you use Pinterest for your business?

Facebook Extends Auto-Captioning to Videos From Pages

SocialTimes Facebook

Facebook introduced auto-captioning for video ads  last February, and the social network quietly began extending the feature to videos from pages in October. According to Constine, the feature is powered by voice-recognition  software, and page administrators  with access to it will see a Generate button in the video editor or above the video, enabling them to add auto-captioning.

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Streaming Video: A New Marketing Moment?

Small Business Mavericks

According to a recent press release , 51% of Americans have watched screaming video in the past week. people using online streaming video through technology such as tablets and smartphones. One of the reasons it’s up, I would suspect, is the ability to view streaming video – or at least the ease of downloading video. So that doesn’t mean that you should rush right out and invest thousands of dollars into your streaming video show. think this may be an untapped opportunity for marketers. Or does it? What would you do with that audience?

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How to Create Your Own Social Media Video Marketing Strategy

Sprout Social

Whether you’re a video producer fielding numerous calls from your social media management team or the social manager making the requests, it isn’t lost on anyone that social media video content has exploded in popularity. That’s why we put together this guide to help you create and launch your own amazing social media videos: Sections: Why Social Media Video Marketing.

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Twitter Launches Rewarded Video on MoPub Marketplace

SocialTimes Twitter

Twitter’s MoPub  mobile ad exchange announced the general availability of its rewarded video solution. MoPub originally introduced support for rewarded video ads in September 2015 , and at launch, publishers could use MoPub to manage their rewarded video ads from Unity Ads, AdColony, Vungle and Chartboost. Readers: Do you watch rewarded video ads in games and apps?

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How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

Instead of requiring users to navigate, scroll, and click to access information, online video is a one-stop destination for information. Transparency is a key issue when creating videos with good content. This leads nicely onto the next video: Dove Evolution Commercial. The video builds consumer trust through its transparent look into the makings of a commercial.

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The Best Video Content for Every Step of the Marketing Funnel

Convince & Convert

What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. How Video Content Energizes Your Funnel. Video content can help raise the heat on your marketing funnel. We all know that content marketing is about creating valuable content tailored to your audience.

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How Facebook Live Will Impact the Near Future of Video Advertising

SocialTimes Facebook

What does Facebook Live  mean for the future of video advertising? As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. Facebook Live and in-feed video are catalysts in that growth. We’ve seen the future of video, and it’s Facebook Live.

Virtual Reality Video is Stupid and I’ll Tell You Why

Spin Sucks

Virtual reality video is here. shiny new toy or the future of content marketing? The question is not if we should use it, but rather how we enhance our clients' story with VR videos. Check out Tony Gnau's take on VR videos. The post Virtual Reality Video is Stupid and I’ll Tell You Why appeared first on Spin Sucks. Comments Lesson tonight at 8:00.

How to Capture Your Audience With Social Videos

Convince & Convert

Social videos can spread messages faster. Follow these guidelines to make sure your videos do more than impress. Social Media Strategy Social Media Marketing social media strategy social video video content video strategy

10 Actionable Video Basics for Social Media Marketing

Simply Measured

Video is one of the most effective ways to harness the power of social media. 73% of marketers say they will increase their use of video in 2016. Over 4 billion video views happen on Facebook every day. In today’s social climate, savvy, ambitious social marketers  must  serve up strong video content. Shoppers who watch videos are 1.6

Jack Dorsey’s Speech at Disrupt 2012 [Full Video]

Idaconcpts

Business & Marketing inspirational video jack dorsey jack dorsey disrupt jack dorsey inspirational video jack dorsey speech jack dorsey techcrunch jack dorsey video“We probably need to change the name of this conference,” Twitter and Square co-founder Jack Dorsey said on September 10, 2012 from the stage of TechCrunch Disrupt in San Francisco.

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4 Steps For Creating the Ultimate Video Marketing Plan

SocialFish

If marketing has shown us anything in recent years it’s this: visual marketing is more important than ever. However, from my experience working at a leading online marketing company, I’ve identified one core area most businesses tend to forget about when it comes to their overall marketing strategy: video marketing. ———-. Implementation

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WhatsApp to Launch Video Calling

SocialTimes Facebook

WhatsApp  announced Tuesday that video calling will launch for Android, iPhone and Windows Phone “in the coming days.”. WhatsApp also announced that it now has 160 million monthly active users in India, its most popular market, topping parent company Facebook’s total of 155 million MAUs in the country. Readers: Will you try out video calling on WhatsApp?

Vimeo 32

How Brands Are Using Live Streaming Video Successfully

Convince & Convert

I am a storytelling and comedy nerd, a marketer, and a comic improviser. In the same way software nerds rule technology development (I say this with admiration, as I am married to one!), the future of streaming video success belongs to leaders that embrace conversation, being human, and letting go. So how are companies using streaming video today successfully? Live events.

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A Look at Social Video’s Big, Bright (and Somewhat Uncertain) Future

SocialTimes Facebook

Now, it stands at the forefront of a video revolution. Facebook isn’t the only social platform in the live video race. Most are locked in through 2022 as a result of negotiations that happened in 2010 and 2011, when Facebook didn’t have video and Netflix was only testing digital streaming. In the fragmented world of video consumption, sports viewership seems to be the only steady programming for the cable industry, as most entertainment and news content is available elsewhere. Facebook has done it again–at least, it’s about to. The race for eyes and inventory.

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Tips to boost your video marketing (infographic)

Socialmedia.biz

tudies show that 69 percent of consumers would choose video over text to learn about a product or service. So are you doing all you can to give your business’s video marketing a boost? Here are some tips to enhance your video marketing. Videos should have a unique message and should include ingredients that promote social sharing. Business Video

A Modern-Day Marketer’s Guide to Creating Epic Video Marketing Content for Facebook, Snapchat, Twitter, and More

Buffer Social

Video marketing has taken the social media world by storm. People watch more than 100 million hours of video on Facebook. YouTube brings in nearly 125,000 video views daily. Snapchat alone fuels more than 10 billion video views  every single day! Yet the barrier to creating video marketing content that resonates with audiences  can still feel high.

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

In the past few years, videos have started taking over—and it’s easy to see why. Videos are also very diverse in their application. From From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. When it comes to your business, videos can offer a great boost in exposure and engagement. Why is that?

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