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Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing  now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?

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8 Downright Awesome Reasons to Create a Video Marketing Strategy

Harp Interactive

Categories: Video Marketing Tags: video marketing , visual marketing Marketers have clearly acknowledged that visual marketing is all the rage! But what happens when you add even more dimensions to your marketing materials? I’m talking […] ( Read more. ). Video Marketing video marketing visual marketing

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Why 2016 Will Be the Year of Video Marketing

Convince & Convert

The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. Video isn’t just a nice afterthought. It’s a chance to take your marketing strategy into the stratosphere.  It’s a fresh start—a chance to do marketing better. And Top-of-Funnel Video. Middle-of-Funnel Video.

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Mistakes To Avoid In Your Video Marketing

Small Business Mavericks

One of the best ways to capture interest is video. But those videos that folks are watching usually are not like this: infomercial-style. It is far better to produce one high-quality video that appeals to your targeted demographic than a whole bunch of poorly produced clips that nobody wants to see. Every demographic has a preferred style of video, and many times they do overlap. There have been a number of  video marketing  posts with helpful links on this blog. Knowing Knowing your customer is foundational to every marketing message.

Video 78

Why and How to Add Videos to Your Marketing Mix

Spin Sucks

Sight is the most powerful sense, as far as recall is concerned and when combined with the other senses, highly effective for marketing. Capitalizing on this knowledge, marketing strategies have always tried to ensure incorporation of pictures and videos in their campaigns to make them more effective. Videos Increase Your Visibility. Ideas for Business Videos.

Video 77

Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost. Businesses can use their own smartphone cameras or sign up for a service that creates animated explainer videos.

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Video is The New King of Content Marketing

Mindjumpers

Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. Get something right and your fans will love you. Commentable. Shareable.

Video 78

3 Rules for Better Video Marketing

Convince & Convert

Video consumption continues to skyrocket amongst online audiences. In fact, 43 percent more videos were watched online from 2013 to 2014. billion videos in 365 days. Those are some staggering numbers, and most marketers are starting to appreciate that numbers like these translate to huge opportunity when shifted into a business context. Image via BigStockPhoto.com.

Video 59

Marketing Videos Don’t Have to Cost a Fortune

Spin Sucks

know I do, which is why one of the greatest services I feel like I can share with people is helping them find ways to cut costs on their PR and marketing videos. You’re a video producer who helps people cut costs on their marketing videos!? Video can cost in the tens of thousands of dollars, but you can also produce a great video for much less.

Cost 68

8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. Yes, but a video can really help give you a deeper understanding of the water bear’s extreme tactics. B2B companies like to give the idea of “humor” in their marketing the brush-off.

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Using Video Marketing To Boost SEO

Small Business Mavericks

Is video marketing a useful SEO tool? Put together a video that can viral, and you’ll drive that video to top of the search results, and most likely get a mention in the trending topics listed in the search engines. One video currently doing the rounds proves this point well – more on that shortly. Instead, think of the SEO value to your videos.

SEO 97

Video Ads, Facebook, and Marketing

Small Business Mavericks

The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. Are You Looking At Video Ads? Macy’s is just one of the many businesses that jumped on the Facebook video ad bandwagon when it rolled out last March. The site says that all video views — including ads — number about one billion every day, with 65% of those views on a mobile device. If we do, will you be looking at video ads as part of your campaigns? Then again, they may not.

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How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage. Surely, video marketing must be really expensive, time consuming, and technical? Create your video. Your video doesn’t have to look like a Steven Spielberg production.

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4 Steps For Creating the Ultimate Video Marketing Plan

SocialFish

If marketing has shown us anything in recent years it’s this: visual marketing is more important than ever. However, from my experience working at a leading online marketing company, I’ve identified one core area most businesses tend to forget about when it comes to their overall marketing strategy: video marketing. ———-. Implementation

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The Best Video Content for Every Step of the Marketing Funnel

Convince & Convert

What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. How Video Content Energizes Your Funnel. Video content can help raise the heat on your marketing funnel. We all know that content marketing is about creating valuable content tailored to your audience.

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How Brands Are Using Live Streaming Video Successfully

Convince & Convert

I am a storytelling and comedy nerd, a marketer, and a comic improviser. In the same way software nerds rule technology development (I say this with admiration, as I am married to one!), the future of streaming video success belongs to leaders that embrace conversation, being human, and letting go. So how are companies using streaming video today successfully? Live events.

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New Research: B2B Video Marketing on the Rise

Convince & Convert

Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well. Although four out of five B2B marketing professionals reported.

Viral Video: Using a Ballerina for B2B marketing

Social Marketing Forum

A viral video is a not something you can order at your local agency. You can create a video and design for virality but in the end it’s the audience that decides if it goes viral or not. So it all depends on the content of the video, often more than on the quality. B2B marketing Brand marketing Online video Viral marketing Henry Alex Rubin Peter Pedrero video viral marketing viral video Volvo Volvo TrucksThe [.].

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Is Video Marketing Really Profitable?

Small Business Mavericks

Marketing Pilgrim has an interesting take on video marketing. like what Frank Reed says in this paragraph: You must consider how your product is able to be ‘pitched’ via video. So what if you feel that video is too expensive? Either enter the video marketing arena and make an honest go of it or risk losing business to the competition. Video marketing is not a necessity. wouldn’t recommend it for every client, but videos are powerful marketing tools. What are your thoughts on video marketing ?

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How to Sell Video Marketing to the C-Suite

Spin Sucks

And more than 500 years of YouTube videos are watched every day on Facebook. This is evidence enough video is incredibly popular, and not only for social purposes. With such a captive video audience, video marketing has become increasingly popular thanks to improved technology, Internet connections, and the sheer popularity of video consumption demonstrated by these statistics.

Video 71

Jack Dorsey’s Speech at Disrupt 2012 [Full Video]

Idaconcpts

Business & Marketing inspirational video jack dorsey jack dorsey disrupt jack dorsey inspirational video jack dorsey speech jack dorsey techcrunch jack dorsey video“We probably need to change the name of this conference,” Twitter and Square co-founder Jack Dorsey said on September 10, 2012 from the stage of TechCrunch Disrupt in San Francisco.

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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

In the past few years, videos have started taking over—and it’s easy to see why. Videos are also very diverse in their application. From From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. When it comes to your business, videos can offer a great boost in exposure and engagement. Why is that?

UGC 46

How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

Instead of requiring users to navigate, scroll, and click to access information, online video is a one-stop destination for information. Transparency is a key issue when creating videos with good content. This leads nicely onto the next video: Dove Evolution Commercial. The video builds consumer trust through its transparent look into the makings of a commercial.

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5 Video Marketing Tips

Kikolani

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Viral videos are earning tons of views every single day. Coupled with this, hundreds of such videos are shared on social media sites. Million Words…….

Who will win the video app wars?

Janet Fouts

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. Now, these are not the first to do live video streaming. link] />. JoelComm.

Video 71

Streaming Video: A New Marketing Moment?

Small Business Mavericks

According to a recent press release , 51% of Americans have watched screaming video in the past week. people using online streaming video through technology such as tablets and smartphones. One of the reasons it’s up, I would suspect, is the ability to view streaming video – or at least the ease of downloading video. So that doesn’t mean that you should rush right out and invest thousands of dollars into your streaming video show. think this may be an untapped opportunity for marketers. Or does it? What would you do with that audience?

Video 46

Social Videos – Why, Where And How?

Mindjumpers

But the focus on visual content isn’t just centered on images: video is the fastest growing ad format worldwide. And it’s not videos like we know them, but short videos with a time limit. In the following, we will present you of a why, where and how to use these social video platforms. And videos on Facebook are shared 12x more than text posts and links combined!

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How to Get Started With Employee-Generated Video Content

Convince & Convert

When we asked Jay Baer what the top content marketing trend of 2015 was, he said EGC, or employee generated content. But not just EGC—EGC on video. Find out why he thinks this will become a focus for marketers in this short clip from  Oracle’s MME : Why Employee-Generated Content? Why Video? How to Add Video-Based EGC to Your Content Calendar.

Video 52

4 Tips for Sharing Videos On Facebook

Convince & Convert

Facebook video is taking over. Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos  (highlight to tweet).

Video 51

4 Proven Ways to Maximize the Value of Your Video Marketing

Convince & Convert

By now, most marketers have realized that video isn’t a passing fad. Companies are even becoming known for their video content. If I say Coca-Cola, WestJet, or Old Spice, for example, you can likely list videos you’ve shared from these brands. Great videos distinguish you from competitors because this memorable medium opens people’s hearts. month?

Video 58

Creating Great Video Without the “Shoot”

Waxing UnLyrical

Video is a wonderful tool for telling a compelling story. It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work. Guest post by Sue O’Hora.

Video 92

Easy guide to the Periscope video streaming app

Janet Fouts

What’s new. A lot has changed with Periscope since my last post on streaming video apps. still recommend it if you have a Twitter acct as Periscope can leverage the social graph to spread the word about your video stream, but if you don’t have a Twitter account you can simply sign up with just a mobile phone number. Saving and watching your Periscope video later.

Video 73

76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first  Mobile Video Benchmark Study  to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video. “…Mobile video is beyond the tipping point.

The Spin Sucks Inquisition: Susan Cellura on Video

Spin Sucks

The post The Spin Sucks Inquisition: Susan Cellura on Video appeared first on Spin Sucks. by Laura Petrolino Related Stories The Spin Sucks Inquisition: Hanna Knowles The Spin Sucks Inquisition: Paul Sutton On Video The Spin Sucks Inquisition: Rob Biesenbach on Video. FollowFriday follow Social Media coaching client e marketing communications five second rule

Video 69

The Spin Sucks Inquisition: Danny Brown On Video

Spin Sucks

The post The Spin Sucks Inquisition: Danny Brown On Video appeared first on Spin Sucks. by Danny Brown OMG, I seriously snort-laughed when Gini asked about marketing. Related Stories The Spin Sucks Inquisition: Amanda Cleary-Eastep The Spin Sucks Inquisition with Andy Crestodina The Spin Sucks Inquisition: Laura Petrolino on Video. Check it out! Clearly not….

Video 75

Lawyers, Are You Paying Attention To Video?

Myrland Marketing

video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and law firms. Lawyers don’t necessarily…almost never at this point…place audio, video or other digital content on the Internet in hopes of generating revenue from that content, which is what this Facebook announcement discusses.

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5 Killer Video Editing Apps To Improve Your Content Marketing

Kikolani

Everyone loves videos. From the toddler dancing along with Barney to the technology officer looking to understand and compare various business apps via explainer videos. On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. Blog Marketing Tips

Five steps to viral video success

Sherrilynne Starkie

Want your video to go viral, but not sure how?  Make it like this… Related posts: Video: the Internet of you! Viral Videos. Viral videos inspired most popular Halloween costumes. Looking Deeper at Viral Videos. Featured Headline Marketing YouTube Content marketing preflight Viral video Virgin America Follow these five easy steps: 1.

Video 57

Video Branding, YouTube Style

Small Business Mavericks

If television advertising has been off limits to you because of the high cost of production, maybe you can turn to online video marketing – or video branding if you prefer – instead. It seems that YouTube is working on putting together a marketplace where video marketers and on screen video talent can hook up. The YouTube celebrity makes a video endorsing your product or service. Do you think that would be effective marketing? I do. Video Marketing Branding small business video branding YouTube

Vine for Brand Marketing

Mindjumpers

In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content. Basically, Vine is limited by 140 characters and six seconds of video. valentina #vine #video What’s in your @ botkier Valentina Mini? Similar Posts: Facebook Poke vs. Snapchat: New Marketing Channels? v/brATXPlOi3w.

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Video Killed the Video Star

Geoff Livingston

Tenacity5 will release the second edition of its email newsletter, the Monthly Marketing Mashup this week. Here is the November edition, “Video Killed the Video Star.” ” Everyone is talking about how important video is to online content and marketing. The Internet is not killing video or TV. People love video content. Period!

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3 Tips for Getting Your Online Video Act Together for 2016

Waxing UnLyrical

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 hours watching videos every day on average ( eMarketer ). Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies.

Video 55

Will Instagram-like Apps for Videos Become the Next Big Thing for Brands?

Mindjumpers

Today I’ll take a look at how brands are using video sharing apps to strengthen their brand identity. Video sharing apps. Lately, we’ve seen a large number of video sharing apps exploding in popularity for individuals, and notably the apps SocialCam and Viddy have been labelled the “Instagram for video”. Branding through video sharing.