LinkedIn Tests Dedicated Video Feed
Social Media Today
MARCH 27, 2024
Video is set to get more focus in the professional social app.
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Use 4×5 Creative for Feeds
Jon Loomer
FEBRUARY 1, 2024
Don’t be so quick to crop… When you upload a 9×16 image or video when creating an ad, Meta asks you to crop or upload new creative that are square and wide for specific groups of placements. Facebook and Instagram mobile feeds, Instagram profile feed, and Video feeds could all benefit from the 4×5 aspect ratio.
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Top Video Marketing Trends of 2024
Social Media Strategies Summit
MARCH 1, 2024
Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.
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X Makes Its Vertical Video Feed Ads Available to All Advertisers
Social Media Today
FEBRUARY 1, 2024
X says that over 100 million users watch vertical video in the app every day.
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X Expands Vertical Video Feed Ads to All Advertisers
Social Media Today
FEBRUARY 1, 2024
X says that over 100 million users watch vertical video in the app every day.
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Pinterest Outlines Recent Improvements to Feed Ranking, and Focus on Video Content
Social Media Today
SEPTEMBER 8, 2020
Pinterest has published a new overview of improvements to its feed ranking system, which also includes notes on its increased focus on video.
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X Makes its Vertical Video Feed Ads Available to All Advertisers
Social Media Today
FEBRUARY 1, 2024
X says that over 100 million users watch vertical video in the app every day.
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TikTok Looks to Provide More Insight into Why it Displays Each Video in Your ‘For You’ Feed
Social Media Today
DECEMBER 20, 2022
The new notes will provide more context as to why each video is being displayed in your 'For You' feed.
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Crafting Great Social Media Videos That Get Views
Convince & Convert
DECEMBER 13, 2023
Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.
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Facebook Watchbait: Misleading and Sensational Videos Will Be Down-Ranked
Jon Loomer
MARCH 30, 2022
Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. It’s a way to get people to watch your videos by withholding information, sensationalizing, and misleading the user. Sensationalizing: Video posts can’t exaggerate or use extreme language.
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How Short-Form Video Alters Marketing Evaluations
Jon Loomer
NOVEMBER 29, 2022
You may know that I have fully embraced short-form video during the past couple of months. I now focus first on short-form video. I make time for recording and editing videos. At least one video will be published to TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, and LinkedIn on most days. Just helpful info.
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YouTube Tests Alternate Color Feeds for Premium Users
Social Media Today
FEBRUARY 5, 2024
Could sorting videos by color be a more engaging option?
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Video Breakdowns Provide Important Context for Facebook Ads Actions
Jon Loomer
MAY 11, 2022
Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. But, video breakdowns provide important context for the performance of these ads. Let’s talk about the issues with video ads and how you can get a clearer idea of performance thanks to this buried feature.
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Facebook News Feed Update: Now What?
Jon Loomer
JANUARY 13, 2018
You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. The news feed is sorted and customized based on a ranking system. Recorded videos will not get nearly the weight they once did. Posts that get long, thoughtful replies will get priority in your feed. A ghost town?
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YouTube Tests Alternate Color Feeds for Premium Users
Social Media Today
FEBRUARY 5, 2024
Could sorting videos by color be a more engaging option?
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Schedule your Instagram photos and videos on Feed or Stories: Step by Step!
Postcron
MARCH 8, 2021
Save time and schedule your posts on Feed or Stories in 3 simple steps. However, you can only publish posts in your Feed. This method allows you to schedule posts for both Feed and Stories, while still taking advantage of all the Instagram features when you finish the post on their app! It’s quick and easy!
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How to Create Facebook Video Engagement Custom Audiences
Jon Loomer
OCTOBER 7, 2020
Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Understand that this isn’t just about video ads. How to Create Video Engagement Custom Audiences.
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How to Create a Video Funnel with Facebook Ads
Jon Loomer
DECEMBER 20, 2022
There are many ways that you can do this, but let’s focus on a video funnel. The weakness of video view custom audiences is that the presence of a person in one audience can say only so much about their level of engagement. At most, you know that someone watched a video to completion. Publish Videos Regularly.
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Facebook News Feed Changes. Stay Calm. Don’t Panic.
yMarketingMatters
FEBRUARY 8, 2018
#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. 3 Get into live video.
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Control Which Websites, Pages, Apps, and Videos Your Facebook Ads Appear On
Jon Loomer
DECEMBER 18, 2022
Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. This includes feeds, stories, Reels, apps, websites, and more. If your video was found within another video or Reel, which one? And here’s Instagram Profile Feed. First, let me explain. Publisher Lists.
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How companies use video content on social media
Visually SM
JULY 31, 2020
But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. What are the best videos for each platform?
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Is Your Content Top of Feed Worthy?
Pam Moore
MAY 12, 2017
There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position. In the video below I provide you some serious tough love. Could it be your current over focus and desire to reach the top of the news feed is actually what is keeping you from achieving the goal?
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Is Your Social Media Content Really Top of News Feed Worthy?
Pam Moore
MARCH 4, 2018
Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? In the video below I provide you some serious tough love. Need more help?
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165 Facebook Marketers are Already Fumbling News Feed Change
Jon Loomer
JANUARY 21, 2018
It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. The History of News Feed Changes. Call me cynical.
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Short-Form Video: The Secret to Standout Influencer Campaigns
Ignite Social Media
NOVEMBER 6, 2023
In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on. One of the most effective forms of influencer content is short-form, eye-catching video. The step-by-step nature appeals to visual learners.
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How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry?
The Realtime Report
FEBRUARY 20, 2024
How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry? Internet protocol (IP) video could play a critical role in not only optimizing workflows and keeping down OPEX, but also creating new offerings for broadcasters to distinguish themselves and compete with new media providers.
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How to Create Facebook Video Engagement Custom Audiences
Jon Loomer
OCTOBER 7, 2020
Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Understand that this isn’t just about video ads. How to Create Video Engagement Custom Audiences.
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The Facebook News Feed is Changing to Favor Person to Person Engagement
Jon Loomer
JANUARY 11, 2018
A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. But… “…passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.” That’s how freaking convoluted this is.
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How I’ve Pivoted to Short-Form Video on TikTok and Reels
Jon Loomer
NOVEMBER 6, 2022
I am deeply invested in short-form video. I’ve long resisted video creation in every form. Let’s take a closer look at what held me back, what I’ve done so far, and my future plans for short-form video. My video efforts have been few and far between. Sometimes I’d turn a podcast into a video.
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The Ultimate Beginner’s Guide to Video Content Marketing
Ignite Social Media
JUNE 28, 2022
You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. .
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8 ways to leverage short-form video (and how to get buy-in)
Sprout Social
MARCH 20, 2023
At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term. The good news?
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Facebook News Feed Updates: Authenticity and Video Completion
Jon Loomer
FEBRUARY 3, 2017
For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. Whether it’s click bait or fake news, Facebook wants to limit how much of this content gets visibility in the news feed.
Instagram Adds New Options to Switch Off Your Audio or Video During an IG Live Broadcast
Social Media Today
APRIL 29, 2021
Instagram has added new options to Instagram Live, which will enable Live participants to mute their sound, or switch off their video feed.
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