Twitter Adds Aggregate User Age Information to Gnip Audience API
OCTOBER 5, 2016
Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Aggregate user age information became the 11th demographic model available for audience analysis, joining: Gender. Mark Callahan , who works on data product marketing for Twitter, added in a blog post : Twitter’s age models use a blend of several data sources. We’ve also evaluated the accuracy of our models with data from industry-leading third-party partners in order to ensure that they meet the needs of our customers. Language.
Customer Experience in the Age of the Aggregator
JULY 5, 2016
In the age of the aggregator, the power of the consumer has never been greater, and brands simply can’t afford to enter the social realm and try to “play the game” by their own rules — whatever those are. So, how can you create customer loyalty in an online world full of sites battling it out with aggregators like Facebook, who want to be the home of everything?
Data is the New Oil
MAY 13, 2012
Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.” One might said to oil. The Rush for Data. The Perils of Public Data. Safeguard your data. Takeaway.
6 Tips for Turning Big Data into Great Customer Experiences
Buzz Marketing for Technology
MAY 29, 2013
The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Getting to that point, however, requires first harnessing the data. It is no small feat to integrate huge amounts of data from a variety of sources. By far.
Aggregate Social Network Data Using the New Group Report
OCTOBER 4, 2016
The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes. More Networks, More Data. Turn Social Data Into Actionable Insights. After analyzing the Group Report for aggregate data across your social networks, you’ll have a better understanding of your social efforts as a whole.
How to Use Location Data to Decode Customer Conversations
Convince & Convert
NOVEMBER 16, 2015
The amount of social data is massive, and marketers need a way to mine that data. Using location data is the key to making social media data actionable and more effective than only using traditional keyword strategies. Up Location data is powerful, and you can use it to enhance your marketing strategies. Location can make that data actionable.
Using Big Data To Target The Right Consumers With The Right Offers
Buzz Marketing for Technology
OCTOBER 10, 2013
Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Here is where to start: Harness the Power of Big Data, Big Testing. The notion of big data holds great promise for finding ways to personalizing the Web experience for individual customers. The vast amounts of data on customer behavior and history that can be captured via the Web and be invaluable in making decisions about how the website should work, what customers respond to, and understanding the discrete segments in your customer base. Love Your Loyalty Programs.
What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices
OCTOBER 18, 2010
ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER What’s the law around aggregating news online? Harvard Law report on the risks and the best practices By Kimberley Isbell / Sept. 8 / 10:30 a.m. [So much of the web is built around aggregation — gathering together interesting and useful things from around the Internet and presenting them in new ways to an audience. billion in 2008 alone.
Content Curation: Are You Doing it Right?
MAY 24, 2012
Content curators — or editors — find, sort, categorize, and distill the big data and vast amount of content that’s available. Setting the record straight: Curators vs. aggregators. Blogger Clinton Forry says the distinction between aggregation and curation is that aggregation is automated and gathers records based on metadata or keywords. It is a big time business.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. If businesses shift their focus to a conversation-based, rather than a comment-based sentiment analysis, they will be able to get a far better read on the aggregate sentiment of online chatter.
The Sprout Data Pipeline: NSQ and Beyond
AUGUST 4, 2016
One engineering challenge we face at Sprout Social is the diverse ways our customers want to access their social data. The Sprout reporting stack is made up of mostly big aggregate metrics that are generated from Hadoop-related tools, namely HBase, Map/Reduce and Pig. Both of these areas of our application have different querying requirements, yet each system needs to be sourced from the same upstream data. In order to power these diverse indexing and querying needs, we built a data pipeline to service all these different backend systems. The Case for NSQ.
How to Get More Blog Traffic – Real World Data
AUGUST 23, 2011
Looking at data from the Webbiquity blog, several trends are apparent. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. Every blogger wants more traffic. How to get it? So where does blog traffic come from, and how does this change over time? Social media is important.
Content Aggregation For Links, Traffic And Buzz
OCTOBER 12, 2010
For this post, I am not talking about scripting content, I am talking about manually collecting it and being a human aggregator of the best, editorially chosen material. I know that’s not the usual definition of aggregation on the web, but I think the actual, not buzzword definition of the word works to describe this strategy. This includes aggregating content. Perfect.
Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation
SEPTEMBER 24, 2010
Print this article | Read this article in: | Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation We are no longer just consumers of content , we have become curators of it too. As I see it: " Aggregation is automated, curation is manual. Automated aggregation is not the solution. In fact, aggregation can equal aggravation. Guess what?
B2B Marketing Stats from HubSpot’s Marketing Data Box
MAY 16, 2011
HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Content aggregation ?). You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself. Slide 11: Americans are increasingly going online for news. Email is the #2 priority. Email.
gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition
JANUARY 10, 2013
The monitoring tool allows brand to tap into a world of formerly unseen social data thus providing brands with new and valuable insights. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. Monitoring brand mentions, share of voice, sentiment etc. Measure visual brand mentions. Gain deeper insights.
3 Ways to Use Context From Twitter Profiles
JULY 5, 2016
Demographic data is an essential element in social media strategy. This data gives other Twitter users context around who they’re following, points of origin for different opinions, and insight into potential connections. When mined, in aggregate, it can also tell us things about people that we might not be able to otherwise see. Spredfast has three tips for using this kind of data: Search beyond the conversation: Real-time marketing works best when backed by data, and users provide a wealth of it. Job pride and family ties were also high in the U.K.,
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. You can also download the data and operate on it as well in CSV format files.
How to Use Data to Enrich Your Content
MAY 20, 2012
Blog posts, whitepapers and other shareable content rely on supporting data—not because people just love a good color-coded pie chart (though they are pretty), but because numbers give stories shape. Here are the essentials you need to know to use data wisely and effectively. Finding the right data to support your content can take a lot of time. You’ll have to play around with the right keywords and phrases to get your alerts delivering exactly what you need, but it’s a good way to stay on top of new data as it rolls out. Make sure your data is credible.
35 Great Social Media Infographics
MARCH 3, 2010
As you probably know, infographics are visual representations of information, data, or knowledge. They are driven by the same information as charts, but they’re often a better form of communication because of their pleasant aesthetics — charts and graphs can communicate data, but infographics turn data into information. The Social Engagement Spectrum 2. Anyone?
Am I curating yet? Drawing the lines between creation, aggregation and curation
SEPTEMBER 22, 2010
Drawing the lines between creation, aggregation and curation by Ian Greenleigh on June 11, 2010 · 9 comments The tweet below sums up what I suspect many of us feel about the debate surrounding creation, aggregation, and curation. think it’s close to universally recognized that Google News, for instance, has been in the aggregation box. Home Comment Caviar Be 3-D.
Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible
SEPTEMBER 14, 2015
All statistics are aggregated to protect individual privacy. With this addition, we fill a data void for marketers and analysts who need to understand brand audiences, as well as justify selection and sponsorship of Instagram influencers.”. Cool Social Tools Featured Industry Insider Useful DataDemographics Pro has just launched their new Instagram analytics tool. years.
How are association publishers building new and existing revenue streams?
FEBRUARY 14, 2013
The Angerosa Research Foundation —a nonprofit organization dedicated to advancing the association publishing and communication professions through industry research—is gathering data on diverse sources of media-related nondues revenue at associations across the country. Useful DataIMPORTANT – THIS JUST IN. To take the survey online, simply click here.
Facebook study confirms there’s no echo chamber online
JANUARY 20, 2012
And this means that, when considered in aggregate, our weak ties—with their access to novel information—are the most influential people in our networks. Humanize Useful Data"People are more likely to share information from their strong ties, but because of their abundance, weak ties are primarily responsible for the majority of information spread on Facebook.
The End of the Social PR Revolution
JANUARY 14, 2013
The rise of big data and the forthcoming wearable computing revolution — themes that run throughout xPotomac — will cause a further throttling of online grassroots pipes. Social and traditional PR is increasingly cornered into a game of the aggregate. But we see big companies like Amazon proving to us that in actuality, we need the aggregate. Image by IHP. Cheers.
Facebook Debuts Several Ad Products, New Features at Cannes Lions
JUNE 21, 2016
The API gives brands access to insights from aggregated and anonymous demographics, psychographics, topic data and reports from Facebook IQ , and the social network said in the Facebook for Business post, “The teams have been able to use these insights to create effective campaigns.”. Advertisers can now share their Canvases with stakeholders to simplify the review process.
The digital marketing trends & ideas to take into 2017, and beyond
DECEMBER 19, 2016
Using our understanding of the data we’ve gathered we can help other areas of the business predict the result they can expect from their activities. Ben Donkor , social data analyst, Microsoft. Audience data guides local relevance. Look at where data can do some of the leg work. “[For our campaign] each video was quite unique. Open data is your best resource.
The Wrap, Newser and Content Aggregation: How Much Attribution is.
APRIL 8, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Personally I think aggregated stories should always include an inline attribution link. Thanks for the write up.
Aggregation or Content Hijacking
OCTOBER 1, 2010
SocialMouths personal branding | social media | blog design Follow @socialmouths: Twitter Facebook RSS Home About Us What We Do Connect Aggregation or Content Hijacking Usually when other blogs post your content is a good thing, you increase your visibility, you get some extra traffic and depending on the blog, it could even be good for your search engine ranking. But wait! Awesome! Really?
New Research Shows How to Engage the Mommy Mind
Convince & Convert
MARCH 30, 2016
If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. In order to determine the topics moms discussed most on social, Insightpool’s data science team did a deep dive into the mom by creating filters around “children” and “kids”.
When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest
MARCH 8, 2014
The nature of your business and data about when your audience is active should inform and drive your timetable so that you maximize your reach and virality. Timing+ helps you decide when it’s best to post on Google+ by evaluating your historical post data. Fannit combed the Web and aggregated the timing information below, which you can use as a general guideline. Facebook.
The 2013 State of Community Management Survey
MARCH 19, 2013
All of this information would be helpful to community program owners but there is little aggregate data available to assist in answering these questions despite some excellent research at the strategic level like McKinsey’s The Social Economy study, which suggests there is $1.3 From the Trenches Useful DataWhen should I expect to see those benefits at a meaningful scale?
Analyze Page Performance With the New LinkedIn Company Pages Report
AUGUST 31, 2016
The new report provides comprehensive Page level data to help social businesses make strategic decisions. Graphs and aggregate data include audience growth, publishing behavior, impressions, audience engagement and demographics. Use LinkedIn Data to Inform Content Strategy. Page level data provides valuable insights that can be used to inform your content strategy.
Are Aggregators Really The Problem? | PlagiarismToday
SEPTEMBER 14, 2010
Copyright Myths Press Contact Are Aggregators Really The Problem? for nearly $6 billion in 1999, had some choice words for content aggregators such as Google News when discussing the issue as part of a panel. He said that, when thinking about such aggregators, “The word that comes to mind is vampires. When you think about vampires, they just suck on your blood. He also encouraged newspapers to block Google News from linking to their content as well as block other aggregators. But are aggregators really the problem many in the mainstream media want to believe?
Is Flipboard the First Social Aggregation Product?
OCTOBER 5, 2010
Home Categories Online Marketing SEO Social Media Website Measurement About Us About Virve Clients Contact Us Industry Partners and Resources The Team What We Do Subscribe Register Jul 1 Is Flipboard the First Social Aggregation Product? Online Marketing , Social Media The one thing the internet is exceptionally good at is aggregating information in one single spot so that users can access the information in their world in a convenient manner. You could say the first real aggregators were the search engines such as Alt Vista and even Google. Ashton’s 5.3
The Best Free Tools for Twitter Analytics
FEBRUARY 8, 2012
Twitter has created its own free analytics tool , however it is still in beta and not yet available to everyone: The data is fairly basic; the publishers we work with that already have access have not found it particularly useful yet. But it is always good to get data straight from the source and the toolset will continue to evolve. Twitter Web Analytics. Topsy Social Analytics.
4 Ways to Thump Your Competition with Better Facebook Analysis
Convince & Convert
NOVEMBER 18, 2012
Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario.
Announcing the Simply Measured API and Tableau Integration
JULY 12, 2016
The Analytics API offers limitless possibilities for analyzing your social data, just the way you want. Our shiny new social analytics API is designed specifically to solve these problems for marketers (as opposed to developers or data scientists). The Simply Measured API gives you one platform to collect, enrich, and query all the data you need. It’s not just a data feed.
Facebook Beefs Up Analytics for Apps
SEPTEMBER 1, 2016
Sharing insights (pictured above) help you see the most popular stories shared from your website to Facebook and the aggregated demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights. Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language, app version and more.
Cool Social Tools: PwrdBy
JUNE 5, 2014
The PwrdBy mobile application platform allows organizations to process mobile donations, recruit and manage volunteers, promote events and fundraisers, aggregates all social media channels and a whole lot more! This series of posts is for software and app and tech vendors who have new tools they’d like you to know about. SITE: PwrdBy.com CONTACT: Christopher Brereton, Founder/Guru @PwrdBy.