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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Getting to that point, however, requires first harnessing the data. It is no small feat to integrate huge amounts of data from a variety of sources. By far.

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Data is the New Oil

Idaconcpts

Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.”  One might said to oil. The Rush for Data. The Perils of Public Data. Safeguard your data. Takeaway.

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Five Ways Content Marketing and SEO Can Work Together

Spin Sucks

When content marketing and SEO data is reviewed together, marketers can better identify when SEO has worked best, when content has worked best and where it's room for improvement. Content Marketing SEO aggregate content content creators content marketing content marketing strategy content quality engaging content keyword research original content SEO specialists

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What’s the law around aggregating news online

www.niemanlab.org

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER What’s the law around aggregating news online? Harvard Law report on the risks and the best practices By Kimberley Isbell / Sept. 8 / 10:30 a.m. [So much of the web is built around aggregation — gathering together interesting and useful things from around the Internet and presenting them in new ways to an audience. billion in 2008 alone.

How to Use Location Data to Decode Customer Conversations

Convince & Convert

The amount of social data is massive, and marketers need a way to mine that data.  Using location data is the key to making social media data actionable and more effective than only using traditional keyword strategies. Up Location data is powerful, and you can use it to enhance your marketing strategies. Location can make that data actionable.

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Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Here is where to start: Harness the Power of Big Data, Big Testing. The notion of big data holds great promise for finding ways to personalizing the Web experience for individual customers. The vast amounts of data on customer behavior and history that can be captured via the Web and be invaluable in making decisions about  how  the website should work, what customers respond to, and understanding the discrete segments in your customer base. Love Your Loyalty Programs.

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What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices

www.niemanlab.org

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER What’s the law around aggregating news online? Harvard Law report on the risks and the best practices By Kimberley Isbell / Sept. 8 / 10:30 a.m. [So much of the web is built around aggregation — gathering together interesting and useful things from around the Internet and presenting them in new ways to an audience. billion in 2008 alone.

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

The monitoring tool allows brand to tap into a world of formerly unseen social data thus providing brands with new and valuable insights. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. Monitoring brand mentions, share of voice, sentiment etc. Measure visual brand mentions. Gain deeper insights.

Content Curation: Are You Doing it Right?

Spin Sucks

Content curators — or editors — find, sort, categorize, and distill the big data and vast amount of content that’s available. Setting the record straight: Curators vs. aggregators. Blogger Clinton Forry says the distinction between aggregation and curation is that aggregation is automated and gathers records based on metadata or keywords. It is a big time business.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. If businesses shift their focus to a conversation-based, rather than a comment-based sentiment analysis, they will be able to get a far better read on the aggregate sentiment of online chatter.

Aggregation or Content Hijacking

socialmouths.com

SocialMouths personal branding | social media | blog design Follow @socialmouths: Twitter Facebook RSS Home About Us What We Do Connect Aggregation or Content Hijacking Usually when other blogs post your content is a good thing, you increase your visibility, you get some extra traffic and depending on the blog, it could even be good for your search engine ranking. But wait! Awesome! Really?

How to Get More Blog Traffic – Real World Data

Webbiquity SMM

Looking at data from the Webbiquity blog, several trends are apparent. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. Every blogger wants more traffic. How to get it? So where does blog traffic come from, and how does this change over time? Social media is important.

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Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation

www.masternewmedia.org

Print this article | Read this article in: | Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation We are no longer just consumers of content , we have become curators of it too. As I see it: " Aggregation is automated, curation is manual. Automated aggregation is not the solution. In fact, aggregation can equal aggravation. Guess what?

Content Aggregation For Links, Traffic And Buzz

thefuturebuzz.com

For this post, I am not talking about scripting content, I am talking about manually collecting it and being a human aggregator of the best, editorially chosen material.  I know that’s not the usual definition of aggregation on the web, but I think the actual, not buzzword definition of the word works to describe this strategy. This includes aggregating content. Perfect.

How to Use Data to Enrich Your Content

ProBlogger

Blog posts, whitepapers and other shareable content rely on supporting data—not because people just love a good color-coded pie chart (though they are pretty), but because numbers give stories shape. Here are the essentials you need to know to use data wisely and effectively. Finding the right data to support your content can take a lot of time. You’ll have to play around with the right keywords and phrases to get your alerts delivering exactly what you need, but it’s a good way to stay on top of new data as it rolls out. Make sure your data is credible.

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Content aggregation ?). You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself. Slide 11: Americans are increasingly going online for news. Email is the #2 priority. Email.

Facebook Debuts Several Ad Products, New Features at Cannes Lions

SocialTimes Facebook

The API gives brands access to insights from aggregated and anonymous demographics, psychographics, topic data and reports from Facebook IQ , and the social network said in the Facebook for Business post, “The teams have been able to use these insights to create effective campaigns.”. Advertisers can now share their Canvases with stakeholders to simplify the review process.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. You can also download the data and operate on it as well in CSV format files.

35 Great Social Media Infographics

Pamorama

As you probably know, infographics are visual representations of information, data, or knowledge. They are driven by the same information as charts, but they’re often a better form of communication because of their pleasant aesthetics — charts and graphs can communicate data, but infographics turn data into information. The Social Engagement Spectrum 2. Anyone?

Am I curating yet? Drawing the lines between creation, aggregation and curation

daretocomment.com

Drawing the lines between creation, aggregation and curation by Ian Greenleigh on June 11, 2010 · 9 comments The tweet below sums up what I suspect many of us feel about the  debate surrounding creation, aggregation, and curation. think it’s close to universally recognized that Google News, for instance,  has been in the aggregation box. Home Comment Caviar Be 3-D.

Facebook study confirms there’s no echo chamber online

SocialFish

And this means that, when considered in aggregate, our weak ties—with their access to novel information—are the most influential people in our networks. Humanize Useful Data"People are more likely to share information from their strong ties, but because of their abundance, weak ties are primarily responsible for the majority of information spread on Facebook.

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Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible

SocialFish

All statistics are aggregated to protect individual privacy. With this addition, we fill a data void for marketers and analysts who need to understand brand audiences, as well as justify selection and sponsorship of Instagram influencers.”. Cool Social Tools Featured Industry Insider Useful DataDemographics Pro  has just launched their new Instagram analytics tool. years.

New Research Shows How to Engage the Mommy Mind

Convince & Convert

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. In order to determine the topics moms discussed most on social, Insightpool’s data science team did a deep dive into the mom by creating filters around “children” and “kids”.

The End of the Social PR Revolution

Geoff Livingston

The rise of big data and the forthcoming wearable computing revolution — themes that run throughout xPotomac — will cause a further throttling of online grassroots pipes. Social and traditional PR is increasingly cornered into a game of the aggregate. But we see big companies like Amazon proving to us that in actuality, we need the aggregate. Image by IHP. Cheers.

How are association publishers building new and existing revenue streams?

SocialFish

The Angerosa Research Foundation —a nonprofit organization dedicated to advancing the association publishing and communication professions through industry research—is gathering data on diverse sources of media-related nondues revenue at associations across the country. Useful DataIMPORTANT – THIS JUST IN. To take the survey online, simply  click here.

The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Personally I think aggregated stories should always include an inline attribution link. Thanks for the write up.

The beauty of data and graffiti

The Way of the Web

Anyway, what’s amazing is that there’s actually a markup language for grafitti, which is a specialised XML protocol dedicated to capturing the motion data created by tagging – allowing sharing, studying, cataloguing and analysis. But any media, marketing or PR effort should be looking at how to effectively use public or proprietary data to inform, entertain, amaze etc.

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

Pamorama

The nature of your business and data about when your audience is active should inform and drive your timetable so that you maximize your reach and virality. Timing+ helps you decide when it’s best to post on Google+ by evaluating your historical post data. Fannit combed the Web and aggregated the timing information below, which you can use as a general guideline. Facebook.

The 2013 State of Community Management Survey

SocialFish

All of this information would be helpful to community program owners but there is little aggregate data available to assist in answering these questions despite some excellent research at the strategic level like McKinsey’s  The Social Economy  study, which suggests there is $1.3 From the Trenches Useful DataWhen should I expect to see those benefits at a meaningful scale?

Are Aggregators Really The Problem? | PlagiarismToday

www.plagiarismtoday.com

Copyright Myths Press Contact Are Aggregators Really The Problem? for nearly $6 billion in 1999, had some choice words for content aggregators such as Google News when discussing the issue as part of a panel. He said that, when thinking about such aggregators, “The word that comes to mind is vampires. When you think about vampires, they just suck on your blood.&# He also encouraged newspapers to block Google News from linking to their content as well as block other aggregators. But are aggregators really the problem many in the mainstream media want to believe?

Is Flipboard the First Social Aggregation Product?

www.virve.com.au

Home Categories Online Marketing SEO Social Media Website Measurement About Us About Virve Clients Contact Us Industry Partners and Resources The Team What We Do Subscribe Register Jul 1 Is Flipboard the First Social Aggregation Product? Online Marketing , Social Media The one thing the internet is exceptionally good at is aggregating information in one single spot so that users can access the information in their world in a convenient manner. You could say the first real aggregators were the search engines such as Alt Vista and even Google. Ashton’s 5.3

The Best Free Tools for Twitter Analytics

Adam Sherk

Twitter has created its own free analytics tool , however it is still in beta and not yet available to everyone: The data is fairly basic; the publishers we work with that already have access have not found it particularly useful yet. But it is always good to get data straight from the source and the toolset will continue to evolve. Twitter Web Analytics. Topsy Social Analytics.

4 Ways to Thump Your Competition with Better Facebook Analysis

Convince & Convert

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario.

Cool Social Tools: PwrdBy

SocialFish

The PwrdBy mobile application platform allows organizations to process mobile donations, recruit and manage volunteers, promote events and fundraisers, aggregates all social media channels and a whole lot more! This series of posts is for software and app and tech vendors who have new tools they’d like you to know about. SITE: PwrdBy.com CONTACT: Christopher Brereton, Founder/Guru @PwrdBy.

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Curation: The end of content aggregation as we know it

www.emediavitals.com

™ Login Register Advertise with Us Browse by Topic In Focus iPad Smartphones Social Media SEO / SEM Paid Content Content Aggregation / Curation Hyperlocal Tags Advertising Audience Development Design Editorial Technology Products & Resources Publisher's Playbooks Industry events Site index Curation: The end of content aggregation as we know it Comments 0 Advertisement When it comes to the problems plaguing digital publishers, a museum is the last place one would think to look for solutions. presents publishers with every piece of content it aggregates.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You’ll want to learn from previous data so it’s important to be able to track this. Ubervu  was recently acquired by Hootsuite.  It analyzes over 100+ million data sources in 55 languages and provides real-time analytics. Global multi-language capabilities – A truly global solution with data from the major languages around the world. Who is monitoring you?

Content aggregation solutions move beyond the RSS feed

emediavitals.com

™ Login Register Advertise with Us Browse by Topic In Focus iPad Smartphones Social Media SEO / SEM Paid Content Content Aggregation / Curation Hyperlocal Tags Advertising Audience Development Design Editorial Technology Products & Resources Publisher's Playbooks Industry events Site index Content aggregation solutions move beyond the RSS feed Comments 0 Advertisement As content demands increase while editorial staffs shrink, digital media companies are continually on the lookout for new sources of content. Article Apps versus mobile Web: Who will win?

What You Need To Know About Facebook, Content And Brands

Twist Image

There's always many different viewpoints to bring to data like this. But, this report is not taking into account the aggregate effect of brands that are present on a channel like Facebook and (hopefully) engaged with the people they are connected to. advertising brand brandawareness brandengagement brandnarrative content contentmarketing data digitalmarketing digitaltumbleweed facebook facebookpage linkedin marketingcontent marketingorganization mediapost omd omnicom pinterest publishing realtimeweb socialmedia twitter youtubeIt's all about the fleeting moment. That's true.

5 Ways that Social Media Impacts SEO

Adam Sherk

Both Google and Bing use social data to annotate select listings on their search engine results pages. Bing has stronger relationships with Facebook and Twitter so it is in a better position to utilize their data. I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. It is intended to be a general overview for publishers.

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10 Tools for Measuring Your Social Media Influence

Pamorama

Using data from Twitter, Facebook, LinkedIn, and Foursquare, Klout measures how many people you influence (true reach), how much you influence them (amplification), and how influential they are (network score), and assigns a score from 1 to 100. TwentyFeet is a metrics aggregator for all your social media and Web properties. The impact of those relationships affects our Web authority.

8 Tools to Curate Content for Social Media

SocialFish

With an infinite amount of data being uploaded on the web every day, how do we know where to look and what to pick? Feedly is basically an RSS aggregator. Content curation describes the act of searching the web for awesome topics, blogs, quotes, news articles, videos, images, or other forms of content to share with your audience. If you’re a marketer, you would already know this fact.

The Single Most Important Trend to Consider in Your Social Media Strategy

Ignite Social Media

Let’s take a look at data that supports this assumption. Take a look at recent GlobalWebIndex data to see that 40% of 16-24 year internet users use social media to research products, with the total aggregate audience following close behind. avoided eye contact with her in the hallways and tried to distract her with conversations about her weekend at the lunch table.

A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

The data displayed on your dashboard can help you optimize your performance and inform ongoing content strategy for both paid and organic Tweets. Doing so will pull up a separate window with data specific to that Tweet. This is the same data available in the pop-up we just discussed, except with more visuals. And why not? You Can’t Measure What You Don’t Understand. Home Tab.