Customer Experience in the Age of the Aggregator
JULY 5, 2016
In the age of the aggregator, the power of the consumer has never been greater, and brands simply can’t afford to enter the social realm and try to “play the game” by their own rules — whatever those are. So, how can you create customer loyalty in an online world full of sites battling it out with aggregators like Facebook, who want to be the home of everything?
6 Tips for Turning Big Data into Great Customer Experiences
Buzz Marketing for Technology
MAY 29, 2013
The phenomenon of big data certainly comes with big promise. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Getting to that point, however, requires first harnessing the data. It is no small feat to integrate huge amounts of data from a variety of sources. By far.
Data is the New Oil
MAY 13, 2012
Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.” One might said to oil. The Rush for Data. The Perils of Public Data. Safeguard your data. Takeaway.
Five Ways Content Marketing and SEO Can Work Together
MARCH 8, 2016
When content marketing and SEO data is reviewed together, marketers can better identify when SEO has worked best, when content has worked best and where it's room for improvement. Content Marketing SEO aggregate content content creators content marketing content marketing strategy content quality engaging content keyword research original content SEO specialists
What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices
OCTOBER 18, 2010
ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER What’s the law around aggregating news online? Harvard Law report on the risks and the best practices By Kimberley Isbell / Sept. 8 / 10:30 a.m. [So much of the web is built around aggregation — gathering together interesting and useful things from around the Internet and presenting them in new ways to an audience. billion in 2008 alone.
The Sprout Data Pipeline: NSQ and Beyond
AUGUST 4, 2016
One engineering challenge we face at Sprout Social is the diverse ways our customers want to access their social data. The Sprout reporting stack is made up of mostly big aggregate metrics that are generated from Hadoop-related tools, namely HBase, Map/Reduce and Pig. Both of these areas of our application have different querying requirements, yet each system needs to be sourced from the same upstream data. In order to power these diverse indexing and querying needs, we built a data pipeline to service all these different backend systems. The Case for NSQ.
gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition
JANUARY 10, 2013
The monitoring tool allows brand to tap into a world of formerly unseen social data thus providing brands with new and valuable insights. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. Monitoring brand mentions, share of voice, sentiment etc. Measure visual brand mentions. Gain deeper insights.
Content Curation: Are You Doing it Right?
MAY 24, 2012
Content curators — or editors — find, sort, categorize, and distill the big data and vast amount of content that’s available. Setting the record straight: Curators vs. aggregators. Blogger Clinton Forry says the distinction between aggregation and curation is that aggregation is automated and gathers records based on metadata or keywords. It is a big time business.
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Invest in Data Measuring the impact of social media campaigns is systemically different from that of traditional marketing campaigns. While data is abundant, it is by nature unstructured. If businesses shift their focus to a conversation-based, rather than a comment-based sentiment analysis, they will be able to get a far better read on the aggregate sentiment of online chatter.
Aggregation or Content Hijacking
OCTOBER 1, 2010
SocialMouths personal branding | social media | blog design Follow @socialmouths: Twitter Facebook RSS Home About Us What We Do Connect Aggregation or Content Hijacking Usually when other blogs post your content is a good thing, you increase your visibility, you get some extra traffic and depending on the blog, it could even be good for your search engine ranking. But wait! Awesome! Really?
How to Get More Blog Traffic – Real World Data
AUGUST 23, 2011
Looking at data from the Webbiquity blog, several trends are apparent. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. Every blogger wants more traffic. How to get it? So where does blog traffic come from, and how does this change over time? Social media is important.
Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation
SEPTEMBER 24, 2010
Print this article | Read this article in: | Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation We are no longer just consumers of content , we have become curators of it too. As I see it: " Aggregation is automated, curation is manual. Automated aggregation is not the solution. In fact, aggregation can equal aggravation. Guess what?
Content Aggregation For Links, Traffic And Buzz
OCTOBER 12, 2010
For this post, I am not talking about scripting content, I am talking about manually collecting it and being a human aggregator of the best, editorially chosen material. I know that’s not the usual definition of aggregation on the web, but I think the actual, not buzzword definition of the word works to describe this strategy. This includes aggregating content. Perfect.
How to Use Data to Enrich Your Content
MAY 20, 2012
Blog posts, whitepapers and other shareable content rely on supporting data—not because people just love a good color-coded pie chart (though they are pretty), but because numbers give stories shape. Here are the essentials you need to know to use data wisely and effectively. Finding the right data to support your content can take a lot of time. You’ll have to play around with the right keywords and phrases to get your alerts delivering exactly what you need, but it’s a good way to stay on top of new data as it rolls out. Make sure your data is credible.
3 Ways to Use Context From Twitter Profiles
JULY 5, 2016
Demographic data is an essential element in social media strategy. This data gives other Twitter users context around who they’re following, points of origin for different opinions, and insight into potential connections. When mined, in aggregate, it can also tell us things about people that we might not be able to otherwise see. Spredfast has three tips for using this kind of data: Search beyond the conversation: Real-time marketing works best when backed by data, and users provide a wealth of it. Job pride and family ties were also high in the U.K.,
B2B Marketing Stats from HubSpot’s Marketing Data Box
MAY 16, 2011
HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Content aggregation ?). You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself. Slide 11: Americans are increasingly going online for news. Email is the #2 priority. Email.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. You can also download the data and operate on it as well in CSV format files.
Facebook Debuts Several Ad Products, New Features at Cannes Lions
JUNE 21, 2016
The API gives brands access to insights from aggregated and anonymous demographics, psychographics, topic data and reports from Facebook IQ , and the social network said in the Facebook for Business post, “The teams have been able to use these insights to create effective campaigns.”. Advertisers can now share their Canvases with stakeholders to simplify the review process.
35 Great Social Media Infographics
MARCH 3, 2010
As you probably know, infographics are visual representations of information, data, or knowledge. They are driven by the same information as charts, but they’re often a better form of communication because of their pleasant aesthetics — charts and graphs can communicate data, but infographics turn data into information. The Social Engagement Spectrum 2. Anyone?
Am I curating yet? Drawing the lines between creation, aggregation and curation
SEPTEMBER 22, 2010
Drawing the lines between creation, aggregation and curation by Ian Greenleigh on June 11, 2010 · 9 comments The tweet below sums up what I suspect many of us feel about the debate surrounding creation, aggregation, and curation. think it’s close to universally recognized that Google News, for instance, has been in the aggregation box. Home Comment Caviar Be 3-D.
Facebook study confirms there’s no echo chamber online
JANUARY 20, 2012
And this means that, when considered in aggregate, our weak ties—with their access to novel information—are the most influential people in our networks. Humanize Useful Data"People are more likely to share information from their strong ties, but because of their abundance, weak ties are primarily responsible for the majority of information spread on Facebook.
Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible
SEPTEMBER 14, 2015
All statistics are aggregated to protect individual privacy. With this addition, we fill a data void for marketers and analysts who need to understand brand audiences, as well as justify selection and sponsorship of Instagram influencers.”. Cool Social Tools Featured Industry Insider Useful DataDemographics Pro has just launched their new Instagram analytics tool. years.
The End of the Social PR Revolution
JANUARY 14, 2013
The rise of big data and the forthcoming wearable computing revolution — themes that run throughout xPotomac — will cause a further throttling of online grassroots pipes. Social and traditional PR is increasingly cornered into a game of the aggregate. But we see big companies like Amazon proving to us that in actuality, we need the aggregate. Image by IHP. Cheers.
New Research Shows How to Engage the Mommy Mind
Convince & Convert
MARCH 30, 2016
If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. In order to determine the topics moms discussed most on social, Insightpool’s data science team did a deep dive into the mom by creating filters around “children” and “kids”.
The Wrap, Newser and Content Aggregation: How Much Attribution is.
APRIL 8, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Personally I think aggregated stories should always include an inline attribution link. Thanks for the write up.
How are association publishers building new and existing revenue streams?
FEBRUARY 14, 2013
The Angerosa Research Foundation —a nonprofit organization dedicated to advancing the association publishing and communication professions through industry research—is gathering data on diverse sources of media-related nondues revenue at associations across the country. Useful DataIMPORTANT – THIS JUST IN. To take the survey online, simply click here.
The beauty of data and graffiti
The Way of the Web
JANUARY 9, 2010
Anyway, what’s amazing is that there’s actually a markup language for grafitti, which is a specialised XML protocol dedicated to capturing the motion data created by tagging – allowing sharing, studying, cataloguing and analysis. But any media, marketing or PR effort should be looking at how to effectively use public or proprietary data to inform, entertain, amaze etc.
When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest
MARCH 8, 2014
The nature of your business and data about when your audience is active should inform and drive your timetable so that you maximize your reach and virality. Timing+ helps you decide when it’s best to post on Google+ by evaluating your historical post data. Fannit combed the Web and aggregated the timing information below, which you can use as a general guideline. Facebook.
Announcing the Simply Measured API and Tableau Integration
JULY 12, 2016
The Analytics API offers limitless possibilities for analyzing your social data, just the way you want. Our shiny new social analytics API is designed specifically to solve these problems for marketers (as opposed to developers or data scientists). The Simply Measured API gives you one platform to collect, enrich, and query all the data you need. It’s not just a data feed.
The 2013 State of Community Management Survey
MARCH 19, 2013
All of this information would be helpful to community program owners but there is little aggregate data available to assist in answering these questions despite some excellent research at the strategic level like McKinsey’s The Social Economy study, which suggests there is $1.3 From the Trenches Useful DataWhen should I expect to see those benefits at a meaningful scale?
International Cat Day: Facebook Studies Differences Between Cat, Dog People
AUGUST 8, 2016
The social network analyzed aggregate anonymous data from 160,000 U.S. Monday is International Cat Day, and Facebook released the results of its study on how cat people differ from dog people. users who have posted photos of dogs, cats or both, and it shared its findings with SocialTimes: Friendships: Dog people have more friends, but cat people get invited to more events. Cat people tend to be friends with other cat people and dog people other dog people; and they’re more likely to be friends with each other than with people who aren’t cat or dog people.
Are Aggregators Really The Problem? | PlagiarismToday
SEPTEMBER 14, 2010
Copyright Myths Press Contact Are Aggregators Really The Problem? for nearly $6 billion in 1999, had some choice words for content aggregators such as Google News when discussing the issue as part of a panel. He said that, when thinking about such aggregators, “The word that comes to mind is vampires. When you think about vampires, they just suck on your blood. He also encouraged newspapers to block Google News from linking to their content as well as block other aggregators. But are aggregators really the problem many in the mainstream media want to believe?
Is Flipboard the First Social Aggregation Product?
OCTOBER 5, 2010
Home Categories Online Marketing SEO Social Media Website Measurement About Us About Virve Clients Contact Us Industry Partners and Resources The Team What We Do Subscribe Register Jul 1 Is Flipboard the First Social Aggregation Product? Online Marketing , Social Media The one thing the internet is exceptionally good at is aggregating information in one single spot so that users can access the information in their world in a convenient manner. You could say the first real aggregators were the search engines such as Alt Vista and even Google. Ashton’s 5.3
The Best Free Tools for Twitter Analytics
FEBRUARY 8, 2012
Twitter has created its own free analytics tool , however it is still in beta and not yet available to everyone: The data is fairly basic; the publishers we work with that already have access have not found it particularly useful yet. But it is always good to get data straight from the source and the toolset will continue to evolve. Twitter Web Analytics. Topsy Social Analytics.
Facebook Adds Guide, Heatmap Features for 360 Video; New Video Metrics
AUGUST 10, 2016
This information is pulled from aggregate data of our view ports, measuring every time your viewer moves 30 degrees within the scene. Find the demographic data in the new “Audience and Engagement” card in Video Insights; this will be available for all videos, including Live and 360. You’ll find Heatmap under the Video Insights tab for that video.
4 Ways to Thump Your Competition with Better Facebook Analysis
Convince & Convert
NOVEMBER 18, 2012
Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario.
Cool Social Tools: PwrdBy
JUNE 5, 2014
The PwrdBy mobile application platform allows organizations to process mobile donations, recruit and manage volunteers, promote events and fundraisers, aggregates all social media channels and a whole lot more! This series of posts is for software and app and tech vendors who have new tools they’d like you to know about. SITE: PwrdBy.com CONTACT: Christopher Brereton, Founder/Guru @PwrdBy.