Digital Marketing, Media, PR Analysis And Insight – The Future Buzz Adam Singer on media, marketing and PR Home About Speaking Archive Buzz Content Aggregation For Links, Traffic And Buzz 6 Comments | Leave a comment June 6, 2009 Posted by Adam Singer in Content Strategy , Digital Marketing and PR , Popular Share As the pace of content being added to the web increases, the value of aggregating the best of it goes up.  Due to the nature of social media, when you aggregate original material from around the web those content producers will get pinged.  Perfect. MORE >>

For example, People Talking About This is the mathematical coin of the realm these days, but is a steaming gumbo of aggregated data that rolls together 13 different behaviors. Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario. MORE >>

Aggregation and curation: two concepts that explain a lot about digital change Posted by Mike Shatzkin on September 21, 2009 at 12:50 pm · Under Authors , Community , General Trade Publishing , New Models , Publishing , Supply-Chain , Vertical Aggregation and curation: two concepts that explain a lot about digital change Every time I read a story about why newspapers are failing that doesn’t mention the role of aggregation and curation in their troubles, it reminds me that something very fundamental is being missed, even by very sophisticated observers. MORE >>

We wanted to send them an offer that would incent them to make a purchase through their loyalty program website, rather than a travel aggregator site. Marketing Creative Marketing Strategy Barb Cote campaign response direct mail marketing response rate analysisBarb Cote. It’s no longer good enough to provide our clients with innovative ideas and measurable results. In the current recessional climate, we need to be Marketing Miracle Workers. In our Client Satisfaction survey, we ask our clients to rank us on the “can’t imagine doing business without SIGMA ” factor. link]. MORE >>

Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives 5 Objectives for Social Media Measurement June 16, 2010 | by Amber Naslund View Comments Measurement and analysis of social media can mean many things. One of the most important pieces of putting together any kind of sound analysis strategy around social media is figuring out what, exactly, you’re trying to diagnose and determine. All of them are useful, and not all of them are about that widely-misunderstood ROI. Cheers! MORE >>