pamorama marketing, life, social media Home About Bookshelf Links Contact Women Dominate Social Networks by Pam Dyer on August 3, 2010 Share According to a new study from comScore , social networking sites reach a higher percentage of women than men. Women on the Web: How Women Are Shaping the Internet ”, found that 76% of women visit a social networking site compared to 70% of men. Globally, women demonstrate higher engagement levels with social networking sites than men. Women Dominate Social Networks (pamorama.net) [.] MORE >>

It seems as though we have come to the end of the road on our meme-marketing series. would like to close out this series by taking a look at one of the most popular meme-marketing campaigns of the year:  AXE’s “Fear No Susan Glenn” campaign. When it comes to meme-marketing this campaign has hit all of the bases. Let’s go back to my last post where I shared the elements needed for an effective meme-marketing campaign. Mediums optimized for social sharing. There’s no absolute guarantee that your campaign will become a “true” meme. Humorous and/or witty. MORE >>

Jay and I talk about the relevance behind activism and the support of causes via social media. friend of Jay’s told him, regarding the meme,  ”Jay, it is literally the LEAST you can do.”  Malcolm Gladwell has leveled this type of critiscm at social media. He states that social media does not create movements because the ties are so weak and fragile. ” social media social networkingLet me first apologize for blatantly ripping this blog title from CNN. Does this kind of behavior really have any impact? MORE >>

pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook is Trampling Other Social Networks by Pam Dyer on April 21, 2010 Share Back in March 2008, Facebook was poised to overtake MySpace, but it wasn’t yet the most popular social network in the world. Infographic] Careful, Google: Facebook Has Passed You in Time Spent on Site [Chart] Social Media Ad Spending Will Hit $3.3 Now it’s obliterating everybody. Average Age of a Facebook User? All content on pamorama is licensed under Creative Commons MORE >>

Useful information on how to add "social" into your marketing mix with measurable results. HOME | ABOUT ME | MY COMPANY | @AARONSTROUT | QND PODCAST | 5 MINS OF ME | FLICKR Monday, July 19, 2010 What Do Facebook, The Social Network, Guy Fieri and Scott Monty Have in Common? If you havent seen it, he riffs off the new movie, The Social Network which parodies Facebook and their march toward 500 million members. got a kick out of my dopplerganger and Food Network star, Guy Fieri , who ironically, I met last summer in New York City. Citizen Marketer 2.1 MORE >>