But research is still the main factor when it comes to web use. Before social media people went mainly to search engines to research and to find products and services. And there are not only consumers who research there. Research for industry related B2B groups and people. Further important resorces: B2B Decision-Makers Diversify Digital Research.

IBM just released a global survey of more than 360 marketing practitioners and one of the key findings is that marketers want to be better aligned with their IT organizations. There’s a lot of data about the lousy tools most marketers have two analyze the flood of data they’re collecting, but the relevant point for tech pros is that “nearly 60% indicate that lack of IT alignment and integration are significant barriers to the adoption of technology.” The research breaks the respondent base into two categories: Top Performers and Rest of Population.