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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. How are goals and strategies for content marketing changing? Budgets are growing.

Research 252
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[Research] The Influence of AI on GTM Strategies

Convince & Convert

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. And what is working and not working?

Research 134
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The future of market research is here: Introducing ChatGPT

Audiense

Market research professionals are constantly looking for new tools and technologies. Artificial intelligence (AI) has recently emerged as a powerful force in this regard, with one tool in particular standing out as a game-changer: ChatGPT.

Research 176
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The Decision Journey: New Insights from Reddit Research

Convince & Convert

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. In fact, the biggest reason of all may be the “endless aisle,” that feeling that there’s always another option or a better choice.

Reddit 143
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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 143
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New Research Uncovers Influencer Marketing Defrauding Brands

The Realtime Report

New Research Uncovers Influencer Marketing Defrauding Brands. Sylo , an unbiased 3rdparty verification and measurement platform for influencer marketing, today released new research: “ Growing Levels Of Influencer Fraud Swindling Brands’ Ad Dollars.” Latin America, U.K.

Research 135
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Research: Influence of Personal Connections on Social Media Drives More Purchases

Bill Hartzer

Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers. Personal connections on social media drive more consumer purchases than influencers.

Research 148