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| Page 1 of 14 | Previous | Next | MOBILEGROOVE MARCH 23, 2012  New Nuance Research Reveals Serious Mobile App Shortcomings; Banks Have Lots To Learn What do we really want from our branded, self-service mobile apps? Usage data shows we appreciate instant access to the companies we do business with via mobile apps aimed at taking the heavy lifting out of resolving customer service issues and questions. Significantly, banks and mobile operators lead with the largest number of app downloads. The numbers tell a mixed story. | MOBILEGROOVE JANUARY 30, 2012  THE Future of Mobile; Authorities Weigh In On Mobile Megatrends While reading the collections of mobile 2012 predictions is a great way to gain perspective, I miss deep analysis of these trends that allows us to plan and prepare for the developments likely to impact models and strategies far beyond 2012. contributed the section on the future of mobile search , which I will explore later down in this post. Mobile search landscape. ahead. | | | | | |
| MOBILEGROOVE OCTOBER 21, 2011  Hot Mobile Stats & Trends You Need To Know Hands down, the most anticipated presentation for all of us in the mobile and Internet space comes from Mary Meeker, a former analyst at Morgan Stanley and now a partner at Kleiner Perkins Caufield & Byers in Silicon Valley. Her latest research was unveiled this week at the Web 2.0 billion mobile users in total (this includes people with feature phones or low-end devices). | MOBILEGROOVE MAY 11, 2012  5 Mobile Data Points You Need To Know From Chetan Sharma, Flurry & ABI Research A new fact-packed report from Chetan Sharma confirms that the global mobile industry is still the most vibrant and fastest growing sector on the planet. Total global mobile revenues are forecast to hit $1.5 Chetan Sharma also does the math to show penetration of mobile phones is greater than any other technology, and more accessible than safe drinking water and electricity. | MOBILEGROOVE JUNE 8, 2011  Mobile Retail Sector Takes Off; Advertising Spurs Participation, Drives Sales The willingness of people to interact with brands on their mobile phones (and their growing reliance on mobile devices for shopping advice and assistance on the move) has jumpstarted a new phase in mobile marketing growth driven by retail brands and advertisers. Mobile retail users. million accessed retail content on their mobile device up to three times per month, 4.2 | MOBILEGROOVE DECEMBER 2, 2011 Mobile Commerce Moves Up To Marketing Mega-Trend It was the brands that told us with their increased marketing spends that 2010 was The Year of Mobile. Now consumers are the ones showing us through their actions — reaching for their mobile phones at every step of the consumer journey, from researching products to making purchases — that this is the Year of Mobile Commerce. IBM’s Smarter Commerce initiative has produced a new online retail benchmark study, research that compares Cyber Monday 2011 versus Cyber Monday 2010 and reveals some surprising trends. retailers. Online sales in the U.S | | | | | | | |
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MOBILEGROOVE | MONDAY, MAY 9, 2011  Western Europe Mobile: eMarketer Trends, Case Studies & Best Practices
Smartphone adoption and a sharp rise in mobile Internet usage are poised to invigorate Western Europe’s mobile marketing landscape. As more industry verticals embark on mobile campaigns and marketers shift their focus from one-off experiments to ongoing execution, mobile ad spending is set to increase. Fortunately, the interest of brands in mobile marketing and the willingness of consumers in Europe to interact with brands on their mobile phones is perfectly aligned. Brands grasp mobile marketing opportunity. Mobile Marketing Mobile Research MORE >> -
DANNY BROWN | MONDAY, FEBRUARY 20, 2012  Why Research is Key and How to Create a Research Station For Your Social Media Strategy
Now you have a lot more power at your disposal when it comes to grabbing results – and by using the research from that to tailor your future moves, you can have a research station ready for every campaign. Research Station? But to market effectively, you need to research and then use the research to prepare your future marketing for your next batch of sales. This is where your research station comes in. All a research station is is clever use of information-gathering tools, and collating these tools into a cohesive action plan. Analytics. MORE >> -
MOBILEGROOVE | TUESDAY, JULY 5, 2011  Mobile Operators: Boost Customer Loyalty, But Do It RIGHT
Increased competition for customers from rival mobile operators, as well as a range of players from across the value chain, has turned up the pressure on telcos to think of new ways to keep prepaid users happy and loyal. Adhish Kulkarni draws from new research to provide telcos practical advice on how operators can get the edge with sharply focused mobile loyalty and CRM programs. * * *. The race is on as mobile operators gear up to implement mobile loyalty programs designed to extract more value out of their existing customers. Mobile Loyalty Mobile Researc MORE >> -
MOBILEGROOVE | FRIDAY, DECEMBER 9, 2011 Mobile Marketing Association Surveys Brands & Agencies Worldwide
This year we have witnessed a seismic shift in how brands and agencies wield the power of mobile to deliver effective advertising, engage with consumers every stage of their daily journey and —ultimately — achieve business objectives that go beyond brand promotion and awareness to encourage commerce and continued customer loyalty. The rise (and rise) of mobile retail, the advance of smartphones and connected devices, and the heightened interest among companies across all verticals (retail, automotive, finance, pharmaceutical — the works!) Featured Mobile Marketing Mobile Researc MORE >> -
DANNY BROWN | FRIDAY, NOVEMBER 12, 2010  Setting Up a Social Media Research Station
Now you have a lot more power at your disposal when it comes to grabbing results – and by using the research from that to tailor your future moves, you can have a research station ready for every campaign. Research Station? But to market effectively, you need to research and then use the research to prepare your future marketing for your next batch of sales. This is where your research station comes in. All a research station is is clever use of information-gathering tools, and collating these tools into a cohesive action plan. Analytics. MORE >> -
- Mobile Usage Hot Trends: Mobile Apps, Multi-screen & Mobile Video MOBILEGROOVE | FRIDAY, MAY 18, 2012
- Best Social Media Stats, Facts and Marketing Research of 2010 WEBBIQUITY SMM | MONDAY, JANUARY 17, 2011
- Could Mobile Ad Spend Overtake Budget Allocated For TV? MOBILEGROOVE | FRIDAY, JULY 22, 2011
- The Mobile Revolution is Here Now [Infographic] PUZZLE MARKETER | FRIDAY, MARCH 15, 2013
- 5 Mobile Data Points: Internet World, eMarketer, inMobi, Motorola & BuzzCity MOBILEGROOVE | FRIDAY, MAY 4, 2012
- 5 Ways To Increase Your Mobile Web Traffic MOBILEGROOVE | MONDAY, JUNE 4, 2012
- Social Media Gone Mobile MINDJUMPERS | THURSDAY, JULY 5, 2012
- Mobile-Optimized Websites & Strategies: Why Waiting Is NOT An Option MOBILEGROOVE | TUESDAY, SEPTEMBER 27, 2011
- IMPACT: Permission-Based Mobile Marketing Prompts Consumer Participation & Brand Interaction MOBILEGROOVE | FRIDAY, DECEMBER 10, 2010
- Mobile Connected Retail: Best Buy’s Bet On Mobile Bar Codes MOBILEGROOVE | MONDAY, DECEMBER 20, 2010
- Tech Buyers: 43% Research Products After Seeing Mobile Ads THE REALTIME REPORT | TUESDAY, DECEMBER 4, 2012
- IMPACT: Mobile Marketing Absent From U.S. Elections; Will We Appreciate Advertising On Twitter? MOBILEGROOVE | FRIDAY, NOVEMBER 5, 2010
- IMPACT: Sesame Street Shows The Way to Mobile Marketing Engagement; Opt-In Builds Loyalty MOBILEGROOVE | FRIDAY, NOVEMBER 19, 2010
- New Mobile Audit Reveals State Of Mobile Commerce Among Leading Brands; Identifies Best Practices MOBILEGROOVE | THURSDAY, FEBRUARY 10, 2011
- Mobile Marketing 2012: Practical Predictions To Guide YOUR Planning MOBILEGROOVE | FRIDAY, DECEMBER 16, 2011
- Apple Leads In Mobile Ad Impressions, Tablet Interaction Increases MOBILEGROOVE | FRIDAY, SEPTEMBER 14, 2012
- Has Yahoo Missed The Mobile Boat? MOBILEGROOVE | FRIDAY, SEPTEMBER 9, 2011
- IMPACT: Risky App Business; Mobile Barcodes & Why Mobile Marketing Pays MOBILEGROOVE | FRIDAY, OCTOBER 8, 2010
- YOU Are Invited; MMA Tweetchat Looks At Mobile Marketing Hot Trends MOBILEGROOVE | WEDNESDAY, SEPTEMBER 14, 2011
- 22 Percent of your future clients research through mobile devices INBLURBS | THURSDAY, NOVEMBER 10, 2011
- Finance & Health Verticals Increase Mobile Advertising Spend: Millennial Media Report MOBILEGROOVE | THURSDAY, MARCH 15, 2012
- B2B Decision Makers are Increasingly Researching in Social Media INBLURBS | WEDNESDAY, JANUARY 25, 2012
- IMPACT: Your Essential Mobile Read for 2011; Why Next Year Will Rock Mobile Marketing MOBILEGROOVE | FRIDAY, DECEMBER 17, 2010
- EXCLUSIVE: Mobile Crowdsourcing Photo Service Supplies Media & Brands With Compelling Content MOBILEGROOVE | TUESDAY, FEBRUARY 7, 2012
- Millennials On Mobile, Social Media [Report] THE REALTIME REPORT | THURSDAY, DECEMBER 6, 2012
- Lock Down Your Mobile Strategy NOW For Holiday Season MOBILEGROOVE | FRIDAY, AUGUST 12, 2011
- Enterprises Need Mobile Apps Too; Tapping The Next BIG Market MOBILEGROOVE | MONDAY, JANUARY 28, 2013
- An Offer They Can’t Refuse: Using Mobile To Drive Customer Acquisition MOBILEGROOVE | THURSDAY, FEBRUARY 16, 2012
- Happy Holidays! Tomi Ahonen Lists Top Mobile Trends; Why Symbian Rules & M-Education Transforms MOBILEGROOVE | SATURDAY, DECEMBER 25, 2010
- Mobile Retail Opportunity Explodes: Oracle & ATG MOBILEGROOVE | MONDAY, APRIL 18, 2011
- Mobile Operators Should Do More To Enable Commerce MOBILEGROOVE | MONDAY, DECEMBER 13, 2010
- New Research Underlines Pivotal Importance Of Mobile Payments, Personalization MOBILEGROOVE | MONDAY, AUGUST 8, 2011
- #MMAF2011 Tweetchat: Is Transmedia Where Mobile Marketing Is Heading? MOBILEGROOVE | THURSDAY, SEPTEMBER 22, 2011
- Aisle411: Accelerating In-Store Engagement With Mobile Search, Mobile Marketing & Social Media MOBILEGROOVE | WEDNESDAY, FEBRUARY 2, 2011
- The Ultimate List of Social Media Surveys, Research Reports and. GAURAVONOMICS | SATURDAY, OCTOBER 9, 2010
- Six Tips to Go Mobile without Going Broke SPIN SUCKS | MONDAY, FEBRUARY 20, 2012
- M-Pulse: GigaOm’s Kevin C. Tofel Talks Smartphones, Smart Homes & 2012 Mobile Predictions MOBILEGROOVE | MONDAY, JANUARY 30, 2012
- 5 Mobile Data Points You Need To Know: Strategy Analytics, Street Fight, StrongMail, Carlisle & Gallagher, Research2Guidance MOBILEGROOVE | FRIDAY, JUNE 8, 2012
- Global Mobile Commerce: Removing Payment Friction & Boosting Customer Engagement MOBILEGROOVE | TUESDAY, JULY 3, 2012
- IMPACT: Freemium App Model Pays Off; Survey Stresses Mobile Shopping Opportunities MOBILEGROOVE | FRIDAY, NOVEMBER 12, 2010
- LAST CALL FOR ENTRIES: Effective Mobile Marketing Awards MOBILEGROOVE | WEDNESDAY, AUGUST 24, 2011
- Location Data Use & Misuse; How Marketers Must Approach Mobile Sentient Consumers MOBILEGROOVE | THURSDAY, APRIL 26, 2012
- Research Finds Expanded Marketing Role Correlates With Business Results PAUL GILLIN | FRIDAY, JUNE 22, 2012
- Special Delivery: Using Offline Shopping Behavior Data Better Targets Mobile Consumers MOBILEGROOVE | THURSDAY, DECEMBER 15, 2011
- After You Invest In Mobile Offerings, Invest In Your Mobile Marketing DIGITAL VOICES | FRIDAY, JUNE 22, 2012
- Profile: InMobi Shows Data Driving Mobile Advertising MOBILEGROOVE | THURSDAY, SEPTEMBER 16, 2010
- Summer Update On MobileGroove Mobile Industry Projects MOBILEGROOVE | FRIDAY, JULY 29, 2011
- Reports Reveal Hot Mobile Numbers; Facebook Phone Might Upset Mobile Marketing MOBILEGROOVE | FRIDAY, JANUARY 28, 2011
- New Nuance Research Reveals Serious Mobile App Shortcomings; Banks Have Lots To Learn MOBILEGROOVE | FRIDAY, MARCH 23, 2012
- Want To Market Your App Better? Identify Loyal Users First MOBILEGROOVE | MONDAY, NOVEMBER 14, 2011
- How Social Media and Mobile Technology Impact the Customer Experience [Infographic] PUZZLE MARKETER | WEDNESDAY, JANUARY 2, 2013
- Everything You Need to Know About Mobile Websites SHIFT DIGITAL | FRIDAY, AUGUST 31, 2012
- COM #250: Nokia Quiz, Apple’s iCloud, Mobile Ad Networks, Mobile Web Influencers List MOBILEGROOVE | WEDNESDAY, JULY 13, 2011
- Barcode Use Booming Thanks To Major Brands: 3G Vision MOBILEGROOVE | WEDNESDAY, APRIL 13, 2011
- Mobile apps are a waste of time for associations. SOCIALFISH | THURSDAY, NOVEMBER 11, 2010
- What Marketers Can Learn From Facebook; Tough Choices About Apple MOBILEGROOVE | FRIDAY, JANUARY 21, 2011
- The Lack of Customer-Centricity and Integration in (Mobile) Marketing CONVERSIONATION | THURSDAY, JULY 28, 2011
- MMA Michael Becker: Mobile Marketing Strategy Must Tap Context, Data MOBILEGROOVE | FRIDAY, DECEMBER 21, 2012
- OpenMarket’s Alex Moir: Move Beyond Mobile Marketing To Mobile Commerce Transactions & Loyalty Schemes MOBILEGROOVE | MONDAY, NOVEMBER 1, 2010
- Geoff’s Market Research Bulletin – 1st Edition GEOFF LIVINGSTON | TUESDAY, SEPTEMBER 20, 2011
- New Apps Industry Survey Gives Android & Windows Lead on iPhone; But None Make The 100 Million Club MOBILEGROOVE | TUESDAY, NOVEMBER 9, 2010
- Mobile commerce: how brands are falling behind FRESHNETWORKS | THURSDAY, JANUARY 12, 2012
- Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2 WEBBIQUITY SMM | TUESDAY, FEBRUARY 7, 2012
- 10 Reasons Market Research is Critical to Social Media ADAM COHEN | MONDAY, JULY 12, 2010
- Journal: Mobile Marketing Opportunities Across India; Social Networks Impact Behavior, App Adoption MOBILEGROOVE | FRIDAY, FEBRUARY 3, 2012
- Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone CONVERSIONATION | FRIDAY, JULY 15, 2011
- The Everything Guide To Mobile Apps For Developers, Businesses & Brands MOBILEGROOVE | WEDNESDAY, NOVEMBER 14, 2012
- The Evolution of the Networked Enterprise: New McKinsey Research JACOB MORGAN | TUESDAY, APRIL 2, 2013
- How to reach B2B Executives? Get mobile! INBLURBS | WEDNESDAY, MAY 30, 2012
- Mobile Security: What’s REALLY At Stake For Mobile Operators MOBILEGROOVE | WEDNESDAY, JUNE 20, 2012
- Main Barriers for M-Commerce: Mobile Behavior and Experiences Matter SOCIAL MARKETING FORUM | WEDNESDAY, AUGUST 29, 2012
- More Verticals More Active In Mobile Marketing; But Don’t Get Blinded By More Connected Devices MOBILEGROOVE | FRIDAY, JANUARY 7, 2011
- #FF FollowFriday: Millennial Media Reveals Mega Mobile Advertising Trends MOBILEGROOVE | FRIDAY, AUGUST 19, 2011
- From “Smart Mobile Accessories” to the “Internet of Things”: Research indications TRENDS SPOTTING | FRIDAY, MAY 18, 2012
- Olympics Are Coming-Out Party For Multi-Screen Viewing MOBILEGROOVE | TUESDAY, JULY 24, 2012
- There Is a QR Code In a Public Toilet Near You CONVERSIONATION | MONDAY, AUGUST 29, 2011
- ForumOxford Tomorrow(!); Showcases Mobile Thought Leadership, Apps & Action MOBILEGROOVE | THURSDAY, OCTOBER 14, 2010
- Aisle411: Accelerating In-Store Engagement With Mobile Search, Mobile Marketing & Social Media MOBILEGROOVE | WEDNESDAY, FEBRUARY 2, 2011
- Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1 WEBBIQUITY SMM | MONDAY, NOVEMBER 28, 2011
- Mobile banking — trends for 2012 DREW'S MARKETING MINUTE | SUNDAY, APRIL 15, 2012
- Why Mobile Marketers Must Listen & Respond To Digital Natives MOBILEGROOVE | WEDNESDAY, MAY 11, 2011
- Retailers: Use Mobile Better To Fight ‘Showrooming’ Smarter! MOBILEGROOVE | THURSDAY, JUNE 7, 2012
- Five From Five: Neustar Says Mobile Barcodes Will Spread To The Enterprise MOBILEGROOVE | TUESDAY, DECEMBER 21, 2010
- IMPACT: Holiday Shopping Super-Charges Mobile Commerce MOBILEGROOVE | MONDAY, DECEMBER 6, 2010
- Atlas’ Game-Changing Sports Fan App & Social Network: Bad News For Facebook? MOBILEGROOVE | WEDNESDAY, NOVEMBER 30, 2011
- 40% of all tweets are now composed on mobile devices FRESHNETWORKS | THURSDAY, MARCH 3, 2011
- CMO Council Zooms In On Subscriber Complexity; Requests YOUR insights MOBILEGROOVE | THURSDAY, MAY 12, 2011
- Mobile Apps vs. Mobile Web – I don’t care how you get here, but get here if you can! DIGITAL VOICES | WEDNESDAY, FEBRUARY 15, 2012
- New Book Tackles Key Mobile Operator Issues, Outlines Winning Strategies MOBILEGROOVE | MONDAY, MARCH 11, 2013
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