Tech Buyers: 43% Research Products After Seeing Mobile Ads
The Realtime Report
DECEMBER 4, 2012
” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). The study also revealed the efficacy of mobile ads. Social Media Statistics IDG mobile online video purchase behavior technology
The Mobile Revolution is Here Now [Infographic]
MARCH 15, 2013
For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. ” Looking at your own company or business, you’ll likely only need to ask yourself one question, “Am I ready for my customers to engage with me via mobile devices?” Only 22% of insurers have a mobile quoting app.
Social Media Gone Mobile
JULY 5, 2012
Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Lately, Facebook upgraded their mobile app to better incorporate the new Timeline design with an increased focus on visual content.
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.
The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
OCTOBER 7, 2014
Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Keyword Research. 1. Bing Keyword Research. In addition SEMrush is a good keyword research tool.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Large Enterprise Social Media Research, Facts and Statistics Inc. Oh yeah.
4 Mistakes Marketers Make With Mobile Facebook Ads
AUGUST 18, 2016
It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere is this shift to mobile more noticeable than with Facebook. Facebook is truly a mobile-first platform , with more than 1 billion mobile daily active users. Mistake No. 1: Location, location, location.
7 Common Mobile Fundraising Mishaps and How to Avoid Them
MAY 16, 2016
Luckily, your organization doesn’t have to spend years cultivating your mobile fundraising strategy the way a chef would work meticulously on his caramelizing. Forgetting to steward mobile donors. When you’re planning your mobile fundraiser, it’s important not to base any decisions on assumptions. Conduct prospect research to delve deeper. Mobile donation page.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 80% of Twitter use is on mobile devices. Adam T.
Why Some CMOs Believe Mobile Marketing Isn’t Worth It
Convince & Convert
FEBRUARY 26, 2016
I am ready to proclaim that 2016 will be the Year of Mobile. Quite frankly, if I hear someone actually proclaim that—and I know if I Google “Year of Mobile,” I’ll find plenty of articles in my search results—I will bang my head against the nearest wall until it is stricken from my memory. The world is mobile. Why are so many CMOs disavowing mobile marketing?
Mobile – from Strategy to Implementation
APRIL 16, 2014
Mobile from Strategy to Implementation for the 2013 ASAE Technology Conference (Tech13) from Amy Hissrich. “I was excited to do this session because over the past year, I’ve changed my mindset around mobile. However, this doesn’t sit in opposition to mobile serving as a game changer for associations. It’s an exciting time both for mobile development and associations.
How to Choose the Best Mobile Strategy for Your Business
Convince & Convert
APRIL 10, 2015
These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business? Window Shopping.
US Mobile Ad Spending Will Top $4 Billion in 2012
The Realtime Report
DECEMBER 27, 2012
Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year.
How Social Media Has Become a Tool For Clinical Research
Techipedia: Tamar Weinberg
APRIL 7, 2014
The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Not being able to meet recruitment standards then creates a number of other problems such as: Drop in research team morale. Their dashboard also lists other trials they may be interested in based on their preferences and the research facilities closest to them. Buffer.
A Mobile Marketing Strategy That Helps First, Sells Second
Techipedia: Tamar Weinberg
JULY 11, 2013
Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. George Colony , chief executive officer of Forrester Research , has been sounding this alarm for years. By being a Youtility.
The Mobile Imperative
NOVEMBER 23, 2011
There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. It's hard to convince a large brand to think about mobile when they just don't see the uptake and motion from the consumer. How long will mobile ubiquity take? marketing research.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. hours.
How Social Media and Mobile Technology Impact the Customer Experience [Infographic]
JANUARY 2, 2013
It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. Avaya , a global provider of business collaboration and communications solutions, has created the infographic below titled “ How Social Media and Mobile Technology Impact the Customer Experience.”
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
There’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. Already 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile. Visual Content Is King on Social and Mobile. There are currently 2.6 billion by 2020.
7 Mobile Marketing Stats That Will Blow Your Mind
Convince & Convert
JUNE 25, 2013
Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Tablets and mobile devices are taking over the market and that makes for an exciting piece of Internet history that many are recognizing, but few are really cashing in on. Pay close attention.
Social Networking Stats: Facebook Is Top Mobile App, #RLTM Scoreboard
The Realtime Report
DECEMBER 6, 2013
Facebook Is Most Popular Mobile App [Survey]. Which app do you use most frequently on your mobile phone? A new survey from research firm Consumer Intelligence Research Partners reveals that Facebook dominates mobile apps, and is currently used four times more frequently than runner-up Twitter. What are your top three mobile apps? Facebook: 1.15 YouTube.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. Wowza! Wowza! Wowza! Wowza! Wowza!
One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively
The Realtime Report
DECEMBER 11, 2013
New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. How many retail apps are on your mobile phone? Why is there such a sharp divide? The solution?
The Best Research Tools for Finding Kick-Ass Content
MAY 18, 2016
Tools like Facebook Trending and Google Trends are a good start, but there is goldmine of content research available in lesser-known platforms that don’t have the same brand recognition. The five-unit program covers the fundamentals of digital analytics, platform principles, ecommerce analytics, mobile app analytics and tag manager fundamentals. Answer the Public.
Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone
JULY 15, 2011
ExactTarget recently released a report, called “Mobile Indepence Day” (guess when they released it). It’s an exhaustive overview of how one significant device in the whole mobile explosion, being the smartphone, impacts the way people communicate, network, transact and shop. Many industry people talk about mobile, just as they talk about social: as a separate and tangible channel.
How to Use Research to Create Content That Works
Convince & Convert
FEBRUARY 16, 2015
webby2001 Tweet This Research to Resonate Tom Webster is a man of many talents. He co-authored The Mobile Commerce Revolution with Tim Hayden , a book not about mobile technology, but about mobile behavior. Today, he talks with Content Pros primarily as the VP of Strategy and Marketing at Edison Research. He is a music maven and saucier.
10 Reasons Market Research is Critical to Social Media
JULY 12, 2010
Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. The more traditional/offline methods still apply, though – and chances are market research departments are already exploring alternatives to get those things accomplished more quickly, more effectively and cheaply.
Six Tips to Go Mobile without Going Broke
FEBRUARY 20, 2012
You see, I agree mobile commerce is the next big thing – and a critical opportunity businesses can’t ignore. Based on their feedback, coupled with our own discoveries, we’ve found there are six ways business owners can “go mobile” without going broke. . 1. ”Own” your online business profile and location. . Mobile optimize yoursite.com. Mobile searches have grown 400 percent since 2010, according to Google. Your site has to be optimized for mobile viewing. Customers will appreciate you’re mobile-friendly, and you’ll avoid awkward confrontations.
Mobile app stats & growth trends you need to know (infographic)
APRIL 12, 2016
inancial forecasters expect the mobile app industry to double over the next four years. As the evidence has indicated for some time, the mobile industry is exploding with growth. Such a large potential for growth suggests that mobile stakeholders need research, and more research, to buttress their decision-making. Mobile Featured articles
Healthcare and mobile technology
OCTOBER 22, 2013
Check out ICF new infographic based on our research at the intersection of healthcare and mobile technology. It’s also a set of guiding principles for healthcare companies who need to engage consumers and members in a mobile context. Read more about healthcare’s big mobile challenges here. Well… it’s more than an infographic. Potluck
Second Screen TV - Research
Diva Marketing Blog
JULY 11, 2014
The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Joel conducted the analysis and partnered in formulating the research questions. Picture this. It''s a scene played-out in many homes for nearly 70 years. .
New Research: 64% of Companies Have A Mobile Website | PWB.
PWB Marketing Blog
JUNE 6, 2011
What to Consider When You Price Your Mobile App
Convince & Convert
APRIL 22, 2016
Estimates peg consumer expenditure on mobile apps at $50 billion for 2016. This makes the mobile app space both an opportunity and a challenge for new app developers and businesses. Let’s look at what research and trends indicate. That constitutes 48.2% of the total revenue generated by mobile apps! Do you have a mobile app? The business of apps is thriving.
Mobile apps are a waste of time for associations.
JANUARY 29, 2014
And I know I’m going to get a lot of grief over it, so let the debate begin. I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,” and a r eport on global mobile statistics from MobiThinking. There are better ways to invest in mobile this year.
Mobile App Store Data is Required in 2015 Marketing Plans
JUNE 11, 2015
By Dave Bell Stop me if you’ve heard this: Mobile surpassed fixed Internet in 2014. Sixty-eight percent of digital media consumed globally is via a mobile device. Videos, blog posts, articles, pictures, and music are all being consumed via mobile. More users access Google Search via Mobile than by desktop. Ninety percent if time in mobile device is in mobile apps.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Mobile Marketing Statistics. MindJumpers ). 3.
How to Leverage Mobile Payments to Garner Customer Loyalty
MAY 19, 2015
Mobile payments will reach $90 billion by 2017, according to Forrester. The ability to attract mobile customers isn’t just a matter of selling more products, however. From loyalty programs to innovative social-sharing incentives, mobile marketing can boost your sales and help form lasting loyalty. Open up Your Mobile Wallet. MobileGeotarget Your Customers.