The idea that social media allows us to engage in online conversations is getting people into all kinds of trouble, because what we’re doing when we click “Tweet&# on Twitter or “Share&# on Facebook isn’t conversation — it’s publication. The following might be true of your conversation: It is just between the two of you, and not meant for others. There’s no permanent record of your conversation. Problems arise when we behave in so-called online conversations as if we are in real conversations. MORE >>

Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. Surveying 469 marketers from a variety of industries, expertise and verticals, the report looks at how businesses are using social media (or not), the key pain points, and where businesses are heading in 2013. Some of the key findings include: 44% of companies with social marketing budgets of $100,000 or more are using social CRM software, compared to 16% in general. MORE >>

pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Balance Your Media Diet 7. Social Media Statistics 8. Social Web Involvement 9. When Social Media Attacks 17. The Conversation Prism 19. charts media) [.] MORE >>

This could be the reason we see so many social media programs that operate in a sort of silo apart from other outreach. The following list of questions and resources should provide a comprehensive roadmap for developing a strong social media strategy with clear organizational alignment. Is Your Social Media Presence an Experiment? If you’re not the kind of business that is open to experimenting with social media, skip to question #2. How Will Social Media Boost the Effectiveness of the Parent Strategy? The Foundation. MORE >>

The ongoing conversation about the ills of the A-List produces the opposite effect than desired. Instead of creating a correction, it builds a stratosphere of influence, and creates a perception of unworthiness for the rest of the social web. In some ways the “ A-List &# conversation is fostered by leaderboard systems of top bloggers (Ad Age 150, Technorati) and influencers (Klout, Empire Avenue). Usually, this type of influencer is a content creator or social network personality — the dog that barks the loudest. 2) Give up trying to converse with them. MORE >>