Buffer Social

NOVEMBER 14, 2018

Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes. And this applies to social media too.

Social Media 111

Social Media Hotels Marketing Social CRM 111

Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Further segmentation of social platforms.

Social Media 217

Social Media Trends Smart Phone ROI 217

Mindjumpers

OCTOBER 27, 2010

Tweet We have in earlier posts written about The Bees Awards; the first international social media award show. And the jury has got plenty of social media work to evaluate – from all continents and 21 countries. Best Use of a Social Media Platform. Best Conversation with Customers. Best Social CRM.

Social Media 193

Social Media SMS Social CRM Technorati 193

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message. RK : Measuring social media’s direct impact on sales. If they aren’t you follow up via email.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Social Media Network Marketing

OCTOBER 15, 2010

Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Unlike a strong corporate website, businesses should tap the boundless, less structured and uncontrolled world of social media.

Social Media 101

Social Media Social CRM Repository Wiki 101

Sprout Social

MAY 31, 2022

You can connect multiple Instagram Business Accounts to Sprout Social and choose which profile to publish your content to. Social CRM. Sprout’s social CRM lets you access conversation histories and relevant contact information so that you can personalize responses to incoming messages.

Instagram 130

Instagram Social CRM Hashtag Publishing 130

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. Don’t count Twitter out. Keyhole’s dashboards are easy to read and share, too.

Analytics 204

Analytics Tools Twitter Hashtag 204

Koka Sexton

JULY 2, 2012

Businesses that embrace social customer relations management generate more traffic due to enhanced communication strategies. A good social crm helps businesses improve their customer engagement and interactions. The increased traffic requires good communication systems in order to meet their demands.

Social CRM 85

Social CRM Software System Marketing 85

Sprout Social

JANUARY 9, 2017

For businesses big and small, a CRM is an essential tool for a sales team to keep track of the conversations they’re having with prospective and current customers. Social media isn’t any different. Maintaining a social media CRM is vital for ensuring customer retention and quantifying social ROI.

Social Media 40

Social Media Social CRM Social Media Management ROI 40

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. Package for Consumption Observe what types of content social media users are interacting with and where.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

NOVEMBER 15, 2011

The two most important words in social media should be “so what?” Tom was referring to data-dredging and the spate of statistical “best practices” that bubble up in social media like something in Jed Clampett’s back yard. The Recalcitrant Social Media Cheerleader. Point Less.

Case Study 139

Case Study Study Social Media Repository 139

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. It punches a hole in the theory that social media and content creation success has to be a huge time commitment.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Tags: social media monitoring Marketwire monitoring Sysomos.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Mindjumpers

NOVEMBER 11, 2010

Tweet Earlier we wrote about The Bees Awards on the blog , which is the 1st international social media competition for marketing and communications professionals. At the Bees Awards , 19 renowned social media experts from 13 different countries reviewed social media works coming from all continents and 21 countries.

SMS 227

SMS Social CRM Technorati Eventful 227

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. The price is right, and if you hate them, you can bail out at any time.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Dave Fleet

JULY 18, 2011

David Armano noted in a recent Harvard Business Review post on social business that listening to conversations is a valuable step but only the beginning: “The true opportunity lies in scaling and operationalizing “social&#.&#. Other people with the same problem won’t benefit from the solution.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Koka Sexton

JANUARY 21, 2012

In fact companies that think that numbers are the most important metric, miss the point of what social media is all about. Of course, its a chicken vs. egg conversation in some aspects. Tweets like this give me a warm feeling that we are doing something great in the Social CRM and sales productivity world.

Engagement 102

Engagement Social Media Social CRM Metrics 102

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Measuring social media is viable, but not obvious.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. His self-deprecation adds a hilarious, warm tone throughout.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook.

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

MAY 5, 2010

Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution. John & Partners can have conversations with major brands that perhaps wouldn’t put the mid-sized agency on their radar otherwise. That only happens if they have a real, ongoing relationship with brands.&# With JaneNation, St.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

AUGUST 28, 2011

Social media is unique in that it is the only medium yet conceived where companies are playing in the exact same sandbox as we’re playing personally. Because fundamentally, doing social media “right&# with equal doses of speed, caring, delight , and panache is not simple. And he’s right.

Social Media 155

Social Media Discount Loyalty Software 155

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JULY 28, 2010

The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. utilize whether they have an existing social media strategy or not. Jay, I'm impressed!

Social Media 148

Social Media Strategy Consultant B2B 148