How to Build a Community that Thrives
FEBRUARY 26, 2015
During that conversation, one of the questions posed to me was: What role does social media play in content marketing? We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community. Talk to your community. Community is the bee’s knees.
Who Owns Social Media?
DECEMBER 17, 2015
When I received a master’s degree in social media in 2010, it was a pretty unique degree to obtain. Today, everyone is a social media expert (degree or not). Which begs the question, “who owns social in an organization?” Is it advertising agencies? To be effective, your social strategy should include insight from all of the above. PR Owns Social Media.
The Social Media Mob Needs to Go
MARCH 24, 2015
By Gini Dietrich We live in a strange and unprecedented world: Rather than give people a scarlet letter when they do something we don’t agree with, the social media mob comes after them and, in some cases, ruins their lives. The social media mob went nuts. It also has sparked an online conversation about the social media mob and how it should be stopped.
How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability. 2. Social Media Referral Traffic and Visitor Increase to your Website. 5. Email Collection. 6.
Social media for start-ups: Connect, converse and grow!
FEBRUARY 8, 2011
Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. Social media is no more the next thing. There is a brand karma associated with social media, when it comes to start-ups who grow to become smart-ups. Why do start-ups adhere to social media so vigorously?
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. MediaPost ). 9 B2B Social Media Marketing Stats and Facts.
10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Does social media drive ROI? The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Enter social media. Social Media ROI: 10 Examples. Built a community of 13,000. What’s a marketer to do?
Your Complete Social Media Checklist
AUGUST 1, 2016
Have you ever wished you had a social media checklist? The amount of work that goes into growing and managing a social media presence is immense, and it can be hard to make sure you’re staying on top of everything that needs to get done. Today I have Michael Patterson of Sprout Social sharing a guest article and social media checklist. Enjoy! .
3 Ways Social Media can Boost Sales Success
Buzz Marketing for Technology
MAY 7, 2013
Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides great way to connect with potential buyers.
From Community to Commerce: Making the ROI Connection
Buzz Marketing for Technology
NOVEMBER 13, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media! Conversion Conversion Optimization Optimization ROI B2B Marketing iRobot Pizza Hut Social Media Wayin
On Crashing Weddings and Online Conversations
OCTOBER 1, 2012
Regardless, at my second and much more successful crashing experience, I started off as a fly on the wall. I was extremely patient and strategically listened to various conversations. Well, crashing weddings is exactly like crashing conversations online. You have to understand your audience and strategically monitor multiple conversations. This time, I went alone. know, I know.
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.
Using Hashtags in Social Media Marketing
APRIL 26, 2014
Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. They are a way to track topics on Twitter and other social media platforms. What are hashtags? Hashtags are labels for content.
How to Produce Social Media Content for Your Business
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! Facebook and Google+ are more conversational. Viola!
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? Social matters in b2b.
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Social media isn’t without these nebulous phrases or buzzwords either. My latest favorite buzzword that is invading both the business and social vocabulary is “Agile” As an ex-software developer, it makes me giggle a little when people use it incorrectly. Sustainable development, able to maintain a constant pace – Social media is a long-term commitment.
How to Learn Social Media Marketing: 15 Blogs for Beginners
MARCH 14, 2015
Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience. If not, you’re missing out.
Monday Roundup: Conversations
JUNE 2, 2014
“Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally. Increase Your Social Engagement. How does your business spark conversations?
Marketing, community, support or all of the above?
MARCH 1, 2014
Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Tweet. Is this a good thing? Source: adamhcohen.com.
Social Media Purism Stupidity is what Gets You Fired
Techipedia: Tamar Weinberg
JUNE 8, 2015
Ten years ago, social media marketing did not exist. There were online communities. People participated on those communities. It became possible, all of the sudden, for marketers to participate within those communities because they saw an opportunity. It’s been a constant theme of mine since I stumbled upon social media in 1993. Social Media
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?
The Secret Sauce of Online Community Building
AUGUST 24, 2011
Everyone always wants to know what is the secret sauce to building a community. built a community. Building Community. wanted community. Back to Mitch Joel …I read a blog post he wrote about community. He said (I’m paraphrasing) that you don’t have a community until people begin talking to one another without your participation. Seriously.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Stage 1: Launch.
Secret Sauce for Small Business: Building Social Media Communities
Blue Focus Marketing
AUGUST 22, 2011
“Social Media Communities Empower Small Businesses. Twitter is an amazing place to meet interesting people and join communities. But sometimes “ amazing is an understatement when it comes to Twitter relationships. Social Media Communities Create Value. Kent’s #MarketerMonday community expanded into #MMChat , (every Monday at 8 p.m.
The Future of Community Management
Ignite Social Media
MAY 27, 2016
If there’s one thing we’ve learned being the original social media marketing agency, it’s that nothing in our world stays the same for long. So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. Let’s Get Grounded: What’s Community Management, Really? Our industry changes every day. And yes!
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Social media definitely pays off, but you’ve got to focus on the approach not the tools. think it is fair to say that Social Media.
The State of Community Management 2014
APRIL 30, 2014
From the Community Roundtable comes the awesomest comprehensive report on communities. Those objective markers – developed in conjunction with members of TheCR Network – enable community teams to validate their approach and develop roadmaps. The State of Community Management 2014 from The Community Roundtable. Report: State of Community Management.
Different Roles In The Community - Social Media
Social Media Network Marketing
MARCH 22, 2015
This means that at times you will have a ''Leader'' kind of person in your Conversation, Other times there will be someone ''Who Knows It All'' and so on. Here is one of the many example: HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: 1. The Social Media Network Called TSU has crossed the 3 million Users mark! ? Over 3.5 link] 3.
Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS
Techipedia: Tamar Weinberg
JANUARY 12, 2011
Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm.
Social Media Breeds PR Laziness
APRIL 9, 2012
And I think it’s a great topic of conversation today. Laziness disguised as “social media best practices” and cool new tools. And while many of these tools and practices may help someone increase their reach or save them some time, they are also making social media a hell of a lot less social. Unfortunately, he’s right.
Social Media Community Manager's Management
Social Media Network Marketing
SEPTEMBER 7, 2010
Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. What People Have To Say About Pervara - Social Med.
The 7 Types of Social Media Users and How to Engage Them
JULY 18, 2013
Using social media to market your company is an undoubtedly wise decision. They post a ton of content on their social networks from trivia to humorous images, but still keep it industry tailored to their niche, construction. These types of users are already boosting your social visibility, because consumers are more likely to trust their friends’ brand recommendations.
Identifying, Understanding and Influencing Social Media Users [Infographic]
JUNE 28, 2012
Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Further, several cases (respectively based on both earned and paid media) were included in the report in order to demonstrate how successful management of a community contributes to the brand increasing its sales figures.
8 Tips for Managing a Social Media Crisis
SEPTEMBER 14, 2014
Rage spills over to other social networks and influential bloggers are decimating your reputation. The The social media crisis is quickly spreading, but you are silent. Social media can be a useful tool to build your company brand or a nail in its coffin. Warren Buffet 8 things your brand can do to manage a social media crisis 1.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. To succeed in today’s connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.
9 Social Media Marketing Twitter Chats You Shouldn’t Miss
SEPTEMBER 28, 2015
Twitter chats can be a great way to solicit (and share) social media marketing advice. When: Mondays at 3pm EST. Sample topic: How To Build A Community Using Instagram. What: The web’s most forward thinking social media marketers come together to discuss different social media topics each week. What: Weekly chat about all things social media.
Using Social Media for Government Communications
FEBRUARY 12, 2015
Because the city of Portland uses social media for government communications, I notice a notification from them on Facebook. Having multiple digital platforms to allow citizens to communicate through—turn to for answers or address concerns—actually allows government organizations greater control of the conversation. This city uses the Facebook page to: Keep citizens informed.
Six essential shifts in social media strategy
JUNE 8, 2012
We’ve reached a critical point in the evolution of social media as a business tool. We’re at the point of social media saturation, and something’s got to give. Six Essential Shifts in Social Media Strategy. My presentation focused on six essential shifts that I see in how many businesses approach social media strategy. Of
10 Tips to Be a Social Media and Digital Marketing Rebel
SEPTEMBER 7, 2016
Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. We must ask WHY. iTunes.
When to Thank Your Social Media Fans
Techipedia: Tamar Weinberg
MARCH 27, 2012
Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. If you use social media prior to an event in the hopes of increasing traffic to your booth, that’s great. Why is that?