Is Sentiment Making Brands Stupid?
Buzz Marketing for Technology
AUGUST 3, 2011
So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment.
Is It Time To Reconsider Sentiment Scoring?
Buzz Marketing for Technology
AUGUST 10, 2011
To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. The And, “sentiment does not mean the same thing to all people in all situations. You completely believe that having inaccurate sentiment is worse than having nothing. Here
The Employee Advantage in Social Media
DECEMBER 15, 2015
Recycling is generally viewed as smart, responsible behavior—except when it occurs on social media. This explains why companies that emphasize individuality on social media see a 47.2 Add a Spark to Your Social Media Efforts. That’s why an emphasis on employee individuality is the best way to increase your company’s social media clout.
How to Know If Your Brand Should Hop on a New Social Media Trend
Ignite Social Media
AUGUST 23, 2016
Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. After all, if everyone seems to be having a conversation about the same topic, shouldn’t their brand be a part of it?
The Social Media Lifecycle [Infographic]
FEBRUARY 11, 2012
When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI. If you really want to get results from social media, it begins with creating a process.
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. world.
7 Brands Winning Social Media During the Olympics
AUGUST 15, 2016
How to Create a Conversion-Based Social Campaign Download. The Games in Rio also have the dubious distinction of being the first Games where the USOC and IOC have banned non-official partners from using Olympic footage and Olympic-themed content on social media. This sentiment is evident in its #RuleYourself Olympic Campaign. The first team comprised of refugees.
5 Top Social Media Professionals on Google+
MAY 30, 2012
First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. With the recent hoo-ha about brands abandoning Google + pages for Pinterest , I reached out to my network to ask some top social media practitioners what they thought. Googleplus Social Media Tips and Tricks Google Google Plus
4 Steps to Boost Your Social Media Engagement
Convince & Convert
SEPTEMBER 30, 2015
Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Social media instead demands a symbiotic relationship between brands and their fans. You should, too.
Using Social Media for Government Communications
FEBRUARY 12, 2015
Because the city of Portland uses social media for government communications, I notice a notification from them on Facebook. Having multiple digital platforms to allow citizens to communicate through—turn to for answers or address concerns—actually allows government organizations greater control of the conversation. This city uses the Facebook page to: Keep citizens informed.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. Social Media
How to Gather Fan Feedback on Social Media
Convince & Convert
JANUARY 15, 2016
Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. According to a recent study carried out by Conversocial , 43% of customers expect social channels to be integrated with other customer service channels. Get Customer Feedback on Social Media. In the bio section on your social profiles.
How to Track Hashtag Campaigns with Social Media Analytics
Convince & Convert
JULY 30, 2015
Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience.
Why You Need to Respond Quickly to Social Media Comments
FEBRUARY 2, 2015
The growing trend of support-based interactions taking place on social media represents major challenges for brands seeking to maintain positive reputations online, but the trend also makes for major opportunities. While the “ real time social media war room ” model might not be a possibility for every business, a social media support coverage schedule is pivotal.
Four Metrics for Measuring Social ROI
JANUARY 25, 2013
Social media is all about interactions. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? This means that instead of evaluating their social media efforts by analyzing quantities (numbers of “likes”, “fans”, “followers”,”pinners” etc.), Brand Awareness. Crowdsourcing.
SalesForce Marketing Cloud – The Next Step In Social Media Engagement?
SEPTEMBER 26, 2012
know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon. If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media.
How To Gain Value From Social Media Feedback
MARCH 4, 2012
Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. However, this requires that you as a business set goals and work strategically with social media instead of creating a presence where you are fumbling ahead and not having a presence that is consistent. Read our previous post Social Data Is An Important Key.
Not Your Mother’s Social Media Session at #Tech15
DECEMBER 15, 2015
Come to my session! I’ve partnered with my friend Melinda Wittstock, CEO of Verifeed , to share some of her insights from working with brands and apply those lessons to association social media. This is NOT a 101 session – hope all you seasoned association social media managers come and share your knowledge! Coming to #Tech15? Featured Mark Your Calendars
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! Conversation Tracking.
The 7 Types of Social Media Users and How to Engage Them
JULY 18, 2013
Using social media to market your company is an undoubtedly wise decision. They post a ton of content on their social networks from trivia to humorous images, but still keep it industry tailored to their niche, construction. These types of users are already boosting your social visibility, because consumers are more likely to trust their friends’ brand recommendations.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. Inefegy Social Radar.
The Ultimate Social Media Etiquette Handbook
Techipedia: Tamar Weinberg
DECEMBER 10, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.
Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform
The Realtime Report
DECEMBER 12, 2012
And this doesn’t include all of the conversations in which customers are talking about your product category or your competitors. But how do you figure out which of those millions of tweets and online conversations are important enough to engage with–and manage that engagement in a way that’s scalable and measurable? Focus on Conversations, not Influencers.
Social Media is Dead, Long Live Big Data
FEBRUARY 18, 2016
Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. While Awesome.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.). Visual.ly ). 8.
Your Brand Screwed-Up On Social Media, Now What?
OCTOBER 4, 2012
This is important because there are critical lessons here for all of us using social media for business. For those of us who are heavy social media users, it was easy to see how this probably happened. Things move very quickly in the world of social media. so you don’t miss any future Almost Savvy social media updates, events and news.
How to Draw Meaningful Conclusions from Social Media Metrics
Convince & Convert
SEPTEMBER 15, 2013
The wealth of information available to social media marketing practitioners is staggering. Companies typically track “likes” and retweets, but they can also track things they rarely focus on: the qualified leads coming from social, a company’s share of a conversation, and even the amount of revenue generated from an individual social marketing initiative.
How to Write a Social Media Strategy in 9 Steps
FEBRUARY 22, 2015
Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary. Do you have to write a social media strategy for a client? Which Social Media Platforms?
How to Use Location Data to Decode Customer Conversations
Convince & Convert
NOVEMBER 16, 2015
There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. The amount of social data is massive, and marketers need a way to mine that data.
Why Komen Was Destined to Clash with Social Media
MARCH 5, 2012
This is a guest post by Kami Watson Huyse, CEO of Zoetica Media and editor of the Communications Overtones blog. The considerable political and media prowess of Planned Parenthood, and some past concerns with Komen sealed the deal. Just read these three quotes to get a feel for the overall sentiment that Komen has lost touch with their base. Lucky for us, she agreed. Enjoy.
100+ Social Media Monitoring Tools
OCTOBER 12, 2010
From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. Conversation. Looxii is a social media analytics platform. Alterian.
MoMA Creates @Art140 To Stir Up Conversation
The Realtime Report
MARCH 11, 2014
MoMA will post 6 pieces of art , representing “a wide range of work,” and then add information about each piece designed to get conversation rolling. ” Conversations will be grouped by hashtags that appear underneath each piece of art; the first round includes #Art140 with #Popova, #VanGogh, #Boccioni, #Klimt, #Gauguin and #Rousseau. ” How will it work?
Jim Sterne on social media metrics: reach, influence, sentiment.
Social Media Citizens
MARCH 10, 2010
But I also wanted to know what he thought about all these new metrics and KPIs “social media mavens” are introducing all the time. This is what Jim answered: “Social media KPIs are all dependent on the individual organization and its goals. Is our activity on social media driving visits, downloads, registrations and sales?” So, what can you do then?
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Create animations?
How to Drive Real Sales Leads From Social Media
SEPTEMBER 29, 2015
Ask a marketer for social content ideas and you get a plethora of exciting ideas. Ask them for social content ideas that bring in sales-ready leads and you get a much more subdued response (and perhaps some flustered looks). It’s not easy to create social content for lead generation. Part 2: How to promote on social media. social mediaUse images.
Social Media Optimization Tools
OCTOBER 31, 2010
Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Heck, we’ve been blogging about SMO since 2006!
#TakeBackthePink – @Komenforthecure’s social media nightmare
FEBRUARY 4, 2012
What about the social backlash? In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear. Social Media in Action komenforthecure planned parenthood social media nightmareRumors abound as to why they did it.Some say it was politically motivated. That post was later removed. click to enlarge. link].
Zika: A Social Media Conversation Timeline
AUGUST 22, 2016
Performances and athletic drama may be over, but a concerning public health issue endures: the Zika Virus entered mainstream news prior to the Games, and traveled quickly through social media. Zika became a major topic of conversation on the world stage in Río, and it continues. Here is the timeline of major conversational events around Zika we found on social.
How Social Media Gave True Blood a Transfusion
Buzz Marketing for Technology
JULY 27, 2011
The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. But counting the number of conversations won’t by itself tell a producer or network executive that a show is going to continue to attract viewers and remain popular. Our research provided insights into who is watching the show (moms!),
Report: How Twitter Users Discuss Mental Health Issues
MAY 12, 2016
People are becoming more vocal about mental health issues on social media, and this year, Twitter users posted 65 percent more mental-health-related resolutions than in 2015. In addition to raising awareness, these hashtags work as conversation starters and help people locate communities and resources where they can get help. Check out the full report for more details.