Trending Sources

Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment.

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement.  The And, “sentiment&# does not mean the same thing to all people in all situations.  You completely believe that having inaccurate sentiment is worse than having nothing.  Here

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. After all, if everyone seems to be having a conversation about the same topic, shouldn’t their brand be a part of it?

The Employee Advantage in Social Media

Spin Sucks

Recycling is generally viewed as smart, responsible behavior—except when it occurs on social media. This explains why companies that emphasize individuality on social media see a 47.2 Add a Spark to Your Social Media Efforts. That’s why an emphasis on employee individuality is the best way to increase your company’s social media clout.

Four Ways to Combat Audience Negativity on Social Media

Ignite Social Media

Trust me, we’ve all been there before on the community management team — audience negativity is an inevitable part of being in social media. The same goes for social media. But, on social, a brand’s generic apology can come off as hollow and insincere without any additional action or context. Take The Conversation Elsewhere. Always Respond.

Eight Tools for Social Media Listening

Spin Sucks

There are five steps in social media we always recommend to  new clients who are just beginning to branch out online. Social media is no different. It’s another way to communicate through listening and engaging in conversation — online. To be a master at social media communication you must have a strong foundation of listening.

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Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

Simply Measured

Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right.  Give your competition a run for their money, and maximize your ROI by avoiding these common social media mistakes in 2017. . Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. They make a…well, you get the idea.

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20 Social Media Blogs You Should Read in 2012

Pamorama

Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. world.

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools. It would be great to be able to measure sentiment of tweets. .

5 Top Social Media Professionals on Google+

Janet Fouts

First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. With the recent hoo-ha about brands abandoning Google + pages for Pinterest , I reached out to my network to ask some top social media practitioners what they thought. Googleplus Social Media Tips and Tricks Google Google Plus

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4 Steps to Boost Your Social Media Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Social media instead demands a symbiotic relationship between brands and their fans. You should, too.

Using Social Media for Government Communications

Spin Sucks

Because the city of Portland uses social media for government communications, I notice a notification from them on Facebook. Having multiple digital platforms to allow citizens to communicate through—turn to for answers or address concerns—actually allows government organizations greater control of the conversation. This city uses the Facebook page to: Keep citizens informed.

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. Social Media

7 Brands Winning Social Media During the Olympics

Simply Measured

How to Create a Conversion-Based Social Campaign Download. The Games in Rio also have the dubious distinction of being the first Games where the USOC and IOC have banned non-official partners from using Olympic footage and Olympic-themed content on social media. This sentiment is evident in its #RuleYourself Olympic Campaign. The first team comprised of refugees.

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How to Gather Fan Feedback on Social Media

Convince & Convert

Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. According to a recent study carried out by Conversocial , 43% of customers expect social channels to be integrated with other customer service channels. Get Customer Feedback on Social Media. In the bio section on your social profiles.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event.  A good hashtag  can help spread the message about your brand, company, or event far beyond your regular audience.

Why You Need to Respond Quickly to Social Media Comments

SocialFish

The growing trend of support-based interactions taking place on social media represents major challenges for brands seeking to maintain positive reputations online, but the trend also makes for major opportunities. While the “ real time social media war room ” model might not be a possibility for every business, a social media support coverage schedule is pivotal.

Four Metrics for Measuring Social ROI

Mindjumpers

Social media is all about interactions. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? This means that instead of evaluating their social media efforts by analyzing quantities (numbers of “likes”, “fans”, “followers”,”pinners” etc.), Brand Awareness. Crowdsourcing.

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How To Gain Value From Social Media Feedback

Mindjumpers

Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. However, this requires that you as a business set goals and work strategically with social media instead of creating a presence where you are fumbling ahead and not having a presence that is consistent. Read our previous post Social Data Is An Important Key.

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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon. If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

This is important because there are critical lessons here for all of us using social media for business. For those of us who are heavy social media users, it was easy to see how this probably happened. Things move very quickly in the world of social media. so you don’t miss any future Almost Savvy social media updates, events and news.

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The 7 Types of Social Media Users and How to Engage Them

SocialFish

Using social media to market your company is an undoubtedly wise decision. They post a ton of content on their social networks from trivia to humorous images, but still keep it industry tailored to their niche, construction. These types of users are already boosting your social visibility, because consumers are more likely to trust their friends’ brand recommendations.

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Not Your Mother’s Social Media Session at #Tech15

SocialFish

Come to my session!  I’ve partnered with my friend Melinda Wittstock, CEO of Verifeed , to share some of her insights from working with brands and apply those lessons to association social media. This is NOT a 101 session – hope all you seasoned association social media managers come and share your knowledge! Coming to #Tech15? Featured Mark Your Calendars

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. Inefegy Social Radar.

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The 5-Step Social Media & Online Reputation Management Plan

Sprout Social

And that’s OK because as many grumps there are wanting to push negative sentiment at your brand, there’s just as many speaking positively about you. However, without some form of social media reputation management, how do you even know what people are saying? Social Media Reputation Management Needs Monitoring Tools. What is Social Media Reputation Management?

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! Conversation Tracking.

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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

We Are Not (That) Social Media

Twist Image

Social media was not supposed to act like traditional media. In fact, one could argue that everything we thought was possible about connectivity and social media could best be understood by reading the business book classic, The Cluetrain Manifesto. The anchor quote from that book was, "markets are conversations." Would you agree that if you were to split up your marketing efforts by traditional media and social media that your social media activity acts like a conversation? Still, just how social are we?

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

And this doesn’t include all of the conversations in which customers are talking about your product category or your competitors. But how do you figure out which of those millions of tweets and online conversations are important enough to engage with–and manage that engagement in a way that’s scalable and measurable? Focus on Conversations, not Influencers.

Stop Believing These Common Social Media Myths

Sprout Social

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. That’s why I’ve decided to bust some common social media myths that need to be put to rest. 1. Social Used to Be Free. The decline of organic reach has prompted social marketing expert after social marketing expert to state that, “social isn’t free.” After all, there was a time in the not-so-distant past when social media really was free.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.). Visual.ly ). 8.

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Social Media is Dead, Long Live Big Data

Laurel Papworth

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. While Awesome.

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Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

This is important because there are critical lessons here for all of us using social media for business. For those of us who are heavy social media users, it was easy to see how this probably happened. Things move very quickly in the world of social media. so you don’t miss any future Almost Savvy social media updates, events and news.

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How to Draw Meaningful Conclusions from Social Media Metrics

Convince & Convert

The wealth of information available to social media marketing practitioners is staggering. Companies typically track “likes” and retweets, but they can also track things they rarely focus on: the qualified leads coming from social, a company’s share of a conversation, and even the amount of revenue generated from an individual social marketing initiative.

How to Write a Social Media Strategy in 9 Steps

Laurel Papworth

Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary. Do you have to write a social media strategy for a client? Which Social Media Platforms?

Why Komen Was Destined to Clash with Social Media

SocialFish

This is a guest post by Kami Watson Huyse, CEO of Zoetica Media  and editor of the Communications Overtones blog. The considerable political and media prowess of Planned Parenthood, and some past concerns with Komen sealed the deal. Just read these three quotes to get a feel for the overall sentiment that Komen has lost touch with their base. Lucky for us, she agreed. Enjoy.

Social Media Report - Tyre Brands in India

Unmetric

Have you wondered how tyre brands do on social media? CEAT Tyres received the highest percentage of Positive Sentiment (48.00%). Going by these numbers, Goodyear is the most engaging and CEAT is killing it when it comes to Fan sentiment. Take a look at a couple of the Posts that got the most Shares: MRF’s content is more conversational and interactive.

How to Use Location Data to Decode Customer Conversations

Convince & Convert

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. The amount of social data is massive, and marketers need a way to mine that data. 

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MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

MoMA will post 6 pieces of art , representing “a wide range of work,” and then add information about each piece designed to get conversation rolling. ” Conversations will be grouped by hashtags that appear underneath each piece of art; the first round includes #Art140 with #Popova, #VanGogh, #Boccioni, #Klimt, #Gauguin and #Rousseau. ” How will it work?

100+ Social Media Monitoring Tools

Pamorama

From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. Conversation. Looxii is a social media analytics platform. Alterian.