I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. Then yesterday David Binkowski threw a post up on Shamable  about gaming social media.  All of these posts and reports and what have you, alluded to something that may be occuring before our very eyes and that’s this: Conversations on Twitter have deteriorated into flat out unadulterated pimping of one’s wares, or the company they work for. The conversation and ensuing relationship. Who needs conversation? MORE >>

pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. eMarketer reported in September that 86% of those who responded to a survey of professionals from various industries said they had adopted social technologies. This means that companies are jumping into the social-media pool without actually accounting for how it will impact their business and what, if any, value it will add. MORE >>

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. MORE >>

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Sentiment may even out in short order. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. Differences in social listening software are vast. MORE >>

There are five steps in social media we always recommend to  new clients who are just beginning to branch out online. Social media is no different. It’s another way to communicate through listening and engaging in conversation — online. To be a master at social media communication you must have a strong foundation of listening. The media landscape has changed and print journalists are no longer the only ones with influence. Social Bookmarking. They are listen, assess, engage, measure, and refine/improve. Blog Tracking. MORE >>