3 Key Features to Blog from a Smart Phone
OCTOBER 1, 2010
However, after watching the launch of the Samsung Epic 4G from Sprint on August 2010, it made me rethink about the 3 key features that I would need to blog from a smart phone more often. 1. My iPhone 3G blogging experience made it very clear that to properly blog from a smart phone you must have a full-slide out QWERTY keyboard. Mobile Hotspot Capability.
From Social to Local to Mobile
Direct Marketing Observations
NOVEMBER 9, 2012
By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. Because of social, mobile and local, the pressure to woo us, to incentivize us and to convert us, has never been greater.
7 Mobile Marketing Stats That Will Blow Your Mind
Convince & Convert
JUNE 25, 2013
Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Tablets and mobile devices are taking over the market and that makes for an exciting piece of Internet history that many are recognizing, but few are really cashing in on. Pay close attention.
Google Wallet: Pick Up the Check in a New Way
The Social Media Incubator
MAY 27, 2011
The next time that someone asks if you would like to pay with cash, credit or check, just pull out your smart phone. Google is developing a new feature called Google Wallet , which will allow users to charge virtually any transaction to a credit card by using a smart phone. No, you won’t be making a call for this one. So how does it work? Photo courtesy of Google.
What’s Your Mobile Marketing Strategy?
Small Business Mavericks
JUNE 14, 2011
Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest. For many reasons, mobile marketing has been slow to grow in the United States. “Mobile marketing in the US has been hindered by relatively slow adoption compared to the rest of the world. Where Mobile is headed.
B2B Marketing Stats from HubSpot’s Marketing Data Box
MAY 16, 2011
While there is some excellent information here, the wide range of topics covered (B2B, B2C, consumer demographics, TV, online, mobile, print…) ensures that while almost every marketer will find some information of value in the report, each reader will also have to sift through a bunch of figures and charts they don’t give a flying rat’s tail about in order to find those nuggets.
SnapTags vs QR Codes
FEBRUARY 11, 2012
A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. With the rise of mobile smart phones usage, readable codes have gained popularity among marketers as a unique way to engage with customers and prospects. Mobile Marketing marketing mobile qr codes snaptagsThe SnapTag is a solution to that problem.
Top Marketing Trends for 2013
JUNE 4, 2013
Responsive web design provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from desktop computer monitors, tablets to mobile smart phones. Mobile Has Arrived. This follows the point above: Mobile Internet usage is rising exponentially, and it is here to stay.
Mobilizing Millennials For Social Good: 6 Takeaways From MCON13
JULY 25, 2013
Fifteen influential nonprofit, business and technology leaders, as well as hundreds of attendees, recently gathered in Indianapolis for the one-day Millennial Impact Conference (MCON13) to engage in conversation on how to mobilize the Millennial generation around social causes. Make your website smart phone compatible or you’ll be left in the dust. 3.
Twelve Steps to A Strong QR Code Campaign
MAY 23, 2011
The mobile revolution is happening! Increasingly, mobile smart phones and tablets are shifting our attention away from our desktop and laptop computers to our mobile devices. Mobile tags and QR codes give mobile devices instant access to mobile communication. Remember that QR codes are capable of using more than smart phone’s camera.
Make Your Website Mobile Web Ready
Small Business Mavericks
JANUARY 7, 2012
If you look back just 15 years, you would never have thought that you could do all the things you can do with smart phones. You certainly never thought you could access the Internet from your cell phone, right? Now, technology allows you to do all kinds of things from smart phones or iPhones. It needs to be because more people today are using their phones to access the Internet and you will be left in the dust as far as users to your site go if you are not mobile web ready. Your first step is to see if your site is mobile ready.
How to Make Your Business Attractive to Mobile Users
JANUARY 31, 2012
Guest Post by Matt Hamilton. I’d like to start by sharing a quick story about an experience I had a week ago with my smart phone. There are many smart phone options to find local restaurants, bars, theaters, and activities but my go-to app currently is Yelp. Thanks for sticking with me to the point I’m trying to make – Be Mobile Friendly! Social Media
Enhance Your Social Media With Mobile Marketing
Small Business Mavericks
SEPTEMBER 21, 2012
Mobile phones and other handheld devices have made social media more accessible to more people more often. Smart phones allow users to interact with Facebook, Twitter, Google+, and other social media sites – even YouTube – right from the palm of your hand. And in many cases you can monitor your e-mail with your mobile phone as well, which means you can respond more quickly to customer service requests, sales opportunities, and other transactions that typically take place on social media. That’s just one more reason to go mobile.
Where’s Social Media Going in 2014?
DECEMBER 20, 2013
Mobile, mobile, mobile. We already know that more and more people access their social media profiles on their smart phones. For some social networks half of the users access exclusively from their phones. Mobile internet usage is expected to eclipse desktop internet usage in 2014 , while mobile data traffic shows no sign of slowing down.
Top Marketing Trends for 2013
JUNE 4, 2013
Responsive web design provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from desktop computers and tablets to mobile smart phones. Mobile Has Arrived. This follows the point above: Mobile Internet usage is rising exponentially, and it is here to stay.
Going Mobile is More than a Trend
The Social Media Incubator
JANUARY 10, 2011
An invisible economy in Latin America and the Caribbean?
APRIL 17, 2014
Communications takes the lion’s share of this ‘new’ economic engine, but with 120 million mobile subscribers it could not be expected less. What is relevant, is that today most of this subscribers are using ‘dumb-phones’, but rapidly catching up with a growing market for ‘smart-phones.’ plan to write more about this later, but take a look first. Book review
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Enjoy! Email this to a friend? Tweet This!
Is your business easy to find for local and mobile searchers.
Saying It Social
SEPTEMBER 8, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? promptly pulled out my smart phone, went to Google and typed merely “Italian deli – not having to add a geographic modifier because the GPS on my phone was enabled and would automatically pull local business listings based on my current location. With mobile internet use on the rise these numbers are only going to soar. First an anecdote, then the facts. billion local queries. link] [.]
Mobile Is Here – Are You Ready for Mobile Marketing?
APRIL 15, 2013
OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. 13% are 18 to 24. 24.7% are 25 to 34.
Mobile eCommerce Tips for 2013
DECEMBER 31, 2012
With the emergence of mobile tablets and smart phones, eCommerce websites need to rethink their overall business strategy to ensure their website is optimized for these devices. Since mobile device usage will only continue to increase in the coming years, it is wise for every eCommerce website to start to think about their mobile eCommerce strategy.
4 Web Browsers for Android Devices
OCTOBER 19, 2012
And that was before we knew what mobile computing was all about. Nowadays with smart phones all the rage, it is time to think about which browser we really want on our Android mobile computing device. But I do have a sneaking suspicion that it is Google’s mobile version of Chrome because after all, what other browser would Google place in their own OS? Firefox.
Instapocalypse and the Permission War
JANUARY 2, 2013
Instagram users won a larger mobile battle in the Permission Marketing War. A War for Access. In doing so, Instagram not only upset typical privacy boundaries , but also transcended anger to the ferocious level people display when their mobile experience is violated. There is nothing more private or personal than mobile phones and the data they hold, including photos.
Explore the World with these 4 iPhone Apps
OCTOBER 21, 2011
Their new mobile app gives your smart phone access to all of that clout while on the go. It offers unique hotel values that are exclusive to Mobile users. AAA Trip Tik Mobile. AAA Trip Tik Mobile is the official app of the trusted auto club. Travel used to be so dangerous and maybe it still is. Check out these 4 great iPhone apps for travel. Travelocity.
Twitter’s Innovative Use of Responsive Web Design
AUGUST 18, 2015
Responsive web design is where a website uses the same web design, but literally “changes” in a way that it looks good in any sized web browser–even on a tablet or smart phone. Twitter has a mobile version, which is different than the mobile version which is quite smaller than the desktop version. And the search engines, as well, are realizing that.
The 10 Key Mobile Trends for 2011
DECEMBER 16, 2010
Mobile marketing is becoming increasingly important. The cross-channel customer is also a multi-device consumer and smart phones play an increasing role in communication, networking, social media usage and entertainment. And, according to the TNS Digital Life report, mobile users spend 3.1 Or that more people own a smart phone than use Facebook?
Does QR stand for Quasi-Ridiculous? (an analysis)
Convince & Convert
JULY 18, 2011
And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. 89% of Americans 15 or older have a phone capable of this action , it would take a lot less of their time to participate, and they wouldn’t get a broken sign-up form. So before you take your mobile efforts to QR-ville, make sure you understand when, why, and how it makes sense. Design.
Ways to Use Google+ Hangouts for Business
JANUARY 19, 2013
While some companies are using Google Plus Hangouts for conducting meetings, here are five additional ways any business can benefit from Hangouts: Use Google Plus Hangouts for Mobile Meetings. Smart phones, tablets, and other new tools such as NFC business cards are changing the way we do business on the move, and Google Plus takes full advantage of the benefits of mobile technology.
6 Tips to Make Your Email Marketing More Effective
JANUARY 23, 2013
Mobile, Tablet or PC: How are people reading my email? . Make sure your email is mobile and tablet friendly. Your ESP should also provide you with a mobile friendly version of your email, that renders well on all mobile and tablet devices: iOS, Android and Windows. In just the last two years, smart phone usage and tablet usage have skyrocketed. Great.
4 Internet Radio Apps for Android Devices
FEBRUARY 25, 2013
Make sure you have your cell phone data plan up to snuff, because audio can demand a lot of your mobile resources. Download one or more of these apps to turn your smart phone into a radio. The app brings thousands of live radio stations from all over the world right to your smart phone or tablet. Now the problem may just be way too many stations! PCRADIO.
What Twitter’s Rate Limit Changes Mean to You
AUGUST 17, 2012
When an application like Hootsuite, Tweetdeck or a mobile Twitter app like Tweetbot checks your account on Twitter, it’s what is called an “API Call” This does NOT include the number of messages you send through these tools, only the number of times the tool hits the Twitter server to check for more. Those are the apps in the upper right quadrant of the diagram. JustSayin.
9 social media trends to keep your eye on in 2012
DECEMBER 22, 2011
Social and mobile integration: Businesses will have to begin to think about how and when people are consuming content and engaging on social platforms. 49% of people use their smart phones to do social networking. We’ll have to think more about how what we post appears and engages mobile users. 2011 was a game changing year in social media. ROI social media Trend
Mobile Commerce On The Rise… Fast
JUNE 17, 2010
Electronics marketplace Retrevo this week released a new study suggesting that mobile shoppers have doubled since February. According to the company, 20 per cent of US consumers have purchased something from a retailer using their cell phone. While this isn’t a surprising trend, the fact that mobile commerce is growing so quickly is somewhat surprising. 20% Said yes.
Why Your Business Presence Has To Be Mobile Ready
MARCH 18, 2013
Now, mobile technology is doing it again. There are three main reasons people do mobile searches on these devices: to find entertainment, to engage others on a social network, and to find an immediate solution to a problem. Mobile Market Watch, an industry leader in mobile tracking, estimates that 94% of the U.S. Mobile users are not patient.
Corporate Culture: Bring Your Own Device?
JUNE 11, 2013
Now, there are so many different types of tablets, laptops, smart phones, and desktop computers. Personally, if you handed me any smartphone other than an iPhone, it would take me a while to figure it out, whereas I have friends who are loyal to their Android powered phones or Blackberries. Plus, employees wouldn’t have to have two phones. Photo Source).
Apartment Marketing Predictions 2014: The New Breed Speaks
DECEMBER 5, 2013
The website Apartment Ratings will continue to gain ground on the traditional ILS. If they can come up with a solid mobile plan they could overtake all of them, in my opinion. Mobile usage continues to climb with smart phones and tablets flooding the market. We currently have over 25% of our web traffic coming from mobile. 2014 is upon us. Hart .
The Reality Behind the Check-In Hype [infographic]
MAY 20, 2011
The research was carried out to understand the difference between what people are saying online compared to the actions of early adopters and the views of the US population when it comes to their mobile check-in habits. According to the findings, only 17% of mobile users in the US counts as early adopters who use LBS services. Foursquare Teams Up with American Express.