The Life Cycle of a Social Network
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2011
The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario, where we see the domination of Facebook, Twitter, LinkedIn, and Google+. Varghese.
Social Networking Stats: #RLTM Scoreboard; Facebook Ad Costs Highest In Russia
The Realtime Report
JULY 6, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. Please email firstname.lastname@example.org if you have additional updates, or a social network that you feel should be on the list. Facebook Advertising Costs: Russia, Japan and U.S. The cost advertising on Facebook varies dramatically by country, according to data available from digital measurement firm Socialbakers. You can see the full list of countries and their Facebook advertising costs here. Social Media Statistics Facebook advertising costs social networking stats
Social Networking Stats: Global Spending on Facebook Ads Increases 50%, #RLTM Scoreboard
The Realtime Report
JULY 21, 2014
The #RLTM Scoreboard: Social Networking Stats for the Week. Please email email@example.com if you have additional updates, or a social network that you feel should be on the list. . ” The price for social ads on Facebook has risen 54% over the last year; the price of cost-per click search ads rose 8% in that time. Facebook: 1.23 via Facebook.
Benefits of Putting Cost in Social Media [infographic]
JUNE 6, 2011
Tweet Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative , even though many marketers think it doesn’t cost much. Of course, it’s free to establish a presence on social networks, but if you want to do it right and hire the right people to help you, it’s the wrong assumption to think it’s cheap.
Four Points to Remember When Adopting a New Social Network
APRIL 26, 2012
While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective.
Faking it on Social Media: What are the Costs?
SEPTEMBER 18, 2012
As communications professionals, we try to place emphasis on the quality of our networks, rather than the quantity, but what is it about those follower numbers that makes us feel so good? Be wary professionals…fake social media accounts are increasing and if you’re not careful, they can diminish your credibility and destroy your social media high. Building Your Social Networks.
Thoughts on Poken & Off-line Social Networking
The Marketing Blog
SEPTEMBER 19, 2010
While, the diary still scored over cellphone in some of the features the socially conscious consumer just wanted to have a single device. Fast forward to 20 September 2010 i.e. today where I just finished reading Kapil Ohri’s latest write-up on afaqs.com which talks about Poken – a USB enabled pen drive type social business card device. Filed under: Social Network , Web 2.0
Just Because We're Social Networking “Friends” Doesn't Mean I'll.
JULY 15, 2010
If this happened at a live networking event, the conversation would go something like this: “Hi. Related articles which may interest you: How Facebook Hurt My Feelings Social Networking Friends vs. Real Life Friends Happy Holidays! Elaine Kirk said: RT @IreneKoehler: Just Because We’re Social Networking “Friends” Doesn’t Mean I’ll Go To 3rd Base With You [link] [.]
The 3-Pronged Facebook Advertising Strategy That Cut Lead Costs by 80%
MARCH 19, 2015
The campaign was costing them roughly $17 to acquire a new lead – which in this space was considered fairly good. Here’s how it looked: At a cost per lead of $19.07…that The first segment of the campaign ran for about three weeks, and although lead and sales objectives were being met, we knew Facebook was building data that we could then use to lower the lead costs even more.
26 Blogging Mistakes That Are Costing You Time, Money, and Credibility
JANUARY 24, 2016
When you have lots of eyeballs on your blog and there’s no engagement in the form of comments or social shares on your post (if you allow comments), you need to write terrific content. By continually replacing the latest post, you destroy social proof. Social media is important. Pick one, at most two to three social media networks. Those costs add up.
Social Networking Stats: Sina Weibo Reaches 400 Million Users, #RLTM Scoreboard
The Realtime Report
NOVEMBER 16, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. via SmartBlog on Social Media. Please email firstname.lastname@example.org if you have additional updates, or a social network that you feel should be on the list. This growth is largely being attributed to this summer’s Olympic games: Chairman and CEO Charles Chao said “The London 2012 Olympic Games could very well be termed in China as the ‘social’ Olympics, pushing Weibo.com’s daily active users to a new record.” Facebook: 1 billion active users. via Facebook.
Social Networking Online and Non-Profit Organizations | Freelance.
Freelance Social Media
MAY 26, 2009
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Social Networking Online and Non-Profit Organizations by Meghan on May 26, 2009 As budgets and fundraising levels for non-profits get smaller, more organizations are turning to using social networking online as an essential part of their overall marketing strategy.
Monetization: Social Network Advertising
JULY 13, 2010
Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 Twitter: Reputation Management in Social Networks (20).
5 Reasons Snapchat is Integrated Communications New Best Friend
JUNE 8, 2016
have to say it: Snapchat is the hot NKOTB for social media. Audience targeting is amazing, and the cost to reach them is pretty cheap. Inter-State Studio ran a geofilter for the local high school graduation at the end of May for 3 hours at a cost of a little less than $9. Marketing Social Media Social Networks intergrated communications snapchatHow cheap?
COI: Cost of Inaction United Breaks Guitars
OCTOBER 30, 2009
What ensued online was comprehensively a brand trashing and demonstrated what happens if you don’t pay attention to social media – even just monitoring it – it can cost your company $180,000,000. This is a follow on from my posts on Cost of Inaction , also Steak and Shake and Apple vs Engadget. United Airlines broke a guitar. Mashable ). see later).
The Value, Cost And Time Of Creativity
DECEMBER 11, 2011
long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. online social network. social media 101. social media marketing. Episode #283 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #19.20 of Across The Sound. Can great creative happen fast or does great creative take time? ad age.
[Comic] Are You Really ‘Doing’ Social Media?
MARCH 10, 2013
Engaging in social media is significantly harder than it sounds. Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. So, you’ve registered all your social media channels, do you know what to do with them? You wouldn’t implement a cheap call center would you? Cheers!
Using Social Media as a Communication Tool [Infographic]
JULY 30, 2011
Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands. In addition to using social platforms to monitor conversations about their industry, competitors, and products, companies are increasingly reaching out to to their customers via the social Web to communicate messages about what they have to offer.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media?
3 New Social Media Features to Consider for Your Brand
Ignite Social Media
MAY 23, 2016
Implementing new features on social media can be an intimidating task to take on. The moment you see that buzzworthy headline about a new feature on social media during your morning coffee, you’re likely asking yourself the following questions. How much will this cost? These features could be a benchmark for future content, trends, and social communication.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself. Which U.S.
How Airlines Use Social Media: Lessons for Everyone
JUNE 26, 2011
In an effort to build customer engagement, an increasing number of airlines are creating an active social media presence — Twitter accounts, Facebook pages, and check-in locations for location-based apps. These days, a social-media presence is vital for public relations, branding, marketing — everything, really. COST, Not PRICE. What size are these teams?
How to Measure Your Social Media ROI [Infographic]
SEPTEMBER 19, 2011
With increasing competition in social media, almost everyone wants to grab a share of the “social pie. An important part of social media is about building valuable and sustainable relations. The infographic looks at a more developed approach towards social media, the one where CMOs understand that a campaign on social media is more than just getting clicks!
Will Facebook Always Be Free? Probably Not For Everyone!
APRIL 14, 2012
BrainDump: 101+ Things You MUST Know About Social Media For Business
FEBRUARY 3, 2013
I’ve been meaning to do this braindump for a while now. I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. Social media takes time and energy.
As Twitter Locks Out Developers, a New Site Welcomes Them
SEPTEMBER 26, 2012
It was the first social network I used to really engage and connect with people and it’ll always be my first love. Without the social network, I would have never met some of these people and the idea makes me very sad. I’ve always contended Twitter wouldn’t last forever. And it costs $50 a year (or $100 if you’re a developer). IFTTT.
Social media metrics: why, what and how to measure according to Jim Sterne
Social Email Marketing
JUNE 26, 2011
In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTube
Innovators, Entrepreneurs, and Developers: Use Your Skills In The Fight Against Diabetes!
MARCH 6, 2012
In my day job, I am the Director of Social Media for a digital agency and one of my clients has launched a new challenge to innovators, entrepreneurs, developers, designers…basically anyone with a knack for solving problems. Reduce the cost of care without compromising the quality and delivery of care. I am a sucker for a challenge…almost to a fault. It’s a rush.
Can Publicly-Traded Social Media Companies Survive?
JULY 29, 2012
Shareholders wanted reduced operating costs to increase their profit and dividend, which meant reducing headcount and automating processes. Social media companies, like Facebook, who choose to trade on the exchanges are going to have to walk a fine line between serving their members and their shareholders. As a social network, LinkedIn focuses on the business of business.
Three Words That Will Speed Up Your WordPress Blog
JANUARY 20, 2013
And recent trends in social media are showing that sharing photos and images is a great way to make sure that your blog posts are getting traffic. Content Delivery Network (CDN) So what is a CDN? Think of it as a network of servers all over the world that make sure that the server closest to the visitor is serving up the files they request. Images…we all love them.
Comic: The ‘Always On’ Nature Of Mobile And Social Media
JULY 10, 2012
Social and mobile…they go together like peanut butter and jelly. And the reduced price of smartphones and data plans means that our social channels tend to go wherever our mobile devices go. But the downsides comes with the addictive nature that comes with blending social and mobile. ” And the addictive nature of mobile and social can impact your health, too.
Good Or Bad – You Must Engage With Your Customers Through Social Media
MAY 1, 2012
Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! But how do you know if someone has posted about you? Leave a comment! Cheers!
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? Reasons Social Media Sucks. 1.
UMASS Dartmouth Study Shows Social Media Reduces Recruiting Costs for Higher Ed
AUGUST 6, 2012
Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. Nowadays, schools are leveraging social media to get in front of potential students for their incoming classes. It shows that social media allows these institutions to more effectively target candidates while reducing marketing spend by up to 33 percent on certain mediums. 78% of respondents noted that social media has changed the way they recruit.
China: The State of Social Media
DECEMBER 11, 2012
This does not leave China in the dark ages, quite the opposite. A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. The Chinese social media landscape is vast and bubbling with innovation. This Web-based social networks.
New Structure of Global Facebook Pages: Focus on Local Activation
OCTOBER 18, 2012
Facebook launching this new structure of Global Pages is in my opinion yet another sign of how significant and up-coming it is for international brands to do local market activation based on one global social media strategy. In a previous post , we have also elaborated on how executing local market activation is a vital part of an international brands social media success.
How much is that Facebook Fan worth anyway?
Buzz Marketing for Technology
JULY 20, 2011
Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to 60 million impressions per month at a $5 CPM (cost per thousand impressions), so 60 million impressions. How are you monetizing your fans?
7 Levels of Social Media Engagement
MARCH 10, 2011
There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? It’s probably worth noting that every baby steps stage in social media engagement is valid – from little acorns big ol’ oak trees grow. Stage Zero - What is Social Media? One day. silently please.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once?
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Social media definitely pays off, but you’ve got to focus on the approach not the tools. Lower costs, more revenue – a perfect combination! Users.
[Comic] Why Are We On Facebook?
MAY 1, 2013
Engaging in the social space isn’t easy…and it sure isn’t cheap. Anyone who tells you otherwise is either trying to sell you their “ social media expertise ” or hasn’t ever worked their way through a crisis situation where their customers are angry and rallying against them with a tirade of angry posts and comments. Cheers! –Sean.
Beyond Your Borders: Promoting Your Business Internationally Using Social Media
JUNE 14, 2012
appreciate Christian taking the time to share his thoughts on the international aspects of social media and some tips on taking your content beyond your own borders. The benefits of localizing company websites to target foreign markets are now widely recognized ( Common Sense Advisory studies suggest an average return of US$25 for every $1 spent on localization) and many businesses now use social media platforms for domestic marketing, but very few appear to be using those platforms to promote their services abroad. Thanks, again, to Christian for sharing his thoughts and tips!
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. Enjoy! Tweet This! Digg this!