We’ve been doing some research on the topic of enterprise social networks and, with Google moving into this market, have some thoughts around why this is a bigger deal than just another Google feature announcement. Google has been steadily building it’s devoted network of over 5,000,000 enterprises that initially looked to the search provider for email support based on cost, and stayed due to apps and integration. Google lowers the enterprise social barrier to entry. Will Google+ for enterprises save the oft-maligned network? MORE >>

Social networking has become an integral part of our lives and we cannot resist staying away from Facebook , Twitter and LinkedIn etc. As the social networking sites grew enormously in popularity a huge number of small and big businesses, celebrities, nonprofit organizations and government departments have got engaged into activities on these portals. According to a recent survey, American people spend more than 22% of their time in using social networking websites. Find out what exactly you want to do at a social network and you won’t waste time ever! MORE >>

Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 Looking more closely, the ComScore data show that the average pricing for online ads exclusive of social-networking sites, namely Facebook and MySpace, would be much higher, about $2.99 Twitter: Reputation Management in Social Networks (20). MORE >>

The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario, where we see the domination of Facebook, Twitter, LinkedIn, and Google+. From an evolutionary standpoint and through historical data, there have been several milestones that have been reached that can help us formulate a true life cycle phenomenon in the social networking space. MORE >>

With all the hype surrounding Facebook’s public offering, GM’s decision to stop Facebook advertising and the countless articles pointing out how abyssmal click through rates are – we tend to lose sight of the value Social Media provides for marketing. If you are providing content that elicits any sort of emotional response – like, share, comment – from your fans you are tapping into their “preferred” network. In Social Media ball, you should strive to make one out of every three posts something worth mentioning. That is staggering. MORE >>