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Four Metrics for Measuring Social ROI


Additionally, analyzing real-time social media sentiment, by using social media management systems to track down all mentions of the brand’s name, will provide insights on the brand’s reputation and how its name is being perceived. Engagement Marketing & Communication Social Media brand awareness business intelligence crowdourcing KPIs Reach ROI sentimentBrand Awareness.

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The Social Cost of Unpaid Tweetup Teams

Bare Feet Studios

Bottom Line: To me, there is risk for the brand and the influencer to actually lose positive sentiment/respect in the community – at least here in close-knit Hawaii. Looking at this strictly as business, we are providing our services for below market value in most cases based on the dollar cost of the service/product being given. Have you experienced this?

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Social media metrics: why, what and how to measure according to Jim Sterne

Social Email Marketing

Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTubeIn his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”.

Are You Measuring Your Social Media Efforts?


Some of the most popular metrics are reach, engagement, competitive data, and sentiment. The number of mentions that have negative and positive connotations is your sentiment. The costs involved with monitoring deal with the tracking and storage of large amounts of data. Always be honest with yourself when it comes to determining the cost of social media monitoring.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So lets dig in! I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and  Beyond sentiment analytics firms. good DIY choice for small brands looking for a no cost option.

The Future of Association Management Systems


The Future of AMS Systems: A Provocative Discussion from David Gammel. A few takeaways: Cost: It’s no surprise that the AMS is the financial beast of most associations and despite the squirming of a couple of the panelists (haha) there was the unfortunate mention that the near future of AMS costs will not change. What’s the future of AMS? Mobile: Mobile, moblah, blah blah, blah, blah.

Return On Influence Can Return From Whence It Came

Dave Fleet

It goes like this: (Gain from investment – cost of investment) / cost of investment. Sometimes it’s lowered costs. Figure out what it cost to draft/approve/publish it (time is money) and how much revenue it generated (assuming it was sales-focused). Tweet. What is this metric, you ask? To Really? My head hurts. ROI is ROI, not Return on Imaginary Numbers.

3 Changes in Social Media We’re Thankful for This Year

Ignite Social Media

However, much to our delight, Reactions have actually been a great way to see the sentiment on a post that we otherwise would have to get via a social listening tool. While it’s still costly for brands to utilize, it did make it much nicer for individuals. Congratulations, everyone! We’ve almost made it to the end of 2016. It’s certainly been an … interesting … year. via GIPHY.

Understanding Social Media ROI Cycle


and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. This is the stage where companies analyse the customer life time values and actually start comparing it to the acquisition cost. Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. Stage 1: Launch.

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Director of Content Tipped as Top New Marketing Job in 2014

Proactive Report

According to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing experience a significantly lower customer acquisition cost than those that don’t have this in place. Monitor industry and customer trends and sentiment. So what exactly is expected of a Director of Content? Follow me. Twitter.

Good Or Bad – You Must Engage With Your Customers Through Social Media

SocMed Sean

Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. The reality is, however, that engaging in social media is becoming a cost of doing business, like having a customer support telephone number or having a Website. Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Leave a comment! Cheers!

Thanksgiving Marketing Statistics You’ll Gobble About

Spin Sucks

Some of their most interesting Thanksgiving marketing stats look at consumer sentiment and behavior when it comes to holiday shopping. While normally high demand goods (items such as flowers and chocolates on Valentine’s Day, jelly beans on Easter, candy on Halloween)  cost the most the month of their peak demand, turkeys are the cheapest during November. . By Laura Petrolino.

Who Are The Influencers and How DO We Find Them?


Factors in their analysis include strength, sentiment, passion and reach. In addition to user-defined searches, they also offer lower cost alpha?Lists, In my last blog, “ Clout vs. Klout – Or the Real Meaning of Social Influence ,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers and how DO we find them?” Digg Digg.

Public Relations: Controlling the Uncontrollable

Waxing UnLyrical

But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs. Guest Post by Mark Weiner. What makes Public Relations unique within the communications and marketing mix?  Regaining control.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media. Which are most worth investigating and investing in?

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[Cool Social Tools] Mattr Segments Your Social Audience To Identify Influencers


Cost-sensitive?) & even purchase intent. Save Time & Money on Insights: Uncover deep psychographic insights and qualitative social data in an instant for less cost than traditional market research and surveys. Improve Customer Loyalty, Experience & Retention: Follow influential content to quickly identify negative sentiment. What is Mattr? ———-.

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The Modern Guide to Social Media for Retail

Sprout Social

Those conversations include both positive and negative sentiments. Doing so doesn’t make it go away and it could cost you a customer. In order to drive in-store traffic offline, nowadays you have to execute your strategy online. It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. Evaluate Your Resources.

45 Marketing Tools to Consider for 2017

Razor Social

Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Sentiment analysis is also available, so you can filter by positive, negative or neutral mentions. The ones we recommend here are either low cost or free and also quite easy to use. Marketing Automation. Let’s look at some numbers. billion one.

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Predicting the Future with Social Media

Blue Focus Marketing

Now, we have companies like Recorded Future analyzing semantics and sentiments to foretell the future.  With costs dropping and social data continuing to grow, small businesses can consider adding these analytics to their social media arsenal. That’s one tweet (with our “sentiments” of course) that will be worth sharing! Small Business Social Media Marketing Strategy

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

That’s a lot of exposure – though Walmart didn’t reveal the cost of purchasing this ad space. Wal-Mart’s marketing chief Stephen Quinn told the Journal that he “never saw this level of engagement” with a digital campaign – but didn’t reveal how much of the sentiment was positive vs. negative. ”  The result?

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Using SocialCentiv Twitter Marketing Software for Lead Generation

Bill Hartzer

But that comes at a cost–your time. It has a “learning engine” in the background, as well as “sentiment analysis” They figure out what people are asking, what they’re looking for–and they show you the Tweets all in an easy-to-read format. We’ve always thought of Twitter as a social media site to connect with others and see their Tweets.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. AnchorFree’s Hotspot Shield is a free (or optionally ad-free low-cost) VPN encryption service that provides secure, private web browsing anywhere. ” 4 Great (free) Tools to Measure Social Sentiment and 4 Important Stats by Social Media Today. Cool Social Media Tools.

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

” Of course it’s true that, ultimately,  any marketing tactic has to show business results (higher sales,  lower costs, or some combination thereof). Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. ” True!

Why Share of Voice is a Useless PR Metric

Dave Fleet

But the real strategic advantage comes in that the cost of the ad space is a known quantity. And if SOV alone can’t guide a decision the way sentiment, or quality of coverage, or even volume of coverage can … then is it a metric we want to be using prominently? This is a guest post by my Edelman colleague  Rob Clark. Why do we measure? Let’s say that our client is Widget co.

Why Snapchat 2.0 is Necessary for Digital Marketers

Convince & Convert

The Launch of SoundCloud Go. Looking to avoid ads while streaming your favorite songs? SoundCloud has now joined the ranks of other audio distribution platforms by making their music ad-free for a reoccurring monthly fee. Snapchat 2.0 has Arrived. Last week, Snapchat provided a new software update, offering users an abundance of new features. The launch of Snapchat 2.0 Perhaps. See you next week!

IROI: Immediate Return on Investment

Buzz Marketing for Technology

With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance.  As a result, the professional world is abuzz with discussion of this new form of communication and interaction, concentrating on its positive, even revolutionary aspects.  Posted in Advertising ROI Strategy. This is the era of Social Media. Nuanced feedback is virtually non-existent and when insights are generated they are delivered after-the-fact.  Leveraging the social nature of TV.

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How Much Do Facebook Fans Still Matter?

Jon Loomer

I know there’s a growing sentiment that Facebook fans no longer matter. Ad Targeting Cost Trends. In this case, CPA represents Cost Per Website Click. My Cost Per Website Click when the primary goal is driving traffic (promoting a blog post) tends to hover under $.20, 20, but the numbers above include promoting products and opt-ins as well which drives up the cost.

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What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

It would be great to be able to measure sentiment of tweets. . With an à la carte menu of social networking features and add-ons, I could assemble exactly the tool that I need, at a reasonable cost, and eliminate a lot of overlap and complexity that comes from having to use multiple tools. Ted Rubin. Website: Twitter: @tedrubin. Evan Carmichael. Twitter: @EvanCarmichael.

Stop Believing These Common Social Media Myths

Sprout Social

Creating awesome social content costs money. This sentiment is especially in conversations I’m currently having with one of our agency’s B2B clients. Marketing professionals can agree on one thing–we live in an industry that’s constantly changing. Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Our industry moves rapidly. Google tweaks its algorithm constantly. Ad blockers are on the rise until they’re not. False.

Social Media Ecommerce: The Complete Guide to Social Shopping

Sprout Social

But it’s when that story is told with negative sentiment, or when a user’s complaint goes unnoticed, that it becomes a problem. Sentiment can have a lot of sway on your social media ecommerce plan. As a result, the company saw 88% higher click-through rates and 20% lower cost-per-acquisition than standard ads. Consumers today are online, they’re mobile and they’re very social.

These Two Data Points Demonstrate What's So Wrong With Marketing Today

Twist Image

How important is sentiment in the evaluation of a brand''s value? How many brands do we now see - active and engaged - online that have (without question) turned their brand sentiment around (think about airlines, banks, restaurants and more)? brand sentiment. You will have to read this twice. It''s that incomprehensible. But, I pushed on with it. I did it for you. That''s what I do. I''m a giver. Maybe a little bit of a gluten for punishment as well (I''m probably that too). and that''s not legal). Really? Really? It''s worth a ton. Tons of them. Why don''t we do this?

When Analog Beats Digital Marketing

Convince & Convert

Too many companies these days are enamored with the efficiency and cost savings of those awful telephone trees. Those of us on the other end know that what it really represents is a way to transfer costs and inefficiencies to us. They hope to make expressing my sentiments easy, convenient, and financially rewarding. Where and When. click to tweet ).

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# The Best Things In Life Are Free: 10 Tools For Digital Professionals That Don’t Cost A Dime by MediaPost Online Media Daily.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics. 1.

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Why Social Media is not a Cheaper Alternative > $5 [part II]


As mentioned in Part I , Dennis Yu’s (very good, must read) article on How to Run an Effective Facebook Campaign for $5 discusses the costs of specific activities (ads) in social, but annoyingly like many other articles, fails to address that social media, when done right, actually costs. This strategist’s time (efforts, insights, understanding, implementation) will cost.

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100 Media Monitoring Tools for PR

The Verismo methodology captures the essential elements of successful communications: Visibility, Reputation, Influence and Sentiment. Track sentiment, create a database of key influencers and then keep on top of the buzz. It uses sentiment analysis to alert you about positive or negative mentions of a brand, and then provides historic trend analysis of those mentions. Cheers.

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The Communication Industry Has a Perception Issue

Spin Sucks

You see, there are many conversations happening about the ROI of keeping the books, the ROI of engagement and sentiment, the ROI of taking out the trash. They are the cost of doing business. Typically, PR is seen as a cost of doing business. cost that can be deleted from the P&L as soon as times get tough. The communication industry has a perception issue. Sort of.

5 Holiday Campaign Tips to Keep You Off the Naughty List

Convince & Convert

Also, stay away from tchotchkes at all costs. Use real people, real language, and real sentiment. Image via The business holiday card: a time-honored tradition dating back to hand-written letters, a well-organized file-o-fax, and the fruit basket, season’s greetings have long served to remind customers just how much their various vendors care. Make It Personal.

3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth

Laptop hire costs are $50 a day. Six Key Performance Indicators in  social media – The Return on Investment (ROI) and the Cost of Inaction (COI) figures. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on. Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. Not sure if/when I’m running them next year due to available dates but here’s the details for this December course: Social Media 3 Day Intensive Course (hands on) in Sydney December 2014.

Is Social Media Strategy Required or Redundant?

Convince & Convert

reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. Everything in life, business, marketing, and social media has an opportunity cost. half-time employees at average of $3,333/month each + 40% overhead factor = $9,333 per month in direct labor costs. enjoy his books.