6 Simple Steps to Lower Your Cost Per Facebook Fan
MAY 25, 2016
Sure, having a lot of fans is great, but how do you drive down the cost per fan while increasing the quality of fans? We had a chat with Sarah Sal , a Facebook ads expert, and she gave us some key insights: A friend of Sal’s asked for help lowering her cost per fan from $2.70. Check out these articles on mobile and right-hand-side placement to learn more. Don’t listen to them.
Are You Making These Costly Holiday Mobile Mistakes?
Buzz Marketing for Technology
DECEMBER 12, 2012
Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience.
4 Mistakes Marketers Make With Mobile Facebook Ads
AUGUST 18, 2016
It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere is this shift to mobile more noticeable than with Facebook. Facebook is truly a mobile-first platform , with more than 1 billion mobile daily active users. Mistake No. 1: Location, location, location.
How T-Mobile Changed The Wireless Industry For The Better
The Realtime Report
JUNE 3, 2016
How T-Mobile Changed The Wireless Industry For The Better By Jessica Oaks. Anyone who has switched contracts from AT&T or Verizon to T-Mobile knows that the wireless service provider does things its own way. Mobile proposed another way. Not only is T-Mobile benefiting, but the customer is too. Mobile’s latest promotion is Binge On. No two year contracts.
The Mobile Commerce Chicken And Egg Conundrum
NOVEMBER 30, 2016
For years, I've been on a "mobile-first" rant. In short: your mobile experience should be better than your desktop experience (think about Instagram , Snapchat , Tinder , Uber and beyond). It also means that your mobile experience should not be a less-than experience from your desktop. It's an area that is costing brands huge revenue. The argument against mobile-first. Too many brands believe that mobile traffic is not significant enough for them to make the full-on mobile-first leap. Mobile continues to grow in marketshare. mobile.
Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)
The Realtime Report
AUGUST 15, 2012
According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such as the United States or the UK. Average cost per click (CPC). Average click-through rate (CTR).
The Mobile Imperative
NOVEMBER 23, 2011
There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. It's hard to convince a large brand to think about mobile when they just don't see the uptake and motion from the consumer. How long will mobile ubiquity take? mobile. mobile app.
Government’s Mobile Nightmare
OCTOBER 10, 2012
The Office of Management and Budget released its digital strategy for mobile devices (phones and tablets, hooray!) It has three core objectives: Enable citizens and the growing mobile workforce to access high-quality digital government information and services anywhere, anytime, on any device. What do you think about the government’s mobile nightmare? Mission Conflict.
Comic: The ‘Always On’ Nature Of Mobile And Social Media
JULY 10, 2012
Social and mobile…they go together like peanut butter and jelly. The fact that our mobile devices are so portable means they go everywhere with us. And the reduced price of smartphones and data plans means that our social channels tend to go wherever our mobile devices go. But the downsides comes with the addictive nature that comes with blending social and mobile.
Facebook Ads: 9 Factors That Impact Cost Per Conversion
MAY 20, 2015
And by “results,” note that I’m focusing on Cost Per Conversion. Your focus is on the cost per desired action. There are nine main factors that impact the cost per conversion of Facebook ads… Click To Tweet. 1. It isn’t optimized for mobile devices. As competition goes up, the cost to reach people in that placement increases. Product.
4 Invincible Ways Mobile Apps Fuel Business Growth
Convince & Convert
OCTOBER 28, 2015
Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. Another big impetus for most businesses is the steadily decreasing cost of building a mobile app. highlight to tweet).
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
Mobile ad revenue soared 70 percent year-over-year to $5.73 billion, and mobile represented 84 percent of total ad revenue in the third quarter of 2016, up from 78 percent in the year-earlier period. Mobile MAUs were up 20 percent versus the third quarter of 2015, to 1.66 Mobile-only MAUs topped the 1 billion mark for the first time, at 1.055 billion. billion. billion.
Should Advertising Cost Less?
APRIL 24, 2014
Shouldn''t the cost of advertising go down? As you get better at it, as your testing and learning, you are able to lower your cost per acquisition and get laser-focused on what works and how to optimize it. From the article: "We continue to drive marketing effectiveness and productivity through an optimized media mix with more digital, mobile, search and social presence, improved message clarity and greater non-advertising marketing efficiency. What if marketers looked at it this way: as a brand finds it place in this new world, the cost of advertising should decline.
Six Tips to Go Mobile without Going Broke
FEBRUARY 20, 2012
You see, I agree mobile commerce is the next big thing – and a critical opportunity businesses can’t ignore. Based on their feedback, coupled with our own discoveries, we’ve found there are six ways business owners can “go mobile” without going broke. . 1. ”Own” your online business profile and location. . Cost: Free . 2. Mobile optimize yoursite.com. Mobile searches have grown 400 percent since 2010, according to Google. Your site has to be optimized for mobile viewing. Cost: Free. 3. Mobilize payments (right from your phone).
71% of Airlines See Mobile as the Future of Airline Payments
The Realtime Report
MARCH 27, 2014
Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. Kiosks will become less important, and sales will shift to social media and mobile. And mobile looks like the future of those improvements. photo: Wikipedia Commons. Social media will also play a major role in this shift.
T-Mobile G2: My New Mobile Obsession
MARCH 14, 2011
My new obsession is the T-Mobile G2. Here’s a picture I snapped of the two phones side by side : Launching last fall to many positive early reviews , the phone runs on the open source Android operating system and is pre-installed with every mobile application in Google’s arsenal. Once I recognized I didn’t want to downgrade as I really needed an internet device to do business wherever I went, it came down to signal strength (if I went with another provider) and cost. It’s funny what 12 months does to a person. chuckle as I look back. So far so good.
Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz
The Realtime Report
DECEMBER 20, 2012
On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people. Was the campaign successful, and will Facebook partner with other brands in this way? .
Five Forms of Mobile Media
APRIL 14, 2011
Watching App Savvy Author (and personal friend) Ken Yarmosh speak, clarity in mobile communications becomes clear. Specifically, Ken talks about the three primary communication methods via mobile web development. From a communicators perspective, there are several ways to approach stakeholders on mobile media. Which forms of mobile media do you like, and why?
How to Leverage Mobile Payments to Garner Customer Loyalty
MAY 19, 2015
Mobile payments will reach $90 billion by 2017, according to Forrester. The ability to attract mobile customers isn’t just a matter of selling more products, however. From loyalty programs to innovative social-sharing incentives, mobile marketing can boost your sales and help form lasting loyalty. Open up Your Mobile Wallet. MobileGeotarget Your Customers.
Facebook Audience Network Updates Coming
OCTOBER 18, 2016
The social network unveiled Facebook Audience Network at F8 in 2014 as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside of the social network. This means that Audience Network publishers may see fluctuations in their CPMs (cost per thousand impressions) in either direction. Advertising/Marketing Facebook App Events Applications apps Click-Through Rates Conversion Pixels Conversions Cost Per Thousand Impressions CPMs CTRs David Jakubowski F8 Facebook Audience Network Facebook Pixel mobile
The Cost of a Tribe
SEPTEMBER 10, 2013
So have mobile phone companies, which is why your obsessed with checking your email on your phone. Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” ” It’s truly an outstanding and exciting result of the democracy of the internet. Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you. It’s alluring to say the least. The recipe is that easy and that difficult. This Go!Captivate
Twitter Introduces Website Conversions Objective
SEPTEMBER 28, 2016
Advertisers using this objective to retarget their website visitors on mobile and desktop receive, on average, 2.5 Resnick explained that campaigns under the website conversions objective use data from Twitter’s website tags and interest and intent signals to boost conversions while meeting advertisers’ goals for cost per conversion.
The Year Of Mobile? Sounds Like The Month Of The Smartphone
DECEMBER 28, 2011
Mobile phones may even be going away - along with desktop computers and laptops - in favor of smartphones and tablets. One thing is for certain: the tide is beginning to shift dramatically and it won't be (too) long before mobile becomes the primary screen. The price of data plans are being built into the family cost structure (according to the MediaPost article). It wasn't too long ago that mobile carriers didn't care about data. According to the MediaPost article, " Cisco predicted today that mobile data use worldwide is poised to grow 21x by 2015."
On Making Your Own Cost Efficient Business WordPress Websites
MAY 8, 2013
Years ago, that statement may have been true…but in recent years technology has advanced to the point that you can now setup your website with very little start-up costs and in about 30 minutes time. Depending on which provider will you get your hosting, your cost for this domain can be as cheap as a couple of dollars. By Dean Chester. Marketing
Are Mobile Apps The Future Of Online Marketing?
Small Business Mavericks
MAY 23, 2012
Many businesses are now finding that mobile apps are filling a missing link between the online world and their bricks and mortar businesses. There are tens of thousands of mobile apps available, the majority of them free. There are hundreds, if not thousands, of skilled people who can create mobile apps. When it comes to cost, in many cases, a developer will use an existing app that is quickly and simply modified for your needs. Mobile apps allow users to bring consistency to their use of online tools. First, you don’t need to create an app yourself.
Why Online Banking on Mobiles Will Soar
NOVEMBER 18, 2010
This trend is welcomed not only by consumers who like the convenience of anytime banking, but also by financial institutions that like to streamline operations and cut down costs. Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. opening an online savings account ). Meanwhile 4.2 Conclusion.
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
Mobile ad revenue represented 89 percent of total ad revenue. The company said mobile MAUs represented 82 percent of total MAUs. 80 percent of them are on mobile. This is just the start of what we believe will be a long-term shift away from desktop video to premium mobile environments, and we believe Twitter is well positioned to benefit from that shift. to 11 p.m.
3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Buzz Marketing for Technology
NOVEMBER 1, 2013
Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. When brands commit customer experience sins such as excessively slow page loads, page flickers, and irrelevant messages and offers, the cost can be more than just how consumers feel about and speak of your brand. That is what we saw in the “Mobilizing the Retail Shopping Experience” research study.
Cool Social Tools: PwrdBy
JUNE 5, 2014
We’re all trying to figure out how to go mobile. PwrdBy has developed a mobile application platform built specifically for the nonprofit community. Because the cost of the mobile applications can be spread across the multiple affiliates, these apps can cost the organizations as little as $400 to get setup! Cool Social Tools Mobile Nimble Nonprofit
Create a Positive Website Customer Experience
MARCH 31, 2015
Create a Mobile Customer Experience Given the hustle and bustle of our increasingly modernized world, many people choose to delve into their web needs on portable devices rather than desktop computers. Take the time to make sure your mobile customer experience is as consistent and high quality as all of your other platforms. The major boost in retention rates won’t hurt either.
How Facebook Live Will Impact the Near Future of Video Advertising
AUGUST 24, 2016
As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. Marketers surveyed believe shorter video content costs less to create and is better suited to attract consumers on social. What does Facebook Live mean for the future of video advertising?
Workplace (Formerly Facebook at Work) Officially Launches Worldwide
OCTOBER 10, 2016
And Facebook released pricing details for Workplace, saying that after a three-month free trial period, the per-user cost is $3 for organizations with up to 1,000 monthly active users, $2 for those with between 1,001 and 10,000 MAUs and $1 for those with 10,001 or more. Some people spend their entire workday on the go, on their mobile phone. Norway. France.
Is E-mail Marketing More Effective Than Social Media Marketing?
Small Business Mavericks
FEBRUARY 6, 2011
It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. When it came to communications, 64% preferred promotional e-mails compared to 25% traditional snail mail, 8% social media, and 5% for mobile phone. About Us What’s a Maverick?
CPA: A Viable Alternative to CPC
FEBRUARY 11, 2012
When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels. Web Analytics cost per acquisition cost per click cpa cpcThe Usual Scenario. Takeaway.
Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Marketers are being forced to find ever more cost effective ways of engaging with users. A few statistics…. Business Marketing cell phones mobile sms sms marketing
Everything You Need to Know to Run a Successful SMS Marketing Campaign
Convince & Convert
JUNE 25, 2014
One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing. Your SMS mobile campaign will impact many departments of your company. Yes, that immediate.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Facebook = mobile. Half of all mobile web traffic in the U.K. Non-mobile users spend an average of just three minutes per month on the site, and 30% of users who make a public post never make another one. 70% of marketers say that content marketing has increased their brand awareness; 59% believe it supports sales growth; and 45% say it has reduced their advertising costs.
4 Ways to Extend the Lifespan of your Social Media Content
Ignite Social Media
JULY 11, 2016
For some the reward of being highlighted by a major brand is enough, which makes the cost to your brand next to nothing. Often times social media content is thought of like speed dating – you make a quick connection, enjoy it while it lasts, and then you move on to the next suiter, only to smile somberly at the memory of that special someone in the weeks to come. Stretch. Restrictions apply.
Why Apps Fail and Other Mobile Marketing Truths
Convince & Convert
AUGUST 1, 2012
It’s Jay Baer from Convince & Convert live today with my friend, a very special guest, Simon Salt , who is a digital strategist and the CEO of IncSlingers and the author of the brand new e-book, “The Shorty Guide to Mobile Marketing” Simon, how are you, good sir? It’s called, “The Shorty Guide to Mobile Marketing” Are there other Shorty Guides or did you pick that name, or is that sort of a category? wanted to bring something out that was on a mobile device, quick-hit, just you can read it… Jay: Yeah. Why Mobile Apps Fail.
Facebook Slideshow Ads Get Several New Features
AUGUST 23, 2016
Create Slideshow on the go with mobile: Advertisers can now create Slideshows on the go with their Android mobile devices. This means that without taking into consideration the cost of the click or the relevance (number of people interested), the people who engage with our slideshow campaign are 35 percent more likely to buy the product.