Trending Sources

6 Simple Steps to Lower Your Cost Per Facebook Fan

SocialTimes Facebook

Sure, having a lot of fans is great, but how do you drive down the cost per fan while increasing the quality of fans? We had a chat with Sarah Sal , a Facebook ads expert, and she gave us some key insights: A friend of Sal’s asked for help lowering her cost per fan from $2.70.  Check out these articles on mobile and right-hand-side placement to learn more. Don’t listen to them.

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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience.

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How T-Mobile Changed The Wireless Industry For The Better

The Realtime Report

How T-Mobile Changed The Wireless Industry For The Better By Jessica Oaks. Anyone who has switched contracts from AT&T or Verizon to T-Mobile knows that the wireless service provider does things its own way. Mobile proposed another way. Not only is T-Mobile benefiting, but the customer is too. Mobile’s latest promotion is Binge On. No two year contracts.

Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. Okay, so you’re ready to launch a mobile marketing campaign for your nonprofit. Cost Estimator. And, with 1.5 Convinced yet? Texting Apps.

4 Invincible Ways Mobile Apps Fuel Business Growth

Convince & Convert

Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. Another big impetus for most businesses is the steadily decreasing cost of building a mobile app. highlight to tweet).

The Mobile Imperative

Twist Image

There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. It's hard to convince a large brand to think about mobile when they just don't see the uptake and motion from the consumer. How long will mobile ubiquity take? mobile. mobile app.

Comic: The ‘Always On’ Nature Of Mobile And Social Media

SocMed Sean

Social and mobile…they go together like peanut butter and jelly. The fact that our mobile devices are so portable means they go everywhere with us. And the reduced price of smartphones and data plans means that our social channels tend to go wherever our mobile devices go. But the downsides comes with the addictive nature that comes with blending social and mobile.

Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

And by “results,” note that I’m focusing on Cost Per Conversion. Your focus is on the cost per desired action. There are nine main factors that impact the cost per conversion of Facebook ads… Click To Tweet. 1. It isn’t optimized for mobile devices. As competition goes up, the cost to reach people in that placement increases. Product.

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Government’s Mobile Nightmare

Geoff Livingston

The Office of Management and Budget released its digital strategy for mobile devices (phones and tablets, hooray!) It has three core objectives: Enable citizens and the growing mobile workforce to access high-quality digital government information and services anywhere, anytime, on any device. What do you think about the government’s mobile nightmare? Mission Conflict.

The Cost of a Tribe

Akamai Marketing

So have mobile phone companies, which is why your obsessed with checking your email on your phone. Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” ” It’s truly an outstanding and exciting result of the democracy of the internet. Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you. It’s alluring to say the least. The recipe is that easy and that difficult. This Go!Captivate

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Six Tips to Go Mobile without Going Broke

Spin Sucks

You see, I agree mobile commerce is the next big thing – and a critical opportunity businesses can’t ignore. Based on their feedback, coupled with our own discoveries, we’ve found there are six ways business owners can “go mobile” without going broke. . 1.  ”Own” your online business profile and location.  . Cost: Free  . 2. Mobile optimize yoursite.com. Mobile searches have grown 400 percent since 2010, according to Google.  Your site has to be optimized for mobile viewing. Cost: Free. 3.  Mobilize payments (right from your phone).

Should Advertising Cost Less?

Twist Image

Shouldn''t the cost of advertising go down? As you get better at it, as your testing and learning, you are able to lower your cost per acquisition and get laser-focused on what works and how to optimize it. From the article: "We continue to drive marketing effectiveness and productivity through an optimized media mix with more digital, mobile, search and social presence, improved message clarity and greater non-advertising marketing efficiency. What if marketers looked at it this way: as a brand finds it place in this new world, the cost of advertising should decline.

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71% of Airlines See Mobile as the Future of Airline Payments

The Realtime Report

Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. Kiosks will become less important, and sales will shift to social media and mobile. And mobile looks like the future of those improvements. photo: Wikipedia Commons. Social media will also play a major role in this shift.

T-Mobile G2: My New Mobile Obsession

Ari Herzog

My new obsession is the T-Mobile G2. Here’s a picture I snapped of the two phones side by side : Launching last fall to many positive early reviews , the phone runs on the open source Android operating system and is pre-installed with every mobile application in Google’s arsenal. Once I recognized I didn’t want to downgrade as I really needed an internet device to do business wherever I went, it came down to signal strength (if I went with another provider) and cost. It’s funny what 12 months does to a person. chuckle as I look back. So far so good.

How to Leverage Mobile Payments to Garner Customer Loyalty

SocialFish

Mobile payments will reach $90 billion by 2017, according to Forrester. The ability to attract mobile customers isn’t just a matter of selling more products, however. From loyalty programs to innovative social-sharing incentives, mobile marketing can boost your sales and help form lasting loyalty. Open up Your Mobile Wallet. MobileGeotarget Your Customers.

Five Forms of Mobile Media

Geoff Livingston

Watching App Savvy Author (and personal friend) Ken Yarmosh speak, clarity in mobile communications becomes clear. Specifically, Ken talks about the three primary communication methods via mobile web development. From a communicators perspective, there are several ways to approach stakeholders on mobile media. Which forms of mobile media do you like, and why?

Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours.  It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people. Was the campaign successful, and will Facebook partner with other brands in this way?  .

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Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. And don’t think cell phones are the only mobile medium worth considering. There is a plethora of technology that offers mobility and convenience to its users who are embracing this new lifestyle wholeheartedly. Why should your marketing be?

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The Year Of Mobile? Sounds Like The Month Of The Smartphone

Twist Image

Mobile phones may even be going away - along with desktop computers and laptops - in favor of smartphones and tablets. One thing is for certain: the tide is beginning to shift dramatically and it won't be (too) long before mobile becomes the primary screen. The price of data plans are being built into the family cost structure (according to the MediaPost article). It wasn't too long ago that mobile carriers didn't care about data. According to the MediaPost article, " Cisco predicted today that mobile data use worldwide is poised to grow 21x by 2015."

On Making Your Own Cost Efficient Business WordPress Websites

Bill Hartzer

Years ago, that statement may have been true…but in recent years technology has advanced to the point that you can now setup your website with very little start-up costs and in about 30 minutes time. Depending on which provider will you get your hosting, your cost for this domain can be as cheap as a couple of dollars. By Dean Chester. Marketing

Why Online Banking on Mobiles Will Soar

Idaconcpts

This trend is welcomed not only by consumers who like the convenience of anytime banking, but also by financial institutions that like to streamline operations and cut down costs. Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. opening an online savings account ). Meanwhile 4.2 Conclusion.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. When brands commit customer experience sins such as excessively slow page loads, page flickers, and irrelevant messages and offers, the cost can be more than just how consumers feel about and speak of your brand. That is what we saw in the  “Mobilizing the Retail Shopping Experience” research study.

Create a Positive Website Customer Experience

Spin Sucks

Create a Mobile Customer Experience Given the hustle and bustle of our increasingly modernized world, many people choose to delve into their web needs on portable devices rather than desktop computers. Take the time to make sure your mobile customer experience is as consistent and high quality as all of your other platforms. The major boost in retention rates won’t hurt either.

Cool Social Tools: PwrdBy

SocialFish

We’re all trying to figure out how to go mobile. PwrdBy has developed a mobile application platform built specifically for the nonprofit community. Because the cost of the mobile applications can be spread across the multiple affiliates, these apps can cost the organizations as little as $400 to get setup! Cool Social Tools Mobile Nimble Nonprofit

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Are Mobile Apps The Future Of Online Marketing?

Small Business Mavericks

Many businesses are now finding that mobile apps are filling a missing link between the online world and their bricks and mortar businesses. There are tens of thousands of mobile apps available, the majority of them free. There are hundreds, if not thousands, of skilled people who can create mobile apps. When it comes to cost, in many cases, a developer will use an existing app that is quickly and simply modified for your needs. Mobile apps allow users to bring consistency to their use of online tools. First, you don’t need to create an app yourself.

4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

For some the reward of being highlighted by a major brand is enough, which makes the cost to your brand next to nothing. Often times social media content is thought of like speed dating – you make a quick connection, enjoy it while it lasts, and then you move on to the next suiter, only to smile somberly at the memory of that special someone in the weeks to come. Stretch. Restrictions apply.

The Lego Model: How to Build Your Social Brand

SocialTimes Twitter

From @Starbucks  to @Samsung Mobile  and even @LEGO_Group, they all use audience segmentation to break their potential followers up into smaller accounts, which all feed up to the main account. And some fans get serious about promoting their LEGO Ideas, all at no cost whatsoever to Lego itself. Twitter : Its 140 character content is playful, fun and easy to share. Twitter content.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Marketers are being forced to find ever more cost effective ways of engaging with users. A few statistics…. Business Marketing cell phones mobile sms sms marketing

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Facebook = mobile. Half of all mobile web traffic in the U.K. Non-mobile users spend an average of just three minutes per month on the site, and 30% of users who make a public post never make another one. 70% of marketers say that content marketing has increased their brand awareness; 59% believe it supports sales growth; and 45% say it has reduced their advertising costs.

Is E-mail Marketing More Effective Than Social Media Marketing?

Small Business Mavericks

It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. When it came to communications, 64% preferred promotional e-mails compared to 25% traditional snail mail, 8% social media, and 5% for mobile phone. About Us What’s a Maverick?

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing. Your SMS mobile campaign will impact many departments of your company. Yes, that immediate.

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CPA: A Viable Alternative to CPC

Idaconcpts

When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels. Web Analytics cost per acquisition cost per click cpa cpcThe Usual Scenario. Takeaway.

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Why Apps Fail and Other Mobile Marketing Truths

Convince & Convert

It’s Jay Baer from Convince & Convert live today with my friend, a very special guest, Simon Salt , who is a digital strategist and the CEO of IncSlingers and the author of the brand new e-book, “The Shorty Guide to Mobile Marketing” Simon, how are you, good sir? It’s called, “The Shorty Guide to Mobile Marketing” Are there other Shorty Guides or did you pick that name, or is that sort of a category? wanted to bring something out that was on a mobile device, quick-hit, just you can read it… Jay: Yeah. Why Mobile Apps Fail.

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Responsive Design is 2013?s Web Design Trend

Idaconcpts

Goodman has found that while desktop placements see an engagement of 1 to 3%, mobile placements see over 3% engagement. If If you are a US advertiser, you also need to consider that   eMarketer , reported that in 2012, 62.2% of US Gen X-ers and 62.2% of US Millenials access the Internet from mobile devices monthly. Web design is a cost effective and efficient approach.

The Digital Marketing Streams Of 2013

Engaging Brand

Mobile Marketing. Mobile marketing is a general term that covers all the different ways you can marketing to your customers via their mobile devices. This stream of marketing has exploded with popularity over the last year as it’s proven itself to be one of the easiest and most cost-effective new marketing avenues. Social Media Marketing. Content Marketing.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. So optimizing company websites for mobile is a no-brainer. 38% comparison shopped online.

What You’re Still Getting Wrong About App Store Optimization

Convince & Convert

The way in which Apple and Google index mobile apps in their app stores and how apps are ranked in search results are and always will be private. Nobody, including mobile app marketers, knows how specific app listing elements are weighted in the indexing of apps, or how conversion rates, retention, engagement, and other app-specific metrics impact search rankings. highlight to tweet).

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