How to Know You’re Getting the Best CPC for Your Facebook Campaign
AUGUST 19, 2016
One of the primary challenges content marketers face is making sure that they’re getting the best cost per click that they can for their Facebook campaigns. While we have yet to solve all the challenges of being a content marketer, we have arrived at a place where we can tell content marketers which CPC they should be using. CPC image courtesy of Shutterstock. Test yourself.
Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach
MAY 5, 2015
Optimized for Clicks (CPC). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Clicks (CPC). Clicks (CPC). Clicks (CPC). Clicks (CPC). Mobile App Installs: Clicks (CPC) *. Mobile App Engagement: Clicks (CPC) *. Clicks (CPC). Clicks (CPC). Clicks (CPC). Clicks (CPC). How high should the budget be?
CPA: A Viable Alternative to CPC
FEBRUARY 11, 2012
When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels. Web Analytics cost per acquisition cost per click cpa cpcThe Usual Scenario.
The Cost of Marketing on Facebook [Infographic]
DECEMBER 3, 2011
Some other interesting statistics: The cost-per-click (CPC) of Healthcare advertising is the most expensive at at $1.27, while E-commerce costs the least at $0.31. It costs more than $320,000 to get 300,000 likes on your Facebook page. With close to one billion members, Facebook is a very attractive marketing platform.
Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)
The Realtime Report
AUGUST 15, 2012
According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such as the United States or the UK. Average cost per click (CPC). Average click-through rate (CTR).
Social Networking Stats: #RLTM Scoreboard; Facebook Ad Costs Highest In Russia
The Realtime Report
JULY 6, 2012
Facebook Advertising Costs: Russia, Japan and U.S. The cost advertising on Facebook varies dramatically by country, according to data available from digital measurement firm Socialbakers. Russia is the most expensive, with a cost per click of $1.47, followed by Japan at $1.10, and the United States at $1.01. By comparison, social media mega-user Brazil is a bargain at a CPC of only 20 cents. You can see the full list of countries and their Facebook advertising costs here. Social Media Statistics Facebook advertising costs social networking stats
Online Ad Metrics & the Google Activate Initiative
APRIL 19, 2012
The advertiser that only pays if they get a customer uses the CPA (cost per action / acquisition) model and is popular for affiliate marketing where publishers are willing to drive traffic to high quality brands and only expect payment when an action is completed. On the opposite side of the spectrum is the CPM (cost per impression / view) model.
Blogging And Podcasting As A Business Model
JANUARY 10, 2011
The content producer is typically paid on an impression basis (usually a flat fee for every one thousand impressions delivered), cost per click (if someone clicks on the ad) or cost per acquisition (when someone not only clicks on the ad, but takes a desired action - like buying something). The question is not if you can make money from Blogging and Podcasting, the question is how. There are many people (and media entities) that make money from Blogging and Podcasting. What do the revenue models look like? Paid content (direct). Advertising supported (direct). and he's right.
10 Tips For Optimal AdWords Campaign Settings
Small Business Mavericks
AUGUST 27, 2014
Stick to manual CPC bidding and potentially enhanced bidding. Rotate your ads so you can make a cost-benefit analysis including ALL important metrics — not just one. Do you have the right campaign settings? Andrew Lolk has an interesting illustration about the importance of this topic when he says, “ Compare it to running a marathon, but you forgot to put on your shoes. Yes, you can do your best to walk ahead, but you’ll never go full speed and you definitely won’t finish first. Always include the search partner network when starting a new AdWords campaign.
Facebook Automated Rules: Automate Ad Maintenance
JANUARY 19, 2017
Current conditions available: Cost per Result. Cost per Add Payment Info (Facebook Pixel). Cost per Click (Link). Cost per App Install. Cost per Add to Cart (Facebook Pixel). Cost per Initiate Checkout (Facebook Pixel). Cost per Purchase (Facebook Pixel). Cost per Lead (Facebook Pixel). Cost per Complete Registration (Facebook Pixel).
Useful B2B Digital Marketing Benchmarks [Infographic]
AUGUST 8, 2016
If you launch a paid search ad, you need to know your average click-thru-rate (CTR) and cost-per-click (CPC). When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. If it was an email campaign, you’re naturally looking at open and click rates. Download as PDF.
5 things to measure in social media ROI
NOVEMBER 1, 2011
CPC: Cost per Click advertising is still a highly effective way to drive traffic to a website, but how does social media compare? While its still a relative bargin, social media can also drive traffic to a website without the same costs associated. When there is a cost savings, then that should be included in the ROI model as well. Social Media Metrics and ROI for You.
4 Ways to Drive Your Digital Strategy with Facebook Video Ads
Convince & Convert
FEBRUARY 17, 2017
If you know your conversion rate and value, you should set a maximum cost per click (CPC) manually to ensure you’re always delivering a positive ROI. If you rely too heavily on auto bid, you can end up going over your budget to pay for clicks that aren’t really worth the additional cost. This ad format is utilized less than the CPC campaigns, but it’s a marketing goldmine.
Facebook For Business Tip #3: Use Facebook Ads
FEBRUARY 2, 2011
Use Facebook Ad Insights to test and determine the copy and images that get the highest click through rates. I’d also recommend going the CPC (cost per click) route to start so it doesn’t cost you anything if you don’t get any clicks. This week, the focus is on promoting your Facebook page on Facebook – via Facebook Ads. You need to promote you Page.
5 Reasons Your Facebook Ads Aren’t Performing
JUNE 14, 2016
When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach. In my experience, CPC is the most tangible option because you are only charged when someone clicks on your ad. Takeaway- The average cost per click is $ 0.64 and if you are in a competitive industry this will be much higher. Probably very few.
Facebook Ads Bidding Changes: Optimization, Charging and oCPM
NOVEMBER 23, 2015
Optimized cost per-impression (oCPM) has changed. Under the old definition of a “click,” many advertisers unknowingly paid for clicks other than website clicks when choosing CPC bidding, for example. Previously the default option, paying for optimized Cost Per 1,000 Impressions is now secondary in some cases. Typically, this produced a lower cost per desired action.
3 Paid Social Changes That Yielded Major Results
AUGUST 26, 2016
While website traffic metrics such as click through rate (CTR) and cost per click (CPC) are important, the ultimate metric that we are looking to minimize is cost per prospect (CPP). Between Facebook, LinkedIn, and Twitter, our results revealed that LinkedIn was the winner on the lowest cost to get an email address. Generating Prospects: LinkedIn.
The 3 Types of Social Media Metrics That Matter to You
DECEMBER 1, 2016
Examples: Clickthrough rate (CTR), cost per click (CPC), cost per interaction (CPI), cost per acquisition (CPA), conversion rate, engagement rate, active audience percentage, engagement per post, reach per post, retention rate, and growth rate. Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. Business Metrics.
The Technology Part to Your Content Marketing Plan
FEBRUARY 8, 2017
It’s a great alternative to Google Keyword Planner as it provides exact monthly search volumes along with many other useful metrics, such as search volume, CPC and difficulty level. Outbrain operates on a cost per click model, so you pay for views on each piece of content you promote, whether it is a video, article, or an infographic. improve your brand reputation. Feedly. Quora.
A Marketer’s Guide to Making the Most of AdWords
Convince & Convert
APRIL 8, 2016
Average Cost Per Click (CPC). Cost per Conversion/Cost Per Converted Click. Here are some example of common client goals: Target Cost-Per-Acquisition (CPA): This is a budgeted amount per lead or sale. Target Ad Rank: Your client may want to stay in the top two or three positions no matter how much it costs them. Identify Metrics and Goals. Impressions.
Tips To Improve Performance in Google Shopping
Social Media Marketing
OCTOBER 21, 2015
You will end up saving both cost and time. It enables you to fix Max CPC bids at a product level. CPC bid of $0.50 On your keyword search report you see this: As you can see the CPC of search keyword ' mens trainers' is a bit higher. Implying clicks are gonna cost more, while users making a search on the keyword haven't yet decided to buy.I Avoid promotional text.
Free Social Media Tools We Love: Facebook Ads Compass
JULY 6, 2016
The last section gives me data per country, specifically: reach, clicks, CPC (cost per click), and CTR (clickthrough rate). (As if I need another reason to love Canada…). Are your Facebook ad reports ho hum? Could the look and feel of them be so uninspired that they actually undermine all the hard work you do on your client’s ad campaigns? Let us know in the comments!
Never Use a Hyphenated Domain Name for Your Website
APRIL 18, 2013
It just so happens that keyword rich domain names are highly sought-after, and there is “value” in a keyword rich domain name because of the number of searches per month for that keyword and the average CPC (Cost Per Click) on Google AdWords for that keyword. Yes, I know the title of this post sounds harsh. But I digress. have a few keyword rich domain names for sale.
Do Facebook Messenger Ads Really Work?
FEBRUARY 9, 2017
Historically I have experienced a CPL (cost per lead) of around $2.70 and a CPC (cost per click) of as little as 0.10 After 24 hours, with 7 link clicks at a cost of $1.59 Recently Facebook rolled out news feed ads that drive people to chat directly with your brand on Facebook Messenger. Cool, huh? We all want more engagement and this is as direct as it gets. My Verdict.
7 Keys to Facebook Advertising Success
FEBRUARY 17, 2017
You’re focused on the wrong metrics: People often ask me questions like, “What is a good CPC? If your objective is website conversions, your primary concern should be your Cost Per Conversion, not CPC or CTR. Worry most about your Cost Per Desired Action. You could have a high CPM, low CTR or high CPC and still get a good Cost Per Desired Action.
How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)
JUNE 7, 2016
For some industries or products, like mobile apps, Instagram ads perform better by giving a cheaper cost per download. In a nutshell, the ad was giving me good “marketing results” (CTR, CPC, conversions were all in the green), but the comments on them were HORRIBLE. Like ads on Facebook, your Instagram Ads receive comments. Believe it or not, that can be a problem.
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
The tool will return tons of related long tail keywords with search volume, CPC and difficulty, as well as SERP results with some valuable SEO metrics. You can use SEOMonitor to perform keyword research and look at the stats such as Keyword Opportunity, Difficulty, Bounce rates & CPC and Revenue Forecasts. What are the hottest marketing tools you should be using in 2017? Zapier.
The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
NOVEMBER 16, 2016
It also alerts you when there are significant changes to your ads’ Click-Through Rate (CTR) and Cost-Per-Click (CPC) so that you can react to them immediately. Money-saving alerts when your CPC or conversion rate changes significantly. The social media world is a fascinating one. The social media tools landscape can be just as fascinating — and robust! Panda 5.
How to Use KWFinder for Long Tail Keyword Research
DECEMBER 14, 2016
The tool will return tons of related keywords with search volume, CPC and difficulty displayed on the left-hand side of the dashboard. Average cost per click of the listed keyword based on AdWords data. Are you looking for a way to quickly find the best keywords for your website? The kind of niche keywords that will help you secure top rankings on Google? What are the Metrics? Trends.
“I’m Focused on Brand Awareness: Why Should I Care About Social Attribution?”
OCTOBER 13, 2016
We can say across digital channels, if people are seeing your content, doing something with it, and it doesn’t cost you an arm-and-a-leg, than at least some group of people are becoming aware of your brand and considering what you offer at a reasonable rate. It wasn’t easy to get clicks and CPC’s were so-so. It was a warm spring day in downtown Dallas. Here are two scenarios.
You’re looking for Reach, Engagement and Sales in all the Wrong Places
JUNE 4, 2015
Average CPC (Cost per Click) on Facebook is $0.20 – $0.30, Google ranges from $0.90 – $5.8, while Email has a CPC of $0.02 It’s understandable that you will first go to social media looking to reach and get your prospects engaged to turn them into customers, after all, social media is the thing to do. when you have over 10k subscribers and free under 2k.
10 PPC Blogs Every Marketer Should Read
Convince & Convert
AUGUST 3, 2015
Because agency life is tough, and mistakes are costly. CPC Strategy. ” CPC Strategy is a retail-focused search agency that specializes in driving conversions by matching inventory with consumer intent. Rick Backus, the founder and CEO of CPC Strategy, is among the most respected in the PPC community. Stay ahead of the curve: Read CPC Strategy. At 11 p.m. that
Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration
OCTOBER 7, 2015
While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. The process is streamlined to be much more efficient, and you can expect that advertisers will be seeing more leads (and lower cost per lead) as a result. You also have the option of using CPC bidding. Lead ads have not disappointed. Download.
Show Me The Money – Top 5 Google AdSense Alternatives
OCTOBER 22, 2012
Clickbooth offers yet another unique alternative to Adsense, with the option to go for both CPA (cost per action) and CPC (cost per click) solutions. Their CPC option is very popular, so at the moment it is invite only, but the CPA is definitely worth looking at! This is a guest post by Jacob E. Dawson. Minimum Monthly Impressions: 50,000. Revenue Share: 75%. Adbrite.
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! Then we can really change the dynamic from marketing as a cost center to marketing as a profit center! So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy! Digg this!
We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today
JUNE 16, 2016
Aimee Luongo , Rand Internet Marketing – Optimizing advertising campaigns on social media and lowering our CPC. Optimizing paid ads to get a better cost-per-click. I consider myself a pretty lucky guy. have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. Listening Growing an audience.
SEMRush Review: How to Beat Competitors in Search
MAY 11, 2016
CPC: The average price of a click if someone advertised based on this keyword (in US Dollars). Costs: Estimate cost to advertise on Google adwords for these keywords (Hint: High cost with low keyword difficulty are good ones to focus on). Ads traffic price: The cost of driving this traffic. Would you like to know what keywords your competitors are ranking for?
Tablets and Smartphones Account for One-Fourth of All Paid Clicks
JANUARY 22, 2013
Total clicks on Google increased 4 percent YoY and cost per click (CPC) rose 7 percent from $0.55 to $0.59. Bing also showed a 4 percent growth in click traffic, with a 15 percent increase in average CPC YoY. Additional findings from The Search Agency’s State of Paid Search Report include: Tablets see record searches; surpass mobile ad spend. versus 7.1 Google and Yahoo!-Bing
Adnimation Ad Network Uses Animated Ads, Claims Higher CTR
FEBRUARY 1, 2014
Adnimation is a new Cost Per Click (CPC) ad network that uses animated ads and claims that there’s a significantly higher CTR. I’ve decided to try running the Adnimation ads here on my site as a test. You’ve probably already seen them running. I’ve also documented the signup process for publishers like me. Advertisers. Publishers. Advertising
How to Know if You Should Renew Your Domain Name?
OCTOBER 3, 2011
If you lose it, then it will be more costly to get it back later on. These tools only really give the value of a domain name based on external factors such as the demand for certain keywords in the domain name as well as current CPC (Cost Per Click) values. If you own domain names, then you are inevitably going to have answer the question: should I renew this domain name?