Why Facebook Is Still the Hottest Social Network for Brands
APRIL 11, 2016
This just in from Business Insider ‘s Matt Rosoff: “ When it comes to mobile social network usage, there’s Facebook, then there’s everybody else. The two numbers considered were the number of monthly average mobile users for each social network in the U.S., and the total mobile minutes spent on each network every day in the U.S. minutes.”
The 4 Social Networks I Use Most
DECEMBER 28, 2014
I started 2014 with a mission to use social networks without rules. Whether meeting for coffee, talking over a meal, or the digital equivalent of having a Skype conversation, I needed a mutual bind to be friends on those sites. Twitter is the social network that I use the most these days. When 2014 began, I needed to embrace chaos to find social networking order.
Finding Order in Social Networking Chaos
JANUARY 11, 2014
When I began speaking at social media conferences in 2009, I auto-followed 7,000 on Twitter and had nearly 1,000 Facebook friends. Drowned by the cacophony of voices, I gradually felt guilty if I missed the updates and conversations from my first friends. Thanks for reading — and thanks for saying yes to being social with me (again). Bring on the chaos.
Social Networking to Advance Your Career
APRIL 29, 2013
Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. Global Social Media Marketing, Cisco Systems. Most of the panel chunks up time throughout the day to manage their social networks. The size of your network should not be a primary focus. Twitter.
Four Points to Remember When Adopting a New Social Network
APRIL 26, 2012
While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective.
Social Networking Stats: Twitter Sees Over 300 Million Tweets Around #WorldCup, #RLTM Scoreboard
The Realtime Report
JUNE 27, 2014
The #RLTM Scoreboard: Social Networking Stats for the Week. Please email firstname.lastname@example.org if you have additional updates, or a social network that you feel should be on the list. . Here are more fun Twitter facts around the #WorldCup: the opening match between Brazil and Croatia drove the most Twitter conversation, with 12.2 Facebook: 1.23 via Facebook.
The Social/Anti-Social Network
JULY 16, 2011
Online social networking continues to change and evolve. That is mind-blowing, impressive and not all that surprising when you consider how popular platforms like Twitter and Facebook are, and how people are looking for newer/cooler social networking experiences. Google + lets you be selectively social. In tinkering with Google + and listening to what some of the cool kids have to say about it online, it's very clear that the majority of people see Google + almost like an online social networking "do-over!" anti-social network.
Parsing Social Networks
JULY 24, 2012
In the era of niche social networks we are left with many choices for tools and conversations. recent discussion on Ken Mueller’s blog about the creep factor online caused me to reflect on parsing social networks for professional success and personal enjoyment. The above chart shows how I integrate my eight most visited social networks in my life.
Social Networks Have Little Influence on What You Buy Online
APRIL 2, 2011
The company has been playing catch-up when it comes to the social Web. Instead of transforming Gmail into a social communications hub linking to Twitter, Facebook, and other social networking sites, Buzz tried to replace them — not good. Advertising Facebook Google Social Media Social Networking Word of Mouth Adgregate Markets Gmail Goldman Sachs Twitter Webtrend
Twitter Needs Stronger Conversations, Not Longer Spam
JANUARY 12, 2016
The conversation revolves around the potential expansion of Tweets to as many as 10,000 characters. It’s a bit of a Trojan horse of a conversation. The real issue is how can Twitter break out of a slump that has the social network stymied with no growth, quarterly losses, and lackluster engagement. Rare is the conversation or simple reply. Is It Really News?
Best social media tools bringing conversions to your online store
MARCH 16, 2016
The average order value is highest on Pinterest, Instagram and a social shopping site called Polyvore. After choosing the right ecommerce platforms and social media platforms for your business, then creating useful, visual content should all be part of your social ecommerce strategy. Social Bakers. Buffer. SocialRank. Beetailer. Piktochart. TweetDeck. Klout. Brand24.
Some Handy Social Networking Statistics and Trends
Direct Marketing Observations
FEBRUARY 11, 2012
Infographic by – Conversion Rate Optimization Company Invesp. social media
3 Quick Ways to Drive Conversions on Pinterest
Convince & Convert
FEBRUARY 4, 2016
million, representing almost 30 percent of American social networkers, predicts eMarketer. study conducted by Shopify reveals that Pinterest users are 10 percent more likely to make a purchase than users referred from other social media sites. Convertro study indicates that Pinterest drives more revenue per click than Facebook, Twitter, or any other social network.
Create An Online Conversation
OCTOBER 18, 2011
We’ve talked about listening to the online conversation. Create Your Conversation. That’s actually better news because you have the opportunity to create the conversation vs. joining one that already exists. Or you can use the social networks to drive, and engage, viewers. Listen. 2. Assess. 3. Engage. 4. Measure. 5. Refine/Improve.
My Social Networking Primer in 2014
JANUARY 5, 2014
With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that? wanted to create new social networking channels on some of the leading platforms and watch them grow. Put the "social" back in social media. realized that instead of creating new social networking channels, it made more sense to leverage my existing channels. want to be more interactive to increase the likelihood people will read my tweets and social updates.
Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140
NOVEMBER 15, 2011
Will be the second biggest revenue earner in the Social Economy. . I can already take out a Facebook ad for $1 a day and target 16 to 17 year old women, single, who like roller blading and Britney Spears and go to Wagga Wagga TAFE. media140+ events will run every month as an open forum with emphasis on creating conversation and collaboration. Rose Is A Rose… . Theme. Speakers.
How to Start a Conversation on Social
MAY 19, 2016
We talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? Here are five techniques which will help you begin a conversation on social. Get Bold with Your Social Messaging. Those first three bullet points can be discovered through social analytics.
Just Because We're Social Networking “Friends” Doesn't Mean I'll.
JULY 15, 2010
Talk (And Listen) To Me We’ve all read the advice that the most effective ways to leverage the opportunities to build relationships with new people online is to be engaging and interested in them, by having a conversation that includes both listening and responding. If this happened at a live networking event, the conversation would go something like this: “Hi.
Social Media Sommeliers – Choosing perfect pairs of social networks
The New Strategist
MARCH 20, 2013
A well maintained social media presence is like a fine wine; it develops more character as it ages. As you invest more time in to social media, joining additional networks and using new tools, your presence gains different characteristics that it did not have before. So it is with different social networks. They are both very visual networks with savvy users.
Chances Are You’ve Met Less Than 5% of the People in Your Social Network
Direct Marketing Observations
JANUARY 25, 2012
The difference between a friend, an acquaintance and the friends and acquaintances we have met online is blurring…Social media would seem to dictate or would assume that I’m supposed to develop or have developed these deep online, networked, connections, i.e. That I have met them. Social has allowed us to connect with people all over the place. phone conversation?
Feature Friday: Is Social Networking Making Us Less Social?
JANUARY 13, 2011
Facebook, Twitter, Bebo, LinkedIn, MySpace, Foursquare… These are examples of social networking sites, but you knew that. You can become ‘super social’ talking, sharing, commenting, and constantly updating the ‘internet you’ for all to see. Humans are built to be social creatures ; it’s in our genetic makeup, it’s what makes us different from other animals. Is social media that good? You can use social media to communicate with others, but does it really have the same value as a proper conversation? Features networkingGreat! Right?
DISCUSS: Which Social Network Sends Your Blog the Most Traffic?
SEPTEMBER 23, 2013
At PBEVENT last week I was having lunch with a group of 5 bloggers from quite different niches and for a few minutes the conversation centred around the topic of which social media sites send us the most traffic. thought it might make an interesting discussion post here on ProBlogger (and might help some of us to work out where to invest more time into social. For ProBlogger.
Brands Can Have Real Conversations
JULY 25, 2014
Are there any real conversations happening out there? The point is this: I met them through (and because of) social media. Without blogs, podcasts, online social networking, I would have never met them. used to think that the true power of social media was the ability for brands to have real interactions between real human beings. Now, it''s 2014, and if you look at some of the research and data, what we''re finding is that brands (and consumers) aren''t having that much conversation online. They see social media as another advertising channel.
7 Conversion Rate Optimization Tips for Publishers
NOVEMBER 16, 2010
Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. Conversion Rate Optimization (CRO) is perhaps the easiest method to increase revenue without pouring extra dollars into paid marketing campaigns. Define your conversion goals. – Adam. Yes / No. Conclusion.
Social Networks and Privacy
JUNE 17, 2010
This is especially true when you are on multiple networks. Think of your online conversations as an aggregate whole and not just one network at a time. You can’t mention activism and social media without James Karl Buck coming up. His tweet activated his social network and word spread quickly. Change the date across all your networks.
Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
Buzz Marketing for Technology
JANUARY 15, 2014
Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. But what happens when the efficacy of the ad network declines? In all, this tactic generated 42 leads, and a significant portion was even qualified. There was no doubt in my mind we were going to scale this campaign.
70% Of Users Visit Pinterest For Inspiration On What To Buy
The Realtime Report
OCTOBER 23, 2012
And within these categories, the gap between the two social networks is quite large. 67% of of Pinterest users visit the site to keep up with the latest trends; only 22% of Facebook users visit the social networking giant to do the same. . Social Media Statistics Bizrate Insights conversion Pinterest social networking statistics
7 Reasons To Add Amplify To Your Social Networks
DECEMBER 21, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. It really is a conversation platform. It’s easy.
What drives participation in a social network?
Direct Marketing Observations
APRIL 27, 2010
If you’re a social media consultant like Jay Baer , or a larger organization like Accenture for instance, one of the constant constants in social media is the amount of education required to get people all on the same page, before anything can really be accomplished. Social media validates my feelings and actions. What is the common theme there? Validation.
#Milaap4Hope: A Global Conversation on Sustainable Giving
JUNE 16, 2014
And that is why Milaap is hosting a global, round-the-clock digital conversation on sustainable giving today. This event, curated by #Milaap4Hope across several social networks, actually started last night – 6:30 am IST but “last night” for us – and will continue all the way through 9 pm ET tonight. Sorry! Besides! We’re back! What else matters?!
Social Network Statistics | Brian Solis - PR 2.0
OCTOBER 1, 2009
Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About Revealing the People Defining Social Networks October 1, 2009 View Comments Source: Shutterstock Social Networks are among the most powerful examples of socialized media. Stephane Dupuis brandMIND New social media stats. media+2.0
5 Email Engagement Lessons from the Big Social Networks
OCTOBER 8, 2012
Social networking sites such as Facebook and Twitter send a significant amount of email to their users, and by examining their strategies and formats, you can learn a great deal about using email to reach your blog readers. Then, use your email list to keep the conversation going and build stronger reader relationships. offer social media sharing buttons.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. You’ll be celebrating your social media goal conversions too! When someone clicks on a link to your social profiles.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media?
10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Buzz Marketing for Technology
SEPTEMBER 26, 2012
Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I have a ton of likes but it doesn’t mean anything because I’m not making money.” “I keep posting things but I’m not getting many views.” Few, however, look to their own efforts for answers.
3 Ways Social Media can Boost Sales Success
Buzz Marketing for Technology
MAY 7, 2013
Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides great way to connect with potential buyers. So here are 3 reasons why ….
Social Networking Online and Non-Profit Organizations | Freelance.
Freelance Social Media
MAY 26, 2009
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Social Networking Online and Non-Profit Organizations by Meghan on May 26, 2009 As budgets and fundraising levels for non-profits get smaller, more organizations are turning to using social networking online as an essential part of their overall marketing strategy.
Monetization: Social Network Advertising
JULY 13, 2010
Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 Twitter: Reputation Management in Social Networks (20).
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Or do I interpret this wrong?
How To Have Value Added Conversations In Social Media
Social Media Network Marketing
MARCH 6, 2011
We all hear about having conversations on Social Media platform. We hear about have 'engaging' conversations. Involving humans to converse, share, comment, post and so on. Thereby creating better value added networking environment. Lets just step back and understand what is the meaning of conversation. The essence of conversation is broken down by the 'sending' and 'receiving' criteria. It would be easier to define conversation by saying what it probably is not: It is not a monologue. The reasons are plenty.
The Future of Social Networks | Social Media Citizens
Social Media Citizens
AUGUST 31, 2010
Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio The Future of Social Networks August 31st, 2010 by Giedrius Ivanauskas Leave a reply » Share Recently, I’ve watched this short interview with Brian Solis about the future of social networks. So what have changed now? SMC QUOTE “.As
5 Social Networks For Your Small Business To Experiment With
FEBRUARY 6, 2013
We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. Both networks boast a plethora of users, and most of our customers have an account on one of the two networks. Chances are that you’ve already built out a presence one both of these networks. While there is no question that these networks hold tremendous power, they should not be the end all, be all for your business. This network, once dubbed a Facebook Killer , has never lived up to its initial hype from tech pundits. Google+. YouTube. Instagram.
3 More ROIs in Social Media – Conversations Leads and Advocates
Buzz Marketing for Technology
OCTOBER 27, 2010
If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media not only lets you conquer social media but delight your customers in the process.