Why Facebook Is Still the Hottest Social Network for Brands
APRIL 11, 2016
This just in from Business Insider ‘s Matt Rosoff: “ When it comes to mobile social network usage, there’s Facebook, then there’s everybody else. The two numbers considered were the number of monthly average mobile users for each social network in the U.S., and the total mobile minutes spent on each network every day in the U.S. minutes.”
The 4 Social Networks I Use Most
DECEMBER 28, 2014
I started 2014 with a mission to use social networks without rules. Whether meeting for coffee, talking over a meal, or the digital equivalent of having a Skype conversation, I needed a mutual bind to be friends on those sites. Twitter is the social network that I use the most these days. When 2014 began, I needed to embrace chaos to find social networking order.
Social Networking to Advance Your Career
APRIL 29, 2013
Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. Global Social Media Marketing, Cisco Systems. Most of the panel chunks up time throughout the day to manage their social networks. The size of your network should not be a primary focus. Twitter.
Finding Order in Social Networking Chaos
JANUARY 11, 2014
When I began speaking at social media conferences in 2009, I auto-followed 7,000 on Twitter and had nearly 1,000 Facebook friends. Drowned by the cacophony of voices, I gradually felt guilty if I missed the updates and conversations from my first friends. Thanks for reading — and thanks for saying yes to being social with me (again). Bring on the chaos.
Parsing Social Networks
JULY 24, 2012
In the era of niche social networks we are left with many choices for tools and conversations. recent discussion on Ken Mueller’s blog about the creep factor online caused me to reflect on parsing social networks for professional success and personal enjoyment. The above chart shows how I integrate my eight most visited social networks in my life.
Social Networks Have Little Influence on What You Buy Online
APRIL 2, 2011
The company has been playing catch-up when it comes to the social Web. Instead of transforming Gmail into a social communications hub linking to Twitter, Facebook, and other social networking sites, Buzz tried to replace them — not good. Advertising Facebook Google Social Media Social Networking Word of Mouth Adgregate Markets Gmail Goldman Sachs Twitter Webtrend
Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI
SEPTEMBER 21, 2016
Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It’s not that they don’t want to increase conversions and sales. Conversion rate definition. iTunes. Stitcher.
Some Handy Social Networking Statistics and Trends
Direct Marketing Observations
FEBRUARY 11, 2012
Infographic by – Conversion Rate Optimization Company Invesp. social media
Create An Online Conversation
OCTOBER 18, 2011
We’ve talked about listening to the online conversation. Create Your Conversation. That’s actually better news because you have the opportunity to create the conversation vs. joining one that already exists. Or you can use the social networks to drive, and engage, viewers. Listen. 2. Assess. 3. Engage. 4. Measure. 5. Refine/Improve.
Best social media tools bringing conversions to your online store
MARCH 16, 2016
The average order value is highest on Pinterest, Instagram and a social shopping site called Polyvore. After choosing the right ecommerce platforms and social media platforms for your business, then creating useful, visual content should all be part of your social ecommerce strategy. Social Bakers. Buffer. SocialRank. Beetailer. Piktochart. TweetDeck. Klout. Brand24.
Twitter Adds Conversation Ranking, Direct Reply Count to Mobile Apps
NOVEMBER 30, 2016
A feature Twitter introduced on desktop in June 2015 has finally made it way to the social network’s mobile applications. Twitter announced via a Twitter Support tweet (embedded below) that it has added conversation ranking and direct reply count to the replies section of its apps. This number is not the total number of replies in the entire conversation. GM7DBEZbJr.
Social Media Sommeliers – Choosing perfect pairs of social networks
The New Strategist
MARCH 20, 2013
A well maintained social media presence is like a fine wine; it develops more character as it ages. As you invest more time in to social media, joining additional networks and using new tools, your presence gains different characteristics that it did not have before. So it is with different social networks. They are both very visual networks with savvy users.
Four Points to Remember When Adopting a New Social Network
APRIL 26, 2012
While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective.
Twitter Needs Stronger Conversations, Not Longer Spam
JANUARY 12, 2016
The conversation revolves around the potential expansion of Tweets to as many as 10,000 characters. It’s a bit of a Trojan horse of a conversation. The real issue is how can Twitter break out of a slump that has the social network stymied with no growth, quarterly losses, and lackluster engagement. Rare is the conversation or simple reply. Is It Really News?
My Social Networking Primer in 2014
JANUARY 5, 2014
With over 8,400 people in a LinkedIn group I manage about social media marketing , why did I create a new group using that dotcom name and ask people to join that? wanted to create new social networking channels on some of the leading platforms and watch them grow. Put the "social" back in social media. realized that instead of creating new social networking channels, it made more sense to leverage my existing channels. want to be more interactive to increase the likelihood people will read my tweets and social updates.
3 Quick Ways to Drive Conversions on Pinterest
Convince & Convert
FEBRUARY 4, 2016
million, representing almost 30 percent of American social networkers, predicts eMarketer. study conducted by Shopify reveals that Pinterest users are 10 percent more likely to make a purchase than users referred from other social media sites. Convertro study indicates that Pinterest drives more revenue per click than Facebook, Twitter, or any other social network.
Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140
NOVEMBER 15, 2011
Will be the second biggest revenue earner in the Social Economy. . I can already take out a Facebook ad for $1 a day and target 16 to 17 year old women, single, who like roller blading and Britney Spears and go to Wagga Wagga TAFE. media140+ events will run every month as an open forum with emphasis on creating conversation and collaboration. Rose Is A Rose… . Theme. Speakers.
Feature Friday: Is Social Networking Making Us Less Social?
JANUARY 13, 2011
Facebook, Twitter, Bebo, LinkedIn, MySpace, Foursquare… These are examples of social networking sites, but you knew that. You can become ‘super social’ talking, sharing, commenting, and constantly updating the ‘internet you’ for all to see. Humans are built to be social creatures ; it’s in our genetic makeup, it’s what makes us different from other animals. Is social media that good? You can use social media to communicate with others, but does it really have the same value as a proper conversation? Features networkingGreat! Right?
Twitter Extends Conversational Ads With Instant Unlock Card
AUGUST 4, 2016
Twitter head of product, brand and video ads Ilya Brown announced the release of the social network’s conversational ads to all advertisers globally, as well as a new feature, the Instant Unlock Card , in a blog post. Engage w/ customers using Conversational Ads & the new Instant Unlock Card. During the beta, brands saw an average 34 percent earned media rate.
Just Because We're Social Networking “Friends” Doesn't Mean I'll.
JULY 15, 2010
Talk (And Listen) To Me We’ve all read the advice that the most effective ways to leverage the opportunities to build relationships with new people online is to be engaging and interested in them, by having a conversation that includes both listening and responding. If this happened at a live networking event, the conversation would go something like this: “Hi.
How to Start a Conversation on Social
MAY 19, 2016
We talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? Here are five techniques which will help you begin a conversation on social. Get Bold with Your Social Messaging. Those first three bullet points can be discovered through social analytics.
Ten Social Media Truths About Chatbots
JULY 7, 2016
To understand the growing power, here are ten social media truths about chatbots. The post Ten Social Media Truths About Chatbots appeared first on Spin Sucks. Related Stories How Political Posts Will Quietly Kill Your Network The Spin Sucks Inquisition: Gerry Corbett How to Identify Popular Hashtags on Twitter.
Brands Can Have Real Conversations
JULY 25, 2014
Are there any real conversations happening out there? The point is this: I met them through (and because of) social media. Without blogs, podcasts, online social networking, I would have never met them. used to think that the true power of social media was the ability for brands to have real interactions between real human beings. Now, it''s 2014, and if you look at some of the research and data, what we''re finding is that brands (and consumers) aren''t having that much conversation online. They see social media as another advertising channel.
DISCUSS: Which Social Network Sends Your Blog the Most Traffic?
SEPTEMBER 23, 2013
At PBEVENT last week I was having lunch with a group of 5 bloggers from quite different niches and for a few minutes the conversation centred around the topic of which social media sites send us the most traffic. thought it might make an interesting discussion post here on ProBlogger (and might help some of us to work out where to invest more time into social. For ProBlogger.
Chances Are You’ve Met Less Than 5% of the People in Your Social Network
Direct Marketing Observations
JANUARY 25, 2012
The difference between a friend, an acquaintance and the friends and acquaintances we have met online is blurring…Social media would seem to dictate or would assume that I’m supposed to develop or have developed these deep online, networked, connections, i.e. That I have met them. Social has allowed us to connect with people all over the place. phone conversation?
7 Best Social Media Practices To Boost Your Conversions
The Social Media Hat
JULY 18, 2016
Social Media 7 Best Social Media Practices To Boost Your Conversions. Few businesses create social media accounts just for fun. They post on social media in the hopes of converting their fans and followers into customers. Does social media increase sales? Start at the Beginning. A lot of marketers develop a social media strategy a little late in the game.
Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
Buzz Marketing for Technology
JANUARY 15, 2014
Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. But what happens when the efficacy of the ad network declines? In all, this tactic generated 42 leads, and a significant portion was even qualified. There was no doubt in my mind we were going to scale this campaign.
Facebook Testing People You May Know in Messenger, Topics for Conversations With Brands?
SEPTEMBER 9, 2016
Some users are seeing the social network’s People You May Know feature within the Messenger app. And the social network appears to have added categories to conversations between users and brands. Facebook appears to be testing some potential new features for its Messenger application. Support and Getting in Touch are the two examples visible in the screenshot.
7 Conversion Rate Optimization Tips for Publishers
NOVEMBER 16, 2010
Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. Conversion Rate Optimization (CRO) is perhaps the easiest method to increase revenue without pouring extra dollars into paid marketing campaigns. Define your conversion goals. – Adam. Yes / No. Conclusion.
70% Of Users Visit Pinterest For Inspiration On What To Buy
The Realtime Report
OCTOBER 23, 2012
And within these categories, the gap between the two social networks is quite large. 67% of of Pinterest users visit the site to keep up with the latest trends; only 22% of Facebook users visit the social networking giant to do the same. . Social Media Statistics Bizrate Insights conversion Pinterest social networking statistics
5 Email Engagement Lessons from the Big Social Networks
OCTOBER 8, 2012
Social networking sites such as Facebook and Twitter send a significant amount of email to their users, and by examining their strategies and formats, you can learn a great deal about using email to reach your blog readers. Then, use your email list to keep the conversation going and build stronger reader relationships. offer social media sharing buttons.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. You’ll be celebrating your social media goal conversions too! When someone clicks on a link to your social profiles.
10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Buzz Marketing for Technology
SEPTEMBER 26, 2012
Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I have a ton of likes but it doesn’t mean anything because I’m not making money.” “I keep posting things but I’m not getting many views.” Few, however, look to their own efforts for answers.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media?
3 Ways Social Media can Boost Sales Success
Buzz Marketing for Technology
MAY 7, 2013
Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides great way to connect with potential buyers. So here are 3 reasons why ….
How To Have Value Added Conversations In Social Media
Social Media Network Marketing
MARCH 6, 2011
We all hear about having conversations on Social Media platform. We hear about have 'engaging' conversations. Involving humans to converse, share, comment, post and so on. Thereby creating better value added networking environment. Lets just step back and understand what is the meaning of conversation. The essence of conversation is broken down by the 'sending' and 'receiving' criteria. It would be easier to define conversation by saying what it probably is not: It is not a monologue. The reasons are plenty.
Conversations As Moments Of Conversion
OCTOBER 23, 2011
If you're thinking about online communities, conversations and the true power of Social Media, you need to be following Valeria Maltoni. Her highly popular Blog, Conversation Agent , acts as a hub for many of her peers in the Marketing industry and is a "must-read" Blog (I'm in that lot!). She's been a guest of the show before, and now we're here to discuss the business behind conversations. Enjoy the conversation. conversation agent. online social network. social media 101. social media marketing. bite size edits.
#Milaap4Hope: A Global Conversation on Sustainable Giving
JUNE 16, 2014
And that is why Milaap is hosting a global, round-the-clock digital conversation on sustainable giving today. This event, curated by #Milaap4Hope across several social networks, actually started last night – 6:30 am IST but “last night” for us – and will continue all the way through 9 pm ET tonight. Sorry! Besides! We’re back! What else matters?!
How (and Why) to Clean Up Your Online Reputation
JUNE 21, 2013
With all of the social networks and sites out there, it’s easy to paint a picture of your skills, talents, and interests. People can get to know you more thoroughly, as you can use social networks to highlight many different attributes. Being too wordy on some social networking sites might turn people off. Social Media: The True Impact.
5 Ways to Make the Most of Instagram for Your Business
Ignite Social Media
JUNE 30, 2016
With so many social media platforms available for your brand to advertise on, it can be hard to know what works best on each channel and how you should be interacting with your audiences. This in turn means they are spending more time interacting with your brand and increases the likelihood of conversions. Integrate the Product into their Daily Lives. Hashtags, Hashtags, Hashtags.