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 Marketing + ROI
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| Page 1 of 19 | Previous | Next | PAUL GILLIN JUNE 24, 2010  How to Calculate Social Marketing ROI This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. Defining ROI. | SOCIALFISH AUGUST 2, 2011  The Key to Social Media ROI We believe that Social CRM is the key to getting ROI out of social media activity. And ROI , of course, is about money, pure and simple. Social CRM and ROIThis post originally appeared on the Avectra blog. It’s that simple… and that complicated. So what is social CRM, you ask? Social media is more than just Facebook and Twitter. Either saving money or making money. | | | | | |
| SPIN SUCKS SEPTEMBER 28, 2011  Owned vs. Earned Media: Measuring the ROI But we can discuss earned and owned media, the ROI, and how to measure. In a recession in which marketing budgets are being cut by 20%, the ability to communicate directly with consumers who want to engage with your brand through long-term relationships can be invaluable. It can include white papers, eBooks, webinars, podcasts, video campaigns, and email marketing. | DANNY BROWN SEPTEMBER 6, 2011  How to REALLY Measure the ROI of Social Media “How do you measure the ROI of your social media efforts?&#. So, being the problem solver that I am, I decided to figure out how to measure the ROI of social media once and for all. Why you should measure the ROI of your social media campaigns! Strictly measuring ROI in terms of dollars spent on ads doesn’t really give you a true representation. But how? | PAMORAMA DECEMBER 21, 2009  Measuring Social Media ROI pamorama marketing, life, social media Home About Bookshelf Links Contact Measuring Social Media ROI by Pam Dyer on December 21, 2009 Share Companies and brands are finally beginning to fully embrace social media. goal targeted and measured by all marketers: Why Measure? Erik Qualman, the author of Socialnomics , makes a great analogy: “What is the ROI of your phone?” | SOCIAL MARKETING FORUM DECEMBER 6, 2010 Measuring ROI on Content Marketing and Creation Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Ardath Albee and Maria Pergolino on content marketing and creation ROI. B2B marketing Content marketing content marketing content production engagement ROIBut measuring doesn't have to be difficult. | | | | | | | |
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SOCIALNOMICS | THURSDAY, NOVEMBER 12, 2009  Social Media ROI Examples & Video
big question out there these days is: What is the ROI of Social Media? Or the ever popular how do I measure the ROI of social media? Often when I get this question it’s appropriate for me to retort: “What’s the ROI of your phone?&# Other times it’s not appropriate to respond with this answer, which, if done in the wrong tone, or place, can win you a free punch in the face. Then there are the naysayers that adamantly proclaim, “We aren’t doing social media because there isn’t any ROI.&#. by Erik Qualman. 20-23. 25-28. MORE >> -
JUSTIN LEVY | MONDAY, OCTOBER 12, 2009 Determining Social Media ROI
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Determining Social Media ROI Written on October 12, 2009 by Justin Levy in business , business strategy , ims09 , inbound marketing , marketing , marketing strategy , roi , social media , social media strategy , video 19 Comments - Leave a comment! few weeks before the Inbound Marketing Summit took place, Chris Penn and I were discussing what he should speak about. link] Josh I really liked the slide show, it really make simple the ROI from social. MORE >> -
WEBBIQUITY SMM | MONDAY, AUGUST 23, 2010  The Social Media ROI Debate
Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action. MORE >> -
MINDJUMPERS | MONDAY, SEPTEMBER 19, 2011  How to Measure Your Social Media ROI [Infographic]
There is another set of marketing professionals who believe in doing their math, before launching any campaign on social media and setting out the KPIs and a target (in figures), which has to be achieved through their campaign. Thus, the calculation of ROI on social media gets calculated accordingly. Facebook Social Media Twitter campaign CMOs Infographic KPI qualitative approach qualitative approach to ROI return on investment return on online investment shool of thought social media costTweet. Infographic by MDGadvertising. MORE >> -
CITIZEN MARKETER 2.1 | THURSDAY, MARCH 26, 2009 Social Marketing: This ROI is Too Good to be True
Yesterday, Powered hosted a webcast titled "Social Marketing: This ROI is Too Good to be True (archive coming shortly). The presentation consisted of 20+ slides focused on: Branded Online Community Measurement - Kathy Warren , Powered Results of the 2008 ROI Benchmark Study for Social Marketing Programs - Bill Harvey, TRA Social Media: Why it Makes Sense and How I Prove it to Myself - Brian Halligan , Hubspot Social Marketing: This ROI is Too Good to be True View more presentations from astrout. An archive of this webcast will be available shortly. MORE >> -
- If 82% of TV ads generate negative ROI, why are we obsessed with social media ROI? FRESHNETWORKS | FRIDAY, SEPTEMBER 2, 2011
- The ROI of ROI: Does ROI Always Make Sense? JACOB MORGAN | SATURDAY, FEBRUARY 5, 2011
- The ROI of Employees DANNY BROWN | THURSDAY, APRIL 14, 2011
- The FINAL word on Social Media ROI | Shuaism JOSH S PETERS | TUESDAY, OCTOBER 20, 2009
- Social Media ROI and Obliquity FRESHNETWORKS | FRIDAY, MARCH 26, 2010
- Understanding Social Media ROI Cycle MINDJUMPERS | THURSDAY, NOVEMBER 10, 2011
- Why ROI Will Never Die GEOFF LIVINGSTON | THURSDAY, MARCH 3, 2011
- Social Media ROI: Measuring the unmeasurable? FRESHNETWORKS | SUNDAY, MARCH 22, 2009
- The GAP, ROI, and Awareness JOSH S PETERS | FRIDAY, SEPTEMBER 18, 2009
- Is Our Addiction to ROI Killing Social Media? CONVINCE & CONVERT | THURSDAY, SEPTEMBER 30, 2010
- 20 Ways to Generate ROI from a Corporate Blog WEBBIQUITY SMM | TUESDAY, MAY 10, 2011
- Tracking ROI from Social Media to Sales KYLE LACY | WEDNESDAY, AUGUST 24, 2011
- What’s your Social Media ROI? INBLURBS | MONDAY, JANUARY 17, 2011
- Understanding Viral Content Marketing [Infographic] MINDJUMPERS | WEDNESDAY, DECEMBER 7, 2011
- Social Media ROI White Paper for Compete.com Webinar WEB METRICS GURU | SUNDAY, SEPTEMBER 26, 2010
- 9 social media trends to keep your eye on in 2012 AKAMAI MARKETING | THURSDAY, DECEMBER 22, 2011
- How To Guarantee ROI On Your Biggest Business Investment DANNY BROWN | MONDAY, MAY 23, 2011
- How is Social Media ROI is like Santa Claus? SAYING IT SOCIAL | FRIDAY, DECEMBER 3, 2010
- Survey Looks At ROI Of Web Site, Email, Mobile And Social: Comments And Context SOCIAL MARKETING FORUM | FRIDAY, DECEMBER 24, 2010
- The ROI of Social Media SOSHABLE | SUNDAY, FEBRUARY 19, 2012
- Dramatically improving marketing conversion ROI with "social" landing pages CONVERSIONATION | FRIDAY, JULY 30, 2010
- Content Marketing As A Process: Three Rules Before Starting CONVERSIONATION | SATURDAY, SEPTEMBER 10, 2011
- Measuring Social Media ROI | Small Business Mavericks SMALL BUSINESS MAVERICKS | SATURDAY, APRIL 16, 2011
- Six Easy Steps for Measuring Marketing SPIN SUCKS | MONDAY, JUNE 20, 2011
- Social CRM Use Case 5: Recruitment SOCIALFISH | THURSDAY, DECEMBER 1, 2011
- Best Internet Marketing Posts of 2010 TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, JANUARY 5, 2011
- The True ROI to Social Media (Video) SOSHABLE | SUNDAY, JULY 31, 2011
- Optimizing The Media Mix: Steve Kerho Of Organic MARKETING VOICES | MONDAY, APRIL 27, 2009
- Your Social Media Marketing Seed Needs Time to Grow SAYING IT SOCIAL | SUNDAY, NOVEMBER 7, 2010
- The Hidden Social Media ROI Pyramid – Social Business WEB METRICS GURU | TUESDAY, DECEMBER 14, 2010
- Social Media Metrics: Jim Sterne on why, what and how to measure CONVERSIONATION | SUNDAY, JULY 3, 2011
- Social Marketing ROI: Ignore At Your Own Peril CITIZEN MARKETER 2.1 | MONDAY, NOVEMBER 17, 2008
- Achieve Better ROI with Predictive Modeling for B2B FIFTH GEAR ANALYTICS | WEDNESDAY, APRIL 13, 2011
- 6 Critically Undervalued Social Media Success Metrics CONVINCE & CONVERT | TUESDAY, JANUARY 11, 2011
- The 5 Stages of Social Media ROI KYLE LACY | TUESDAY, JUNE 14, 2011
- Measuring PR Results to the Bottom Line SPIN SUCKS | TUESDAY, NOVEMBER 1, 2011
- Brand Marketers & Social Media: Great Expectations SOCIAL MARKETING FORUM | WEDNESDAY, APRIL 6, 2011
- B2B Marketing ROI – Are You There Yet? FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 18, 2010
- Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources WWW.INTERACTIVEINSIGHTSGROUP.COM | FRIDAY, MAY 15, 2009
- What's the R.O.I.? A Framework for Social Analytics WWW.BRIANSOLIS.COM | SATURDAY, SEPTEMBER 3, 2011
- Social Media ROI JEFF ESPOSITO | SUNDAY, OCTOBER 10, 2010
- Social Media ROI PROACTIVE REPORT | TUESDAY, NOVEMBER 16, 2010
- Social CRM Use Case 6: Retention SOCIALFISH | FRIDAY, DECEMBER 16, 2011
- Social Media ROI with these 195+ Social Media Monitoring Tools WWW.SALESRESCUETEAM.COM | WEDNESDAY, OCTOBER 27, 2010
- Is Multichannel Marketing Really “Dual-Channel” Marketing? FIFTH GEAR ANALYTICS | THURSDAY, OCTOBER 7, 2010
- What’s the ROI of social media? How about exploring the VALUE of social media? TREY PENNINGTON | MONDAY, MAY 23, 2011
- Four Reasons Your Social Media Marketing Campaign Sucks DAVE FLEET | TUESDAY, MAY 25, 2010
- How to Drive Business Value with Social Marketing Funnel [white paper] MINDJUMPERS | WEDNESDAY, JULY 27, 2011
- Social Authority and ROI THE SOCIAL MEDIA INCUBATOR | MONDAY, APRIL 18, 2011
- Social Media ROI: What Are Your Counting On? CONVERSTATIONS | THURSDAY, SEPTEMBER 29, 2011
- Back by popular demand: The Basics of Social Media ROI (via The. SAYING IT SOCIAL | FRIDAY, AUGUST 13, 2010
- Experts in the Industry: Paul May (37 of 45) CITIZEN MARKETER 2.1 | THURSDAY, MARCH 5, 2009
- Social CRM and Return on Marketing: Customer Life Cycle Value CONVERSIONATION | FRIDAY, JULY 22, 2011
- Social Media Return on Investment (ROI), a review TREY PENNINGTON | TUESDAY, JUNE 7, 2011
- Customer-Centric Social Media: What is Your Unique Social Proposition? CONVERSIONATION | SUNDAY, MAY 29, 2011
- Enterprises Struggle To Measure Social Media ROI PROACTIVE REPORT | SUNDAY, JUNE 5, 2011
- Measuring Social Media ROI & Goal Conversions with Google Analytics 5 UNBOUNCE.COM | THURSDAY, AUGUST 4, 2011
- The Value Myth of Social Media DIRECT MARKETING OBSERVATIONS | TUESDAY, JUNE 1, 2010
- The Two Faces of Marketing SPIN SUCKS | THURSDAY, MARCH 3, 2011
- Seriously, What’s “A Like” Worth on Facebook? DIRECT MARKETING OBSERVATIONS | FRIDAY, NOVEMBER 4, 2011
- How Size Matters in the Social Media ROI Debate CONVINCE & CONVERT | TUESDAY, OCTOBER 12, 2010
- Sysomos Audience Moves Towards Measuring Social Media ROI DAVE FLEET | TUESDAY, JUNE 15, 2010
- Studies Determining The Value of a Facebook Fan MINDJUMPERS | WEDNESDAY, AUGUST 17, 2011
- Social Media Facts for Business Owners THE SOCIAL MEDIA INCUBATOR | WEDNESDAY, JUNE 22, 2011
- Four Ways to Measure Social Media Marketing Results WEBBIQUITY SMM | MONDAY, AUGUST 9, 2010
- You Can’t Manage What You Can’t Measure! Social Media Analytics HARP SOCIAL | WEDNESDAY, MARCH 31, 2010
- Old school marketing vs. inbound marketing INBLURBS | MONDAY, FEBRUARY 7, 2011
- How Marketers are Using Social Media for Business: New Report WEBBIQUITY SMM | TUESDAY, APRIL 27, 2010
- Best Internet Marketing Posts of 2009 TECHIPEDIA: TAMAR WEINBERG | TUESDAY, JANUARY 5, 2010
- The strength of social media marketing: integration in function of people SOCIAL EMAIL MARKETING | MONDAY, OCTOBER 18, 2010
- The Perception of Social Media Marketing: it’s a Free Lunch CONVERSIONATION | FRIDAY, MAY 27, 2011
- Calculating the Value of the Customer Life Cycle SOCIAL MARKETING FORUM | WEDNESDAY, DECEMBER 1, 2010
- How relevance and targeting boost conversion and marketing ROI CONVERSIONATION | SUNDAY, OCTOBER 10, 2010
- Inbound Marketing Is Rising [Infographic] MINDJUMPERS | THURSDAY, NOVEMBER 3, 2011
- The social media strategy series: Metrics and Measurement « The Cube GEMMA WENT | SUNDAY, SEPTEMBER 19, 2010
- How to Take Advantage from Mobile Marketing & Location Based Marketing INBLURBS | SATURDAY, SEPTEMBER 24, 2011
- Best Social Media Stats, Facts and Marketing Research of 2010 WEBBIQUITY SMM | MONDAY, JANUARY 17, 2011
- Are You Returning on Human Investment? DANNY BROWN | SUNDAY, DECEMBER 18, 2011
- How to Measure the ROI of Your Social Media Efforts – Part II THE SOCIAL MEDIA INCUBATOR | THURSDAY, AUGUST 25, 2011
- 5 Ways to Improve Your Trade Show’s ROI TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 3, 2011
- Mobile Marketing 2012: Practical Predictions To Guide YOUR Planning MOBILEGROOVE | FRIDAY, DECEMBER 16, 2011
- Measuring ROI On Your Marketing Content SOCIAL EMAIL MARKETING | THURSDAY, MARCH 3, 2011
- When Social Media Marketing is Measurable, It’s Beautiful SOSHABLE | MONDAY, JUNE 20, 2011
- Marketing Miracle No. 1: Walking on Water FIFTH GEAR ANALYTICS | MONDAY, AUGUST 2, 2010
- For Marketing Success – Fish Where the Fish Are! THE SOCIAL MEDIA INCUBATOR | MONDAY, JUNE 13, 2011
- Social media ROI - a calculator for not for profit campaigns FRESHNETWORKS | WEDNESDAY, MARCH 25, 2009
- Social media measurement and ROI: don’t forget the unexpected FRESHNETWORKS | TUESDAY, FEBRUARY 9, 2010
- Best Internet Marketing Posts of 2011 TECHIPEDIA: TAMAR WEINBERG | THURSDAY, JANUARY 5, 2012
- Marketers Beware the Age Wave CITIZEN MARKETER 2.1 | TUESDAY, SEPTEMBER 1, 2009
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Sherrilynne Starkie