An army of social media thinkers has deemed it useful to redefine ROI. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIIn 2010, Brian Solis introduced it in his book Engage! as Return on Influence (and also as Return on Investment, Return on Involvement, Return on Innovation and Relevance of Interaction). The term Return on Influence (now Realization of Influence as well) [.]. MORE >>

big question out there these days is: What is the ROI of Social Media? Or the ever popular how do I measure the ROI of social media?  Often when I get this question it’s appropriate for me to retort: “What’s the ROI of your phone?&#   Other times it’s not appropriate to respond with this answer, which, if done in the wrong tone, or place, can win you a free punch in the face.  Then there are the naysayers that adamantly proclaim, “We aren’t doing social media because there isn’t any ROI.&#. by Erik Qualman. 20-23.  25-28.  MORE >>

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action. MORE >>

ROI stands for Return on Investment. If we talk about Social Media ROI in this post, we talk about the return on investment of [.]. Marketing ROI Social business Social CRM Social media marketing Web analytics Jim Lenskold Jim Sterne marketing ROI Olivier Blanchard return on marketing investment ROMI social media measurement social media metrics social media ROIPeriod. No, that’s not true. It is also used as an acronym for ‘Receipt of Invoice’, ‘Release of Information’ and ‘Risk of Infection’. But I bet you don’t care about that. MORE >>

82% of TV adverts generate negative ROI, according to the book  The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in Your Business , written by a team of three from Accenture. This begs the question: Why are we all so obsessed with social media ROI? I’m not really convinced that brands and businesses themselves understand why social media ROI is so fundamental to its adoption. This type of adoption- social business - requires uptake from the top level down, cross market, cross department and cross discipline. MORE >>