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What is Social CRM and How to Make It Work for You

Oktopost

B2B marketing campaigns tend to be more like a marathon than a sprint. With a CRM, you can collect and analyze customer data to gain insights that allow you to make data-driven decisions about how to guide your buyers further down the sales funnel. Quality CRM solutions pay for themselves many times over. Social CRM: What Is It?

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

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How to Measure the ROI of Influencer Marketing

Pixlee

Influencer marketing has become a powerful tool for brands in today’s age of social media. Influencers serve as authentic and genuine ambassadors, but how can brands best measure the ROI of their influencers? Today, influencers have a major impact on brands’ success and marketing and can be a huge source of value for brands.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. The core of social media marketing efforts should be the corporate blog. All of the old measurements are moot.&#.

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My 2012 Reading Challenge: 36 Books

Dave Fleet

Game-Based Marketing. The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers ( here’s my review ). Stand-out books for me last year included: Fiction: The Hound of the Baskervilles. A Game of Thrones Series (4-Book Set). The Book of Lost Things.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. If your resources are limited, focus your time targeting the people who will help you garner the greatest ROI for your campaigns. Don’t count Twitter out.

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