Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 Vanity metrics in social media marketing In social media marketing, vanity metrics include follower count, likes, and comments. Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 131

Sentiment Marketing Analysis Loyalty 131

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. This is because brands are now prioritizing return on investment (ROI). This trend is expected to continue into 2024.

Metrics 52

Metrics Influencer Sentiment ROI 52

Likeable

AUGUST 13, 2020

You may think that social media and email are at opposite ends of the marketing spectrum, and even that they’re “rivals,” but that actually isn’t true! Neither one diminishes the effectiveness of the other—in fact, if both are done correctly, they can absolutely work together to drive leads and build brand loyalty. There are 3.73

Social Media 144

Social Media Marketing Loyalty ROI 144

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 129

Marketing How To Sample Samples 129

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Koka Sexton

AUGUST 11, 2023

Are You on the Path to Becoming a Top Performer in Content Marketing ? Content marketing is a growing field with more businesses competing for attention and resources than ever before. It’s no surprise then that many content marketers are looking to get ahead by taking on the role of top performers.

Strategy 52

Strategy Content Loyalty Marketing 52

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 116

B2B Influencer Brands Marketing 116

agora pulse

JANUARY 8, 2019

Financial institutions have recently stepped into the social media game more dynamically, realizing they can reach more customers and generate leads through social media marketing. The biggest challenge is estimating the social media ROI. What is Social Media ROI? Why Track Social Media ROI? Rewarding customer loyalty?

ROI 87

ROI Social Media Industry Insurance 87

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 124

Discount Marketing How To B2B 124

Bill Hartzer

DECEMBER 19, 2012

An online marketing strategy should never stop evolving and improving if it is to remain cost effective and successful. To get you started, here are 3 tips for you to consider when looking to improve your online marketing activity. Tip 1: forecast alternative solutions. Tip 2: Analyse all portals within the conversion funnel.

ROI 109

ROI Tips Marketing Software 109

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

Template 167

Template Templates Trends Content 167

agora pulse

DECEMBER 15, 2018

Financial institutions have recently stepped into the game more dynamically, realizing how they can reach more customers and generate leads through social media marketing. The biggest problem remains: estimating the return that comes from social media can leave even the most competent marketers scratching their heads. Where to start.

ROI 75

ROI Social Media Industry Insurance 75

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 138

ROI Social Media Social CRM Survey 138

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

agora pulse

DECEMBER 11, 2020

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. What Can You Do With Email Marketing?

Campaign 150

Campaign Social Media UGC Marketing 150

Josh S Peters

DECEMBER 4, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment!

Loyalty 113

Loyalty Campaign Social Media Groups 113

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s not the end all be all.

ROI 161

ROI Social Media Metrics Loyalty 161

Pixlee

JUNE 19, 2017

Influencer marketing has become a powerful tool for brands in today’s age of social media. Consumers trust influencers since they see them as peers and partnering with influencers is an excellent way to drive customer loyalty and build brand awareness. The average influencer marketing campaign generates $6.85

ROI 40

ROI Influencer How To Marketing 40

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 101

Strategy Discount Marketing Retail 101

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 129

Template Templates Marketing Sample 129

Webbiquity SMM

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Inbound marketers plan to hire an average of 9.3

Report 185

Report Hubspot Marketing ROI 185

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. This new market is driving revenue 3x faster than their old business model. Proving Value.

ROI 69

ROI Case Study Health Care Insurance 69

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. Thank you in advance for your support!! Leave a comment Click here to cancel reply.

ROI 128

ROI Social Media StumbleUpon Digg 128

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist.

Content 113

Content Marketing Loyalty Findability 113

agora pulse

JULY 27, 2016

Return on Investment, otherwise known as ROI, is the cornerstone of your business. In this post, I’ll show you how you can prove your social ROI to your customers. The Challenge of Proving Social ROI. And, of course, social media marketing is just one part of the mix. Nika Stewart, CEO, Streambank Media , LLC and.

ROI 60

ROI Metrics Proposal Analytics 60

Buzz Marketing for Technology

SEPTEMBER 27, 2011

Hindered by a small market budget, Beane embraced alternative statistics, or what marketers might call “KPIs”, to find undervalued players. The parallels between the almost ten year old book and the experience of marketing in today’s digital world didn’t escape me. We’re card counters.

Marketing 225

Marketing Loyalty Statistics ROI 225

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! 4 basic types of marketing campaigns 1.

ROI 100

ROI CPA Campaign Buy 100

Bill Hartzer

JANUARY 23, 2024

The report, fueled by the analysis of millions of video hours and insights from over 500K content professionals globally, serves up a buffet of revelations for marketers and businesses hungry for a winning social media strategy. The report forecasts a prosperous future for businesses tapping into this lucrative market.

Report 94

Report Platform Video Film 94

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! The organic leads that you acquire through social media, blogging and other inbound channels are also of better quality in terms of loyalty, referrals and bringing repeat business.

Cost 226

Cost Hubspot Marketing ROI 226

Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Convince & Convert

SEPTEMBER 11, 2015

To be fully effective, this presence will be separate from any marketing content but consistent with the message it contains. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”.

Loyalty 60

Loyalty Twitter Brands Sample 60

Social Media Strategies Summit

SEPTEMBER 3, 2020

However, before you can begin to understand how technology like Voice is going to impact you as a marketer it is important to understand what “Voice” is as a technology and why it is important. Below are 10 things that marketers need to know about Voice in 2020: #1: Adoption of Voice is record-breaking. What is Voice?

Real Estate 156

Real Estate Marketing Skills Domain Name 156

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . Look at Starbucks’ customer loyalty rewards program. Invite Your Tribe.

B2B 121

B2B Communities Brands Loyalty 121

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Let me explain …. Email this to a friend?

B2B 219

B2B Curation Communities Marketing 219