Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. Moreover, even though brands’ growing participation in social media already has been a tendency for the last couple of years, a universal formula to translate the outcome of the time and resources invested into the language of a standard marketing monetization perspective has not yet been invented. Following are four of those metrics for measuring social media ROI, which we see as of great importance. Brand Awareness. Crowdsourcing. MORE >>

Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a flagship service from the Google stables that furnish accurate visitor data for an online enterprise. Advantages of using Google Analytics. Google Analytics is a free service. Features. MORE >>

Blog Connected marketing Social CRM Social media marketing Jim Sterne social media metrics social media ROI web analyticsIn his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also correct. The Internet is nothing more than a [.]. MORE >>

While there are a variety of technologies available to help you accurately tie social media activity to business growth, I recommend three core pieces: web analytics, call tracking and a customer relationship management (CRM) system. In addition to standard source settings, web analytics can be configured to track visitors from social media sites like Facebook, Twitter, LinkedIn and Google+. Here are instructions on how to do this in Google Analytics. ). Integrate analytics and call tracking with your CRM to track social media leads through the funnel. —-. MORE >>

As every marketer knows, we exist in a point in time where paradigm-shifting innovations require us to constantly evaluate our programs and the value they deliver. With the growing expectation that marketing departments will increase revenue and cut costs, being able to quantify the results from previous programs and then predict the financial impact of future efforts are becoming must-do items. Check out the job boards; most senior marketing positions are being defined with a requirement for statistical analysis. How do you determine marketing ROI? Hurry up. MORE >>