Trending Sources

From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media! There is no ROI in social without the “I” – so that means you have to make in investment to get in ROI.

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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Here are nine ways to connect Social Media to Revenue and ultimately ROI.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Experts remain divided on the issue of whether or not organic social media ROI can and should be measured.

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B2B Marketing is Becoming More Like B2C Marketing – Or is it?

Webbiquity SMM

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts. B2B buyers are people too.

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The Shocking ROI of Influencer Marketing

Convince & Convert

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing ROI Blows Online Advertising Out of the Water. Three Other Influencer Marketing Benefits That Transcend Measured ROI.

Calculate Your Blogging ROI in 9 Steps

Convince & Convert

That often takes the form of lead generation, especially in B2B circumstances. Calculating Blogging ROI. ROI stands for “return on investment&# and not “return on influence&# or “return on ignominy&# or “rabbit on interstate&#. The formula for calculating ROI is always essentially the same (with a couple of variations for finance geeks).

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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends,  Tips and Strategies. B2B Websites NOT Great At Demand Gen by Business2Community.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Track Social Media ROI by Giving Customers Trackable Assignments. ” white paper.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured.

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How to Translate B2B Best Practices Into B2C Marketing Strategy

Convince & Convert

Ask marketers to compare B2B and B2C, and many will tell you they’re opposite sides of the same marketing coin. Generally speaking, B2C teams don’t use CRM or sync up with their marketing automation systems as much as a B2B team will. One obvious reason is that the B2C lead life cycle is rarely as persistent and long as the B2B cycle. Image via Big Stock Photo. Qualify Leads.

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Social Media and B2B – How To Gain Awesome Leads

SocialFish

———– One of the biggest problems for B2B businesses is gaining more leads. This is especially a problem when you are advertising online, there are a number of things that B2B companies need to worry about that normal companies can ignore. For instance one of the biggest struggles that B2B companies have is just getting in communication with a decision maker.

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How to Explain Social ROI to C-Suite

Talkwalker SM

Social ROI is a hot topic of discussion for all companies involved in social media. For big multinationals, social may be more of a brand awareness tool – for a utility company it may focus on social customer service , and for B2B firms a method of attracting highly qualified customers through thought-provoking content. To wrap up, proving the ROI of social isn’t always easy.

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The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Product comparison grids. • ROI / TCO calculators. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Social Media Marketing AllTop American Idol amplification case studies content Content Marketing ebooks elements of b2b social media marketing success Field of Dreams infographics key influencers LinkedIn Groups presentations reports Twitter directories Twitter hashtags video viral video webinars white papersContent is like singing a song. Video.

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The Social Media ROI Debate

Webbiquity SMM

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action.

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52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013

The Realtime Report

The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.”  The report examines lead generation, marketing budgets, and measurement of ROI for both B2B and B2C marketers using social media in the US.

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? But I believe there is one place that delivers a strong ROI in Social Media and if you follow my advice not only will you conquer social media but you will delight your customers in the process! Enter Social Customer Support ….

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Social Media: The ROI of Marketing Engagement

Koka Sexton

There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals. It was probably one of the better explanations of social media ROI I have read but I wanted to add some of my own thought about it. This is what I call “skill level 2″ of social media ROI. The Real ROI of Social Media. Social Media Engagement.

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The Must-Follow Principles of B2B Social Media Success

Convince & Convert

Please read it, Jonathan has some amazing tips for marketers everywhere, especially in the B2B sector. How letting down your competitive guard leads to a successful B2B social presence. Why B2B social exists in more than just the Marketing/Communications Department. Now, you are part of the consultancy Orca Social, which helps B2B organizations do great social media.

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B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. This is actually good news for the B2B Marketer. Social Media changes that and elevates Trust to the individual level.

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Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year. Only the largest b2b enterprises approach that level of sales activity. Provide prospects with a “guided tour.”

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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results.

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Do the Math to Calculate the ROI of Business Blogs

Blue Focus Marketing

In a 2011 HubSpot ROI Study , 69% of businesses surveyed said that blogging attributed to their lead generation success.  Marketing Your Blog is Critical to increase ROI. Communication Content Marketing Marketing ROI Social Business Social Media Marketing StrategyMarketers should banish the thought that everything is permanent.  And it’s all about winning.  Source: HubSpot.

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

There’s a reason this item is last on the list: while the goal of social media marketing is ultimately to produce an ROI, where the “R” is usually generated by increased sales, it’s crucial not to promote your offerings too blatantly or too early in the social networking process. Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Interact (e.g., Recommend.

Social CRM and Return on Marketing: Customer Life Cycle Value

Conversionation

And, despite what many unfortunately believe, this approach can also can be used to calculate and predict the impact of branding related activities. I am talking about Return On Marketing Investment (ROMI or Marketing ROI). They all have their advantages and disadvantages and much of course depends of the type of company or industry (for instance: retailer chains versus B2B service firms).

What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

B2b vendors? The least popular major networks are Flickr, Tumblr and StumbleUpon. ( B2B Infographics ). 500 say they can adequately determine ROI for the social media spending. Yet 35% of marketers say ROI is the most important measure of inbound marketing success. B2B Marketing Statistics and Facts. Social matters in b2b. Small businesses? Thought Reach ).

What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. Learn more. www.anonymize.it.tc

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24 Full Service Tools to Manage B2B Social Media

socialmediab2b.com

As the final wrap-up in our ongoing series of Social Media Management Systems (SMMS) reviews for B2B companies, we’re providing a list of the most popular desktop and web-based systems on the market. Crowd Factory Social Campaign enables marketers to acquire new customers through simple social gestures and custom social marketing campaigns while easily tracking ROI. Related posts: Manage B2B Social Media Profiles, Content and Campaigns In our continuing series of All-In-One Social Media Management Tools. ———-. BuzzTrac. CoTweet : Standard Account.

2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. As B2B marketers become more mature with their social marketing practices, their perceptions on the effectiveness of this tactic will improve.&#. Strange.). Digg this!

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20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

Pamorama

Events: 67% of B2B content marketers consider event marketing the most effective strategy. B2B companies that blog generate 67% more leads than those that don’t. Related Articles Essential Content Marketing Editorial Calendar Template Every Marketer Can Use 120 Marketing Tactics for New Blogs 10 Examples of Social Media ROI [Infographic]. What to expect.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. They remain unconvinced about the ROI. Learn more. thanks!

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Relevanza ). 2.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. ROI is still tough to measure. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 46% of B2B marketers are not sure whether any social channels have generated revenue for their business.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Let us know how your brand uses social media for B2B marketing in the comments below. 1.

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CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

So it was common for those brands to see a huge surge in traffic for a short burst of time, but after the excitement faded, so did the engagement and ROI. Tap into the beauty of data to boost cross-channel ROI. With constant access to a growing list of channels and devices, today’s connected customers are no longer satisfied with vanilla, one-size-fits-all experiences and offers.

5 Ways to Deliver B2B Marketing Content that Sells (Without Sabotaging Sales)

Convince & Convert

Guest post by Carmen Hill , Social Media and Content Strategiest for Babcock & Jenkins , an integrated B2B marketing agency in Portland. As unlikely as it sounds, this is exactly the concern that recently came up in a discussion about B2B content marketing. At a certain point in a complex B2B purchase, you absolutely need a sales rep or sales engineer to meet with the buyer and scope out the right solution for their specific needs. Could giving away too much great content actually sabotage sales? You need to let the content do the selling.”. What questions do they ask?

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What B2B Marketers Learned in 2011 and What’s Next

Spin Sucks

Today’s guest post is written by  Ardath Albee. I was invited to join the panel of a roundtable over on Focus last week to share my thoughts on what B2B marketers learned in 2011 and make a few “bold” predictions about what’s coming at them in 2012. I was joined by Adam Needles , Michael Brenner and Craig Rosenberg. Five Things B2B Marketers Learned in 2011. Bravo! Enough said.

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How to Measure the ROI of Your Social Media Efforts – Part II

The Social Media Incubator

In our last post we shared how to accurately measure Business-to-Consumer (B2C) return on investment (ROI). Now let’s look at the business side; Business-to-Business (B2B). Typically a B2B sale will have a higher price tag, and your sales cycle is usually much longer, just to name a couple of differences.  Additionally, B2B sales often tend to be sales of service, rather than a tangible product.  Can a business that sells to other businesses measure ROI with social media? Absolutely!  How many do you get each week now? How many do you want?

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? Can social media help shorten b2b sales cycles? ” Why B2B Marketers Still Don’t Get Social Media–And 7 Steps For Fixing That by Fast Company. Reporting that “while B2B social media spending increased 9.6%

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 2. 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.” Image Credit: Robert Rose.