Don’t know about you, but I’ve been starved for standardization in social media measurement and analysis for ages. Thanks to a cross-industry collaboration of PR trade bodies; social media analytics, advertising and word-of-mouth associations, and a handful of blue-chip client companies, progress is definitely being made.  An update was given at the 4 th Annual AMEC European Measurement Summit last week in Dublin by Tim Marklein of W2O Group and Katie Paine of KDPaine & Partners, who are leading the charge (see www.smmstandards.org ). ClickZ). MORE >>

Through two decades in the automotive industry (I think it might be three, technically, but I’m in denial), I can count on one hand the number of conferences I’ve truly supported. Such is the case with the Internet Sales 20 Group , a new entry in the automotive marketing field that is both innovative as well as profound. can say with confidence that the Internet Sales 20 Group is not a place for vendors to pitch to dealers. If you haven’t signed up for the Internet Sales 20 Group , you’re missing a real opportunity to succeed in 2013 and beyond. MORE >>

Welcome to social media cocktail hour – it starts when you login to your favorite hangout. Do you have a social media crisis plan in place? Social media sinners. ve worked for big and small companies and many share a trait that never ceases to amaze me – they don’t plan for a crisis in social media. All good things to prepare for but what about  if when something goes wrong in social media? That Then phone calls didn’t generate action, and some of them miraculously discovered social media. Social media saints. MORE >>

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: Retail Social Media Case Studies 08/07/2010 tags: Case Studies , Marketing , Social Media , Social media case studies by Annalisa Morgan In retail, social media is everywhere. Whether online or offline, onscreen or in the shops, current trends in geo-location, group buying, mobile payments and more is revealing a staggering change in consumer behaviour, as well as an overall growing dependency on the digital sphere. what a year! MORE >>

Social media and PR would seem to be natural allies. Both require relationships with influential people in one’s industry to be effective. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But many organizations in both groups still treat the functions as separate silos—or worse, mix them awkwardly, damaging both efforts. The social media release is used for blogger outreach. MORE >>