Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Group size: 999,929 members. Social Media Marketing 2.1. Group size: 50,858 members. Social Media & SEO.
Review of the Online Group Buying Industry
JANUARY 25, 2011
Group buying is a trend that had incredibly growth throughout 2010. Group buying, which refers to social buying or collective buying as well, is the buying an offer which has been significantly reduced, due to the fact that it is only valid if enough buyers are found. Here is a short review of these 2 key players in the online group buying industry. Tweet This!
Are LinkedIn Groups Are Out Of Control?
JANUARY 23, 2014
Many LinkedIn groups are out of control. Group members have discovered they can spam the group and get away with it. Related but directly selling something the poster benefits from without alerting group members. It matters because it’s ruining LinkedIn groups for everyone. Group Admins and Managers have grandiose plans when they start groups.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.
[NEW!] Social Media Readiness Workshop
JANUARY 24, 2014
The social media revolution is here–are you ready? You may be dabbling in – or even expertly managing – social media tools, but have you thought about whether you have the right culture for social? . Featured From the Trenches Humanize Implementation Industry Insider SocialFish News Fee: $3,000. 10-12 am or 2-4 pm. This is how.
A Strategic Guide to Social Media for Nonprofits
AUGUST 24, 2015
Reposted from Sprout Social with permission. By Alicia Johnston. . GET THEIR COOL STRATEGIC GUIDE TO SOCIAL MEDIA FOR NONPROFITS here. ———– Nonprofit organizations have become increasingly social over the past decade, whether they are cultivating a dedicated Facebook following or blazing a trail on new networks such as Snapchat. What to Share.
36 Sensational Social Media Stats and Facts
DECEMBER 1, 2015
Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy. Social is for customer service.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
The Social Media Pocket Guide
OCTOBER 7, 2014
We’ve started a program to curate free social media resources just for you. ————— From real-time marketing to pay to play, social TV and more, the Pocket Guide by SpredFast can help your team stay up to date on today’s social realities. Includes 15 big media and brand examples. Industry Insider More like this.
The Most Engaging Industries on Facebook and What to Learn from Them
JUNE 29, 2012
Tweet As consumers in social media, we rarely go look for information on company websites. But maybe there are in fact certain industries where we can be sure to always get an answer? The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion. Claro. KLM Airlines. definitely think the page is worth a visit!
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured?
How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
Convince & Convert
NOVEMBER 18, 2015
Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. think you’ll find they’ll work for your social media marketing, too. With social media, you could share on the different networks and review your clickthrough rates to understand how you’re improving traffic. highlight to tweet).
10 Effective Social Media Options Every Business Should Use
JULY 9, 2015
Setting up social media accounts is an easy way to reach a target audience for a low price. To make the most of all of your business social media accounts , be sure you are using these helpful tools: Facebook. So take advantage of this easy social marketing tool. Group boards. Expand the reach of your Pinterest content by joining group boards in your industry or niche. Join groups. Get involved with LinkedIn groups that make sense for your business. What simple social media tasks help boost your business?
How to Learn Social Media Marketing: 15 Blogs for Beginners
MARCH 14, 2015
Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience. If not, you’re missing out.
Social Media Purism Stupidity is what Gets You Fired
Techipedia: Tamar Weinberg
JUNE 8, 2015
Ten years ago, social media marketing did not exist. In the beginning, a core group of social media marketers were making waves on sites that have since shut down, creating the foundation for social media marketing as we see it today. It’s been a constant theme of mine since I stumbled upon social media in 1993. Social Media
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?
Which Social Media Channels Should I Use For My Business?
OCTOBER 4, 2013
In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Social media may be free, but think about the value of your time! Social Bookmarking, Local Search and Review Sites.
How to Optimize Events with Social Media [Infographic]
FEBRUARY 4, 2015
Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it.
How social media is like spaghetti sauce
SEPTEMBER 16, 2014
At the end of the process he discovered that rather than a shapely bell curve, he had several clusters of information showing that Americans liked their sauce in 3 main groups; plain, spicy and chunky. Not only was this news to Prego, it was news to the entire industry. The food industry started to market varieties more and one-taste-fits-all products less. Probably not.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. companies now use social media for marketing.
Why Entertainment and Social Media are Perfect for Each Other
Direct Marketing Observations
MARCH 21, 2016
The entertainment industry is now built upon “Jenga” blocks of streaming services, subscription services, platforms for buying, sharing and saving music. All are on tenuous ground except for social media. Entertainment and social media are made for each other. Social Media is the spinach to the Popeye that is Entertainment. Yep, WOM.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Relevanza ). 2.
Social Media is Like the Telephone
SEPTEMBER 29, 2015
And, while I’m never in love with their negative perception of social media, I’ve realized it’s best not to argue. However, there are also a ton of new ideas, business connections, successful media pitches, and behind-the-scenes information just waiting to be discovered. Social Media is Like the Telephone. By Christopher Whitcomb. It’s all about how you use it.
21 Social Media Tools for Smart Marketers
JANUARY 4, 2016
If you’re on social media (and I assume you are because you’re reading this) — you know that keeping up can be exhausting. Having the right social media tools can make your life easier. Below are 21 of my favorite social media tools that every marketer needs. 21 Social Media Tools for Smart Marketers. 1. Social Quant. AgoraPulse.
Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Example Social Media / Online Marketing Strategies Based on Industry.
What to measure in social media
JUNE 17, 2014
Related Posts Content Strategy for Associations Adapt Your Website to a Mobile World BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups How to Lead Your Way to a Social Organization Community Management Fundamentals Best Linkedin Company Pages. Featured Implementation Industry Insider Jason Falls spells it out for ya here. Awesomeness. Prove It from Jason Falls.
How to Create Visual Content for Social Media on the Fly
APRIL 29, 2014
It’s all over the Web: the future of social media is becoming more and more visual. Photos, graphics, and other visual content are ruling nearly every popular social media platform. So, if you need to design just about any visual to promote events, conferences, new initiatives – you name it – this tool will let you quickly get them noticed on social media.
Association Social Media: The CFA Institute
DECEMBER 10, 2014
The social media function at CFA Institute has grown in strategic importance over the years, and its location within our organizational structure has evolved along the way. This year, the social media team — along with our web team — joined the global marketing and communications division. The social media team should set strategy, of course. link]. link].
Why B2Bs Have It All Wrong About Social Media
Convince & Convert
JANUARY 13, 2016
2016 is here, and it’s safe to say that the hype around social media has well and truly settled. We have watched social charge through its wild, carefree teenage years and make billions of friends in the process. With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social?
Monday Roundup: With Love, the Social Media Spotlight
FEBRUARY 9, 2015
So I’m taking advantage of WUL to shine the social media spotlight on them. Adam Toporek. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. What Twitter Facebook Google+ LinkedIn Monday Roundup: With Love, the Social Media Spotlight.
Your Definitive Guide to Social Media Image Sizes
Convince & Convert
APRIL 15, 2016
Social media platforms are always being updated, which means they’re constantly changing their profile and cover photo dimensions, layouts, and dimensions for uploaded images. It However, high-quality and creative imagery is imperative to your social media marketing success, so it’s important that you know the proper dimensions for each network you use. Facebook. Tumblr.
Association Social Media: Kelli Windsor, Food Marketing Institute
AUGUST 26, 2015
I had the great pleasure of moderating a panel of fabulous association social media managers at an Association Trends breakfast last month, where results were shared (and we opined on them) from the Association Social Media Benchmark Survey. Here’s a snippet of my conversation with just one of several great association social media folks. What’s next?
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. know—Reddit?
How to Write a Social Media Press Release #socialmedia
JULY 1, 2015
Shares The days of emailing out a PDF to a small group of journalists and hoping they will open the attachment on their blackberry – lol – and act on it are over. Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?
6 Free Social Media Monitoring Tools: With Tips from Experts
JUNE 3, 2015
Social media monitoring (often called social listening) is increasingly becoming a key part of a brand, company or organization’s business strategy. But to do so effectively you need to know what tools to use and how to use them and especially for smaller companies you may want to test out some free tools before investing in a more complete social media monitoring tool.
How To Succeed On Social Media (7 Quick Action Steps)
APRIL 25, 2016
Have you ever wondered what separates successful social media marketers from those that struggle? Or why one business will succeed on social media while another staggers along? You can use the same ingredients in your social media marketing. Read on to learn how you can add these ideas to your marketing mix to encourage social media success.
Why “The PR Industry is Dead to Me” is Overreaching
SEPTEMBER 23, 2015
We had a bit of a debate about it because it’s true you can’t be a thought leader without actually doing the thinking, but at the same time, most executives should not spend their time producing content, even if they have a unique position on something in the industry. The PR Industry is Dead to Me. By Gini Dietrich. But not in creating, publishing, and distributing it.
The 7 Types of Social Media Users and How to Engage Them
JULY 18, 2013
Using social media to market your company is an undoubtedly wise decision. Depending on your industry niche, appealing to the public with fun content can be difficult, but can still be done. One brand that has done this impressively in a “duller” industry is Maxwell Systems. The National Association of Home Builders runs an amazing social game.
What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging
AUGUST 13, 2015
After ignoring DMs for years, Twitter has, over the last few months, opened the platform for group messaging, allowed people to upload photos, and reversed its (bizarre) ban on sending URLs. While social platforms still continue to expand, they are facing increasing competition from OTT messaging services, and in some countries social networks have been completely surpassed in use by private messengers. Some analysts believe private messaging could soon overtake social in worldwide adoption, and major social media companies are taking this threat seriously.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. You may also need to monitor particular topics, which may have conversations around groups of different keywords. Social Analytics. Check out our social media analytics compass.
Twitter & Industry Experts Share Advice on Social Customer Care
JUNE 22, 2016
Customer care is an integral component of any social media marketing strategy but many brands don’t know where to start when it comes to developing a well-rounded approach. To help tackle the growing trend, we gathered a group of seasoned experts during our recent Sprout Social Hour in New York City. Joined by Erica Moss , Community Manager at Bitly, and Emily Chapman , Technical Account Manager at Trello, and Sprout’s product marketing manager, Patrick Cuttica , I moderated a lively discussion on some social customer care best practices.