Social Media Strategies Summit
OCTOBER 30, 2024
Want to cut through the noise with your next campaign? Experiential marketing could be the solution. As the name suggests, experiential marketing is all about creating unique, branded experiences for the customer. Get it right and you’ll enjoy increased brand awareness, word of mouth, and sales. But what does effective experiential marketing actually look like?
Social Media Today
OCTOBER 30, 2024
What a surprise, LinkedIn saw 'record engagement' once again in the most recent reporting period.
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Social Media Today
OCTOBER 28, 2024
Reports indicate the company wants to reduce its reliance on search data from Microsoft’s Bing and Google at a time when all three are battling for AI supremacy.
The Social Media Hat
OCTOBER 29, 2024
Episode 38 of the AI in Marketing: Unpacked podcast, with Mike Allton The post Custom GPTs for Marketers: Work Smarter, Not Harder appeared first on The Social Media Hat.
Advertiser: Paycor
Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
Jon Loomer
OCTOBER 28, 2024
Today’s targeting is a combination of advertiser inputs and Meta’s algorithmic distribution, with the aim to get you as many of your desired actions as possible within your budget. But advertisers have a common misunderstanding of how much control they actually have. What I often hear from advertisers who want control is that they switch from Advantage+ Audience to original audiences because they don’t trust Meta’s algorithmic distribution.
Convince & Convert
OCTOBER 25, 2024
Imagine being able to cut through all the marketing noise and connect with your customers on a personal level. That’s what my new book, Data-Driven Personalization , is all about – showing you how to use data to create marketing that really resonates. We all know data is important, but a lot of marketers are still struggling to really make the most of it.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
The Social Media Hat
OCTOBER 27, 2024
AI bootcamps offer intensive, real-world learning experiences designed to equip business leaders with the tools and strategies needed to implement AI effectively. The post AI Bootcamps: The Smartest Investment for Business Leaders appeared first on The Social Media Hat.
Jon Loomer
OCTOBER 25, 2024
What’s up with event testing? One of the ways you can test your conversion events is within Events Manager. Here’s the problem I’m having… The Problem 1. Click “Test Events” 2. Select “Website” as the channel 3. Select to confirm website events 4. Paste a URL you want to test 5. Click “Open Website” At minimum, the page view event will fire once you do this, but you can perform some other actions if you want.
Bill Hartzer
OCTOBER 30, 2024
Traackr’s 2025 Influencer Marketing Impact Report sheds light on which platforms Americans love most for product reviews, creator content, and engaging video. The report, based on a survey of 1,000 U.S. Millennials and Gen Z consumers, found YouTube reigning supreme for the second year running—despite TikTok’s previous popularity. This year, TikTok fell two spots, with X (formerly Twitter) sliding from the top five entirely.
Social Media Today
OCTOBER 28, 2024
Are reporting mistakes holding you back? Discover 5 changes to boost impact and win stakeholders over.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Oktopost
OCTOBER 29, 2024
In this episode, Niki Kostova, Head of Social Media at SUSE, shares her top tips for B2B video content–from topic selection to ideal video length – all while keeping people at the heart of her strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Video marketing is one of the most effective ways to connect with your audience and influence decision-making.
The Social Media Hat
OCTOBER 26, 2024
Episode 37 of the AI in Marketing: Unpacked podcast, with Viveka von Rosen The post LinkedIn Profile Makeover: Harnessing AI for Professional Branding appeared first on The Social Media Hat.
Jon Loomer
OCTOBER 27, 2024
We all know by now that remarketing happens naturally when using Advantage+ Audience or going broad with original audiences. But we underestimate just how much remarketing is happening. Let me explain… Audience Segments We define our engaged audience and existing customers audience segments within Advertising Settings using custom audiences. But you can’t use custom audiences for your Facebook and Instagram followers or engagement with your ads.
Bill Hartzer
OCTOBER 29, 2024
FacetCorp has just unveiled its latest creation, Headbook.net, a social media platform designed to disrupt the way we experience online interactions. With no ads, no algorithms, and a firm commitment to privacy, Headbook arrives as a breath of fresh air for users disillusioned by mainstream platforms. The new platform aims to bring back the original spirit of social media: authentic, respectful conversations with no strings—or invasive data collection—attached.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
OCTOBER 29, 2024
The latest numbers from Snap show an improving ad business, but stagnant growth in key markets.
Amy Porterfield
OCTOBER 24, 2024
Listen on… Maximizing your sales during the holiday season, optimizing your social media ads, and making this year your most profitable to date. As the year comes to a close, I want you to hit those end-of-year goals! So, if you're just shy of the mark or looking to surpass it by a […] The post #726: From Clicks to Conversions: Nail Your Holiday Ads with Expert Salome Schillack appeared first on Amy Porterfield | Online Marketing Expert.
The Social Media Hat
OCTOBER 24, 2024
Episode 36 of the AI in Marketing: Unpacked podcast, with Nicky Saunders The post AI Content Creation: Supercharging Your Online Presence for Solopreneurs and SMBs appeared first on The Social Media Hat.
Jon Loomer
OCTOBER 30, 2024
Black Friday is about a month away (I KNOW!), and you need to be ready. Prepare your offer now. Here’s what to do… The Offer The most successful ads during this time will highlight an irresistible offer. That doesn’t mean 10% off or free shipping. These kinds of “offers” won’t cut it. People will be on the hunt for deals.
Advertiser: Paycor
HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.
Bill Hartzer
OCTOBER 28, 2024
Shopping on social media may be convenient, but a new survey by AfterShip and Ipsos highlights one major roadblock: trust. Consumers are actively browsing on platforms like TikTok Shop and Instagram Shopping, yet the majority are hesitant to actually click “buy,” citing concerns about security and reliability. This “trust gap” is keeping shoppers from fully diving into social commerce, despite its rise in popularity.
Social Media Today
OCTOBER 30, 2024
The app has gained a lot of momentum in recent months.
Oktopost
OCTOBER 30, 2024
Michelle Urwin, EVP of Marketing at Skai, joins the Radically Transparent podcast to share how marketing and sales leaders can align teams under a unified revenue strategy. She provides sharp insights on breaking down silos, optimizing go-to-market plans, and redefining metrics that drive growth and efficiency. Listen to the podcast Watch the live recording Catch on LinkedIn Live , Spotify , Apple Podcasts , YouTube Episode Summary Have you ever wondered if breaking down the walls between sales
Sprout Social
OCTOBER 28, 2024
Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis.
Advertiser: Paycor
A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.
Jon Loomer
OCTOBER 28, 2024
If you run an ad agency, it’s time to start your pivot. As we head toward 2025, reassess your value proposition. If the primary way you differentiate yourself is through targeting services, you’re on borrowed time. We can have the philosophical discussion about the need for complicated targeting strategies on another day. This isn’t meant to start an argument about how effective your strategies are.
Hootsuite
OCTOBER 24, 2024
This year’s presidential election in America looks to be one of the most contentious contests in recent history. And the numbers back that up. Talkwalker data shows that on average, social media users mentioned the election almost one million times each day in September alone. The large majority of those mentions leaned negative. Unsurprisingly, this turbulence is creating a real dilemma for social media managers navigating the intersection of social media and elections.
Social Media Today
OCTOBER 29, 2024
The faster a note is displayed, the bigger the impact on misinformation.
WebInKnow
OCTOBER 31, 2024
I’m a fan of repurposing content - write once and publish in multiple places. You might be reading this on my blog or on my LinkedIn Newsletter or perhaps you clicked a link to get here from X. Creating once and publishing in several ways is quite easy.
Advertiser: Paycor
Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.
Amy Porterfield
OCTOBER 31, 2024
Listen on… Everything you need to know to start scaling your small business and reclaiming your freedom as an entrepreneur. Feeling like you're drowning in the day-to-day of your business, wearing all the hats, and wondering how on earth you're ever supposed to scale? My friend, this is the episode for you! Today, […] The post #728: Scale to Success: How to Transition from Operator to Owner with CEO Stacy Tuschl appeared first on Amy Porterfield | Online Marketing Expert.
Jon Loomer
OCTOBER 24, 2024
Turn off comments on ads? Meta’s made several announcements about new features during Advertising Week 2024. This is one of them. Where to Find It At the bottom of your ad set, under Placements, click See More Options. If you have this update, it will appear under Inventory Filter. New: Control comments on your ads. Now you can turn off comments for all Facebook and Instagram feed ads in an ad set.
Keyhole.co
OCTOBER 25, 2024
Do you feel like you’re constantly scrambling to come up with video ideas and never posting them on time? It’s time to get strategic with a video content calendar! A “calendar” might sound dull, but a solid video content calendar is far from boring. It’s a roadmap that guides your content creation with purpose and efficiency. In this article, we’ll break down how to create a failproof video content calendar that will keep your competitors at bay.
Social Media Today
OCTOBER 29, 2024
LinkedIn's audience is increasingly engaging with Connected TV content.
Advertiser: Paycor
Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.
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