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10 Gen Z Trends to Use in Your Boomer Strategy

Ignite Social Media

Ignoring Gen Z trends and perspectives could mean losing relevance with this powerful consumer segment in the years ahead. Here are 10 Gen Z social trends that should impact your current strategy Prioritize Authenticity and Realness Gen Zers highly value authenticity and realness from the brands they follow.

Trends 92
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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

We’ve rounded up five key social media trends for 2023 to help you do that. In 2023, we expect more and more brands to combine these two trends by producing a more significant proportion of short-form, vertical video content. Smaller Social Teams Leveraging UGC Creators. The (Ongoing) Rise of Short-Form Vertical Video.

Trends 297
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7 Top B2B Social Media Trends

Oktopost

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. 7 Top B2B Social Media Trends 1.

B2B 117
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12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. But more important than those reasons is the fact that UGC also has a big impact on the bottom line. more likely to convert than the average customer.

UGC 222
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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Search tactics in social media refer to the strategies and techniques used to increase the visibility and discoverability of content on social platforms. So, the days of stuffing 20 trending (but irrelevant) hashtags into your post and expecting success are over. Not sure what we’re talking about?

Hashtag 153
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What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

Well, a new wave of people is doing just that: UGC creators. If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. By the end of this guide, you’ll know the exact steps needed to become a UGC content creator. What is a UGC creator? Why is UGC so valuable?

UGC 92
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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels. We’ll cover all those points (and more) in our complete social media strategy creation guide. TikTok Marketing Strategy. Let’s get into it.