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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Monitoring. Challenges.

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The KISS Method For Determining Social Media ROI

SocMed Sean

Tools like Brandwatch, Hootsuite, and Radian6 can help you identify and monitor customer communications and then respond when appropriate. Measure customer satisfaction through online surveys Do you know your customer satisfaction score? Then, work to increase your cSat score year-over-year.

ROI 269
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6 Savvy Tips for Social Media Monitoring

Harp Interactive

A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes. Amber Naslund of Radian6 brilliantly explains how to do this in her recent post, 5 Steps to a Better Social Media Monitoring Plan. Decide What to Monitor.

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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Six years ago, we were talking about the growth of blogging and MySpace. Consider this blurb from 10 Ways Social Media Will Change In 2010.

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5 Social Media Tools for PR Professionals

Proactive Report

And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Our recent survey shows that about 65% of companies and agencies have some form of newsroom online. Set up a custom page at MyAllTop.com or use the latest premium version of NetVibes.com. Take a look at a sample dashboard here.

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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ]. Integration also includes adding hard lead generation-oriented metrics from direct and advertising to the mix. .

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Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

So we need to buy Radian6 or Argyle Social or Involver.” Eric: The stat of the week comes from a February 2012 survey from the marketing magazine B2B Magazine. It’s not surprising that for most B2B marketers, 59% actually, of this survey said that lead generation is their greatest online marketing challenge.

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