Embrace The Shift Away From Stuff - Strategy Magazine Column
MARCH 8, 2017
Perhaps the best question marketers can ask themselves when facing a future free of stuff is this: If you had to quit your current company and build a startup in the same vertical, how would you build it? nielsen. startup. Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed.