Remove Guidelines Remove Loyalty Remove Reputation Remove Sentiment
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How to create a complaint management system to protect your brand reputation

Sprout Social

They can also severely impact your reputation. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. Crisis communication is how you respond to an event that potentially hurts your brand’s reputation or ability to do business. It can be a challenge to manage your brand reputation across multiple channels.

Skills 107
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What is User-Generated Content? And Why is it Important?

Hootsuite

Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Helps establish brand loyalty and grows community. Sharing audience content also works to develop and deepen audience/business relationships, driving more brand loyalty. And with consumers 2.4 Source: Business Wire.

UGC 145
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Social media moderation: How to respond to world events

Sprout Social

Offering support to audiences when they need it most builds loyalty. Explore the themes and patterns of the conversation and general sentiment. How you handle public criticism determines the path forward to maintaining your reputation. Enter social media moderation. Why social media content moderation matters right now.

Eventful 107
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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?

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A guide to getting your CEO on social

Sprout Social

“No one cares if I’m on social or not” The c-suite has a reputation for being somewhat isolated, maintaining some degree of privacy and separation between themselves and the public. Research from Weber Shandwick indicates that a CEO’s reputation is directly responsible for 44% of a company’s market value.

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Top 10 Brand Marketing Solutions

Oktopost

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day. Source Why do you need a brand marketing solution?

Brands 62