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Choice of Form: Two Legal Seminars As Social Media

Techipedia: Tamar Weinberg

A seminar is different from a regular course in that it necessarily involves interaction with the students — a seminar is to a regular lecture course as web 2.0 is to web 1.0. I’m taking two seminar courses at school this term, and they each resemble a particular form of social media. I see this seminar as a blog.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Perhaps this is a “take heed&# call to community participants who engage on the social web, but while ExpertCruiser warns its readers that this is a scummy practice, in reality, scouring social sites for mentions of your product, service, and even your competitors is nothing new. Doubt the whiners will change their tune, though.

Brands 133
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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Videos that have a completely unplanned “wow&# element to them definitely travel far in social circles. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion.

Video 236
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

The word of mouth has traveled, because Pamela Slim learned about the hotel from Jonathan. If you’re constantly broadcasting and not building bridges, your social media engagement will only travel so far. We recently shared the story to a large group of Dallas hotels. Has it been a success? We think so!

Hotels 245
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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Anyone can set up a website for their personal voice; we call that a blog.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Don’t use a Facebook Group. Of over 1500 friends that I have, I’m constantly being pitched to join groups I have no interest in. That might not apply to Facebook fan groups but the idea is similar. Reply Tamar Weinberg May 6, 2010 at 10:17 pm Tove, I still would never recommend groups. It’s an irritant.

Facebook 279
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Why You Should Have a Secondary Twitter Account

Techipedia: Tamar Weinberg

It’s not enough to be insular and focus on your groups of friends. At business networking events, try to get to know people outside your group of trusted colleagues. We may be slightly different versions of ourself when with each of these different groups. I created an additional account for people in that group.

Twitter 205