Hootsuite
NOVEMBER 7, 2023
Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Pricing available on request.
Convince & Convert
OCTOBER 22, 2021
Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. Leverage this highly engaged focus group for feedback. Empowering Your Employees.
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Sprout Social
JULY 6, 2022
But those unstructured data points mean nothing in their raw, hashtagged format. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Keep them informed on the metrics and goals of the business in the next quarter, year or even five years.
Sprout Social
MARCH 7, 2022
LinkedIn Brand Lift Surveys help marketers measure several brand awareness metrics as they run ads on the platform. The surveys use test and control groups to determine the overall effectiveness of an ad, alongside key perception metrics like brand favorability, familiarity and product consideration. LinkedIn Brand Lift Tests.
Sprout Social
FEBRUARY 13, 2019
Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Every chart is dynamic offering multiple ways to breakdown metrics or tailor the visualization with exactly what you need to see.
Pam Moore
APRIL 6, 2019
Social media is equivalent to one big fat focus group that never sleeps. How to understand the impact of different mediums and actions for posting content such as tagging, using urls, hashtags and more. It's there for the taking. How to measure results of your own posts to Twitter, Facebook, Instagram, LinkedIn and more.
Convince & Convert
NOVEMBER 17, 2016
A search of your office location on Instagram and a quick Twitter inquiry of your branded hashtag will reveal at least a handful of employees who are (hopefully) already singing your praises. These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. Empowering Your Employees.
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