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Why it’s time to break up with your biannual brand survey

Sprout Social

Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. If your team often relies on paid social, use any of the following in-network survey tools to get more out of your budget. Brand Health Social Listening Topics. LinkedIn Brand Lift Tests.

Survey 91
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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. It's there for the taking.

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How to collect and mine your social media data for growth

Sprout Social

Social media data is information collected from social media networks that demonstrates how users share, view or engage with your content or profiles, and the content or profiles of your competitors. What are the benefits of social media data collection? 3 social media data collection methods Let’s get into the details.

Data 131
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4 overlooked B2B market research methods for understanding your customers

Sprout Social

Analyze industry and brand-relevant conversations on social media. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information. Social listening can help with that.

B2B 111
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5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer Social

Stories and rise of ephemeral content across social networks , which I’m sure we’ll see a lot more of in 2019, is capturing the hearts and minds of audiences everywhere. Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. Thanks for listening!

Trends 111