Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim.

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Social Media Strategies Summit

OCTOBER 3, 2019

By now, you’ve probably heard of the emerging social media site, TikTok. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is different from other social media platforms in that it is content-driven rather than relationship-driven.

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Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. It also drives engagement, posts with UGC have a 4.5% higher conversion rate than non-UGC posts. 5 Glossier.

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agora pulse

FEBRUARY 11, 2020

TikTok is a rapidly-growing social media platform. The end result is the platform-wide creation of video memes and creative marketing content. . Users can create fun, short video versions of their favorite online jokes or memes by tapping Reels’s extensive music catalog. . Instead, it’s rolling out slowly over time.

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Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. The For You feed is what makes TikTok so addictive. Brands have got to listen, TikTok is staying.

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Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Check out how influencer @jlbabe has adopted this cool look in her feed: .

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Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Creating Social Media Content Vs. Finding It.

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Keyhole.co

OCTOBER 19, 2023

Take a look at this amazing UGC captured by one of our loyal fans. Here’s a taste of the amazing UGC we receive. Check out this stunning UGC shared by one of our loyal fans. Here’s a glimpse of the fantastic UGC we’ve received. Check out this jaw-dropping UGC captured by one of our biggest fans.

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Hootsuite

FEBRUARY 20, 2024

Great social media stands out , and eye-catching, engaging and creative design will help set you apart from the crowd. You’re not just any brand — you’re a cool brand, and your social media post design should reflect that. 1 Social Media Tool Create. Here’s how they did it.

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Hootsuite

APRIL 6, 2023

As a marketer working in financial services, you know that navigating bank social media accounts can be tricky. Learn how to generate and nurture leads and win business using social media. Why social media is different for banks and credit unions Banking is a heavily regulated industry.

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Oktopost

JUNE 28, 2023

Putting yourself out there is never easy, particularly when driving engagement on social media feels like a game of part luck, part guesswork. Don’t get us wrong – social media will always be something of a mystery. At Oktopost, we’ve got the eagle-eye view on social media – and how best to use it.

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Sprout Social

MARCH 13, 2024

Reach and follower counts can be considered important metrics, but social media engagement shows how much your content actually resonates with your intended audience. Your TikTok engagement rate is a social media metric that helps you to understand what percentage of your video viewers interact more with your video.

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agora pulse

MARCH 24, 2020

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. In social media, an algorithm varies by platform.

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Later

AUGUST 10, 2021

Here are our top 13 Instagram marketing tips — backed by social media experts: Tell Your Story. Create Shareable Graphics and Memes. Linkin.bio by Later lets you create a landing page with multiple buttons and a fully clickable version of your Instagram feed — that you can pop straight in your Instagram link in bio.

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Hootsuite

MARCH 20, 2023

Not in the romantic sense, of course (that’s none of our business), but if you’re reading this post, it means that you’re committed to increasing your social media engagement. Calculate it on a post-by-post basis or for an entire campaign — for any social network. What is an engagement post on social media?

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Later

FEBRUARY 21, 2020

With just a quick scroll of their feed, you can see that every 9-12 photos Ohh Deer changes up the color scheme but maintains a strong user-generated content (UGC) strategy even as the color palette changes. . When it comes to creating a colorful feed, industrial designer and blogger Sam Ushiro knows how to stand out from the crowd!

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Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. 7 social media campaign examples to learn from.

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Later

SEPTEMBER 18, 2020

If you’re struggling to come up with new and fresh social media content ideas, don’t panic — there are a number of ways you can refresh your posts. In this blog post, we’re sharing 25 social media content ideas to help level up your strategy. 25 Social Media Content Ideas to Level Up Your Strategy.

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Sprout Social

JANUARY 5, 2021

Social marketers are natural trendspotters. Trendspotting on social media equal parts important and challenging given how fickle social algorithms are in creating a constantly changing social landscape. Social media trends. Again, social media is a prime place to spot trends.

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Keyhole.co

DECEMBER 13, 2022

As a social media marketer, if you’ve been worried about the low Facebook engagement rate, you’re not alone. Facebook social media strategies that worked for brands in the past may not fly today. Your Facebook page engagement rate gives you an overview of the effectiveness of your social media strategy. .

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Buffer Social

JANUARY 21, 2021

It'll come as no surprise that social media platforms are of the best ways to connect with this generation — which includes today's teenagers and those in their early 20's. But marketing to Gen Zers means much more than simply posting pretty pictures and memes. Tell us about a recent social media campaign.

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Hootsuite

APRIL 21, 2022

billion active users , Facebook is the most visited social media site worldwide. And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. With around 2.9 hours each month.

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Sprout Social

JULY 26, 2019

If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people. Network-specific social media acronyms.

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Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

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Later

AUGUST 24, 2021

With 199M daily active users, Twitter is one of the largest social media platforms — and the potential to reach new customers is huge. She shared her partnership with retailer HomeGoods , and asked her community to send her UGC should they see her work in-person. – And memes. – Top tips & tools.

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Hootsuite

MARCH 31, 2020

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! AMA (Ask Me Anything). Artificial Intelligence (AI).

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Hootsuite

JANUARY 13, 2021

Real talk: With all the social media acronyms being used right now, it can be hard to understand what’s going on. But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy.

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Later

NOVEMBER 28, 2019

Not forgetting the viral trends, most popular hashtags, and filters that filled our feeds: . And it’s the celebrities who embrace these changes, like Ariana’s infamous strategy of “over posting” to her feed and stories, who are seeing the biggest growth in their follow count as a result. . So what does this tell us?

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Hootsuite

OCTOBER 28, 2019

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. Reformation uses UGC to sell clothes. But it’s important to stay on top of things.

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Hootsuite

MARCH 9, 2022

It used to be that brands would just flood the feed and hope that TikTokers would organically switch apps to seek out their products. Whether it’s a dance craze or a viral meme, you can participate in the trend while low-key promoting your product. Encourage UGC. million followers with only 3 studio lights and iMovie.

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