Sprout Social

JANUARY 9, 2024

Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey. Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions.

Social Media 120

Social Media Sentiment Data Team 120

Convince & Convert

AUGUST 10, 2010

link] Hot In Business Why Influence Mining is the Next Gold Rush | social crm | Social Media Consulting – Convince & Convert [link] [link] Tomas Kazemekas Why Influence Mining is the Next Gold Rush – [link] [link] spiral16 RT @jaybaer: Why Influence Mining is the Next Gold Rush [link] [link] David Spinks Interesting thoughts.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Convince & Convert

SEPTEMBER 11, 2011

Why do you think billions are invested every year in loyalty programs (tiered treatment) and credit scores (tiered treatment)? You think Southwest Airlines would have liked a data feed that automatically appended Klout scores to passenger manifests before they kicked Kevin Smith off a flight? It simply doesn’t.

Klout 161

Klout Nielsen Influencer Social CRM 161

Convince & Convert

AUGUST 28, 2011

I recognize that marketers are challenged with feeding leads and opportunities to the sales team like a mama bird regurgitating worms. At every turn, you need to be communicating to your management that while indeed social media can generate incremental sales and leads, it is – at its heart – a loyalty and retention tool.

Social Media 157

Social Media Discount Loyalty Software 157

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? I have subscribed to your rss feed as well. The elevator pitch is dead. Can you describe what your company does in 120 characters or less? What’s the Point?

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

JULY 14, 2010

The problem is that social is far more about building loyalty and engaging current and future customers than it is about driving immediate sales results. While it can drive immediate sales in some cases, thats not the primarily value it offers.

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

APRIL 14, 2010

What was the old maxim 'do unto others as you would have them do unto you' [link] Courtenay Pitcher @Jordan_Youl – thanks for your question about sharing what you do.

Social Media 130

Social Media Consultant Health Care Questions 130