Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey.

Social Media 117

Social Media Sentiment Data Team 117

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

SEPTEMBER 11, 2011

So much so that people (presumably sober) proclaimed that this was the future of marketing. Why do you think billions are invested every year in loyalty programs (tiered treatment) and credit scores (tiered treatment)? It’s one piece of information that needs to be combined with (ideally) several others to do social CRM well.

Klout 161

Klout Nielsen Influencer Social CRM 161

Convince & Convert

AUGUST 28, 2011

That’s never happened before, and it puts marketers in the strange situation of not just littering the airwaves with TV commercials, or blighting the roadways with billboards, but of peeing in their OWN cheerios, of gumming up their OWN newsfeed with company messages of oft-dubious intent and relevancy. Which Side Are You On?

Social Media 156

Social Media Discount Loyalty Software 156

Convince & Convert

SEPTEMBER 21, 2010

Many successful social media programs take months (or even more than a year) to really germinate. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Social Media results can’t be measured False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? link] Jexep (Jeep) Twitter Comment RT @jaybaer: 7 steps to creating a social media strategic plan. The elevator pitch is dead. Can you describe what your company does in 120 characters or less? What’s the Point? What type of program is this? What’s Your Relationship with Your Audience?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. It’s about marketing sideways , not marketing head-on. Or do you think that reputation through relationships is enough to expand your market? Isn't that where promotional campaigns serve a purpose?

Social Media 129

Social Media Consultant Health Care Questions 129